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Bribe money run out, eh?

I just want to say that I own an HD DVD player that I bought just for Transformers. Ever since Transformers came out, every other movie that I've wanted to buy (such as Die Hard 4, Superbad, Pirates 3 and Spiderman along with about another 1/2 dozen movies) have come out exclusively on Blu-Ray. Transformers is the only movie that I've wanted on HD DVD since Oct 16. When I go to Best Buy and I see more than twice the shelf space available for Blu-Ray over HD DVD, I can't help but think that I jumped on the bandwagon too soon. To be perfectly honest, I wish that I had bought a Blu-Ray player instead.

Seibertron wrote:I just want to say that I own an HD DVD player that I bought just for Transformers. Ever since Transformers came out, every other movie that I've wanted to buy (such as Die Hard 4, Superbad, Pirates 3 and Spiderman along with about another 1/2 dozen movies) have come out exclusively on Blu-Ray. Transformers is the only movie that I've wanted on HD DVD since Oct 16. When I go to Best Buy and I see more than twice the shelf space available for Blu-Ray over HD DVD, I can't help but think that I jumped on the bandwagon too soon. To be perfectly honest, I wish that I had bought a Blu-Ray player instead.

Good ole DVD, everything that should and some things that shouldn't are all there.



I know I sound like a broken record, but hey.........oh look cookies.

Robinson wrote:

Ravage XK wrote:One thing I do know is THAT I AM SICK OF THE BITCHING THAT GOES ON between supporters of the different formats.

That right there is why I am perfectly fine with my standard dvd's. People have favorites and thats fine with me but it's going to suck in the end for the format that does eventually lose out or if in 3 years something superior than blue ray or hddvd comes out.


P.S.And I don't need my video game system to play dvd's either when I already have one hooked up.

Agreed about that, playing movies on a game system isn't realy to good for it anyway.

I have seen some BluRay stuff though and it looks real good!

But to your origional point about fans of the loosing format, it does suck. I still remember having Beta and watching it go the wayside.

To his dying day, my Dad always said it was better...

Heh yeah I hate Microsoft. Sam **** they dow with the Xbox. Bull **** advertisement. Man I love what Bay just said!

As bad as the first on was, the best thing these guys could do for a Transformers movie is to make sure that another one never happens until an entirely different group of people are responsible for it. It wasn't just bad as a Transformers movie, it was a horrible excuse for any kind of entertainment.

polystyleneman wrote:As bad as the first on was, the best thing these guys could do for a Transformers movie is to make sure that another one never happens until an entirely different group of people are responsible for it. It wasn't just bad as a Transformers movie, it was a horrible excuse for any kind of entertainment.

Many people will agree with that opinion, while I like many others will disagree with it. However that is neither here nor their. But rest assured another one will happen and it will make money and more movies.

Now back to the topic at hand, what are your thoughts on the Format Wars that are going on?
I say its all poppycock!!

I'm so sick and tired of this HD vs BD crap. It's ridiculous and a joke. People are getting visibly angry over something as piddly insignificant as which format is better.

Seriously, who owns enough HD equipment to really give a crap?

Upconverts and hybrids cover you all around until they get this figured out, and honestly, with SDTVs popping up left and right and for half the price of a HDTV...I'm not sure why everyone's scrambling for the perfect 1080p picture right now.

Yes, I've seen TF in 1080i and it looked incredible (I won't lie, HD looks and sounds terrific, no matter what format you're siding with) but it alone isn't enough to get me to buy a DVD player that will accommodate the higher resolutions.

I'm find with standard 480i TV and I've no need for an upconvert either.

I love HD picture quality, but when they finally push the digital signal on everyone in 2009...I'll buy a SDTV because it's far more affordable and still provides a nice, clean picture that's more than enough for the average user.

I'm happy for many of you that are videophiles and tech heads and just have to be on the cutting edge, but seriously, does it really matter?

Yeah, you might lose out on the money spent once the format war is over, but you know what? That's your fault and rests on your shoulders because you were too impatient and just had to be ahead of everyone else. (Which is stupid. Seriously stupid with a capital dumb.)

And (I know this will get a huge F.U. or flaming response, but it needs to be said...) one thing we need to remember folks, Blu-Ray wouldn't have nearly the sales it does if the PS3 didn't come with the drive, standardized. If it was an add on attachment or strictly found in set top boxes....it wouldn't have sold nearly as well as it has.

