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Transformers Collectors Club Issue 31, free for the public.

Transformers News: Transformers Collectors Club Issue 31, free for the public.
Date: Tuesday, March 9th 2010 9:13pm CST
Categories: Company News, Digital Media News, Collector's Club News
Posted by: Mkall | Credit(s): Mkall

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The Transformers Collectors' Club has placed their entire last issue in full public view for those of you who are on the fence for becoming members for 2010. This issue previews War For Cybertron, talks about the 2010 Toy Fair, concludes their Shattered Glass comic story and much more!

Click here to see the whole issue and click here if you wish to sign up. Remember, you need to do so by Tuesday, March 16th if you wish to receive Dion free.

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Official Hasbro Toy Fair 2010 Transformers Press Release

Transformers News: Official Hasbro Toy Fair 2010 Transformers Press Release
Date: Saturday, February 20th 2010 2:55pm CST
Categories: Movie Related News, Toy News, Event News, Press Releases, Company News
Posted by: Blurrz | Credit(s): Hasbro

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The Hasbro website has been updated with their official press release for Toy Fair 2010. What's new are the clear pictures that accompany the article. Thankfully the press release only goes to the tip of the iceberg - if you missed Seibertron.com's outstanding coverage with over hundreds of pictures, you can check that out here.

HASBRO’S TRANSFORMERS BRAND EXPANDS “MORE THAN MEETS THE EYE” UNIVERSE
On the heels of launching 2009’s largest grossing movie and in anticipation of the next installment in 2011, the TRANSFORMERS brand from Hasbro, Inc. ramps up the play in 2010 with new offerings that build on the energy and excitement from the brand’s history and blockbuster film franchise. Featuring over-the-top action figures, unique role-play items and innovative twists on the TRANSFORMERS brand signature play pattern, the 2010 lineup offers dozens of toys and two exciting promotions to satisfy and excite the brand’s ever-expanding fan base.


This spring the AUTOBOTS, the heroic protectors of Earth, need help from their human allies in the N.E.S.T. GLOBAL ALLIANCE as the planet continues to face threats from the evil DECEPTICONS. Hasbro is inviting kids and fans to join the alliance through a special promotion that is currently underway. By getting the N.E.S.T. ALLIANCE PACK and collecting three stickers included in specially marked TRANSFORMERS products, kids and fans can join the N.E.S.T. GLOBAL ALLIANCE and mail away for a special edition RAVAGE figure not available anywhere else. The promotion requires a payment of $4.95 for shipping and handling charges to receive the special edition figure and the offer is good while supplies last. Requests must be postmarked by April 30 and received by May 14. Then, in the fall, kids can ‘live’ the TRANSFORMERS adventure as the “Hunt for the DECEPTICONS” promotion begins. Look for exciting details about this interactive promotion later in the year.


If fans can’t wait until 2011 for the next TRANSFORMERS movie they can watch online webisodes of “Cyber Missions,” featuring new TRANSFORMERS adventures. “Cyber Missions” finds the AUTOBOTS working with humans in the N.E.S.T. global alliance to defend Earth against the revenge-seeking DECEPTICONS. There will be 12 webisodes total which began airing online at http://www.TRANSFORMERS.com in early January and new webisodes will continue to air throughout the year.

BUMBLEBEE continues to be one of the most popular TRANSFORMERS heroes as he acts as both a defender and a warrior for good. The new BATTLE OPS BUMBLEBEE action figure continues to push the boundaries of TRANSFORMERS toy innovation and showcases two sides of BUMBLEBEE with features unique to each of these roles. For example, when serving as a guardian, BUMBLEBEE features more playful phrases along with authentic engine sounds and lights. Then, when converted into battle mode, BATTLE OPS BUMBLEBEE has missile launchers that pop out, a converting plasma cannon that lights up, and phrases that change to reflect his battle personality.

Expanding upon the essence of DEVASTATOR — a robot built by combining multiple construction vehicles — the TRANSFORMERS brand unveils the new POWER CORE COMBINERS expression that redefines the magic of combination play. The toys deliver an interchangeable system of robots, vehicles and weapons that escalates the level of fun and increases the number of robots within a child’s TRANSFORMERS toy universe.

For those wanting to engage in heroic AUTOBOT role play, the TRANSFORMERS line offers new items including the OPTIMUS PRIME CYBER SWORD toy which features lights, battle and conversion sounds, as well as key phrases from OPTIMUS PRIME.

And for the youngest AUTOBOT-in-training, the TRANSFORMERS brand unveils the new ACTIVATORS expression of action figures. Designed with the youngest TRANSFORMERS fans in mind, ACTIVATORS toys feature easier conversion from vehicle to robot modes than traditional TRANSFORMERS figures and are available in popular characters such as OPTIMUS PRIME, BUMBLEBEE and MEGATRON.

Highlights of new TRANSFORMERS products available in 2010 include:

TRANSFORMERS ACTION FIGURES
(Approximate retail price: DELUXE Scale $12.99; VOYAGER Scale $19.99; Leader Scale $44.99; Ages 5 & up; Available: Spring 2010)

For more than 25 years, TRANSFORMERS action figures have been known as “ROBOTS IN DISGUISE,” providing fans with the enjoyment of converting incredibly detailed, realistically styled vehicles into awesome battling alien robots. In 2010, Hasbro is offering a wide variety of all-new versions of fan-favorite characters, including OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM in an array of scales: DELUXE, VOYAGER (larger scale), and LEADER (largest scale and includes lights and sounds).

Leader STARSCREAM
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Voyager SEASPRAY
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Deluxe Battle Blade BUMBLEBEE
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TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99; Ages 5 & up; Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes – Battle and Guardian – BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.
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TRANSFORMERS POWER CORE COMBINERS
The TRANSFORMERS POWER CORE COMBINERS introduce fans to an all-new assortment of figures that expand on the classic play pattern of the popular “ROBOTS IN DISGUISE.” This new expression of figures combine with one another, in dozens of variations, to create a wide variety of larger COMBINER robots, with each figure serving as various body parts and weapons. Available in 2-packs and 5-packs.

TRANSFORMERS POWER CORE COMBINERS 2-Pack

(Approximate retail price: $9.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 2-Pack includes one SCOUT scale TRANSFORMERS figure and one MINI-CON scale figure. The SCOUT scale figure features a ‘robot’ mode and a ‘vehicle’ mode. The MINI-CON scale figure has four modes: ‘robot’ mode, robot weapon, vehicle weapon and Power-up Armor for combining with the central SCOUT scale figure in both robot and vehicle mode. 2-Pack figures are interchangeable with 5-Pack figures.

Huffer with Caliburst
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TRANSFORMERS POWER CORE COMBINERS 5-Pack
(Approximate retail price: $19.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 5-Pack features teams of TRANSFORMERS characters that can combine together to form one large TRANSFORMERS figure. Each team consists of one SCOUT scale figure and four LEGENDS scale vehicles. The SCOUT scale figure features one ‘vehicle’ mode and two ‘robot’ modes and each of the LEGENDS scale vehicles can plug into the specially marked ports on the central SCOUT scale figure to instantaneously convert into an arm or leg using auto-conversion technology. All figures can be swapped out with one another to form multiple different combinations and new figures. 5-Pack figures are interchangeable with 2-Pack figures.

Commander Skyburst with the Aerialbots
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TRANSFORMERS ACTIVATORS
(Approximate retail price: $7.99; Ages 4 & up; Available: Spring 2010)
TRANSFORMERS ACTIVATORS toys, a new expression within the TRANSFOMERS toy line, feature conversion from vehicle to robot modes that’s easier than traditional TRANSFORMERS figures. Designed with the younger child in mind, conversion is triggered by pressing the AUTOBOT or DECEPTICON shield located on the figure and require only a few steps to fully change modes. TRANSFORMERS ACTIVATORS figures feature popular characters including BUMBLEBEE, OPTIMUS PRIME and MEGATRON.

BUMBLEBEE
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MEGATRON
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TRANSFORMERS OPTIMUS PRIME CYBER SWORD
(Approximate retail price: $19.99; Ages 4 & up; Available: Fall 2010)
The TRANSFORMERS OPTIMUS PRIME CYBER SWORD allows kids to role play just like the fearless leader of the AUTOBOTS and reenact their favorite battle scenes. Kids will enjoy its electronic lights, battle and conversion sounds, as well as key movie phrases.
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SPEEDSTARS TRANSFORMERS BUMBLEBEE BATTLE TRACK Set
(Ages 4 & Up; Approximate Retail Price: $19.99; Available: Fall 2010)
Created specifically for the SPEEDSTARS TRANSFORMERS line of mini-vehicles, kids can join the adventure and help BUMBLEBEE and OPTIMUS PRIME defeat the evil MEGATRON by racing to victory with the new SPEEDSTARS TRANSFORMERS BATTLE TRACK set. The glory of winning depends on your skill; launch the BUMBLEBEE mini-vehicle, exclusive to this track set, at the correct time and send it crashing into MEGATRON who will crumble in defeat. Introduced in 2009, TRANSFORMERS mini-vehicles feature the robot version of characters unique to the TRANSFORMERS universe on the underside of each non-converting vehicle for easy identification.
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SPEEDSTARS TRANSFORMERS STEALTH FORCE OPTIMUS PRIME Vehicle
(Ages 4 & Up; Approximate Retail Price: $24.99; Available: Fall 2010)
Featuring electronic lights and sounds, motorized conversions and firing projectiles, kids can “bring to life” the epic TRANSFORMERS battle with this new vehicle from the SPEEDSTARS TRANSFORMERS line. For covert combat, watch as select parts of this OPTIMUS PRIME semi-truck vehicle convert with the touch of a button to reveal stealth mode weaponry hidden inside to battle the evil DECEPTICONS like no other vehicle available.
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Seibertron.com - The Ultimate Transformers Resource!

