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Company News Transmissions

Reprolabels Update

Posted by Hotrod May 24, 2007 19,966 views

We have received an update from Delta Reprolabels.com. Here is the update we were sent: "We have SIX new sticker sets to show you over at Reprolabels.com! 1) Justin Neese's latest Alternators set will make you glad you kept Ravage ...

Robo-Vision only at Target

Posted by Hotrod May 22, 2007 26,220 views

Hasbro has once again updated the official Transformers website, Transformers.com, with a new information. Hasbro announced that they will be teaming with Target to bring us Robo-Vision. Target will have a special site, www.target.com/transformers. "beginning June 2, 2007 to see ...

Deluxe Movie Figures now officially available at retail!

Posted by GetterDragun May 15, 2007 16,735 views

According to Hasbro: Deluxe Figures now officially available at retail! To coincide with the new Transformers movie trailer being released this week, we are now allowing retailers to sell all figures from the 81057 Movie Deluxe Figures, beginning immediately. All ...

HASBRO Charity Tickets (First pic?)

Posted by Tigertrack May 15, 2007 17,226 views

Fellow Seibertronian BenSpark gives us the first pictures of the HASBRO Charity Event tickets. This event is to raise charity for the Rhode Island area. The details of the event can be seen in this news article, but it was ...

Steve & Barry's has New Transformers T-shirts

Posted by Hotrod May 11, 2007 23,084 views

Transformers.com has updated with a new official news about Transformers T-shirts. Steve & Barry's will be making new Tranformers shirts. That is not all! Steve & Barry's will be giving away a trip for 4 to BotCon. Here is what ...

SeikoTransformers Watches to Hit Retail

Posted by Hotrod May 9, 2007 13,921 views

Today at Transformers.com new Transformers Movie merchandise was revealed. Seiko will be making eight different Transformers watches based on the Transformers.com new Transformers Movie. The watches will be available online at SMIdirect.com on June 2nd. To see images of the ...

Images of Madman's upcoming Transformers Apparel

Posted by Seibertron Apr 29, 2007 24,302 views

Madman sent us some information last week regarding their upcoming complete Transformers G1 DVD collection, which you can view here, as well as some information about their upcoming Transformers Apparel range which will be released on May 10th. We now ...

Transformers.com has Transformed!

Posted by Bed Bugs Apr 27, 2007 47,719 views

Transformers.com has finally been updated to coincide with the upcoming Transformers Movie and there are a lot of new products listed in their catalog! Here's a list we here at Seibertron put together to save our adoring readers the time ...

New Repro-Label Sticker Sets: Dirt Digger Team & G1 Seacons

Posted by Skowl Apr 26, 2007 19,555 views

Aaron Black has let us know that Reprolabels.com has been updated with two new sticker sheets. The first is a really interesting set of stickers for the classics Dirt Digger minicon team. You can check out the stickers here. The ...

Strong First Quarter Sales for Hasbro

Posted by Raymond T. Apr 23, 2007 16,770 views

CNNMoney.com has reported that Hasbro has made extra profits and sales compared to last year's losses, driven by sales of their pre-school toys, Marvel toys and Transformers toys. At $625.3 million, sales were up with 34 percent from last year. ...

Optimus Lime Revealed, New Starburst Flavor in Stores Now!

Posted by Bed Bugs Apr 23, 2007 28,344 views

Seibertron.com member Cujo has found out what product the elusive "Optimus Lime" is meant for. According to his images that he submitted, it is a new flavor of Starburst candy! According to Cujo, the candies flavor is somewhat reminiscent of ...

Time to Transform Your Summer, Pepsi Promotion goes Live!

Posted by Bed Bugs Apr 20, 2007 42,828 views

Previously reported on Seibertron.com, the Pepsi Company is doing a promotion with The Transformers Movie. Now, all the details regarding this promotion have been revealed, including the Rules and Prizes which also happen to list a "Pepsi Optimus Prime TRANSFORMERS ...

New Hasbro Trademark - Transformers:Hybrids

Posted by GetterDragun Apr 13, 2007 26,185 views

Hasbro has filed a Trademark applications for the term Transformers:Hybrids. While Trademark applications are usually one of the first hints of a new series, one can only speculate if this is a new toy line. Trademark Submission Details In Words: ...

Hasbro Brand Collector's Survey

Posted by Tigertrack Apr 13, 2007 14,768 views

Hasbro has a survey for you to give them feedback about the different brands. Please note that the survey is not just geared toward Transformers' products but toward all products such as G.I. Joe, Star Wars, and Barbie. Fill out ...

Botcon 2007 Marriot Block Sold Out

Posted by Tigertrack Apr 13, 2007 18,265 views

Quick update about hotels from Brian: "News update! The Marriott block is now sold out! We are working on a fourth hotel block, however we need to know how many rooms are still needed. If you need additional accommodations for ...

TakaraTomy to Reissue G1 Transformers Again

Posted by Hotrod Apr 11, 2007 24,663 views

It has been awhile since TakaraTomy has reissued any G1 Transformers. However, it looks like that will be changing this summer. mike@digital-toys.com has reported to TFW2005 that TakaraTomy will be releasing: Convoy Renewal Packaging MSRP 5000yen Megatron Renewal Packaging MSRP ...