I don't see any electronics stores selling out of Blu-Ray players. I don't see PS3s selling out either. What I have seen are the Xbox 360 HD-DVD drives and set top HD-DVD players selling out. (Wal-Mart had 'em at $99.99 and $198.00 and at both price points, completely sold out.)

I'm not saying that HD-DVD is outselling all over the place or that it's the better format, but facts are facts. Local Wal-Mart stores are selling out left and right (and non local stores as well) and it ain't Blu-Ray makin' those sales.

I think both sides are screwin' the numbers so they both look better in the public's eye, and I'll bet you neither side is doing as well as they claim. One might be outselling the other, it's bound to happen...but I have a feeling it's not all wine and roses for everyone involved.

Give it a rest people!

Sid Burn wrote:

Sloptank wrote:To 99% of the people watching movies, the difference between the two is insignificant.

Well the percentage of people who care about HD content know the difference.

Thats why it annoys me to see soooo many uninformed posters making statements like "HDDVD and Bluray are the same."
Some of the responses on this topic have no basis in reality whatsoever.

For a videophile like myself, the differnence between the two formats is a gap in quality that cannot be ignored. I dont expect the average guy to give a ****, it is the early adopters like me that make or break these format wars.

Respectfully, I disagree. Early-adopters do not have the block-purchasing power that Joe Blow from Iowa Everyman does. This has to do with the "long tail" theory of 80/20 Pareto economics, which goes like this:

Amazon.com is a succesful business, why? Because I go online and buy the transformers dvd, right? WRONG. The #1 blockbuster hits do not earn money for amazon. Barbarella: Queen of the Galaxy does (http://www.amazon.com/Barbarella-Queen- ... B00000IREA). If you lined up the total sales of dvds sequentially in order of consumer preference (total sales of a single volume), #1 up front, and so on, a curve is created with a spike up front (a lot of a single DVD sold), with a long, long tail of obscure stuff sold in small amounts in rear. The total revenue generated by the "long tail" though, the literal volume under the graph, is orders of magnitude larger than the mega-blockbuster sales. Barbarella, Ishtar, Pride and Prejudice, and Mr. Bean all make a hell of a lot more money in sales than Transformers and Spiderman. See this for more: http://www.longtail.com/the_long_tail/2 ... ule_r.html. and: http://en.wikipedia.org/wiki/Power_law


Basically (and albeit oversimplified to make the point), what will happen, is Joe Blow from Iowa tools on over to WalMart, and sees "HD." Joe Blow is cautious, since he makes less than $25,000 total household (like most of America). He can finally afford his set, which he got last Christmas, and now he wants a player. He looks at Blu-ray: beautiful. He looks at HD-DVD: beautiful. Joe Blow does not know what 720p is, he just likes watching Brett Favre's whiskers up real close like. So out come the prices, $399, Mr. Blow, it's on sale just for you... OW! Or you can get this for $99. Is it HD? Yes? Sold.

Joe Blow from Iowa is the Barbarella of the HD market, and even though he's dumb as rocks from our point of view, he will buy the HD-DVD units. And then... He will buy HD-DVD's. One for Xmas. One for his Birthday. One for his wife's birthday... And then Joe Blow will wonder why he can't buy Spiderman... and blame Sony for being stubborn...


I'm not saying it's right; I'm not even going to tell which format I prefer. My point is that HD-DVD will start to gain momentum this holiday season, years after early adopters like us already *know* that blu-ray is the bigger, more touted format with better title sales. Joe could give a flying ****. Him and the 200 million of him that live in the "fly-over" between california and new york just want HD.

Blurayers, prepare yourselves. HD-DVDers, Sony *does* have a lot going for them, much like the axis powers in the beginning of an Axis and Allies game. But the Americans (Joe Blows) usually win only because there's so damn many who show up two or three years after the war already started.

I really dont see the big deal with format. Hey just normal Dvd is good enough for me.

Crosscheck wrote:When tri-layer HD-DVDs start popping up, people will be singing a different tune about Blu-Ray being superior.

Besides, the vast majority of Blu-Ray disks are the twenty-five gb disk, not the fifty gb disk. That is even less than 30 gb version of the HDDVD, which almost all HDDVDs are released in.