Toy Fair 2010: Hasbro Transformers Panel Summary

Transformers News: Toy Fair 2010:  Hasbro Transformers Panel Summary
Date: Saturday, February 13th 2010 7:01pm CST
Categories: Site News, Movie Related News, Toy News, Event News, Game News, Company News
Posted by: Mkall | Credit(s): Seibertron, Hasbro, Activision, Toy Fair 2010

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Seibertron.com was in attendace for Hasbro's Transformers panel at Toy Fair 2010 and was taking frantic notes during the presentation. What was revealed and discussed? We have everything from War for Cybertron to Revenge of the Fallen to the new line name: Generations!

Hasbro's Plans in General
--Almost all of Activision's War for Cybertron line is proprietary, which means that Activision owns most, if not all, the products
--Spring 2010 - Hasbro will continue to market the ROTF line into the summer
--Fall 2010 - Hasbro will be taking a step back in the interim between ROTF and Transformers 3. They will focus on Transformers in general, and not a specific line such as Animated, ROTF or Universe. Expect fewer Transformers during this time.
-- There will be a video game on Transformers.com to mark the 'Transformers - Hunt for the Decepticons' brand. There will be specially marked packages with codes that will let you go in the mainframe and detect where a Decepticon is coming from. New codes let you battle new Decepticons, joining the Autobot alliance. All assortments will have codes, come in gold package with 'Hunt for Decepticons'

Revenge of the Fallen Legends class
Ravage
Rampage - Red coloured, not the same mold as the one that combines to form Devastator
Long Haul - Again a new mold
Sandstorm - Redeco of Universe Legends Beachcomber in whites and oranges.

Revenge of the Fallen Scout class
Hubcap - Looks like Micromaster Greaser in alt mode, but red
Brimstone - Turns into a 1950's road hog motorcycle
Crackstart - a black version of Dune Runner
Backfire - A white repaint of Reverb
Insecticon - As seen in ROTF
Breacher - Blue assault APC, will attach to Voyager Sea Spray

Revenge of the Fallen Deluxe class
Ironhide - Comes with drone that can snap out to bed in truck mode
Battle Blade Bumblebee - An entirely new mold with a flip down visor
Jetblade - White and light blue repaint of Dirge
Sea Attack Ravage - Grey-blue repaint of Ravage
Sidearm Sideswipe - New mold with 2 pistols that can store in vehicle mode
Hailstorm - Wave 2 preview
Elita-1 - The long-awaited 3rd bike has arrived! This is a repaint of Chromia that will combine with the other bike sisters

Revenge of the Fallen Voyager class
Sea Spray - Plays up an aquatic theme that Hasbro wishes it could do more with. Has flip-out flippers on feet, has scuba tanks. Scout class Breacher attaches to Sea Spray.
Night Ops Ratchet - (redeco)
Payload - Yellow repaint of Long Haul
Battle Blades Optimus Prime - New Voyager class w/ the Matrix of Leadership, has snap out swords, and tank canisters that pop off for weapons.

Revenge of the Fallen Leader class
Starscream - Prototype photogallery here. Has pop out missiles cannons on arms
Leader Optimus Prime - Has battle hooks and battle damage, new face, new deco

Revenge of the Fallen Activators
Bumblebee
Optimus Prime
Megatron

Battle Ops Bumblebee - about 2" taller than leader class, play up iconic character, flip out cannons, battle mask, converting plasma cannon

Human Alliance Jazz w/ Captain Lennox- Yes, it's a Solstice despite the death of Pontiac, the weapon converts to motorcycle for Lennox

Transformers Generations
Autobot Drift - As seen in the leaked red car prototype. Has swords and many points of articulation.
Thrust - Redeco of Takara's Gentei Thrust, without the chrome or lightning bolts.
Darkmount - Triplechanger homage to Straxus. Changes from tank to artillery base and has his signature pick weapon.

Power Core Combiners
Bruticus, now officially called Bombshock. Main figure is scout-sized with 4 legends-sized unique limbs. 5 figures combine, the spring-loaded vehicles automatically convert to form the limbs. The Aerialbots version is called Skyburst.
Any scout-class figure from this line can combine with the limbs. Each scout has 2 different heads; the combiner head and regular head.
2-Packs contain one commander figure and one mini-con figure.
Scout class figures can combine with any Powercore mini-con.
Huffer w/ Caliburst
Smolder w/ Chopster
Searchlight w/ Backwind
Icepick w/Chainclaw
Leadfooter w/Pinpoint
Rallybots lead by Double Clutch
Destructicons lead by Mudslinger

Store Exclusives
Masterpiece Grimlock with crown will be at Toys R Us in very different packaging
Autobot Blaster with Sleeljaw, Ramjorn, and Eject Will be seen at SDCC 2010 along with a new Mighty Muggs

Transformers: War for Cybertron
Jason and Brad were present from Activision
This summer there will be a hard cover novel by Alex Irving about the great war of Cybertron
Game from Activision, great story telling device which Hasbro may pursue further if this proves successful.
The Story takes place during the Civil War.

War for Cybertron Toys
Cybertronian Bumblebee
Optimus Prime
Megatron

Transformers Figures in Top 5 properties of 2009

Transformers News: Transformers Figures in Top 5 properties of 2009
Date: Friday, February 12th 2010 6:35pm CST
Categories: Toy News, Company News, Digital Media News, Editorials
Posted by: First Gen | Credit(s): ABCNews.com

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With Toy Fair just hours away, ABCNews.com has posted an article notating all of the toy manufacturers that will be present at the annual convention.

The one thing that the news story seems to focus in on is how toy companies are in the process of switching your everday toylines into entertainment properties. According to the report, 25 percent of all toy sales are in direct relation to licensed properties such as Iron Man and Shrek. These sales were down 27 percent in 2009 from 2008's reported earnings with the exception of Hasbro's Transformers. Sales for Transformers were up over 20 percent from the sales connected to the original 2007 film, helping Transformers become one of the Top 5 properties in 2009, according to the NPD.

Seibertron.com will have continuing coverage on Toy Fair 2010, being held in New York this weekend, so keep your optics locked, right here at Seibertron.com, your Ultimate Transformers Resource!

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

Transformers News: Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee
Date: Friday, February 5th 2010 2:42am CST
Categories: Movie Related News, Toy News, Press Releases, Company News
Posted by: Seibertron | Credit(s): BusinessWire.com

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TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99/Ages 5 & up/Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes - Battle and Guardian - BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

PLEASE NOTE THAT SEIBERTRON.COM WILL BE PROVIDING FULL COVERAGE ON FEBRUARY 13TH, 2010 OF ALL OF THE TRANSFORMERS NEWS ANNOUNCED AT THE ANNUAL TOY FAIR SHOW.

Full Press Release from BusinessWire.com:

Hasbro Toy Fair 2010: Highly Creative Product and Entertainment Portfolio Designed to Deliver Immersive Brand Experiences

Range Will Feature Mix of Classic Products and Brands That Have Been Re-imagined and Re-invented, Together with All New and Innovative Introductions

Toy Fair 2010

February 04, 2010 02:20 PM Eastern Time

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NYSE: HAS) comes to Toy Fair 2010 with a wide range of innovative offerings -- from twists to the most classic board games and toys, to entertainment-based products, and everything in-between. The Company’s diverse and highly creative 2010 product line is packed with entertainment value that can be enjoyed by children and families any time, any where.

"We continue to emphasize innovation at every turn as we re-imagine and re-invent several of our core brands while also creating new brands and experiences that children and families will enjoy again and again."

Highlights include the launch of the BEYBLADE: METAL FUSION line of battling tops; re-imagined versions of the world’s most popular board game, MONOPOLY, as part of the brand’s 75th anniversary celebration; SCRABBLE FLASH CUBES, an innovative new way to play the classic crossword game without a game board as players slide, move and shuffle electronic cubed letter tiles in a race to create new words in 60 seconds; products based on the highly anticipated IRON MAN 2 movie releasing this spring; and the continuation of the Company’s highly successful FAMILY GAME NIGHT initiative, which encourages families to set aside one night per week to play a game together.

