Ultra Markus wrote:lets back up here, nobody is upset, you are assuming that only adults buy geneations and kids only want the playschool ones, that is very false there are plenty of kids that want these generations TFs believe me not just adults, masterpiece is targeted for adult collectors generations are targeted for both kids and adults and then the playschool ones for the younger kids or those few adults who collect those too.
I'm not saying the Generations line isn't for kids. No, it's obvious from the promotional videos Hasbro has released that Combiner Wars in particular is a big push to make playing with Transformers FUN by using an old gimmick in a modern way. I am saying, though, that high ticket items are geared more for collectors (i.e., the "Platinum Editions" and giftsets with extra paint apps applied, like the AoE Autobots United set). Yes, it might be nice to have a "cheaper" option for this new Devastator, but in reality, you're spending the same amount of money ($150 USD) on the entire set that you would on six individual voyager class figures at mass retail (6 x $25 USD). There's virtually NO mark-up on TRU's part, which is amazing. Consolidating that many different SKU's into ONE makes perfect sense for Hasbro from a distribution standpoint too. Why deal with the headache of distribution problems getting all six parts out in sufficient numbers to all retailers when you can just do it all in one shot, ensuring no purchaser will have to hunt endlessly for the last one or two components that never shipped to their area stores. It's also a hard pill to swallow from the retailer perspective to keep ordering the same monotonous looking greenish purple construction stuff to clog up your toy aisles for a year or more. Doing something like Devastator as an all-in-one set is much more attractive. For the price that would cost, though, only TRU has the confidence to stock an expensive item like that.