"Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins

Friday, October 10th, 2008 2:09PM CDT

Categories: Movie News, Company News
Posted by: Tigertrack Views: 13,829

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The TRANSFORMERS brand looks to get itself tied into two foods that are a staple of many modern children's diets...Milk and M&M's! Okay, M&M's is more of a treat than a regular part of a diet, but still eaten by many kids around the world.

Milk is important for strong teeth and bones (like the commercials tell us), and it looks like Transformers characters are going to help sell milk, and milk will try to help sell Transformers brand to children when they drink it in the cafeteria. The New York Times reports that TRANSFORMERS brand characters will be lending their likenesses to milk cartons in a cafeterias near you.

And if that's not enough, THE NATIONAL CONVENIENCE STORE CONVENTION featured new products for taste testing. At the M&M's booth, there was an advertisement of a new M&M's flavor to be produced and sold to help promote TRANSFORMERS: REVENGE OF THE FALLEN! The flavor is supposed to be strawberry/peanut butter, but apparently there were no samples of it, just an advertisement.

Looks like the hit that was the first Transformers movie, has spawned more cross promotional options for the second upcoming release. Expect more news on new promotions as the movie release gets closer.

Credit(s): The New York Times.com, The AV Club.com

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Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (809219)
Posted by Cheetron on October 10th, 2008 @ 2:13pm CDT

It would have been cool to see Transformers on my milk cartons at school. But it's been awhile since I was in school. lol.

But I like the idea.

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (809222)
Posted by NuclearConvoy on October 10th, 2008 @ 2:16pm CDT

Strawberry/Peanut Butter sounds yummy. Like a good PB#J sammich covered in chocolate and candy coating. Mmmmmmmmmmmmmm.

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (809227)
Posted by [JRX] on October 10th, 2008 @ 2:19pm CDT

I'm a bit distracted by that "Purple Stuff" video! :shock:

...pretty sure I'll be having nightmares for a week!

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (809260)
Posted by Mirage22 on October 10th, 2008 @ 3:07pm CDT

Strawberry and Peanut Butter? That sounds disgusting! Yeah, that flavor is really gonna promote ROTF.

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (809333)
Posted by Mega Zarak on October 10th, 2008 @ 4:12pm CDT

[JRX] wrote:I'm a bit distracted by that "Purple Stuff" video!
...pretty sure I'll be having nightmares for a week!

Or that sausage gravy machine...:sick: Thats just not right

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (809449)
Posted by darth_primal on October 10th, 2008 @ 6:09pm CDT

At my school they only have Bulkhead and he looks like he's having a seizure!

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (809831)
Posted by Auto Bot on October 11th, 2008 @ 4:06am CDT

I hope they make sure there's no melamine in it.

Autobots can drink melamine. Human should not.

I'd probably buy them just for the sake of seeing a TF logo on the packaging.

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (816356)
Posted by goldsparkles on October 18th, 2008 @ 9:28pm CDT

the m&m's sound cool but then again i'm not big on them at all i still haven't seen any tf milk cartons yet all we have is football but it depends on if they mean plasic bottle shape or paper carton shape. :-?

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (816543)
Posted by Autoclot on October 19th, 2008 @ 6:28am CDT

Got Energon?

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (818478)
Posted by Auto Bot on October 21st, 2008 @ 6:19am CDT

Some of the M&M's will be repainted green. (Thanks to Hasbro)

Those will be substitutes for Energon.

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (818730)
Posted by Autoclot on October 21st, 2008 @ 1:00pm CDT

Auto Bot wrote:Some of the M&M's will be repainted green. (Thanks to Hasbro)

Those will be substitutes for Energon.

Hmm... they could redye unsold stock with bot / con logos instead of the "m" printed on them and sell them as store exclusives. Yummy.

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (818919)
Posted by *Soundwave* on October 21st, 2008 @ 4:10pm CDT

MY SCHOOL HAS THESE!
Sitting at Lunch, my friend comes over after buying, sits down, says: "What are we 5?!?! Transformers?"

It was normal milk, not chocolate/strawberry. Was blue and purple instead of the usuual yellow and white package.

It has Bulkhead on the side, I took a pic w/my phone.

Will post a.s.a.p.

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (819050)
Posted by goldsparkles on October 21st, 2008 @ 6:31pm CDT

I took a pic w/my phone.

lucky u get to use cellphones at school

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (819834)
Posted by *Soundwave* on October 22nd, 2008 @ 4:56pm CDT

goldsparkles wrote:
I took a pic w/my phone.

lucky u get to use cellphones at school

Nope, we can't.

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (820846)
Posted by Auto Bot on October 24th, 2008 @ 5:38am CDT

*Soundwave* wrote:
goldsparkles wrote:
I took a pic w/my phone.

lucky u get to use cellphones at school

Nope, we can't.

So you use the cellphone "illegally"? The picture may be "illegal" too.

I haven't seen the goodies yet. I'm looking around grocery stores to see if i can find them.

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (822053)
Posted by goldsparkles on October 25th, 2008 @ 9:01pm CDT

So you use the cellphone "illegally"? The picture may be "illegal" too.

well it is legal it's just the districts choice.

Re: "Drink Milk And Roll Out!"-- Transformers New Food Tie-Ins (826010)
Posted by goldsparkles on October 31st, 2008 @ 8:11pm CDT

ok i will admit this has nothing to do with the topic but when i was passing out candy since my mom woulnd let me go trick or treating the last kid to come to our door was dressed up as animated optimus prime!!

he was so cute. and he was only about 5 or 6