
This comes from my experience as a professional number-cruncher and researcher who feeds the results of my work to other people who can use it better than I can for what the organization does.
I don't have any PR experience, and I don't mind that. That can be pretty scary, and there's also a department in my organization that specializes in that so that no one else has to.
This applies to every career, skill, and talent: If it were so easy, everyone would be doing it!