"Hasbro remains focused in 2010 on providing our consumers with great value and quality and delivering immersive brand experiences based on our incredible brand portfolio," said John Frascotti, Hasbro’s Global Chief Marketing Officer. "We continue to emphasize innovation at every turn as we re-imagine and re-invent several of our core brands while also creating new brands and experiences that children and families will enjoy again and again."

Highlights of Hasbro’s 2010 product line include:

ALPHIE
(Ages 3 years & up/Approx. Retail Price: $39.99/Available: Fall 2010)
Now more lifelike than ever before, this learning pal boasts an LCD screen to depict facial expressions, a childlike friendly voice and a playful, inquisitive personality making ALPHIE robot not just a learning toy, but a beloved companion. Along with an animated personality that children will adore, this modern ALPHIE pal from PLAYSKOOL features important educational activities that help develop early learning skills in preschoolers. With their playful ALPHIE learning pal leading the way, preschoolers can learn the alphabet, rhyming, counting, color and shape recognition, matching, animal names, instrument sounds and much more! The ALPHIE learning pal has a sleek new look and convenient carrying handle and comes with thirty double-sided cards containing over 350 fun questions and challenges. Requires three "AA" batteries, included

BABY ALIVE BOUNCIN' BABBLES
(Ages 3 years & up/Approx. Retail Price: $24.99 /Available: Fall 2010)
With her big eyes open wide and a loveable smile on her face, BABY ALIVE BOUNCIN' BABBLES doll can't wait to play with her "mommy!" Hold her hands and watch this adorable, energetic tot bounce up and down while giggling and making playful baby sounds. BABY ALIVE BOUNCIN' BABBLES will also "chuckle" and "coo" just like a "real" baby when "mommy" comes near. Requires 2 AA batteries, included.

BEYBLADE: METAL FUSION BATTLE TOP Assortment
(Ages 8 years & up/Approx. Retail Price: $7.99/Available: Fall 2010)
Collect, customize, and compete with the BEYBLADE: METAL FUSION BATTLE TOP assortment! Complete with cast metal fusion wheel, ripcord launcher, and assembly tool you can build your top to suit your battle. Whether you choose to build a defense, attack, balance or stamina top type you can enter competition confident that you will reign supreme. To take your battle to new heights, enter the unique code found in each BEYBLADE: METAL FUSION BATTLE TOP package at BeybladeBattles.com to compete against other Beybladers!

BOP-IT! BOUNCE
(Approximate Retail Price: $19.99/Recommended Age: 8 and up/Available: Fall 2010/ Players: 1 or more)
With BOP-IT! BOUNCE, an impact sensitive trampoline game unit calls the shots and knows your bounces. Players must bounce the foam ball as fast and high as the game instructs, keeping up with the commands to unlock levels to earn the highest score. With five games in one, BOP-IT! BOUNCE will provide non-stop action and entertainment for players of all ages.

CRANIUM SCRIBBLISH
(Approximate Retail Price:$19.99/Ages 8 and up/ Available: Fall 2010/ Players: 4 to 6)
Scribble your way to win in CRANIUM’s hilarious new game SCRIBBLISH, a game that combines drawing with "telephone." During the game, players are invited to draw their best sketch that represents the phrase on the game card. The first player starts by drawing what they read on a statement and passes it to the next player who has to write a statement describing the drawing. The next person turns those words into images. The scrolled-story continues to be passed around the room until all players have a chance to draw. Players read the story created out loud to find out how "this" became "that"!

EASY-BAKE DELUXE DELIGHTS Cake and Cookie Kit
(Ages 8 years & up/Approx. Retail Price: $29.99/Available: Fall 2010)
This fall, ordinary kitchens will transform into gourmet bake shops with the introduction of the EASY-BAKE DELUXE DELIGHTS Cake and Cookie Kit. Set to debut in October 2010, this deliciously new bake-set offers girls the opportunity to show off their creativity with edible works of EASY-BAKE art. Using the special EASY BAKE DELUXE DELIGHTS dish girls can bake tasty EASY-BAKE treats in the microwave in just thirty seconds. The DELUXE DELIGHTS dish features a heating and cooling sensor so bakers know when it's safe to touch. With the included, exclusive EASY-BAKE tools, girls can decorate their EASY-BAKE mini cakes and cookies with colorful fondant just like a pro! Tween chefs can add intricate designs to their favorite dessert with the fondant mold and stamper or label their tasty treat using the alphabet embosser. Add bakery caliber finishing touches with the special embossing plate. The EASY-BAKE DELUXE DELIGHTS Cake and Cookie Kit comes with a microwave container and lid for baking tasty sweets and loads of accessories that a pastry chef in training will need, including: rolling pin, measuring spoons, cake pan, four cookie cutters, fondant mold, fondant stamper, embossing plate and enough mixes to create six decorated cakes and seven cookies. Adult Participation Required.

FURREAL FRIENDS GOGO, MY WALKIN' PUP
(Ages 4 years & up/Approx. Retail Price: $59.99/Available: Fall 2010)
Girls can em-"bark" on their very own adventures this fall with the FURREAL FRIENDS GOGO, MY WALKIN' PUP pet. Attach GOGO's leash and this perky puppy knows you're ready to walk her! She'll wag her tail, pant, and bark just like a real pup to let you know she is excited to get moving. Girls are in charge as they control GOGO's hot pink leash to make her walk left, right or straight ahead - GOGO can even walk in circles or figure eights! GOGO loves to be petted and will respond to your touch. Gently stroke GOGO's right and left side or the top of her head and she'll playfully bark to let you know just how delighted she is to be your friend. Requires four "C" batteries, included.

IRON MAN 2 RC WALKING IRON MAN
(Approximate Retail Price: $49.99/Ages 4 & up/Available: Fall 2010)
An IRON MAN action figure so technologically advanced that even STARK INDUSTRIES is jealous! The IRON MAN 2 RC WALKING IRON MAN figure is nearly as mobile and action-packed as his on-screen counterpart. Operated with a handheld remote control, this figure easily navigates forward across the floor or tabletop and is loaded with electronic lights, movie sounds, and projectiles that shoot from the figure’s arms and shoulder rockets!

LITTLEST PET SHOP ONLINE (LPSO) DANCING PET
(Ages 8 & up/Approximate Retail Price: $24.99/ Available: Fall 2010)
Girls will find themselves bopping and grooving alongside the latest offering from LITTLEST PET SHOP - an LPSO Dancing Pet. The dancing dog, Harmony Groovemore, plugs into most MP3 players or computers so girls can listen to their favorite music and dance along with this adorable friend. The Dancing Pet also comes with a code for virtual rewards and access to LITTLEST PET SHOP ONLINE (LPSO.com), a fun, dynamic virtual world where players can design their own pets, chat with friends, go on adventures with Harmony, explore new neighborhoods, and so much more!

MONOPOLY: REVOLUTION EDITION
(Ages: 8 and up/Approximate Price: $34.99/Available: Fall 2010/Players: 2 to 6)
It is the MONOPOLY game of the future! In 2010, MONOPOLY is 75 years young and in celebration of the game’s anniversary, Hasbro is "amping up" the traditional game play experience by revolutionizing elements of the classic game. MONOPOLY: REVOLUTION Edition is made up of a modern, round game board and an electronic game unit that keeps track of your location on the game board and features exciting song clips and sound effects, including "Celebration" by Kool & The Gang and "Drive My Car" by The Beatles, throughout the game to mark your progress.

MONOPOLY U-BUILD
(Approximate Retail Price: $19.99/Recommended Age: 8 & up/Available: Fall 2010/ Players: 2 to 6)
MONOPOLY is giving players the chance to choose how long they want to enjoy a game with MONOPOLY U-BUILD, a new concept in MONOPOLY game play. Using hexagonal property spaces that snap together, players build a game track that creates a custom game board and determines the length of play. Decide to use the Starter Track for a 30-minute game before dinner, or try the Classic Track for a 60-minute game during family game night for longer-lasting fun. Once you’ve perfected these tracks, move onto the Pro or Freestyle Tracks for the ultimate gaming challenge. In MONOPOLY U-BUILD you choose, you build, you play!

MY LITTLE PONY MERMAID CASTLE Playset
(Ages 4 years & up/Approx. Retail Price: $39.99/Available: Fall 2010)
In fall 2010 the MY LITTLE PONY world will expand to include an underwater oasis with the introduction of the MY LITTLE PONY MERMAID PONIES collection. The MERMAID PONIES will receive royal treatment at the MY LITTLE PONY MERMAID CASTLE playset. Located in the heart of the sea, this magical castle is an underwater dream come true for the MERMAID PONIES. Each pony will love to explore this nautical treasure with lights and sounds . Discover PINKIE PIE'S secret shell bedroom that really opens and closes or take a pony for a ride on the "magical" seashells that allow her to "swim" around the castle. The MERMAID ponies will love to "splish and splash" on the waterslide or hang ten on the "real" waves with the tubular surf boards. The MY LITTLE PONY MERMAID CASTLE comes complete with a MERMAID PONY PINKIE PIE figure and numerous accessories including "picnic basket," "treasure chest" and underwater friends.

