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20 July, 2012 (Monday ) - Hong Kong
Mr. David Chua
Hasbro Asia
Regional Customer Strategy &
Marketing Director,
Asia
T=Transformersasia.com
D= Mr. David Chua
T: Hi David , for the past several years, we have seen some spectacular Transformers items called " Asia Exclusive " , can you tell us what is this project all about? , and how did you come up with the plan ?
D: Our goal is fulfilling the dream of Transformers fans. Transformers fans are very professional and their taste is sophisticated. We always challenge ourselves to make the ultimate toys which they would want to own and proudly display. Our ideas always come from the feedback of fans, we would discuss and work closely with our partner at Takara Tomy to work out the plan.
T: What are the difficultly you are having while proceeding the project?
D : Timing and the increasing production cost is most difficult part of the project. Taste and trend are ever-changing, we must try to launch the right product at the right timing and of course right pricing.
T: How do you select on which series or character to be including in the project?
D: There is no exact formula on this topic. We would consider the popularity of series/character, also the room for product improvement.
T: Last but not least, can you share with us what is currently in planning, and what are we expecting to see?
D: We are not going to give it away for now, but we promise something big would happen in the near future. So stay tuned!
T: David, thank you for your precious time.
D : You are much welcome.
Something "Big" will happen? TransformerAsia.com will follow on that for sure !! Stay tuned!
...also the room for product improvement.
Springer wrote:How nice of them to share a 7 month old interview that basically says nothing!
Va'al wrote:I keep track of everyone. Backwards.
There are atandarfs to maintain.
LOST Cybertronian wrote:Hey, If Mindmaster survived then you should do just fine.
warzon3 wrote:Is this the Exclusives like the all white Classics Ultra Magnus and Seeker Ace and Elites?
Rated X wrote:Alot of haters on here.
.....
The Generations line has been hijacked by a stupid video game
......
TF Prime has dumbed down G1 into a cross between animated annd bayformers.
.....
I say bring this guy to America and send the Hasbro people to China !
That Bot wrote:Rated X wrote:Alot of haters on here.
.....
The Generations line has been hijacked by a stupid video game
......
TF Prime has dumbed down G1 into a cross between animated annd bayformers.
.....
I say bring this guy to America and send the Hasbro people to China !
I'm sorry, who were you calling a hater?
Rated X wrote:That Bot wrote:Rated X wrote:Alot of haters on here.
.....
The Generations line has been hijacked by a stupid video game
......
TF Prime has dumbed down G1 into a cross between animated annd bayformers.
.....
I say bring this guy to America and send the Hasbro people to China !
I'm sorry, who were you calling a hater?
This guys trying to keep classics alive, and you diss him ?
Rated X wrote:That Bot wrote:Rated X wrote:Alot of haters on here.
.....
The Generations line has been hijacked by a stupid video game
......
TF Prime has dumbed down G1 into a cross between animated annd bayformers.
.....
I say bring this guy to America and send the Hasbro people to China !
I'm sorry, who were you calling a hater?
This guys trying to keep classics alive, and you diss him ?
Oh well, Im sure Hasbro will release a "Rise of Cybertron" video game for you complete with a slightly retooled version of Optimus. Then theyll put spikes all over his body and remove his faceplate so he can become a Beast Hunter.
That Bot wrote:Rated X wrote:That Bot wrote:Rated X wrote:Alot of haters on here.
.....
The Generations line has been hijacked by a stupid video game
......
TF Prime has dumbed down G1 into a cross between animated annd bayformers.
.....
I say bring this guy to America and send the Hasbro people to China !
I'm sorry, who were you calling a hater?
This guys trying to keep classics alive, and you diss him ?
Oh well, Im sure Hasbro will release a "Rise of Cybertron" video game for you complete with a slightly retooled version of Optimus. Then theyll put spikes all over his body and remove his faceplate so he can become a Beast Hunter.
Know what I don't get? People like you, trying to keep a nearly 30 year-old cartoon on life support instead of embracing its theme of CHANGE and being open to the new stuff. Between Classics, Universe 2.0, and Generations, you got somewhere in the order of 50 or more brand new toys of characters from the 1980s. Factor in Botcon and whatnot, and the number goes even higher. Hasbro didn't have to do that. They could have left the adult fans with just the Masterpiece line. But they didn't. They decided to be nice to the 20% or so of their market who isn't 8 years old and make not one, not two, but THREE toylines mainly for them. And now you cry fowl because they're choosing to market toys based on their current properties instead of one from three decades ago? Get this: Hasbro does not owe you anything. The fact that they DID make these lines is an incredible favor to the adult fans and we should understand that there are times when they may choose NOT to focus on us and more on their main audience which is children who were born in this decade and adults who don't dismiss all modern Tranfsormers media because it's not G1.
Rated X wrote:Sorry I gotta disagree. Why don’t we just have one Hasbro that makes stuff for everybody instead of Hasbro USA that only caters to kids and Hasbro Asia/Takara that mostly caters to adults ? I don’t agree with the whole “but it’s the Asian market” theory. It’s more like the “kids buy whatever you sell them market” theory so lets get better stuff on the shelves.
On FOC, the name of the line was supposed to be “Generations” with an “S”. That means G1, Beast Wars, Armada, Cybertron, RID, etc. Not just FOC. The video game did indeed hijack the Generations line and Hasbro let it happen.
And personally, If I was a kid I would think Beast Hunters and TF Prime is stupid after seeing classics and MP issues.
Rated X wrote:...I own 4 MP seekers and Grimlock. After that my coffee tables were filled and I said no more MP line for me.
Rated X wrote:GDO figures made for the so called "Asian Market" are just repaints of their American versions. I harly think the color of a figure or it's name justifies this imaginary market theory. These figures GDO were all successful in the US no matter what color you paint them. So just get them right the first time.
On the CHUG lines youre forgetting the following figures that were not G1:
And if kids can figure out how to transform Bayformers, they can figure out anything. (hence ROTF Prime, Jetfire, Rampage, Mixmaster)
BTW I own 4 MP seekers and Grimlock. After that my coffee tables were filled and I said no more MP line for me.
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