Hasbro to Launch 5 Language Packaging Initiative to Help Distribution

Posted by william-james88 Feb 24, 2019 at 2:33pm CST 32,800 views

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Any Transformers message board will tell you about distribution woes. How some fans simply cant find the toys they want. Habsro has been making some big changes to ameliorate that. For 2018, they shortened the generations lines and lined them up with the calendar year so that retailers would know what to stock when, and more recently they confirmed having a system where e-commerce shops could reorder a specific character they needed more of.

In this same investors meeting, Hasbro also talked about another initiative which no one has brought up so far: the 5 language packaging initiative. Right now, for North America, there are either 1 or 3 languages on the box (English or English/Spanish/French). The lack of other languages means surplus inventory cannot be sent overseas to countries that would need additional languages. However, with more languages we could have surplus product being sent to wherever it may be needed. This can work both ways. A surplus of toys in as non English speaking place could then be sent to the US if there is a demand for a particular product. The 5 languages were not divulged.

This was discussed during the investors meeting which you can hear by clicking here.

Hasbro to Launch 5 Language Packaging Initiative to Help Distribution

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Re: Hasbro to Launch 5 Language Packaging Initiative to Help Distribution (view post)

Comment by Emerje Feb 24, 2019

Siege is currently using four languages on their packages, what's one more? :lol:

Emerje

Re: Hasbro to Launch 5 Language Packaging Initiative to Help Distribution (view post)

Comment by Jelze Bunnycat Feb 24, 2019

...

Here we go again :lol:

AFAIK, right now, on the EU and US versions combined, we have:

English
French
Spanish
Portugese
German

5 languages total. Mind you, that German could be replaced with a more major language. For those curious, Hasbro has overdone it in the past: during Prime the EU packaging had a record of 13 languages:

English
French
German
Dutch
Spanish
Portugese
Italian
Swedish
Danish
Greek
Polish
Turkish
Russian

Re: Hasbro to Launch 5 Language Packaging Initiative to Help Distribution (view post)

Comment by william-james88 Feb 24, 2019

JelZe GoldRabbit wrote:...

Here we go again

AFAIK, right now, on the EU and US versions combined, we have:
English
French
Spanish
Portugese
German

Pretty sure thats what they are going for. So that they could supply europe and north america with the exact same toys. Especially now that Smiths is being more aggressive in Hasbro toys across europe.

Re: Hasbro to Launch 5 Language Packaging Initiative to Help Distribution (view post)

Comment by Jelze Bunnycat Feb 24, 2019

william-james88 wrote:
JelZe GoldRabbit wrote:...

Here we go again

AFAIK, right now, on the EU and US versions combined, we have:
English
French
Spanish
Portugese
German

Pretty sure thats what they are going for. So that they could supply europe and north america with the exact same toys. Especially now that Smiths is being more aggressive in Hasbro toys across europe.

Having non-American languages on products sold in the US is not that odd by the way: on some I spotted (Google Translate bad) Dutch on the tags, which is the last language I'd expect.

Re: Hasbro to Launch 5 Language Packaging Initiative to Help Distribution (view post)

Comment by -Kanrabat- Feb 24, 2019

So will that mean that the "cannot be shipped to Quebec" bu11shit will FINALLY come to an end?

Re: Hasbro to Launch 5 Language Packaging Initiative to Help Distribution (view post)

Comment by Editor Feb 24, 2019

-Kanrabat- wrote:So will that mean that the "cannot be shipped to Quebec" bu11shit will FINALLY come to an end?

Hopefully. That would remove an excuse my Wife's family can use to buy me stuff I'd like, opposed to the stuff they send now.

Or, you know, just order stuff to ship direct to us rather than to their Quebec address.

Honestly thou, I could see English, French, Spanish, a fourth Western language and Chinese. Takara will just take the same package and put Japanese stickers on them.

Re: Hasbro to Launch 5 Language Packaging Initiative to Help Distribution (view post)

Comment by Jelze Bunnycat Feb 25, 2019

Editor wrote:Takara will just take the same package and put Japanese stickers on them.

Not needed, as they still print their own for Generations and Studio Series.

Re: Hasbro to Launch 5 Language Packaging Initiative to Help Distribution (view post)

Comment by KTRfan224 Feb 25, 2019

Look at the distribution map. What countries are not shown, and thus :HASBRO:

and

will never bother regularly shipping to?

Re: Hasbro to Launch 5 Language Packaging Initiative to Help Distribution (view post)

Comment by leokearon Feb 25, 2019

KTRfan224 wrote:Look at the distribution map. What countries are not shown, and thus and will never bother regularly shipping to?

Great to see the Irish Flag on the Map

Re: Hasbro to Launch 5 Language Packaging Initiative to Help Distribution (view post)

Comment by -Kanrabat- Feb 25, 2019

Editor wrote:
-Kanrabat- wrote:So will that mean that the "cannot be shipped to Quebec" bu11shit will FINALLY come to an end?

Hopefully. That would remove an excuse my Wife's family can use to buy me stuff I'd like, opposed to the stuff they send now.

Or, you know, just order stuff to ship direct to us rather than to their Quebec address.

Honestly thou, I could see English, French, Spanish, a fourth Western language and Chinese. Takara will just take the same package and put Japanese stickers on them.

Lately, all the Toys R Us MPM toys and other exclusive skipped Quebec for that reason. You can't even order online. It used to be, they fixed it, then the bull came back for reasons. I just hope that the 5 languages packaging will be definitive and universal.

Re: Hasbro to Launch 5 Language Packaging Initiative to Help Distribution (view post)

Comment by Easy Tiger Feb 25, 2019

leokearon wrote:
KTRfan224 wrote:Look at the distribution map. What countries are not shown, and thus and will never bother regularly shipping to?

Great to see the Irish Flag on the Map

Conspicuous absence of the UK flag, though. Although, as both a Transformers and Dropmix fan, this does perhaps explain the utterly terrible distribution we experience. [-(

Re: Hasbro to Launch 5 Language Packaging Initiative to Help Distribution (view post)

Comment by KTRfan224 Feb 25, 2019

KTRfan224 wrote:Look at the distribution map. What countries are not shown, and thus and will never bother regularly shipping to?

Particularly in the east, South Korea. It will never see a single new Transformers show and Cyberverse and Generations toys, never ever! Because they have their own transforming robots now!

Re: Hasbro to Launch 5 Language Packaging Initiative to Help Distribution (view post)

Comment by william-james88 Feb 25, 2019

Easy Tiger wrote:
leokearon wrote:
KTRfan224 wrote:Look at the distribution map. What countries are not shown, and thus and will never bother regularly shipping to?

Great to see the Irish Flag on the Map

Conspicuous absence of the UK flag, though. Although, as both a Transformers and Dropmix fan, this does perhaps explain the utterly terrible distribution we experience.

The image is just a stock image to make the article prettier, no need to analyse it.

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