You have your facts a little skewed there, Bluray is 50 gigs dual layered and HDDVD is 30 gigs dual layered so a one layered HDDVD release is only 15 gigs

eggshen wrote:SidBurn wrote: "Glad to see someone has the facts. To all those using the Betamax/VHS war as a crutch for their argument that Sony will lose this format war, get over it, that was decades ago. It is not a valid point today with how huge and influential Sony is."

You see the facts because you are a blu ray fanboy. Why did Transformers HD DVD just win an award for best audio? Show me one movie where the 50gb dics improves picture quality. Why does HD DVD usually have better extras? Oh that's right..cause Blu Ray can't play java. Most of the Blu Ray exclusives that I'm interested in are available over seas. Underworld 1&2 Terminator2, Reign of Fire, Total Recall, Reservoir Dogs, Resident Evil 1&2, Mr and Mrs Smith, First Blood and Rambo's..the list goes on. It's great that ALL HD DVD players are region free...something Blu Ray is missing. Enjoy your DRM fanboy.

Little note for you, the DRM Sony implements in its systems is attractive to other corporations and artists. It is actually one of the main reasons Sony enjoys such heavy support from the big studios. Noone enjoys having their intellectual property stolen and Sonys aggressive stance on this gains favour with artists and studios alike.

I will admit, that the HDDVD transfer of Transformers is very nice but there are a laundry list of other titles that have suffered due to HDDVDs lack of storage.

In terms of awards, the Bluray version of 300 just recently won best High Def disc of the year at the HD 2.0 conference sponsored by Home Media Magazine, this is the same awards conference you sighted with your best audio award, it was a strange choice as HDDVD TF did not support perfect lossless audio due to storage issues.

A scheduled 50 gig release that will make use of the extra space is Black Hawk Down, and there are more on the way. The extra storage is being used for lossless audio and additional features, so while a perfect HD transfer is possible under 30 gigs, the sound to go with it is not.

So now that I have answered your questions, I have a point you cannot argue. It is a fact that bluray is outselling HDDVD 3-1 worldwide, it is also a fact that the week Transformers was released, Bluray still beat HDDVD in sales.

HDDVD cannot touch these sales because they dont have the PS3. Everyone who owns one now owns a Bluray player, and when PS3 eventually sells as many units as PS2, that is a lot of bluray players in a lot of households. You think people are going to by a seperate HD player when one comes with their chosen game console?

After reading past your response I realized that other members had already shot down your thin arguments, so I really didnt have to expand on my argument, but please note, I did so without being insulting. Try and keep things sophisticated Eggshen.

Seibertron wrote:I just want to say that I own an HD DVD player that I bought just for Transformers. Ever since Transformers came out, every other movie that I've wanted to buy (such as Die Hard 4, Superbad, Pirates 3 and Spiderman along with about another 1/2 dozen movies) have come out exclusively on Blu-Ray. Transformers is the only movie that I've wanted on HD DVD since Oct 16. When I go to Best Buy and I see more than twice the shelf space available for Blu-Ray over HD DVD, I can't help but think that I jumped on the bandwagon too soon. To be perfectly honest, I wish that I had bought a Blu-Ray player instead.

This was the effect that HDDVD was banking on with their payout to Paramount and Dreamworks. But I have to imagine that the decision you made is pretty rare. Generally speaking, no one movie can sell a player. Blurays lineup is tough to beat, with many of the top movies coming from studios that Sony owns outright, so you know they will never see HDDVD at all.

Sid Burn wrote:

eggshen wrote:SidBurn wrote: "Glad to see someone has the facts. To all those using the Betamax/VHS war as a crutch for their argument that Sony will lose this format war, get over it, that was decades ago. It is not a valid point today with how huge and influential Sony is."

You see the facts because you are a blu ray fanboy. Why did Transformers HD DVD just win an award for best audio? Show me one movie where the 50gb dics improves picture quality. Why does HD DVD usually have better extras? Oh that's right..cause Blu Ray can't play java. Most of the Blu Ray exclusives that I'm interested in are available over seas. Underworld 1&2 Terminator2, Reign of Fire, Total Recall, Reservoir Dogs, Resident Evil 1&2, Mr and Mrs Smith, First Blood and Rambo's..the list goes on. It's great that ALL HD DVD players are region free...something Blu Ray is missing. Enjoy your DRM fanboy.

