Monzo of Allspark.com has come across some very interesting information. According to the Trademark Applications and Registrations Retrieval pages Hasbro has started the process of trademarking both "Transformers" and "Transformers The Movie" for entertainment services. The application for "Transformers" can be seen here and the application for "Transformers The Movie" can be seen here. Both applications were filed on June 16, 2006 and as of yesterday June 23, 2006 both applications were in "New Application Processing".