Transformers: The Ride - 3D now open at Universal Studios Florida

THE BATTLE TO SAVE EARTH BEGINS ... IN ORLANDO

NOW OPEN ... TRANSFORMERS: THE RIDE - 3D AT UNIVERSAL ORLANDO RESORT

ORLANDO, Fla. (June 20, 2013) – It is the greatest battle you will ever ride - and it is now open at Universal Orlando Resort.

Universal Orlando marks the grand opening of TRANSFORMERS: The Ride - 3D at Universal Studios Florida today - officially opening one of its most highly anticipated entertainment experiences in years.

The new attraction is based on the popular TRANSFORMERS films and created along with the award-winning director of the film series, Michael Bay. It blends a powerful storyline, powerful technology, all-new hyper-real animation and massive sets into an action-adventure that grabs riders and does not let them go until the very last second.
Riders are recruited for a high-tech, good versus evil battle in which they must save Planet Earth. They join iconic film characters Optimus Prime and the Autobots as they fight Megatron and the Decepticons to the end.

The 3D-action is mind-blowing and everywhere all at once; the 4K high-definition animation breathtakingly real. Riders burst into battles between "life-sized," three-story-tall Autobots and Decepticons. They dodge relentless attacks, explosions and missiles. And they come face-to-face with Megatron - who wants to destroy them.

The attraction has already gained "must-see" status at Universal Studios Singapore and Universal Studios Hollywood. It was built at Universal Studios Florida in one year - the fastest build time in Universal history.

TRANSFORMERS: The Ride - 3D was created under license from Hasbro, Inc. TRANSFORMERS films, television shows and merchandise based on the iconic Hasbro property have captivated millions of people all over the world for thirty years. To date, three blockbuster films have been released – “TRANSFORMERS” (2007), “TRANSFORMERS: REVENGE OF THE FALLEN” (2009) and “TRANSFORMERS: DARK OF THE MOON” (2011) – grossing more than $2 billion combined worldwide at the box office. The three films were directed by Michael Bay, executive produced by Steven Spielberg and released by Paramount Pictures. The fourth TRANSFORMERS film is scheduled to be released in June 2014.

For more information about Universal Orlando and TRANSFORMERS: The Ride – 3D, visit http://www.universalorlando.com.

About Universal Orlando Resort
There are many ways to enjoy your Orlando vacation, but there is only one place where vacation becomes adventure: Universal Orlando Resort. It is a unique destination featuring two theme parks, three magnificently themed on-site hotels and a nighttime entertainment complex. It’s the only Orlando destination where you are not just entertained – you become part of the most exhilarating entertainment ever created. You can soar above Hogwarts with Harry Potter, swing above the streets with Spider-Man, be transformed into a banana-loving minion in the hilarious and heartwarming Despicable Me Minion Mayhem ride and help Shrek save Princess Fiona in Shrek 4-D. Universal Orlando Resort is an NBCUniversal company.

About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com.