NAB-IT! From the makers of SCRABBLE
(Ages 8 & up/Approximate Price: $19.99/Availability: Fall 2010/Players: 2 or more)
NAB-IT! is the family game of stolen words. Any surface can become a board game in this fun word game that up to four people can play together. Create words using colored letter tiles in a crossword fashion and then stack tiles on top of each other to form new words. The casual and competitive gamer are on equal footing with NAB-IT because every word is worth just one point. The player with the highest letter built on each word wins the point. Stack wisely!

NERF: "CLEAR THE WAY FOR 9.9.10"
(Ages 8 years & up /Available: September 9, 2010)
Clear the Way for the newest N-STRIKE blaster coming on 9.9.10! First there was the NERF N-STRIKE VULCAN EBF-25 blaster, 25-dart, belt-fed, and fully automatic. Then the NERF N-STRIKE RAIDER RAPID FIRE CS-35 blaster hit the scene with its new, interchangeable drum magazine able to hold 35 darts. Now, continuing the incredible evolution of NERF blaster technology, the brand has created the most impressive NERF N-STRIKE blaster yet. NERF fans around the world will have to wait until 9.9.10 to see the unveiling of one of the most awesome and exciting blasters released in the NERF brand’s 40 year history! Available at most major retailers nationwide and HasbroToyShop.com beginning 9.9.10.

NERF SUPER SOAKER SHOT BLAST Water Blaster
(Ages 6 years & up/Approximate Retail Price: $19.99/ Available: Spring 2010)
For the first time ever, the hydro-powered excitement of Hasbro’s SUPER SOAKER brand and the peak performance and innovation of the company’s NERF brand will come together to form the ultimate in water blaster advancements with the new NERF branded SUPER SOAKER line. The biggest and baddest blaster in the new collection, the NERF SUPER SOAKER SHOT BLAST water blaster can drench your opponents from up to 25 feet away. All you need is a single pump to unleash a huge blast of water and soak them all! The customizable NERF SUPER SOAKER SHOT BLAST water blaster is compatible with the Tactical Rail System accessories and features adjustable and removable shoulder stock for maximum customization. Available in red or blue, each sold separately.

PLAY-DOH MEGA FUN FACTORY
(Ages 3 years & up/Approx. Retail Price: $29.99/Available: Fall 2010)
Fifty years after the launch of the original FUN FACTORY toy, the brand new MEGA FUN FACTORY set takes classic extruding play to a whole new level! A motorized conveyor belt provides nonstop action as kids crank out favorite toys and "treats" in this lively FUN FACTORY world. To start, children push down the purple handle to extrude the colored PLAY-DOH compound of their choice. As the conveyor belt moves the PLAY-DOH compound along, kids select and stamp out a "candy" or toy mold and then push down the "chopper" at the end of the belt to cut their creation loose. To complete the fantastical FUN FACTORY experience, kids can display and "sell" their creations on a colorful playmat featuring a toy shop theme on one side and a candy store theme on the other side. Set includes six 2-ounce cans of PLAY-DOH compound. Requires two "AA" batteries, not included.

POP GOES FROGGIO
(Approximate Retail Price: $16.99/Recommended Age: 3 and up; Available: Fall 2010; Players: 2 to 4)
Hasbro is adding a friend named Froggio to the Elefun and Friends line. This fun-loving character comes to life in the POP GOES FROGGIO game, which takes picture finding to new heights. In this active matching game, preschoolers spread lily pads of Elefun and his friends around the room, spin the spinner and try to find the matching picture. The first preschooler to match the Elefun and Friends character to the right lily pad gets to stomp on the big green lily pad launcher and send Froggio for a triumphant leap!

SCRABBLE FLASH CUBES
(Ages: 8 and up; Approximate Price: $29.99; Availability: Fall 2010; Players: 1)
How many words can you find in a flash? SCRABBLE FLASH CUBES is an innovative new way to play the classic crossword game without a game board as players slide, move and shuffle electronic cubed letter tiles in a race to create new words in 60 seconds. Providing a fast, frantic and addictive play experience, the five SCRABBLE FLASH CUBES letter tiles contain ‘Smart Tile Technology’ which recognizes formed words when the tiles are placed side by side, and keeps score of correctly spelled words. SCRABBLE FLASH CUBES provide an amazingly addictive play experience that you won’t want to put down!

SORRY! SPIN
(Ages: 6 and up; Approximate Price: $24.99; Availability: Fall 2010; Players: 2 to 4)
This Fall, SORRY! fans can experience the exhilarating game of sweet revenge with a wicked spin by sending opponents back to "START" with a quick turn of the SORRY! SPIN wheel. SORRY! SPIN, a new take on the classic game of SORRY!, features an innovative rotating game board that makes getting "HOME" more complicated and unpredictable than ever before. The unique dynamics involved in the game of SORRY! SPIN engage players on every move and make it anyone’s game to win.

STAR WARS AT-AT
(Approximate Retail Value: $99.99; Ages: 5 & up; Available: August 1, 2010)
In space, size does matter, and Hasbro certainly kept that in mind when creating its all-new, highly detailed STAR WARS AT-AT. The AT-AT (All Terrain Armored Transport) played a significant role in the Empire’s military assault in THE EMPIRE STRIKES BACK, and it will play an equally important role in every fan’s toy collection this year! Measuring more than 24 inches tall, nearly 28 inches long, and 12 inches wide, this colossal vehicle holds up to 20 STAR WARS figures - 6 of which can fit in its head alone! - and includes so many play and electronic features true to its on-screen counterpart that it’s hard to believe! From the zip-line in its body and articulated legs for superb poseability, to its LED lights and authentic movie sounds and phrases, this is the must-have addition for STAR WARS fans of all ages. Includes a 3 ¾ inch AT-AT driver action figure and a pop-out speeder bike.

STRAWBERRY SHORTCAKE BERRY SWEET STYLES Playset
(Ages 3 years & up/Approximate Retail Price: $19.99/Available: Fall 2010)
Future fashionistas will love picking out fancy clothes and sparkly accessories inside the STRAWBERRY SHORTCAKE BERRY SWEET STYLES playset! Girls can mix and match party dresses, playful skirts, stylish shirts and more to create any of 40 different possible outfits for their STRAWBERRY SHORTCAKE doll. No look is complete without a trendy hairdo, and girls can style STRAWBERRY SHORTCAKE's hair with butterfly clips and additional accessories. One final look in the wardrobe mirror, and then STRAWBERRY SHORTCAKE is ready for a night on the town! Available at most major toy retailers nationwide and on HasbroToyShop.com.

TONKA CHUCK & FRIENDS CHUCK'S STUNT PARK
(Ages 3 years & up/Approx. Retail Price: $39.99/Available: Fall 2010)
For the first time ever, the popular TONKA CHUCK & FRIENDS product line introduces the POWER PLAYARD Stunt System of motorized playsets to further entertain and engage active preschoolers who will be delighted to see the loveable CHUCK THE DUMP TRUCK vehicle and his friends flip and zoom through the fun filled motorized stunt tracks. The exciting motorized individual sets can be combined to create a customizable hands-on interactive stunt-track system sure to please preschoolers. Preschoolers will be thrilled to accompany their adventuresome friend CHUCK THE DUMP TRUCK as he zips, zooms and flips through this interactive, hands-on stunt set featuring lights, sounds, moveable track pieces and a hand-crank elevator. The easy-to-assemble track lets kids build and rearrange the set however they like to create a variety of cool tricks and tracks. This set is a part of the POWER PLAYARD Stunt System and includes a motorized CHUCK THE DUMP TRUCK vehicle and an all new TONKA CHUCK & FRIENDS storybook. Requires four "AA" batteries, two "AA" included.

TONKA GARAGE RICOCHET RC Vehicle
(Ages 8 years & up/Approx. Retail Price: $79.99/Available: Fall 2010)
This double-sided stunt vehicle can tackle virtually any terrain! The resilient RC can flip and keep on going, offering an unstoppable driving style that allows kids to execute exciting stunts. Push a button to engage the machine's Monsterlift Suspension Technology and lift the vehicle into awesome monster truck mode. The RC vehicle comes with a three channel remote for great steering control and a 9.6V battery charger. Requires one 9.6-volt battery, included, and one 9-volt battery, included.

TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99/Ages 5 & up/Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes - Battle and Guardian - BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.

TRIVIAL PURSUIT: BET YOU KNOW IT EDITION
(Ages: Adult/Approximate Price: $29.99/Availability: Fall 2010/Players: 2 or more)
In Fall 2010, Hasbro’s TRIVIAL PURSUIT: Bet You Know It Edition introduces a brand new way to play the classic trivia game. Bet You Know It is the most inclusive TRIVIAL PURSUIT game yet and wedges can be earned on each of your turns. TRIVIAL PURSUIT knows we all have categories that we’re not so hot on, so with Bet You Know It if you have earned enough chips you can buy that elusive wedge instead of answering a question! Earning chips depends on how well you know your friends! At the start of each round players bet on whether or not the person answering a question will get the question right. If the players are correct they double the number of chips ‘bet’. With 1,800 fascinating new questions with a new editorial style, and the chance to buy your wedges instead of being stumped with your least favorite category, players can experience TRIVIAL PURSUIT like never before.

