Masterpiece Bumblebee is slowly making his way to retail in the US for $65 at Toysrus. In this occasion, Hasbro has pulled all the stops to advertise this release by having a commercial that has both John Warden, Hasbro's main design manager, and Shogo Hasui, the Takara designer who created this toy, promoting the toy. Of course, this commercial does have a few tongue in cheek lines, like saying how the box has great photography while the image is blatantly mistransformed (as is the toy in the commercial). In any case, it's more than most of us expected for the attention Hasbro would bring to their Masterpiece line, enjoy!