Little note for you, the DRM Sony implements in its systems is attractive to other corporations and artists. It is actually one of the main reasons Sony enjoys such heavy support from the big studios. Noone enjoys having their intellectual property stolen and Sonys aggresive stance on this gains favour artists and studios alike.

I will admit, that the HDDVD transfer of Transformers is very nice but there are a laundry list of other titles that have suffered due to HDDVDs lack of storage.

A scheduled 50 gig release that will make use of the extra space is Black Hawk Down, and there are more on the way. The extra storage is being used for lossless audio and additional features, so while a perfect HD transfer is possible under 30 gigs, the sound to go with it is not.

So now that I have answered your questions, I have a point you cannot argue. It is a fact that bluray is outselling HDDVD 3-1 worldwide, it is also a fact that the week Transformers was released, Bluray still beat HDDVD in sales.

HDDVD cannot touch these sales because they dont have the PS3. Everyone who owns one now owns a Bluray player, and when PS3 eventually sells as many units as PS2, that is a lot of bluray players in a lot of households. You think people are going to by a seperate HD player when one comes with their chosen game console?

From my own experience the amout of people that use a game player to play movies on and does not use or have a standalone player is a minority in the grand scale of things. The old philoshy of "If you cram to tech into one thing something has to suffer" comes to mind.

Honestly I dont think there will ever be as many households with PS3's as there are PS2's, it just wont get that affordable when Sony is still losing money on every PS3 that is sold.

Abilor wrote:Basically (and albeit oversimplified to make the point), what will happen, is Joe Blow from Iowa tools on over to WalMart, and sees "HD." Joe Blow is cautious, since he makes less than $25,000 total household (like most of America). He can finally afford his set, which he got last Christmas, and now he wants a player. He looks at Blu-ray: beautiful. He looks at HD-DVD: beautiful. Joe Blow does not know what 720p is, he just likes watching Brett Favre's whiskers up real close like. So out come the prices, $399, Mr. Blow, it's on sale just for you... OW! Or you can get this for $99. Is it HD? Yes? Sold.

Joe Blow from Iowa is the Barbarella of the HD market, and even though he's dumb as rocks from our point of view, he will buy the HD-DVD units. And then... He will buy HD-DVD's. One for Xmas. One for his Birthday. One for his wife's birthday... And then Joe Blow will wonder why he can't buy Spiderman... and blame Sony for being stubborn...


I'm not saying it's right; I'm not even going to tell which format I prefer. My point is that HD-DVD will start to gain momentum this holiday season, years after early adopters like us already *know* that blu-ray is the bigger, more touted format with better title sales. Joe could give a flying ****. Him and the 200 million of him that live in the "fly-over" between california and new york just want HD.

Blurayers, prepare yourselves. HD-DVDers, Sony *does* have a lot going for them, much like the axis powers in the beginning of an Axis and Allies game. But the Americans (Joe Blows) usually win only because there's so damn many who show up two or three years after the war already started.

This is a valid point (nice to see one on this thread at least) HDDVD and Bluray will eventually either succeed or fail based on joe blows dollar. One element you did not mention was when joe blow finds out an HDDVD player doesnt have Spiderman, Pirates, James Bond, Die Hard and Superbad, which just happen to be the titles all his squaking children want, he could choose bluray to keep them happy.

I hope that sony educates the public for this transition, because I am not interested in being stuck with an inferior format for the next 10 years.

Sony has big guns like you said, I hope they use them to potential to squash this war. It really was supposed to be all over, and then the transformers payoff happened and extended the whole debacle.

For every videophile like myself, there are 5 consumers less interested in learning about which is better, only which is cheaper. Unfortunate as that is, I cannot ignore that point.
We will see how it goes, but I dont think sony will allow what happened with betamax happen again.

Robinson wrote:From my own experience the amout of people that use a game player to play movies on and does not use or have a standalone player is a minority in the grand scale of things. The old philoshy of "If you cram to tech into one thing something has to suffer" comes to mind.

Honestly I dont think there will ever be as many households with PS3's as there are PS2's, it just wont get that affordable when Sony is still losing money on every PS3 that is sold.

Also a valid point, but gaming has now overtaken movies and music in yearly sales, and the bluray player on the PS3 is also the player for the Bluray games, so really it is only one piece of tech, no cramming there. You are correct that Sony takes a loss on every PS3, but this is not unusual, Xbox and Sony regularily take losses on their systems first year, with the overheating and freezing problems plaguing 360 owners, Xbox is taking huge losses on system replacements. So again, it isnt unusual. These companies rarely make the bulk of their money on systems, it is the games that make the profits.