TWISTER HOOPLA
(Approximate Retail Price: $19.99/Recommended Age: 6 and up/Available: Fall 2010/ Players: 2 to 4)
This Fall, the classic game that ties players up in knots gets a wacky new twist with Hasbro’s TWISTER HOOPLA. Players become the TWISTER mat in this game, as the iconic TWISTER dots are turned into rings that players use to connect body parts with other players to score points - taking TWISTER to a new level. Score points to win any of the five unique games included in TWISTER HOOPLA and prepare to closely interact with other players in this exciting interpretation of TWISTER.

U-BUILD
With the new line of U-BUILD games, you build the game and then play how you want. U-BUILD games allow kids to customize some of their favorite games, creating a unique experience each time they are played. Based on popular Hasbro games, including BATTLESHIP, CONNECT 4, MOUSE TRAP and SORRY!, players control the action during the game by moving brick-based pieces to different locations around the game board. Kids will have hours of fun constructing, knocking down and rebuilding these ever-changing games.

WEEBLES MUSICAL TREEHOUSE
(Ages 18 months & up/Approx. Retail Price: $29.99/Available: Fall 2010)
WEEBLES WOBBLE, BUT THEY DON'T FALL DOWN! The WEEBLES figures are back in their original egg-shaped, wobbly form. WEEBLES pals can wobble, climb, slide, hide, and dance in and around this captivating MUSICAL TREEHOUSE playset from PLAYSKOOL. Turn the handle on the colorful escalator to bring WEEBLES figures to the top of the slide and send them spiraling down. When the WEEBLES characters land, they are rewarded with fun music and sounds before wobbling off for another ride. Open the door to reveal a secret space inside the tree to hide a playful WEEBLES figure. Have a dance party on the wobbly tree house deck or take a spin on top of the lookout post. The set comes complete with a convenient carrying handle and two exclusive WEEBLES figures. Requires three "AA" batteries, not included.

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About Hasbro, Inc.

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

Seibertron.com Interviews IDW's Transformers Lead Editor Andy Schmidt

Transformers News: Seibertron.com Interviews IDW's Transformers Lead Editor Andy Schmidt
Date: Tuesday, November 24th 2009 8:05am CST
Categories: Comic Book News, Site Articles, People News, Company News, Interviews
Posted by: First Gen | Credit(s): Andy Schmidt, IDW Publishing, HASBRO

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Views: 174,742

Hello Seibertronians, First Gen here with another great Q & A for your reading pleasure. This newest installment features the lead Editor of the Transformers storyline for IDW Publishing, Andy Schmidt. Andy, I'd like to thank you again for taking the time to talk to Seibertron.com about Transformers Ongoing. It’s really great to see how well you've presented yourself and IDW to the fandom leading up to the release of Transformers Ongoing #1.


Andy Schmidt: I appreciate that, Steve. It's nice of you to read all that and I hope the fans realize I'm genuinely a big fan of TRANSFORMERS and that while I don't agree with everything they say, we are all at least listening and always trying to improve our game.


First Gen: My first question to you is this: With the monster success that Transformers has been at the Box Office the last couple years, the ridiculous amount of fans that have been drawn back into "Transformermania" and hardcore fans who never left sucking up everything and anything Transformers, how does it feel to be taking on such a huge property with IDW Publishing?


A.S.: Well, to be fair, I'm only a part of a larger team that includes several people at IDW like Denton Tipton who has been working on TRANSFORMERS longer than I have and Chris Ryall, our editor-in-chief. But more importantly, the many creators who have contributed to IDW's wide-ranging projects with TRANSFORMERS and the creators currently work on them. Also, let's not forget that Hasbro is an integral part of the team too. I just seem to be the guy doing the most public interviews. So, since I'm surrounded by so many people whose hard work makes me look good, I feel pretty darn awesome about being involved with TRANSFORMERS right now!


FG: Indeed, I've enjoyed many of the works produced by Chris and the crew at IDW Publishing immensely. Some of the works that were produced, like Transformers Stormbringer and the -Tion series really "raised the bar" on how to tell the story of our beloved Robots in Disguise. Knowing the groundwork that has been laid prior to your arrival and the cult like following some of the writers and artists have, does it ever get intimidating to you?


A.S.: Short answer: Yes. Long answer: You have no idea! Yes. Yes. And yes. It's extremely intimidating. It's funny, when I was coming on board at IDW, I told Chris I didn't want to edit TRANSFORMERS because I was such a big fan that I was afraid I wouldn't have enough distance from my inner fan to do the franchise justice, to really be a leader with the creative teams. I really liked G.I. JOE when I was a kid, too, but I LOVED TRANSFORMERS. So, it is extremely intimidating and, honestly, I've had a much harder time getting my head around how to do TRANSFORMERS comics. But fortunately, there are some great people at Hasbro that have been very encouraging and the creators have really stepped up so I feel like it's all starting to come together finally. But yeah, intimidating is an understatement.


FG: Great. Let me go ahead and make your job a little harder *wink*. Transformers Continuum has been out for a little over a week, helping refresh the memories of Transformers comic fans and giving those newcomers a solid foundation to start on, and Transformers Ongoing #1 is currently flying off newsstands. USA Today posts a feature stating "Optimus Prime Quits", quite possibly the most capturing statement in Transformers HISTORY! It’s issue one and you make die hard "geewunners", like myself, relive the pain of an unexpected death ala the 1986 animated movie, and we find out that Spike Witwicky is the enemy! What is going through your head right now? Is it a state of euphoria; are you scared out of your mind? What does the lead editor of the Transformers brand think when a much anticipated story arc hits the scene in a major way?


A.S.: Well, any time you are shooting for a jumping on point (and that's really what this is, not a reboot as some people have called it), there's a lot of angst. One of the things that's been troubling to me as a fan and now professionally, was how little coverage TRANSFORMERS comics had been getting the last couple of years. There was a big splash when IDW started with them, and then again when ALL HAIL MEGATRON started, but not much since then. So, with this issue, it was really important to us (IDW and Hasbro) that we get the word out in a big way--hence the push with USA Today and the CBR spoiler article. I wanted people to HAVE to notice what we were doing. The fact that we had to do a spoiler on IRONHIDE's death was unfortunate, but it really got a lot of people talking, wondering if it was real, if it was just a stunt to grab attention, or if it actually served a purpose in the greater story. The point is, it got people talking in a way that they hadn't been recently. So, to get back to your question, sometimes these jumping on issues work, and sometimes they don't. It's too early to tell for sure, but if what I saw yesterday (the day #1 came out) is any indication, it looks like we've got some readers coming back. The first issue sold out at Diamond (the comic’s distributor) yesterday, so it seems that the demand for the book is there. Now we see if folks hang on. Yeah, I'm nervous, but I'm always nervous about a starting point like this. I mean, we've got long-term plans and if this doesn’t pan out as we had hoped, all of that planning gets thrown out, which would be a huge bummer for us because we’re really excited about this story. But, again, it looks like a hit right now which is exceptionally rewarding. Aside from all that nervousness, my primary emotion is excitement. I think we're finally moving in the right direction (or, at least, a good direction. I don't mean to imply it's the only direction that would be good). I look forward to the reaction of the fans.


FG: Well, I can tell you from a personal standpoint, that in order for me to read a comic it has to grab my interest. And if you're anywhere near being a Transformers fan, thinking that Optimus Prime resigned as leader of the Autobots should have you all over that comic. Also, I'm glad that you clarified that this is a jump and not a reboot, I think it’s important for the fans and readers to know that Ongoing isn't going to leave you lost in the sauce over past IDW issues.


Now let me ask you THE question: based on discussions been held on the forums here at Seibertron.com, it seems that fans are thinking of this as a reboot purely based on the change in art style for the Transformers. I know you've read the responses and that some of us either love it, hate it or still can't decide. What influenced the change to the representation of our comic book heroes?


A.S.: I'm glad you asked THE question. I'll address a couple of things that I've seen on the boards and whatnot. First, there was no decision to make the G1 guys look more like movie universe characters. If I thought the movie books would out sell G1, I'd just make more movie books. Isn't that the simple solution if that were the case? And honestly, while I can appreciate the argument, I don't see the new character art as reflecting movie styling. They're all in their original color schemes and retain the key elements that make them identifiable; this is a new, updated style for this contemporary series. I think the art is amazing and I've been really happy to see that a lot of posts on the boards now that the issue has come out have shown that people are starting to dig it. Not everyone, mind you, but it looks like some of the jets are cooling a bit. We'll see. The thing to keep in mind is that Don is still figuring them out too. He's testing here and there.


Interesting point about why folks think it's a reboot. The characters aren't redesigned. What I mean is that we're not asking anyone else to follow Don's take on the characters. Hasbro and IDW have decided to allow for artistic interpretation of the characters. Don's is probably the most extreme I've seen so far, but Chee's version look a lot like the original toy designs, Guido's and Casey's look more similar to the original cartoon, and Nick's look closer to the more recent Animated show here and there. So, there's room, as far as I'm concerned, for artist license with how they look.


