Help HASBRO Fight Lou Gehrig's Disease

Wednesday, July 15th, 2009 7:44PM CDT

Categories: Toy News, Press Releases, People News, Company News, Media Vault
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HASBRO is sponsoring a project to help raise money for ALS or Lou Gehrig's disease by selling a book of toy diorama photography by an artist who uses their toys in diorama's for advertising. The book is called insight: Photography and Dioramas by Gianni Lopergol.

The toys listed as featured in the photographic compilation are said to be Star Wars, G.I. Joe, and Marvel Super Heroes.

While technically not a Transformers item for sale, it does appeal to the crowd on this site because many of us collect other toys, or are fans of photography of them, or diorama creation. And of course, not only is it an interesting book, but it also serves to help a great cause.

You can see a link to the item on HASBRO's website, and a pre-order for the book at hasbrotoyshop.

insight: is a 128-page, full-color photography book from former Hasbro photographer, Gianni Lopergolo. A trailblazing artist, Gianni reinvented the way product photography was done at Hasbro, using unconventional lighting techniques and building scene-stealing dioramas from everyday objects. Now in the fight of his life, Gianni has been battling ALS, also known as Lou Gehrig’s Disease, for three years. No longer able to work, and with the help of his friends, Gianni recently realized his lifelong dream of publishing a book of his photography. Featuring the much-loved G.I. JOE, Marvel and Star Wars product lines, insight: displays over 90 of Gianni’s favorite images and even includes some previously unreleased photos. Hasbro is proud to present this book in support of the National ALS Association and a private fund to be established for Gianni’s three young sons.

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Credit(s): HASBRO, Inc.

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while the photos previewed for the book are phenomenal, I can't help but wonder why Transformers toys were left out. Maybe he just enjoys photographing human subjects more than robots or vehicles.