Hasbro Strikes Licensing Deals To Elevate Core Toy and Game Properties
Posted by Raymond T.
Jun 20, 2006 at 9:47am CDT
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PAWTUCKET, R.I.--(BUSINESS WIRE)--June 20, 2006--Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc. (NYSE: HAS), will arrive at Licensing 2006 International with new, ground-breaking licensing programs that raise the industry bar in key consumer products and lifestyle categories such as entertainment, direct-to-retail, digital gaming, and publishing. HPG will showcase its portfolio of coveted brands including PLAYSKOOL, MY LITTLE PONY, TRANSFORMERS, LITTLEST PET SHOP, ACTION MAN A.T.O.M. ALPHA TEENS ON MACHINES, TONKA and MONOPOLY at the annual show on June 20-22, 2006 at the Javits Convention Center in New York City.
"We have an incredibly strong and diverse lineup of licensed programs coming to market in 2006 and beyond," said Jane Ritson-Parsons, president of the Hasbro Properties Group. "Our goal has been to identify and dominate key licensing channels that will further engrain our properties into the lifestyles of consumers of all ages around the world and we have certainly accomplished that by forging relationships with market leaders such as CVS Corporation, HarperCollins, Scholastic, American Greetings, Paramount Pictures, McDonald's, RealNetworks and Activision. Consumers can look forward to interacting with their favorite toy and game experiences in many exciting new ways this year."
TRANSFORMERS: COMING TO SCREENS OF ALL SIZES NEAR YOU
With 380 days remaining until the action-packed TRANSFORMERS movie by DreamWorks Pictures and Paramount Pictures takes theaters by storm, HPG has inked several additional deals that will allow TRANSFORMERS to further invade every facet of fans' lives through a series of interactive entertainment licensing deals. Activision is on board to develop and globally distribute a TRANSFORMERS video game for next generation consoles, PC Windows and handheld platforms and Glu Mobile is signed on to bring a TRANSFORMERS mobile gaming experience to popular wireless handsets worldwide.
With more than 50 licensees signed to date, OPTIMUS PRIME and his fellow AUTOBOTS will also continue to battle their way onto IDW comic book pages, as well as kids' books from HarperCollins, watches from Seiko, greeting cards from American Greetings, and apparel from Drew Pearson and Fruit of the Loom in 2006.
Product & Lifestyle Categories on Display: Digital Media (Activision, Glu Mobile); Publishing (HarperCollins, IDW); Apparel/Accessories (Seiko, Drew Pearson, Fruit of the Loom).