If you feel that they can't change how they look, hey, that's cool. Then for you, just realize they have a lot of control over how they look, and they can change form and modify between issues--problem solved!


So, to get to the heart of your question, the influence was actually Don himself. When I called him months ago he asked what version I wanted and I told him I wanted the coolest version ever. So, he asked if he could do something different. He'd drawn all the different version already and wanted to try something a little different. I told him as long as the characters were recognizable, I'd back him up. And Hasbro went for it. They're pretty keen on the idea of the different interpretations.



FG: Thank you again for the clarification on that. Don Figueroa has always managed to take Transformers designs to new heights, never seeming to be satisfied with the status quo, and if I can use the War Within series as being a testament, I'm sure we'll see some subtle changes to the Autobots and Decepticons as the story progresses. With that in mind, and with the different artist having creative freedom, to a point, with the Ongoing series, are you more focused on developing the story at this point, or would you say that the art and story are neck and neck for you in continuing the newest story arc?


A.S.: Well, to be honest, I don't really separate the two. You have a story that the writer and artist tell together. I think they need to be in synch with one another and that may mean changing styles a bit for both players in that equation. Don's an organic artist and he's always changing things and evolving which is cool. And, Mike is getting more and more comfortable with each script. He really starts playing to his strengths in the second arc. That's where I think it will really start clicking for readers who are on the fence. And you know, that's just a natural progression. There's a lot to get comfortable with in the TRANSFORMERS universe. Getting the characters down pat, the situation, dealing with the fact that they are giant robots, keeping the alternate modes relevant, all that stuff is a lot to get wrap your mind around at one time. I've seen this on all the books I've worked on from Avengers to Fantastic Four to X-Men, writers and artists both need sometimes three or six or even more issues to finally get really comfortable.



I went off on a tangent there, but yeah, I don't really separate the two. It's all about the story for me.


FG: I'm glad that you compared Transformers Ongoing to other works such as the Fantastic Four or the Avengers. In an exclusive interview we did with Mike Costa, he also fielded some questions regarding the story and how he was writing them. He likened it to such storylines as Marvel's Amazing Spiderman in which Brian Bendis is considered the lead writer and other writers, who use the Spiderman character in other titles such as the New Avengers, may cause some confusion within the overall continuity of Spiderman's story. For the sake of the casual fan that may not know this, we know that most scripts for story arcs are done months in advance and this can create issues with writers staying on track, therefore creating "plotholes" that later need to be filled it. How do you plan to minimize the continuity gaps with Transformers Ongoing? Will Mike be the exclusive writer or are there plans to create an "Ongoing Team"?


A.S.: Mike's the guy for now at least. He seems really into it and has big, big plans. Hasbro is really happy that we're going to new places with it, so that's really great to have their support. In order to minimize plot holes, I've got all the writers initially in contact with each other. But let me be honest, we ran into several problems in our initial arcs with the three books. This happens when they're being built simultaneously. Currently, there are nine story arcs for the G1 TRANSFORMERS being written at the same time. They're planned out, but sometimes you get into a script and you realize you need a certain character but, wait, we actually need him over here, or whatever happens. And one huge problem for me is crowd scenes. I like to give the creators freedom to put their favorites in the crowd scenes but then in the case of this first story arc, that caused a problem too. The good news is, 9 times out of 10, Denton and I are catching them, or the artists or writers are catching them. It's much easier to see it as a reader than as it's being created, but the best way to minimize it is by having everyone working on the universe in touch with one another. That way we can all stay on the same page, at least.


But yes, Mike's book is THE book, as it were. If you're only reading one, this is the one to read. But I think most fans will want to read the others. And that's another way that some fans feel we're inconsistent--different books have different tones and are intended for different parts of the TRANSFORMERS audience. LAST STAND OF THE WRECKERS, for example, is intended for the core die-hard fans. Obscure characters, weird off-world setting, that's for the die-hards specifically. But it has a different tone, and I think that sometimes because we make series or one-shots that are so different in tone and intended audience that there are perceived mistakes, that aren't really there. It's a bit concept--TRANSFORMERS--with lots of room for all kinds of stories. But yeah, definitely trying to keep it all down to a minimum in terms of continuity gaffs.


Sorry, rambling again! This is just one of those hot-button topics so I'm trying to explain fully. And this is an explanation, not an excuse. Although a big challenge, we're doing everything we can to make sure there aren't problems within the continuity . I'm impressed, looking at the continuity from the editor's side at how few gaffs there are currently given the number of creators, concurrent titles that have been published and the switching over of editorial, what, four or five times in nearly four years? Yes, there are glitches, but not as many as I would expect given how many comics have been published with such a large number of people involved along the way. Of course, I'm going to get publicly flogged for saying that... but it's true.



FG: I tell you Andy, I know Transformers fans, and if you keep up these short, beat around the bush answers, they're gonna eat you alive *wink*.


Well, news has officially broke that Transformers Ongoing #1's first printing has SOLD OUT! Congratulations. I'm gonna wrap this up with a BIG thank you for taking the time to talk to Seibertron.com and give us the inside scoop. We really appreciate it and wish you and the rest of the IDW Publishing Team all the success possible. If there's anything you want to say to the fans, feel free to use this as your forum.


A.S.: Thanks, Steve and the Seibertron.com crew for the opportunity to speak with you and with the fans. It's much appreciated. I never know what to say directly to the fans, but I'd guess I'd say this. The current creators and editors are all fans too. We have different favorite incarnations of the TRANSFORMERS and different favorite characters and different stories from Simon and Shane's runs (as well as others) on the IDW books. So we'll be getting to a lot of things that you like and we are all working doubly-hard to keep it all straight. You may not love everything we do in the coming months and years, but it won't be because we don't care or we don't respect the material. The flip side of this is that we're all very hopeful that you will enjoy the various books and takes on the characters and that you'll grow to love the books with us. We're committed to making TRANSFORMERS comics great, and we're sure we'll get there given the time and your support.


Thanks for supporting us, the future looks bright for all of us.


Thanks again, guys.



Andy


Seibertron.com would like to that Andy Schmidt, Mike Costa, Chris Ryall, all the fine folks at IDW Publishing and the HASBRO Transformers Team for making this interview possible.


Keep your optics locked right here at Seibertron.com, your Ultimate Transformers Resource.

Exclusive Seibertron.com Interview With Mike Costa

Transformers News: Exclusive Seibertron.com Interview With Mike Costa
Date: Sunday, November 15th 2009 9:03pm CST
Categories: Comic Book News, Site Articles, People News, Company News, Interviews
Posted by: Tigertrack | Credit(s): Mike Costa, IDW Publishing

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Views: 210,188

Mike Costa, writer of the new Transformers on going series set to debut this week is answering a few of the questions posed by Seibertron.com staffers i_amtrunks, Darth Bombshell, and tigertracks 24. Mike also contributed to the recently completed IDW title, G.I. Joe: Cobra, a book that surprised many fans with its seriousness, and more mature handling of this particular portion of the joe-verse.



Mr. Costa is living the dream that so many folks in our community would love to get to do...get paid to be creative with Transformers and have your work officially effect the Transformers mythos, effectively carving out your own little niche in our beloved franchise.

Speaking of your own little niche, Mr. Costa, here are some questions relating to your work with the upcoming Transformers ongoing series...

-- What direction are the Costa written Tf stories going to take? Will we be heading back to a universal scope of war ala what Furman was working up to, or will we be getting an Earth-centric style story? Will the ongoing feature one large, over-arching plot with several ongoing subplots set up along the way?

All great questions. I'll try to give them great answers.

Here's the thing - Shane literally blew up the world in his last storyline. That is a really, really tough act to follow. I mean, I can't really blow up the world again. So rather than try to top that with spectacle - I guess I'd have to blow up the galaxy or something - I'm going to start small again, and then gradually expand the canvas. That's not to say that there won't be big events - there will be. They'll just be big character-events at first. No less status-quo changing, but we're staying Earth-centric in the beginning. You're going to find out why Earth is such an important place for the Transformers - and it's probably not the reason you think it is.

We'll definitely be building to events that, currently, are pretty far-off in the future. But the template I'm trying to follow is the one set by Bill Willingham in his Vertigo book FABLES. What that book does so well is juggle big storylines with smaller one, two or three-issue vingettes in between. With a cast as vast as Transformers, I feel like that's the best way to give as many characters the opportunity to shine as possible. But every issue will build on the next, even if it doesn't seem to at first. There's no guarantee how long I'll be on the book, of course (so... please, tell everyone to buy it and write glowing reviews online!) but hopefully I'll get to do all the things I have planned. That'll take quite a while.



-- Will the series be easy to get into for those who may have only become fans due to the live action movies?

