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Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain

Posted by william-james88 May 9, 2025 at 10:03pm CDT 58,776 views
The tariffs have been a big part of the discussion for toy collectors all over the internet. We are currently waiting to see when Pulse updates their site with new prices, since right now no one can actually preorder anything anymore. Part of the discussion surrounding the topic was the idea to bring toy manufacturing to the US like never before. The issue is that, unlike Lego, Transformers toys and other action figures are made up of parts that need manual assembling. So labor becomes a much larger expense and it's always been handled in Asia due to cost. There is a video below of a car from Mattel being made and you can see how the labor component comes into play, as an example. All this is just to give context to the recent words from Mattel CEO, Ynon Kreiz, where he was asked if manufacturing in the US would be cheaper now that tariffs are in place. He simply answered "we don't see that happening".

The interview is very interesting for those curious about the toy industry He did follow that by saying that there is a toymaker association that is currently lobbying for toys to have zero tariffs. The logic behind that is that while the manufacturing component is done outside the US, all other steps of toy production are done in the US with Americans being hired as designers and engineers to make the toys. So the end product consumed by Americans is not an entirely foreign product. At least, that's how the CEO's words could be interpreted, he does get very word salad-y. The good news is that he said he didn't foresee Christmas shortages.

Trump did reply to those comments but misspoke, referring to Mattel as a country.



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Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by gr1ml0ck May 9, 2025
Obviously because slave labour isn't available in the US. What a stupid idea these people have about manufacturing returning here. We outsourced everything, no way its coming back. These greedy companies will simply make us pay the difference rather than pay people fair wages.
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by Triggerdick Megatron May 10, 2025
Trump did reply to those comments but misspoke, referring to Mattel as a country.


Haha lol.

This is all just about money, nothing else. Manufacturing will not return to America and definitely not assembly work.
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by Emerje May 10, 2025
gr1ml0ck wrote:Obviously because slave labour isn't available in the US. What a stupid idea these people have about manufacturing returning here. We outsourced everything, no way its coming back. These greedy companies will simply make us pay the difference rather than pay people fair wages.

It's not slave wages. The wages they are being paid are a living wage in those countries. We've come a long ways since the pre-80s and 90s when Nikes were being sewn together by kids in dirt floor shacks. These factories now offer incentives like food, housing, transportation and healthcare, and the facilities are being inspected by human rights watch dogs. I hear the same complaints from US tech industry opponents which is ridiculous when they require clean, if not sterile, conditions. There's any number of videos from inside toy factories in China, these aren't sweatshops. You want to talk about slave wages, our government doesn't even offer living wages for crying out loud, inflation outpaced minimum wage long ago, more US factories isn't going to change that! Federal minimum wage in 1968 would be worth more than $12 right now in 2025 when the federal minim wage is only $7.25. 21 states have state minimum wages tied to the federal rate. Bet I can guess which states will be getting factories!

What Trump and his cronies want to do is move manufacturing to the US is automate it, this has nothing to do with American jobs. You can't automate toy manufacturing, it's impossible, you can't make a specific machine for every toy ever made unless it's something very simple and timeless. Every action figure and doll is hand assembled and hand painted, lots of hands touch every single one of them down the assembly line. This isn't a cheap process. All that will happen with high Chinese tariffs is companies will just find a new low tariff, low living wage country to move to and it wont be the US.

Emerje
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by -Kanrabat- May 10, 2025
Yeah, it's easy to comprehend the basic idea behind Trump's tariff and what he's selling.
I can even give the benefit of doubt and say that he genuinely want to make everything better.

But maaaaaaaaaaannnnnnnnnnn, was all of this poorly planned.

Compromises are a inevitability. We just have to sit back and wait.
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by Glyph May 10, 2025
I'm long, long past giving them the benefit of doubt on anything.


Re domestic manufacturing: Another factor that doesn't get mentioned as much, alongside costs, is long-term stability. Bluntly, even if US vs China manufacturing costs temporarily work out in the light of +145% tariffs (they don't, but assume arguendo), nobody is going to spend millions-to-billions of dollars setting up new US manufacturing capacity based on what Trump says today when they know full well that he might say something completely different tomorrow, and his tariffs will almost certainly not outlive him / his term (whichever comes first - as soon as Trump himself is out of the picture, expect Congress to suddenly remember "oh yeah, the President doesn't actually have the authority to do any of this").
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by megatran May 10, 2025
william-james88 wrote:
megatran wrote:Has Hasbro stated the impact of pricing on international markets. Pulse EU, UK, HK (Asia is now defunct). Thanks.


Hasbro has not clarified anything on the matter

Lets hope it doesn't become a contagion.
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by Emerje May 11, 2025
So when people wonder why toy companies aren't speaking out to Trump about the tariffs, know this: Aside from Trump calling Mattel a "country" when he probably meant "company", when Mattel said they'd move production out of China to another country other than the US Trump said he'd put a 100% tariff on Mattel and Mattel alone so they can't sell toys in the US ever again. That's the sort of abuse of power the industry is facing right now. He also continues to push the lie that consumers don't pay tariffs.

