Hasbro Donates $150,000 Worth Of Toys For The Today Shows' 18th Annual Toy Drive

Tuesday, December 13th, 2011 2:21PM CST

Categories: Toy News, Company News
Posted by: LOST Cybertronian Views: 55,829

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Hasbro is certainly getting into the Holiday Spirit. Karen Davis, Vice President Of Community Relations for Hasbro was on "Today" with Kathie Lee where she revealed that Hasbro will be donating $150,000 worth of toys to the Today Shows' 18 Annual Toy Drive.

Included in the toys that Hasbro will donate are Kreo Transformers sets, My Little Pony and many others. You can see the video from "Today" here.

Credit(s): The Today Show

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Re: Hasbro Donates $150,000 Worth Of Toys For The Today Shows' 18th Annual Toy Drive (1322853)
Posted by madplanet on December 13th, 2011 @ 2:47pm CST

Hmm does this tactic mean that they are trying to get kids into the Kreo brand, or is the reason being that Kreo sets are clogging up warehouse space. That is kinda worrying if that is the case for Kreo fans like me. If this means it is not shifting we wont see any more sets.

Re: Hasbro Donates $150,000 Worth Of Toys For The Today Shows' 18th Annual Toy Drive (1322860)
Posted by Shadowman on December 13th, 2011 @ 2:58pm CST

madplanet wrote:Hmm does this tactic mean that they are trying to get kids into the Kreo brand, or is the reason being that Kreo sets are clogging up warehouse space. That is kinda worrying if that is the case for Kreo fans like me. If this means it is not shifting we wont see any more sets.

Or maybe it means they're just donating a bunch of toys to charity. If it's a tactic, then it's for PR. You don't make charitable donations just because you have too much product you need to get rid of.

Re: Hasbro Donates $150,000 Worth Of Toys For The Today Shows' 18th Annual Toy Drive (1322868)
Posted by Burn on December 13th, 2011 @ 3:15pm CST

Shadowman wrote:
madplanet wrote:Hmm does this tactic mean that they are trying to get kids into the Kreo brand, or is the reason being that Kreo sets are clogging up warehouse space. That is kinda worrying if that is the case for Kreo fans like me. If this means it is not shifting we wont see any more sets.

Or maybe it means they're just donating a bunch of toys to charity. If it's a tactic, then it's for PR. You don't make charitable donations just because you have too much product you need to get rid of.

lol ... don't have much experience with marketing do you?

It will be a mixture of both. Hasbro make a substantial donation, it boosts their goodwill PR while also promoting their products and getting rid of slow moving stock.

Trust me, donating slow moving stock is a smart move. :wink:

Re: Hasbro Donates $150,000 Worth Of Toys For The Today Shows' 18th Annual Toy Drive (1322874)
Posted by funeralthirst7 on December 13th, 2011 @ 3:23pm CST

How long until retailers start donating the Kre-O sets that they can't move?