I hope so. But the fact is, it's not a total reboot, like GI Joe was. These are still the same characters in the same continuity we've been seeing at IDW, so obviously there are many differences from the movie. I think we've struck a good balance though, between honoring previous continuity and being new-reader friendly. It would be great if fans of the movie jumped on. I think they'd really like what they'd see.


-- How much work have you had to do to correct errors of AHM, or has the CODA done this job for you?



AHM was planned quite a while before we consolidated our ideas for this new ongoing, so rather than start monkeying with Shane's story and forcing him to change his ending to better dovetail into our series, we created the CODA series to tie up the loose ends that the ongoing wouldn't have time to get to in the first few issues, and to work as a bridge between the two series'. Obviously all the issues are out now, so you guys can tell us how successful we've been in doing that.



We all have certain characters we want to see, but overall, we really know we want good characterization of whomever is in the story. The next set of questions revolve mainly around characters in your new series.

-- Will there be any lesser known personal favorite characters that you plan to bring to the fore in the ongoing series? Will you be able to use more of the obscure generation one characters, or even characters that were previously known only to the Japanese G1 universe (such as Victory Saber, Overlord, or Dai Atlas)? Are we following the same characters as were used in AHM? Will the cast start out small and then expand? Will the cast focus on a small group of characters or will we be moving all over the place and get to see different perspectives from different groups of characters?

The cast will definitely have it's core characters whom the major storylines follow, but we will break away from them occasionally to focus on other characters in the universe. Also, the core cast will definitely be evolving, expanding and contracting. It's not going to be "Optimus Prime and the Same Five Other Autobots" every month, but you'll definitely be able to tell who the important characters are by the end of the first arc.

Most of those "core" characters will come as no surprise to Transformers fans, but I'm definitely throwing some curve-balls in there as well. One of the major characters of my run will be someone I've had my eye on for quite a while. Shane in particular gave him some really interesting development in AHM. His inclusion in my cast will be the logical extension of what happened to him there.


As for the Japanese characters. Hm. Not a bad idea...



-- Can you please kill Drift ASAP? (Note this is a question submitted that not everyone agrees with.) Along these lines, will we see any more new IDW and creator originated characters in the near future, or will you be pulling from only currently existing Generation One Transformers?

I have no plans to kill Drift. But... I have no plans to use him right away either. So, everybody wins. Also, I can't speak for Zander or Nick, who are both doing auxiliary books, my intention is to exclusively use currently existing G1 Transformers. Of course I'll be creating supporting cast members, but the core cast will be recognizable faces for the time being.


-- What kind of Starscream are we going to get in the series, the Starscream of Infiltration, the Starscream of late AHM, or AHM #13 Starscream? They all were a bit different, there seemed to be no consistancy, or it was not explained well enough why he suddenly changes.

Every writer is going to have his or her own interpenetration of a character, and now you've seen mine of Starscream. I can tell you guys he's my favorite character, and that's why I was very excited to make him the star of my first-ever Transformers story in CODA #1. (Clever readers with an eye for pretentious writer-gags might even have noticed that I made sure his name was the first word written on the first page.) I'll agree there are some differences in how the character has been portrayed, but in a hugely collaborative medium like comics, those core character attributes are all you really need for a character. Brian Bendis doesn't write exactly the same Spider-Man as Stan Lee, or Gerry Conway, or David Michelinie. But he'll always be smart, guilt-ridden, wise-cracking and heroic. And Starscream's core attributes are always the same - he's ambitious, treacherous, manipulative and often cowardly. Anything after that is just an artifact of the medium.


And now Mike, we would like to know a bit more about you, and your feelings about the titles you have been involved with. Answer as honestly as you want (or at least as honestly as you feel you can to these questions).

-- Who is your personal favorite TF artist of all time? And what is your favorite previous TF story arc (from any series, comic or show)?

Guys... that first question isn't fair. I'm going to be working with a lot of great artists on this title (and I have already in CODA) and I can't make that call. I will, however, say that working with Don on my first stroyline is like getting Spider-Man and having John Romita draw it. And the man does not disappoint. When I saw the art he turned in for the first issue, my mind was blown. I'd really never seen anything like it on a book I've written. I couldn't be more thrilled about it.

As for my favorite Transformers storyline... that's hard. Recently, I really did like AHM a lot. It had a lot of really great, fan-pleasing bring-the-house down moments. From the older, original marvel run, it's probably issue #13, written by the legendary Bob Budiansky, where Megatron temporarily loses his memory and is found by a criminal who uses him on a crime spree. That was over 20 years ago but the story - and the cover image - have stayed with me even though I was probably 7 when I first read it.

And from the original cartoon - not counting the movie, which is actually the first movie I ever saw in theaters - it was probably The Return of Optimus Prime. That Hate Plague really scared me as a kid.





-- What's your personal opinion on the Transformers stories IDW has written thus far? Good, fair, poor, lame... How do they stack up to what has been done in the past by previous companies Marvel, and Dreamwave?

Here's the thing: There are two legends in the Transformers comic book canon. One is Bob Budiansky. The other is Simon Furman. For the past five years, Furman has basically been the driving force behind IDW's Transformers universe (not counting Shane's AHM of course.) I think anything he did for us here is pretty equal to what he did for Marvel back in the day.


--- If given the opportunity to write for the Movie-verse, would you take it? What kind of story would you like to do?

At the risk of bouncing myself out of later work opportunities, I'm going to be honest and say that, though I actually do think some of the ideas underpinning the Movie-verse are good ones, I much prefer the continuity I'm in. More characters to play with, really. And I like our Spike better than Sam (sorry Shia!)


--- Having written a GI Joe tale (GI Joe: Cobra), which franchise can you say you enjoy writing more?

This is a lame answer, but I enjoy them both in different ways. COBRA is a really dark espionage tale that I get a certain kind of evil satisfaction from. Writing about the bad guys is not only fun, but cathartic. They do stuff the good guys would never do, and finding motivations for chaos and mahem is a really rewarding challenge. But Transformers was always my first love, and the satisfaction I get from that is on a totally different level.

Back when I was in college, Wizard broke the news that Dreamwave had gotten the license for Transformers after Marvel lost it. I sat down at my job at the college library, and over two days I typed up a full pitch for a new ongoing Transformers series, planned up until about issue 60. It was the first comic book proposal I'd ever written. Of course, I never heard anything back about it. Obviously they already had their plans made before the announcement, even if I wasn't some totally unknown 19-year-old punk.


But to think that now, less than ten years alter I am actually writing a Transformers ongoing, starting at issue 1... well, that couldn't be more of a dream-come-true type situation.


--- GI JOE: Cobra was a very gritty, mature tale. Can we expect Transformers to start heading into a similar direction? In other words, you aren’t going to pull any punches with these robots, right. Humans will get squished, Robots will get atomized and not return, etc.

Humans will be getting squished and robots definitely get atomized, but this is not going to turn into a dark, gritty book like COBRA. COBRA is a very specific tone for a very specific book - if I was given the chance to write the G.I. JOE ongoing, I wouldn't use COBRA's tone there either. That tone works in that franchise specifically because we're only looking at a small corner of it, and the main book exists to give it context. Now I'm handling the flagship of Transformers, and my job is to keep that ship steady so creators like Zander, Chee, and Nick Roche can party below decks if they want.

I'm very lucky to have spent the last year watching how Chuck Dixon handles those kind of flagship responsibilities on G.I. JOE, and I have learned a lot from him - specifically how generous he is to creators like me, who handle the smaller books. I hope I can do as good a job as he does of both writing the main book, and staying involved with the smaller ones.




--- Should the next Transformers cartoon have a similar style to the very popular G.I.Joe Resolute cartoon that saw airtime recently?

As long as they don't make me look bad by being better than the comic, they can do whatever they want.

(But seriously, I think it would be great if they aimed at a slightly younger audience than Resolute did. I discovered the Transformers cartoon at age 6. It would be nice to have something that could be enjoyed for people that age again, now that the previous series is over.)


--- Can you comment on your feeling of the use of humans in Transformers storylines? At times, the stories seemed to forget that we buy Transformers because they are books about huge sentient robots that have the same faults, and strengths that humans do, not to see how humans react to said robots upon interaction.

It's a difficult line to walk. Sure, the hard-core fans want to see robot action, but for your average reader, they're going to pick up the book and say "who cares about all these robots? I have no idea what's going on." In my opinion, having human characters is a way of grounding the story in a familiar world, and having an instantly relatable character.

That's why the Transformers movies make sure they have a major plot line involving Sam Witwicky trying to get with the hottest girl on Earth - because that's a lot more relatable to audiences than an interstellar war between talking cars. Whether you think those subplots are brilliant or terrible, I can guarantee you those movies would not have been as successful worldwide if they didn't have a kid, his car, and his girlfriend along with Optimus and Megatron.




That said, my stories are definitely going to err on the side of more robots rather than more humans. But humans are definitely major characters, on par with the Autobots, and we will definitely be seeing some stories through their eyes. Just not as many.


