One of the major stories coming out of this past weekend's Hasbro Media Day at New York Toy Fair is the launch of Hasbro Labs (HasLab for short), a crowdfunding platform intended to deliver oft requested and long sought after 'grails' to the various communities in Hasbro's fan ecosystem. Their initial project is the largest Star Wars vehicle ever: a 3.75" scale Jabba's Sail Barge from Return of the Jedi. With all crowdfunding projects comes a degree of risk: HasLab requires a 5000 unit commitment at $500 apiece for the project to succeed.
What does this have to do with us, the Transformer community? Well, if you haven't seen or heard the group interview with the Transformers Brand Team, some saw HasLab as a path to a no-holds-bar update to the Chaos Bringer himself: Unicron.
Would fans want to see a crowdfunded HasLab Unicron? What kind of pricing? Point fans to HasLab, talk about it, read about it, podcast about it. Talk about what you want to see, we’re listening. #Unicron
What does the Seibertron community think? Should the Transformers Brand Team use HasLab as a vehicle to bring us the Chaos Bringer? Or would you rather see Hasbro's crowdfunding platform directed to create something else entirely?
Share your thoughts in the comments below, and let's get this discussion started --- the powers that Has-be are listening!