Cartoon Network Becomes the Home of Hasbro Studios' Newest Series, Transformers: Robots in Disguise
Latest Installment of Hasbro Studios' Top-Rated Series to Debut On Its New U.S. Network Home in First Quarter of 2015
LOS ANGELES--(BUSINESS WIRE)-- Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS), announced today that Cartoon Network, the regularly top-rated primetime network for boys' ages 6-11 and 9-14, will become the U.S home of the brand new series, Transformers: Robots in Disguise.
The latest installment in the Transformers franchise - a global phenomenon across TV, film, consumer products and digital media - will debut in the first quarter of 2015 and is written and directed by top Hollywood talent and influenced creatively with feedback from its avid fan base, which is reflected in the tone and style of the new series.
"Robots in Disguise begins a brand new chapter in storytelling, filled with great humor, lots of fun adventure and animated in a cooler, lighter, brighter style that we know kids are going to really love," said Stephen Davis, president of Hasbro Studios and global entertainment & licensing for Hasbro, Inc. "We have spent a lot of time listening to what kids like about Transformers and they haven't been shy about giving us their opinions. And we have listened! Robots in Disguise is reflective of all that we have learned in our conversations with kids. It has the most relatable Autobot and Decepticon characters we have ever ‘Rolled Out' in a Transformers animated series."
The mission begins as Bumblebee must step up to be leader in the years after we left the Autobots in Transformers Prime. Summoned by Optimus Prime to save Earth from a new faction of Decepticons, Bumblebee puts his light-hearted mettle to the test after assembling a rouge team of young Autobots action heroes. Bumblebee must balance his job fighting off evil with being equal parts squad leader and coach to a rascally band that needs constant coaxing to learn how to work together. The results are comical when the cool rebel, elite guard cadet, bombastic dinobot and exciteable mini-con must balance team-building with chasing and capturing their new enemies in every episode packed full of action, fun and adventure.
Finn Arnesen, senior VP of global distribution and development for Hasbro Studios, commented, "As the regularly top-rated U.S. TV network in prime among Transformers' core audience of boys ages 6-11 and 9-14, our beloved Autobots and Decepticons will feel very much at home on Cartoon Network. And to seal our new partnership with Cartoon Network on the 30th anniversary of the Transformers franchise makes this a truly iconic event."
The highly innovative Transformers franchise is one of the biggest brands in the world, spanning television, film and digital entertainment (including the 2014 global blockbuster, TRANSFORMERS: AGE OF EXTINCTION, the fourth in the hit film series); gaming; apps; publishing; transmedia events; toys, games and licensing.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios is responsible for entertainment brand-driven storytelling around Hasbro brands across television, film, commercial productions and short-form. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
© 2014 Hasbro, Inc. All Rights Reserved.
HAS-S
Va'al wrote:Deadput wrote:Actually I don't know my mother's name is Valerie so is Va'al actually my mother?
Yes. Now go to your room and don't play with yourself.
Shockwave7 wrote:Cartoon network? Pffft. That pretty much guarantees it'll only have 1.75 'seasons' worth of episodes then. TFA was a great series and they gave up on it when things were really starting to roll.
And shall we bring up 'Young Justice', 'Thundercats' and other series they ditched prematurely...?
Rodimus Prime wrote:You can't make me disappear. I am not feet.
Nerdimus Maximus wrote:It may end up on Cartoon Network, But with the recent news that
DISNEY has just signed a deal with HASBRO to produce its new MARVEL
Toys and has renewed a deal also with HASBRO to continue making Star Wars
toys... Transformers series may now be shown on DISNEY XD instead of Cartoon Network... The Mouse House has been interested in buying HASBRO in the past anyway, so it might make sense to keep any new TF title on a Disney owned network.
Jeep! wrote:Why do I imagine Dead Metal sounding exactly like Arnie?
Intah-wib-buls?
Blurrz wrote:10/10
Leave it to Dead Metal to have the word 'Pronz' in his signature.
"Robots in Disguise begins a brand new chapter in storytelling, filled with great humor, lots of fun adventure and animated in a cooler, lighter, brighter style that we know kids are going to really love,"
Bumblebee puts his light-hearted mettle to the test after assembling a rouge team of young Autobots action heroes.
Shockwave7 wrote:Cartoon network? Pffft. That pretty much guarantees it'll only have 1.75 'seasons' worth of episodes then. TFA was a great series and they gave up on it when things were really starting to roll.
And shall we bring up 'Young Justice', 'Thundercats' and other series they ditched prematurely...?
The first official trailer for Transformers: Robots in Disguise is now online! Get your first look at the story and characters from 2015's brand new Transformers animated series. And keep your eyes peeled, because there's even more Robots in Disguise goodness headed your way this week!
Shadowman wrote:This is Sabrblade we're talking about. His ability to store trivial information about TV shows is downright superhuman.
Caelus wrote:My wife pointed out something interesting about the prehistoric Predacons. I said that everyone was complaining because transforming for them mostly consisted of them just standing up-right. She essentially said, 'So? That's what our ancestors did.'
Nowhere was it said that Decepticons in this continuity can't have beast-based altmodes. Plus, the toy for Underbite shows that his beast form is his robot mode, while his altmode is vehicular.dreadwing95 wrote:it looks better than i had anticipated. animation looks smoother, villains look more interesting albeit a bit wacky (decepticon with antlers lmao). looks like the decepticons are now predacons. dont really know how thats gonna work considering we already have them in the same universe as something completely different.
Shadowman wrote:This is Sabrblade we're talking about. His ability to store trivial information about TV shows is downright superhuman.
Caelus wrote:My wife pointed out something interesting about the prehistoric Predacons. I said that everyone was complaining because transforming for them mostly consisted of them just standing up-right. She essentially said, 'So? That's what our ancestors did.'
Sabrblade wrote:Nowhere was it said that Decepticons in this continuity can't have beast-based altmodes. Plus, the toy for Underbite shows that his beast form is his robot mode, while his altmode is vehicular.dreadwing95 wrote:it looks better than i had anticipated. animation looks smoother, villains look more interesting albeit a bit wacky (decepticon with antlers lmao). looks like the decepticons are now predacons. dont really know how thats gonna work considering we already have them in the same universe as something completely different.
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