--- Simon Furman started this whole IDW Transformers generation of comics and wrote many beloved issues for Marvel, Marvel UK, and Dreamwave as well. How do you feel about what Simon has written in the past for Transformers? Do you think he really deserves all the credit that he gets for what people expect in a Transformers story? Do you love Grimlock as much as Simon does? Any pressure trying to follow up this force in the world of TF lore?

I have not met a die-hard fan that doesn't credit Simon as having written some classic storyline that established these characters in comics for them. He is a living legend, and he really did set a template for how to write Transformers comics, the way that Chris Claremont defined X-Men comics for a generation. The pressure to follow that is huge, certainly. I really hope I don't blow it.


--- Who is your favorite Autobot? ...Favorite Decepticon? Do your favorites change when you have to consider writing them in stories? For example, HASBRO may tell you, you can’t write your favorite bot that way, so you strategically decide not to include him/her in the comic book.

My favorite Autobot is Blurr, and I make sure I gave him at least one scene in the first storyarc. My favorite Decepticon, as I mentioned above, is Starscream, all the way. And though Starscream and most of the other big Decepticons are going to be benched for a little while, they will be back in a big way.

But this is the way the story is working out. I don't want to shoehorn in tons of scenes with Blurr or Starscream just because I like them. I don't even think about it, really. When they're needed, they'll show up. And luckily, Hasbro has not questioned this at all. So far, they're happy with what I've been doing, and have been very supportive and helpful.


--- Who are your favorite GI Joe and Cobra characters?

To write, it's Tomax, Xamot and Hawk. As a fan, it's Flint. Back in the old cartoons, I was always wondering why he wasn't kicking Duke's butt.


--- ‘Rise of Cobra’, or ‘Transformers Revenge of the Fallen’, which movie is better?

You guys are just intent on getting me in some kind of trouble. The honest answer is, I have not yet seen GI JOE, so I can't say. But a friend of mine just got it (and REVENGE OF THE FALLEN) for me on Blu Ray, so definitely own both.


--- GI JOE and Transformers crossover, are you interested in writing/planning one especially now that IDW has both licenses?

If the right idea struck me, I’m definitely interested. But even though (or maybe because) I write for both sets of characters, their universes feel totally different to me. It would be like crossing Mickey Mouse over into the JLA. I'm not a good enough writer to make that work. We definitely have people out there who are though, so I suppose it is always a possibility.



--- Sienna Miller, Rachel Nichols, or Megan Fox?

I never kiss and tell. I'm a gentleman of the old school



--- Does gender exist in Transformers? Can you share where you stand on the whole fembot issue?

Gender definitely does exist. And where I stand on the fembot issue is this: A Cybertronian robot should have the right to marry anyone he or she desires, provided that they are consensual beings.


--- Who would be your ultimate Transformers comic book production crew? Artist, Writer (I would assume you would write it), inks, etc.? What might this ultimate story be about? Who would be featured?

Other than the book I'm working on (duh)... I'm going to say that the ultimate Transformers comic book would be anything that Nick Roche is working on. I first met him at BotCon this year, and I have learned so much from him, not just about who these characters are, but how to tell stories with them. I'm going to go out on a limb and say that there is no writer/artist double-threat working right now who knows and cares as much about Transformers as Nick. I will follow that guy anywhere. I am really, really lucky to have him as support on this book.


And finally, what can you tell us about Supreme Convoy that members of our community should know about him? He talks about you guys ‘geeking out’ together, what exactly does this involve?

I've known Supreme Convoy for probably two years now. He's a cool guy and part of the very cool circle of the writer/comic book fan friends I've made since moving out here to the Los Angeles. As for what our "geeking out" entails... once again, a gentleman never tells.





Seibertron.com would like to say thank you to Mike Costa for answering our questions about the new Transformers ongoing series, and our questions about Transformers comics in general.

Be sure to check out Mike’s work in the new Transformers ongoing series, starting this November!!!

*TF Ongoing is set to be released this Wednesday, you can pick yours up at your local shop. Not sure if you want to or not, check out First Gen's review here, or the 8 page preview here.

Seibertron.com for all of your Transformers news and resource needs.

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HASBRO Answers Seibertron's Questions

Transformers News: HASBRO Answers Seibertron's Questions
Date: Tuesday, March 10th 2009 5:30pm CDT
Categories: Toy News, Company News
Posted by: Tigertrack | Credit(s): Hasbro Q/A Results From Joe Moscone

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Views: 33,002

Hasbro- The first question submissions for 2009 have been answered. Seems we get a repeat answer when we asked a question related to one of our previously submitted questions, and a very frank answer to one for you movie line collectors!

"1.) Can we expect more store exclusive Generation 1 repaints of movie figures like the new Corvette Sideswipe into Generation 1 colors? Any hints to drop for us on which characters will receive Generation 1 style repaints (Devastator?). Can we expect premium style repaints with the ROTF line of figures as well?


-Whenever we redeco a figure for a store exclusive, one of our first inclinations is to go back and see if there is a way to bring the figure closer to a classic character, especially if it apears unlikely that the figure will be released in those colors otherwise. With Revenge of the Fallen, there are quite a few characters to choose from that have some fairly obvious alternative color schemes that are on our short list of potential items. Premium items are also on the short list because we are are sometimes able to offer a higher number of paint applications on figures if they are offered as store exclusives. While we can't provide exact details on any upcoming G1-based or Premium figures, rest assured that we will be making them whenever they make sense.

2.) Recent confusion with IDW's and HASBRO's answers gives us conflicting information. Will IDW's character Drift be getting his own toy, or not? Would it be a part of UNIVERSE or some other special line? How about other comic original characters getting toys like Impactor or Jhiaxus, which are not repaints? In the back of the Transformers Spotlight Vol 2 Graphic Novel, there is a great design for Nova Prime, which could be made as a toy, any chance of it being made?

-Every year as we develop our toy line, we try to fit in characters that make sense for the brand. With that said, every character, new and old, are always up for disussion. We certainly would love to make a toy after IDW's Drift and will do our best ot fit him into the line at the right time.

3.) Will there be toys of these new Season 3 TF: Animated Characters? What of the rumor that Season 3 is the last season of Animated? Any hints on what is the next on tap after the ROTF line is done, with the supposed end to Transformers Animated?

-There will be new toys of season 3 characters throughout 2009. Unfortunately, we cannot speak to any rumors regarding the animated series at this time."


There you have it, answers to some of our very important questions. Sorry if yours was not submitted this time. Please be sure to re-submit a new question the next time we have the opportunity.

Will There Be Three TRANSFORMERS Human Alliance Sets For ROTF?

Transformers News: Will There Be Three TRANSFORMERS Human Alliance Sets For ROTF?
Date: Wednesday, February 25th 2009 8:05pm CST
Categories: Toy News, Press Releases, Company News
Posted by: Tigertrack | Credit(s): Mykltron, HASBRO.com/Transformers

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Views: 61,026

HASBRO.com- According to HASBRO's official Transformers page which has been updated with pictures, descriptions, and price points or the toys revealed at Toyfair 2009.

A couple of pieces of interest-

#1) Three Human Alliance Sets will be released- we know of Bumblebee, but are unsure of the others. We do know that Aaron Archer has Mikaela on his wishlist, so at this point she is not paired with any Transformer ally.

TRANSFORMERS MOVIE HUMAN ALLIANCE

(Approximate retail price: $29.99; Ages 5 & up; Available: August 2009)
For the first time, the new TRANSFORMERS MOVIE HUMAN ALLIANCE collection allows kids to play with the human characters alongside the TRANSFORMERS. When the TRANSFORMERS are in vehicle mode, the human figures fit inside and can go along for the ride. When the TRANSFORMERS are in robot mode, the human figures can be positioned at different battle stations. Three different characters will be available in 2009 – complete with a 2 1/4-inch human action figure – including BUMBLEBEE and friend Sam Witwicky.


#2) That the Mega Powerbots Devastator has an alt mode of sorts, laying him on his stomach as kind of a vehicle Voltron combined style.

TRANSFORMERS MOVIE MEGA POWER BOTS

(Approximate retail price: $34.99; Ages 4 & up; Available: August 2009)
Taking POWER BOTS to the next level with a second mode for “mega” action! Robots include OPTIMUS PRIME and DEVASTATOR. When the DEVASTATOR POWER BOT figure is face down, he appears to be six different vehicles, but when standing upright, he is the monstrous DECEPTICON, DEVASTATOR.




You can see the full press release of ROTF toys on HASBRO's official page here.

Seibertron.com Movie News, and Toy News...be here when revenge happens.

Toy Fair Video Review

Transformers News: Toy Fair Video Review
Date: Thursday, February 19th 2009 7:16pm CST
Categories: Movie Related News, Toy News, Reviews, Event News, Company News, Digital Media News
Posted by: Stormrider | Credit(s): EOnline

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Views: 56,331

E Online has posted a video review from the recent Toy Fair. The review gives a more in depth look at Movie Devastator and Bumblebee Blaster as well as two GI Joe toys.


Click Seibertron.com to see the video.

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Transformers Podcast: Twincast / Podcast #348 - Uno
Twincast / Podcast #348:
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