I think with inventions like the ihome and PS3, a move to unify all our entertainment tech is well on its way.
Its an exciting prospect regardless of who you are rooting for.

Blu Ray is just another stupid attempt by Sony to Upstage the industry standard. Blu Ray should of never existed. It'll fail just like UMD, Mini Disc and Beta Max

I really think this guy should shut up...

It's not a matter of one format over the other or vice versa. Even if this guy had said the reverse I'd still think he was an idiot.

This is all a business and I doubt he can prove it was Microsoft specifically paying for this. He just presumes it.

Both formats have pluses and minuses and it's not worth getting into.

Michael Bay should spend his time trying to think of getting an actual storyline in one of his movies rather than wasting his time worrying about a format war.

@ Those 3 guys defending BR:

Studio backing doesn't equal superior product. Contracts and opinions don't make a product any better. Like good ol' Tommy Boy said: "If you want me to take a dump in a box and mark it 'guaranteed', I will."

Sony and Disney attaching their name to a box full o' **** (aka Blu-Ray) doesn't make it a better format. Sure it has more space, but here's the thing, what good is it? Most good DVDs have an entire second disc of features anyways. Plus each HD-DVD disc is capable of dual layering, although it has yet to be needed. They don't make movies that long. Maybe if we keep letting Peter Jackson direct epic films, we may get a movie that halfway fills one side of an HD-DVD disc. Maybe longer, but by then, Blu-Ray will be an antique anyways, along with PS3.

And I got my HD-DVD player for $105. Can you beat that? I only own 2 movies too, King Kong which I have never watched, and Transformers, which I have watched probably 30-40 times. TF alone made the purchase worth it. Until next week, when I get the Bourne trilogy on HD, and eventually upgrade my Matrix trilogy.

This is a valid point (nice to see one on this thread at least) HDDVD and Bluray will eventually either succeed or fail based on joe blows dollar. One element you did not mention was when joe blow finds out an HDDVD player doesnt have Spiderman, Pirates, James Bond, Die Hard and Superbad, which just happen to be the titles all his squaking children want, he could choose bluray to keep them happy.

Not really, because Joe Blow doesn't buy his children $200-600 disc players. Only richies and weirdos do that. Joe does what me and every other parent does, and buys their kids a $30 DVD player at Target to plug into their kids' hand-me-down TV from 1994.

Most people will weigh the pros and cons of each format, the most important of those being price, not titles (which is irrelevant since both formats support DVD upscaling). And currently, HD-DVD not only leads in lower prices, but also in player sales (not counting consoles).

Honestly the only reason Blu-Ray still exists is because Sony forcably included one with every PS3 sold. No one actually buys a Blu-Ray player.

TheStarScreamer wrote:Plus each HD-DVD disc is capable of dual layering, although it has yet to be needed. They don't make movies that long. Maybe if we keep letting Peter Jackson direct epic films, we may get a movie that halfway fills one side of an HD-DVD disc. Maybe longer, but by then, Blu-Ray will be an antique anyways, along with PS3.

Be fair, and clear: Dual layer HD-DVD is 30gig, and Dual layer Blu-Ray IS 50gig. That is a fact, and the biggest thing going for blu-ray. I do take your point, though, that 30gig more than gets the job done.

On lossless audio: I agree it's nice. I also want to point out though, that it's not that big a deal to get lossless audio on an HD-DVD, and add a 2nd disc with the "secret treasures." Furthermore, Joe Blow doesn't even know what lossless audio is (ask him sometime - go to Mall*Wart, Beast Buy, or Circuit Sh*tty and ask the browsing customers if they're excited about 1080p and lossless blurays - be prepared for the dumbest stuff you've ever heard).

Gotta love how he says MS wants HD DVD and Blu Ray to fail....so why exactly is the cheapest HDDVD player and add on to the second cheapest next gen console if you go by base model(IE. Arcade, 40 gig PS3). Personally even if that's true who cares? It will make everything easier, people will buy his movies more because we tend to spend money more when its through credit card or digital means it seems. I think he's just afraid of change and is an attention whore.