Pepsi to Promote the Transformers Movie

Posted by Hotrod Apr 10, 2007 23,417 views

We have received an email from JR9887 informing us of a new cross promotion between Pepsi and the upcoming Transformers Movie. Here is what JR9887 told us in the email: "thought id let you guys in on some information i ...

Transformers get a Thumbs Up!

Posted by Seibertron Apr 3, 2007 42,912 views

FOR IMMEDIATE RELEASE British gadget and novelty company Thumbs Up are celebrating as they have been secured the licence to produce Transformers the Movie light-up t-shirts, USB gadgets and Wheelie Glider shoe wheel attachments. Set to hit the shops several ...

Tomy to Buy Two More Toy Companies in Japan?

Posted by Hotrod Apr 2, 2007 17,367 views

Back in February we reported that Tomy announced that the company cut its annual net profit forecast by two-thirds. Then we reported that Tomy sold 14% of it shares to Texas Pacific Group. This put the company in great position ...

News from Hasbro New Zealand About Transformers Releases

Posted by Hotrod Apr 2, 2007 30,904 views

Starscream NZ of Transformersnewzealand.com recently had a phone conversation with representatives of Hasbro New Zealand. Starscream NZ learned the following about future Transformers releases in New Zealand: "Alternators - FARMERS is the only possible stockist of this line, and if ...

Hasbro Files New Trademarks for ELITA-1 and Slag

Posted by Hotrod Mar 31, 2007 17,818 views

Transformers @ The Moon has reported that Hasbro has filed two new trademark applications with the USPTO. Both the names that trademark applications may surprise you. Hasbro has filed trademark applications for the names ELITA-1 and Slag. We are not ...

Dengenki Hobby Magazine - Updates

Posted by Stormrider Mar 25, 2007 127,890 views

The May edition of the Japanese magazine, Dengenki Hobby, is now on newsstands. It is filled with lots of exciting information regarding upcoming Transformers. Read below for translated text and pictures. (All translations were done at Seiberton.com.) Masterpiece Megatron The ...

Hasbro Answers Star Wars Transformers Question

Posted by Hotrod Mar 18, 2007 21,700 views

For one reason or another the Star Wars Transformers line has been fairly successful. CreatureCantina.com was able to ask Hasbro about the Star Wars line. One of the questions focused on how Hasbro chose to market the Star Wars Transformers ...

IDW Talks About Upcoming Projects

Posted by Raymond T. Mar 18, 2007 28,732 views

At the Wizard World convention in Los Angeles this weekend, IDW publisher and editor-in-chief Chris Ryall attended. In his panel, he discussed upcoming projects the company will release in the near future, including on the Transformers brand front. On display ...

Analyst Raise Hasbro's Price Target

Posted by Hotrod Mar 13, 2007 23,351 views

Hasbro has been making a lot of financial news lately. A large part of that has to do with the upcoming Transformers Movie and the other summer block buster films. As a result, stock analyst Sean McGowan of Wedbush Morgan ...

IDW at Wizard World Los Angeles

Posted by Seibertron Mar 7, 2007 27,466 views

IDW at Wizard World Los Angeles Everything you need to know about IDW's WWLA plans March 16-19, 2007. -------------------------------------- Wizard World Los Angeles Con Exclusive Limited to 1,000 copies, IDW will be offering a special show-exclusive variant sketch cover version ...

Tomy Shares to Texas Pacific Group

Posted by Hotrod Mar 7, 2007 14,743 views

On May 13th 2005 it was announced that Takara and Tomy would merg. Well today Tomy has made more business news. Tomy has sold 14% of it shares to Texas Pacific Group. This puts Tomy in great position for further ...

Hasbro Profits Expected to Increase due to Movie Products

Posted by Hotrod Mar 6, 2007 16,263 views

This will be a busy year for Hasbro with four major movies to make products for. Hasbro will be producing merchandise for Spiderman 3, Fantastic Four 2, Ghost Rider, and of course the Transformers Movie. A new article was published ...

Photos of Nike Air Trainer III Transformers

Posted by Hotrod Feb 28, 2007 18,669 views

It looks like Transformer Mania is everywhere these days with the release of the upcoming Transformers Movie looming. Even Nike has jumped on. Nike will be offering the special of Nike Air Trainer III Transformers shoe. You can check out ...

Submit Your Questions for Flint Dille Metrodome Interview

Posted by Raymond T. Feb 23, 2007 26,969 views

Metrodome's Transformers DVD Board is offering the fans the chance to submit their questions for the writer of the original series and "story consultant" for the animated Transformers: the movie script, Flint Dille. In the coming week, Metrodome will interview ...

Devil's Due Announces Booth for New York Comicon

Posted by Hotrod Feb 22, 2007 16,850 views

New York Comicon is set to kick off this Friday, February 23, 2007. Devil's Due will be one of the comic companies at the event. They have announced that their booth will be Booth #855. So if you plan on ...

Takara Tomy Cut Profit Forecast

Posted by Hotrod Feb 20, 2007 16,664 views

While Hasbro enjoyed record profits in 2006, the same can not be said for the Takara Tomy company. Takara Tomy has announced that the company cut its annual net profit forecast by two-thirds. The reason they give is the success ...

Hasbro Will Expand Transformers Brand

Posted by Hotrod Feb 18, 2007 21,372 views

We report here that this past year Hasbro it's highest earning ever this past year. The company is looking to increase earnings even more this year. According to an article in the Providence Journal Hasbro will focus more on core ...


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