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Company News Transmissions

Angry Birds Transformers Company Rovio Cutting 130 Jobs

Posted by Va'al Oct 2, 2014 29,532 views

While not directly Transformers related, the following news concerns Rovio, the company behind Angry Birds and the recently released Angry Birds Transformers multimedia (game; comics and toys hitting soon). According to their CEO Mikael Hed, writing on the Rovio blog, ...

Disney Princesses ditch Mattel for Prince Hasbro

Posted by Autobot032 Sep 30, 2014 36,635 views

It's official, after nearly two decades, Disney is taking their toy license from Mattel and heading to their biggest rival, Hasbro. This is big news because it's the end of a rather lucrative partnership between arguably the largest multimedia juggernaut, ...

The Hub Network to Become Discovery Family Channel on October 13

Posted by Seibertron Sep 26, 2014 79,460 views

-- Hasbro and Discovery Partnership Focused on Continuing Successful Creation of Entertaining and Award-Winning Content for Kids and Families -- -- Discovery Communications and Kids Television Veteran Tom Cosgrove Named GM of Discovery Family Channel Under the Leadership of Group ...

Official eHobby Transformers Cloud Hellwarp Images

Posted by Autobot032 Sep 19, 2014 38,488 views

Facebook fan group, Autobase Aichi, has posted the eHobby link and a new picture of the upcoming Hellwarp figure, a redeco of Generations Sky-Byte. The eHobby site had even more images of the figure and we've mirrored them below. (You ...

Interview With Takara Tomy designer Onishi Wataru

Posted by Autobot032 Sep 18, 2014 42,537 views

Takara Tomy designer Onishi Wataru is the wizard behind the curtain responsible for the following Transformers figures: -Age Of Extinction Drift -Generations Legends Class Starscream (and the repaint Acid Storm) -And the upcoming (and previously reported) Generations Voyager Class Brainstorm ...

Lucky Draw Silver Jetfire Revealed

Posted by Autobot032 Sep 15, 2014 100,021 views

According to this post, by CYBERGEEKS Alliance, Hasbro has set up a contest for a Lucky Draw Silver Jetfire figure. At this time, it seems to be aimed at the Malaysian Hasbro sector, due to the inclusion of "SDN BHD" ...

G2 Rarities Unboxing Video

Posted by Autobot032 Aug 31, 2014 87,742 views

Hasbro rarities eBay seller z75sales is at it again! This time it's an unboxing video of G2 items he has had, and currently has, available for sale among his eBay listings. (Link is included below.) Before we watch a piece ...

Hasbro and Shapeways To Allow Fanmade Licensed Item Printing

Posted by Va'al Aug 26, 2014 35,834 views

A small but significant update on the collaboration between Hasbro and 3D printing company Shapeways, thanks to a tip from fellow Seibertron.com user Autobot Genocide. It appears as though the initial licensing agreement worked better than expected, and Makezine reports ...

Josh Feldman New Head of Development at Hasbro Studios

Posted by Va'al Aug 26, 2014 47,493 views

It seems Hasbro Studios are trying to shake things up a bit in their corner, hiring a new, and seemingly well-established, head of development in Josh Feldman. He has development credits for the X-Men series and the Fantastic Four movies, ...

Takara Tomy Transformers Cloud - Chapter 3 Ends

Posted by Va'al Jul 31, 2014 42,378 views

Last we saw of Takara Tomy's Transformers Cloud storyline, we had some teasing allusions to the inclusion of more toys into the exclusive repaint/repurpose line. The Takara Tomy website has of course been updated fairly regularly with new installments of ...

Paramount Extends Michael Bay Deal for Three More Years

Posted by Va'al Jul 31, 2014 48,920 views

According to a new article in media website The Wrap, the deal between Paramount Pictures and director Michael Bay has been extended for another three years, and includes two of Bay's companies. This does not really come as a surprise, ...

Hasbro Announces Quarterly Cash Dividend on Common Shares

Posted by mooncake623 Jul 31, 2014 27,684 views

Hasbro Announces Quarterly Cash Dividend on Common Shares PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today announced that its Board of Directors has declared a quarterly cash dividend of $0.43 per common share. The dividend will be payable on November ...

SDCC 2014 Coverage - Official Hasbro Product Images: Kre-O Battle Changers

Posted by Va'al Jul 26, 2014 53,738 views

Another small update from Hasbro's SDCC releases - the no-need-to-take-apart-to-transform Kre-O Transformers Battle Changers! Check out the four characters so far (Optimus Prime, Starscream, Bumblebee, Grimlock) below, in their stock photo version, and check out the Seibertron.com gallery for a ...

SDCC 2014 Coverage - Angry Birds Transformers Exclusive Posters

Posted by Va'al Jul 24, 2014 29,030 views

Another update from the Hasbro booth at SDCC 2014, and it's Angry Birds / Transformers related: check out these two convention exclusives, only available today from the booth (and it seems the t-shirt has already sold out, too!), featuring Angry ...

SDCC 2014 Coverage - WeLoveFine.com Transformers T-Shirt Details

Posted by Va'al Jul 23, 2014 13,879 views

The lovely people at WeLoveFine.com are also headed to SDCC 2014, and they're bringing t-shirts with them, including the exclusive Knights of Unicron Transformers design! Check out below how to get your hands on this glamorous item of clothing, ready ...

SDCC 2014 Coverage - Official Hasbro Special Edition Toys Press Release

Posted by Va'al Jul 23, 2014 106,863 views

Hasbro Delivers the Hottest Special Edition Toys at Comic-Con International, Featuring Transformers, My Little Pony, Magic: The Gathering, Star Wars, Marvel and More PAWTUCKET, R.I.--(BUSINESS WIRE)-- In what has become a highly anticipated annual tradition, Hasbro, Inc. (NASDAQ: HAS) is ...

How Hasbro Decides What Toys Become Movies

Posted by Va'al Jul 17, 2014 41,742 views

An interview with Hasbro executives over at Business Insider gives us a look at how the company pitches, chooses, nudges and ultimately lands on the big screen their originally (mostly) plastic properties - Transformers obviously included! Check out some snippets ...

Angry Birds Transformers Character Names Revealed

Posted by El Duque Jul 15, 2014 33,802 views

Thanks to some recent trademark applications by Hasbro we know four of the character names from the upcoming Angry Bird Transformers mash-up. The names are as follows (you can view each application on the USPTO website by clicking the name): ...


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