About 54:12

Emerje
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by Glyph May 11, 2025
Which would of course be flagrantly illegal, but what else about the situation isn't.
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by Blastback May 11, 2025
Glyph wrote:I'm long, long past giving them the benefit of doubt on anything.


Re domestic manufacturing: Another factor that doesn't get mentioned as much, alongside costs, is long-term stability. Bluntly, even if US vs China manufacturing costs temporarily work out in the light of +145% tariffs (they don't, but assume arguendo), nobody is going to spend millions-to-billions of dollars setting up new US manufacturing capacity based on what Trump says today when they know full well that he might say something completely different tomorrow, and his tariffs will almost certainly not outlive him / his term (whichever comes first - as soon as Trump himself is out of the picture, expect Congress to suddenly remember "oh yeah, the President doesn't actually have the authority to do any of this").

This. All of this.
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by megatran May 11, 2025
Hasbro Pulse US is showing prices again for pre-orders?
Prices haven't changed?
Am I reading this right?
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by Emerje May 12, 2025
Over night it was announced that Chinese tariffs will be reduced to 30% this week. Still too much, but it's not so much that I have to cancel an order this month that I've been fretting about. Not crazy about the extra $60 but it's still cheaper than most retailers.

megatran wrote:Hasbro Pulse US is showing prices again for pre-orders?
Prices haven't changed?
Am I reading this right?

Everything is "temporarily unavailable" including a lot of in stock stuff.

Emerje
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by Glyph May 12, 2025
Glyph, 2 days ago, wrote:nobody is going to spend millions-to-billions of dollars setting up new US manufacturing capacity based on what Trump says today when they know full well that he might say something completely different tomorrow
Emerje wrote:Over night it was announced that Chinese tariffs will be reduced to 30% this week.

Shot, chaser.
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by megatran May 12, 2025
Emerje wrote:Over night it was announced that Chinese tariffs will be reduced to 30% this week. Still too much, but it's not so much that I have to cancel an order this month that I've been fretting about. Not crazy about the extra $60 but it's still cheaper than most retailers.

megatran wrote:Hasbro Pulse US is showing prices again for pre-orders?
Prices haven't changed?
Am I reading this right?

Everything is "temporarily unavailable" including a lot of in stock stuff.

Emerje

Thanks for the clarification re Hasbro Pulse US site.

The 30% tariff includes the pre-recipricpl tariff 20%. So effectively 10% since Trump 2nd term. China has also temporarily reduced their tit for tat tariff to 10% for 90 days while the hot mess is worked out.

I want to thank this site for allowing mature conversation on this topic. I know other US TF sites wave the ban stick just mere mentioning the T word.
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by Emerje May 12, 2025
And now it sounds like the 30% is only for orders over $800 (to benefit corporations) while the rest of us ordering $800 or less get a "Temu tax" of 120%! I am so sick of this fucking administration's corrupt bullshit!

EDIT: Trump made an executive order changing the under $800 tax rate to 54% or a flat $100 fee. The flat fee makes no real sense, why would anyone choose the 54% on anything over $200? It's just all so stupid.

Emerje
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by william-james88 May 13, 2025
The US and China have confirmed the tariff rate of 30% for the next 3 months for imports from China. And now Gamestop has unveiled their latest prices on preorders, which are around 30% higher than last week.
Here are the current prices on preorders:

Deluxes: 31.99 (28% increase from MSRP)
Commanders 119.99 (33% increase from MSRP)
Titan Star Optimus Prime 209.99 (40% increase from MSRP)

At the moment of writing, Entertainment Earth still has the 10% prices increase as opposed to the full 30% while Hasbro Pulse has all their preorders as unavailable.

Also, it is important to note that the 30% tariffs only apply to businesses. Individuals ordering from China now have an additional tax rate of 54% for imports (with a max of $100)


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Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by megatran May 13, 2025
I'm probably stating the obvious, Gamestop is gauging in price. 30% tariff (up from existing 20%) doesn't necessarily translate to +30% MSRP.

Wonder if others will follow.
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by Dino-Snarl May 14, 2025
We have not heard as yet about CDN price increases and we may never see them. The Titan Star OP price is $205 up here. However, with the EB Games (formerly Gamestop Canada) 10% discount (Platinum Member) that falls to $185 before taxes with free S/H.

To buy it from Gamestop US it would now be US $210 which works out to be CDN $305 MSRP and then $275 with the same discount before taxes with free S/H. These are now way cheaper (CDN $90) in Canada, even with our weaker dollar. Crazy!
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by -Kanrabat- May 14, 2025
I do not trust that amazon.com will honor the price of the preorders that I made. So I cancelled everything.
Re: Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain (view post)
Comment by Solrac333 May 14, 2025
Looks like I won't be buying from Game Stop. Pretty much everywhere. I'm gonna have fun looking at my incomplete Superion and incomplete Devastator.
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