Hasbro Trademark Applications: DOOM-LOCK and TRANSFORMERS

Monday, July 23rd, 2012 11:03AM CDT

Categories: Toy News, Company News
Posted by: El Duque Views: 49,235

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Hasbro has applied for a couple of additional trademarks with USPTO, DOOM-LOCK and TRANSFORMERS. Doom-Lock is coded for use as a toy, while Transformers is coded for purposes in entertainment as in an amusement park ride. Both were filed on July 18th, 2012.

DOOM-LOCK

Word Mark DOOM-LOCK
Goods and Services IC 028. US 022 023 038 050. G & S: Toy action figures, toy vehicles, and toy robots convertible into other visual toy forms
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85679929
Filing Date July 18, 2012
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) HASBRO, INC. CORPORATION RHODE ISLAND 1027 Newport Avenue Pawtucket RHODE ISLAND 02862
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

TRANSFORMERS

Word Mark TRANSFORMERS
Goods and Services IC 041. US 100 101 107. G & S: Entertainment services in the nature of an amusement park ride
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85679963
Filing Date July 18, 2012
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) HASBRO, INC. CORPORATION RHODE ISLAND 1027 Newport Avenue Pawtucket RHODE ISLAND 02862
Prior Registrations 1348237;2455261;3468487;AND OTHERS
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Credit(s): Transformers At The Moon, USPTO

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Re: Hasbro Trademark Applications: DOOM-LOCK and TRANSFORMERS (1403425)
Posted by Sabrblade on July 23rd, 2012 @ 11:14am CDT

The latter is likely related to the Orlando version of Transformers: The Ride.

Re: Hasbro Trademark Applications: DOOM-LOCK and TRANSFORMERS (1403428)
Posted by Dagon on July 23rd, 2012 @ 11:31am CDT

Noideaforaname wrote:There's no way they could've lost "Sideswipe" (without the space) since they're using that spelling for the Kreo, Movie, and FoC characters. Wonder what they got planned for this "Side Swipe" (with the space). Armada redux?

Other guys are rather generic names.

EDIT:
Sabrblade wrote:The last time we saw all four of these names together in the same toyline (especially with the "Side Swipe" spelling instead of "Sideswipe") was in the 2001-2002 Robots in Disguise toyline. Coincidence?

Hmm, Armorhide and Rollbar were recolors of two of the Combaticons; can't help but wonder if yet another Bruticus repaint is in the works. If that's the case I really hope we get better names than "Movor" and "Ro-tor" for the other Commandos.

What, you don't think Ro-tor is an awesome name? You don;'t hear kids crying that Movor wasn't in the live action movies? :lol:

In seriousness, those two and this Armorhide/Tow-Line/Grindor-type name scheme blows.

The Side_Swipe thing though has me hoping MP LAmbor gets the ol' domestic release.

Re: Hasbro Trademark Applications: DOOM-LOCK and TRANSFORMERS (1403446)
Posted by Rated X on July 23rd, 2012 @ 12:26pm CDT

So they own the rights to the name Transformers as a "brand" but they cant apply it to a "ride" without a new application ??? And people wonder why I say the whole trademark and copyright system is a load of crap.

Re: Hasbro Trademark Applications: DOOM-LOCK and TRANSFORMERS (1403587)
Posted by amtm on July 23rd, 2012 @ 8:35pm CDT

Rated X wrote:So they own the rights to the name Transformers as a "brand" but they cant apply it to a "ride" without a new application ??? And people wonder why I say the whole trademark and copyright system is a load of crap.

One needs only study the history of things like the "copyright" of the Happy Birthday song to see just how large the crapload is.

Re: Hasbro Trademark Applications: DOOM-LOCK and TRANSFORMERS (1403606)
Posted by amtm on July 23rd, 2012 @ 9:23pm CDT

Doom-Lock makes me think Dumb Luck.