Flat Year For US Toy Market

Tuesday, February 6th, 2007 1:47PM CST

Category: Toy News
Posted by: Raymond T. Views: 9,867

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The Toy News website reports that overall retail sales in the US market increased only slightly (up 0.34%) and generated over $22.3 billion in 2006 compared to $22.2 billion generated in 2005, according to new figures released by NPD. However increase in sales in expected over 2007.

"In 2006 we identified a number of indicators which pointed to future growth for the toy industry. I'm pleased we're seeing these growth indicators beginning to reflect in the retail sales figures and we look forward to watching this progress in 2007", said Anita Frazier, NPD industry analyst.

"With movie releases such as Transformers, Spider-Man 3, and Fantastic Four: Rise of the Silver Surfer, the action figure super-category should realize gains in 2007", Frazier added.

Credit(s): www.toynewsmag.com, Transformers @ the moon

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Re: Flat Year For US Toy Market (13068)
Posted by dj_funk_gut on February 6th, 2007 @ 2:03pm CST

well with TF fans bitching.. tf might not see a gain.. but FF should Silver surfer is da man next to Supes. And to finally get a posable reflective SS figure would be awesome

Re: Flat Year For US Toy Market (13069)
Posted by Autobobby1 on February 6th, 2007 @ 2:04pm CST

So how does expected growth make this a flat year?

Re: Flat Year For US Toy Market (13076)
Posted by God Magnus on February 6th, 2007 @ 2:11pm CST

Autobobby1 wrote:So how does expected growth make this a flat year?

It's saying 2006 was a flat year with only 0.34% growth.

Re: Flat Year For US Toy Market (13078)
Posted by Raymond T. on February 6th, 2007 @ 2:14pm CST

God Magnus wrote:
Autobobby1 wrote:So how does expected growth make this a flat year?
It's saying 2006 was a flat year with only 0.34% growth.

I was about to say that...again.

Re: Flat Year For US Toy Market (13083)
Posted by Megatron Wolf on February 6th, 2007 @ 2:19pm CST

Maybe if they would have stoped jacking up the prices on the toys there would have been an increase and this wouldnt have been a flat year.

Re: Flat Year For US Toy Market (13155)
Posted by Noisemaze on February 6th, 2007 @ 3:07pm CST

The stores don't even bother to restock anymore! How do they expect to do any good? DUH!!!!

Re: Flat Year For US Toy Market (13167)
Posted by Leonardo on February 6th, 2007 @ 3:16pm CST

scythafixion wrote:The stores don't even bother to restock anymore! How do they expect to do any good? DUH!!!!

"Restock"? Some stores just don't bother to stock at all!

Re: Flat Year For US Toy Market (13336)
Posted by Liege Evilmus on February 6th, 2007 @ 5:08pm CST

It has nothing else to do but gain. The last half of 2006 was all TF repaints, Classics are to limited in numbers to make a dent, and even still the shelves are empty right now.

So UP is really the only way to go right now.