TheStarScreamer wrote:Sony and Disney attaching their name to a box full o' **** (aka Blu-Ray) doesn't make it a better format. Sure it has more space, but here's the thing, what good is it? Most good DVDs have an entire second disc of features anyways. Plus each HD-DVD disc is capable of dual layering, although it has yet to be needed. They don't make movies that long. Maybe if we keep letting Peter Jackson direct epic films, we may get a movie that halfway fills one side of an HD-DVD disc. Maybe longer, but by then, Blu-Ray will be an antique anyways, along with PS3.

Not really, because Joe Blow doesn't buy his children $200-600 disc players. Only richies and weirdos do that. Joe does what me and every other parent does, and buys their kids a $30 DVD player at Target to plug into their kids' hand-me-down TV from 1994.

Honestly the only reason Blu-Ray still exists is because Sony forcably included one with every PS3 sold. No one actually buys a Blu-Ray player.

Richies? Weirdies? I hope you enjoyed flushing all your credibility down the toilet.

It was almost as if you were being misleading on purpose. As Abilor pointed out, 30 gigs IS a dual layered HDDVD, it HAS been tapped.

seriously, I cannot argue with someone pulling facts from fiction. Do some research and repost. As it is your only point of interest is the low price of HDDVD players, though they are still outsold by BD players (and you cant negate consoles, that isnt valid, the BD rom is a selling point for consumers, not a "forced" add on)

Honestly, if you believe half of the things you write, then you have been misled yourself. Sorry to be the one to let you know.

I do happen to remember a story a while back that TDK was looking at trying to develop an 8-layer 200GB Blu-Ray. It turns out they already <a href="http://www.engadget.com/2006/04/28/tdk-ok-were-done-with-the-200gb-recordable-blu-ray/">did it</a>.

When I first read Bay's comment about Blu-Ray being superior, I kind of imagined Sounwave saying in his usual uncrasmatic way, "Blu-Ray superior, HD-DVD inferior."

While I think Bay's comments make him sound like a crackpot, I do see a lot of possibility with Blu-Ray. As it stands, they do have more movies I'm interested in and many of them are exclusive to the Blu-Ray format as far as Hi-Def goes. I think that is going to play a pretty large role in how consumers make their decision on which format they choose, no matter which side of the fence that sit on. I'm still not going to commit to a format just yet. While Blu-Ray does appear to be selling better than HD-DVD, the tide of the market can easilt change. A few weekends prior to Black Friday, Best Buy and Walmart sold a Toshiba HD-DVD player for $99. The result was somewhere in the neighborhood of 90,000 players sold in one weekend.

Swerve wrote:A few weekends prior to Black Friday, Best Buy and Walmart sold a Toshiba HD-DVD player for $99. The result was somewhere in the neighborhood of 90,000 players sold in one weekend.

Actually, that was Black Friday, as I recall..

But yes, a drop in the bucket compared to the present bluray install base.

I honestly don't think Joe Blow wants HD in the first place.
There just isn't enough difference in picture quality to justify ANY difference in price to Joe.
Joe will adopt HD when HD is ubiquitous and not before, IMO.

Abilor wrote:

Swerve wrote:A few weekends prior to Black Friday, Best Buy and Walmart sold a Toshiba HD-DVD player for $99. The result was somewhere in the neighborhood of 90,000 players sold in one weekend.

Actually, that was Black Friday, as I recall..

But yes, a drop in the bucket compared to the present bluray install base.

No, it was the first or second weekend in November. Which makes that figure impressive when you consider it was reached, and it wasn't even the busiest shopping day of the year.

Taking a step back and looking at the current format war is kind of interesting. Had Sony agreed to use Microsoft over Java when it came to the software side of the player, we probably wouldn't have two formats. I wonder why Sony told Microsoft no. Was it because they felt that for what they were trying to achieve, Java was much better? Surely it couldn't be due to the competition between consoles. The Sony Vaio computers use Microsoft Windows, so I know the two companies can co-exist on some level.

Ironically, in a related manner, Toshiba is heavily entrenched in the HD-DVD camp, however they helped co-create the cell processor along with Sony and IBM to not only benefit the PS3 but to also develop what Toshiba believes to possibly be a superior processor for use in their laptops.

The irony doesn't end there. IBM was once the moderator back during the heated debate in technologies between Sony and Toshiba in the format that would eventually end up becoming DVD. It seems everyone has their proverbial hand in the cookie jar, so-to-speak.