Hasbro poised to reach over $600 million in Transformers sales this year

Friday, July 10th, 2009 3:28PM CDT

Categories: Toy News, Company News, Media Vault
Posted by: Delicon Views: 22,206

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Fueled mainly by the the toys from the ROTF (Revenge of the Fallen line), Hasbro looks to recover from a recent slump in Transformers sales with a very strong 2009. Here are some projected figures, courtesy of the Wall Street Journal Online.

Hasbro Inc. (HAS) is revving up for bigger sales in the toy aisle thanks to the blockbuster Transformers movie sequel, with merchandise sales topping the 2007 product lineup by as much as 25%, analysts say.

"Transformers: Revenge of the Fallen" is No. 1 at the box office so far this year. Since its June 24 release, the movie has racked up $607.6 million in global ticket sales through July 6, according to reporting service Box Office Mojo.

Industry analysts forecast that Transformers toy-related sales, including licensing fees, could be as high as $600 million by year's end. ...

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Credit(s): Wall Street Journal

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Re: Hasbro poised to reach over $600 million in Transformers sales this year (952444)
Posted by Cliffjumper Prime on July 10th, 2009 @ 3:46pm CDT

They had a slump in sales because they had a slump in shipments. I never even saw any of the later Universe voyagers or legends, or Predacon Bruticus, and my area gets everything in a timely fashion. I think a lot of people had this problem too, given the high price Universe Inferno is going for on Amazon and Ebay.

sorry, had to rant... still cheesed off... but I hope this bodes well for all of us in the long run and we get some good toys later this year. I also hope Hasbro is smart enough not to rely on RotF toys entirely.

Re: Hasbro poised to reach over $600 million in Transformers sales this year (952445)
Posted by karellan on July 10th, 2009 @ 3:46pm CDT

I love how you've appropriated the Roger Ebert quote into a kind of unofficial motto.

Re: Hasbro poised to reach over $600 million in Transformers sales this year (952480)
Posted by Delicon on July 10th, 2009 @ 4:28pm CDT

karellan wrote:I love how you've appropriated the Roger Ebert quote into a kind of unofficial motto.

I mix it up with that kind of thing but I always try to get Seibertron.com in there somewhere within the story just in case people surfing in off of google or wherever know where they are reading the story from.

Cliffjumper Prime wrote:They had a slump in sales because they had a slump in shipments. I never even saw any of the later Universe voyagers or legends, or Predacon Bruticus, and my area gets everything in a timely fashion. I think a lot of people had this problem too, given the high price Universe Inferno is going for on Amazon and Ebay.

sorry, had to rant... still cheesed off... but I hope this bodes well for all of us in the long run and we get some good toys later this year. I also hope Hasbro is smart enough not to rely on RotF toys entirely.

Actually that's pretty well-stated. A lot of key figures didn't see the kind of distribution they should while some were a bit overproduced. Hopefully Hasbro lives and learns. Obviously they have adapted over the years being that the brand had lasted this long!

Re: Hasbro poised to reach over $600 million in Transformers sales this year (952513)
Posted by JediTray on July 10th, 2009 @ 5:12pm CDT

Of course Hasbro made more money this time around. The prices were all raised! Twice at a Target store!

-JT

Re: Hasbro poised to reach over $600 million in Transformers sales this year (952517)
Posted by capellamusic on July 10th, 2009 @ 5:19pm CDT

The sales slumped? Well, I didn't see a single Universe figure in my country (Portugal), anywhere, not even on Toys'R'Us. Many of their released figures aren't sold in my country, which seems to happen in a lot more countries. And if we get Animated and Movie figures, why don't they also sell the other lines on these countries? It seems more like they sold less because they wanted to.

Re: Hasbro poised to reach over $600 million in Transformers sales this year (952551)
Posted by Lapse Of Reason on July 10th, 2009 @ 6:37pm CDT

I knew I was spending too much on Transformers.

Re: Hasbro poised to reach over $600 million in Transformers sales this year (952736)
Posted by Megatron Wolf on July 11th, 2009 @ 12:33am CDT

There was a slump cause there were no items on the shelves. Never saw the last waves of Universe or animated. And if they were around it was just a case. And you know how fast that vanished right? All the ROTF toys are flooding the stores so people have some thing to buy now. Not to mention when ever a big movie comes out like ROTF the toys sell well. Remember how much they made when the first movie was out? Same thing is happening now. They just got smarter and ship out more products to fill the demand and still have extra out so the pegs arent empty. Not to mention schools out and there are more kids at the stores. And that means more sales.

Re: Hasbro poised to reach over $600 million in Transformers sales this year (952763)
Posted by skywarp-2 on July 11th, 2009 @ 1:04am CDT

$600 million and they can't even make a premium chromed out and shinny Prime?? WTF!!!

how about a Proper Silvery, screen accurate, elbow moving, wing added Leader Class retooled ROTF Megatron?? come on Hasbro! you've made enough dough off this, now give a little back to the hardcore fans like us!!

Re: Hasbro poised to reach over $600 million in Transformers sales this year (952971)
Posted by Bumblebeast on July 11th, 2009 @ 12:22pm CDT

I want an automatic figure of Megatron beating Starscream with his own arm.

Anyways, US$ 600M, well deserved ! Hasbro plays its cards well.

Re: Hasbro poised to reach over $600 million in Transformers sales this year (953029)
Posted by JediTray on July 11th, 2009 @ 2:26pm CDT

That's a badass pic of Alien vs. Eddie, Megatron Wolf! Did you make it, or find it online somewhere?

Re: Hasbro poised to reach over $600 million in Transformers sales this year (953214)
Posted by Superior Prime09 on July 11th, 2009 @ 8:24pm CDT

I'm not suprised that sales were droopy before ROTF toys came out. Infact, wasn't that impressed with the Animated toys and the show itself. The animated show (i thought) was crappy, Weird anime humor and the art itself too "childlike".

The universe figs weren't worth buying for me, not impressed, glad a new movie came out with new toys, very impressed with the new movie toys. Now if only I can find Jetfire in the stores.