As an update to the previous story, we've also seen a press release from Hasbro directly in support of the families and children affected by the Harvey disaster in Texas, and their relief efforts as a company and in collaboration ...
Coming at us from Variety online, we have a minor story that will tickle some readers in the Transformers and general comics fandoms alike - though may also raise eyebrows instead. Hasbro is currently suing DC Comics/Warner Bros. for their ...
Courtesy of the United States Patent and Trademark Office, we have another application from Hasbro to report upon - leaving movie and toy fields behind, and moving into animation, it looks like they're expanding the Allspark Studios monicker with Allspark ...
Word via Pete Sinclair from Pete's Robo Con is that Groupon has posted the Hascon tickets up for sale for 50% off. It's a good deal, click the image to go to Groupon's site to hop on this deal before ...
Hasbro Singapore has launched a contest for their exclusively for their region to win a hamper full of Transformers merchandise with a retail value of over $300! Here are the rules below taken from their page. Here are the terms ...
From the same Hasbro Investor webcall that brought us news of Transformers: Cyberverse, and as mentioned in that story here, we also have actual confirmation of the still untitled prequel animated feature being developed by Hasbro's Allspark Pictures, Paramount, and ...
The major news from the Hasbro Investor day webcall, which took place today in Burbank rather than Rhode Island, and to which we were able to listen once it was over, has revealed the next animated project (the one being ...
It looks like there are more job opening over at Boulder Media - the Ireland-based animation company working on the Hasbro Micronauts and Transformers projects, including Rescue Bots Academy. If 2D Props and Concept designs are your cup of tea, ...
Via Reuters, we have news of talks between Hasbro and movie distributor Lionsgate - and more precisely, news that talks of Hasbro to acquire the distributor are not going ahead, due to a price dispute. Hasbro had tried buying Dreamworks ...
Not many people read through the Earnings release that Hasbro sends our way every quarter, and not everyone can attend the freely available conference calls either. To help us out this time, Hasbro has also offered a full transcript and ...
Hasbro Reports Revenue, Operating Profit and Net Earnings Growth for Second Quarter 2017 Second quarter 2017 revenues grew 11% to $972.5 million including revenue growth of 16% in the U.S. and Canada segment and 6% in the International segment; Entertainment ...
Our contacts over at Hasbro have sent along a new summary of all the events and panels Hascon, the upcoming, exclusively Hasbro, convention, will feature. It's filled with all sorts of fun opportunities for the fans of all Hasbro properties, ...
The official Takara Tomy website has announced that the company will be holding a FES event this August in Funabashi, an hour outside Tokyo, in order to show off toys - current and potentially new - a stage-event, open all ...
After the big name guest reveals shown in the previous press release, plus a couple of VIP ticket events to be taking place at HasCon this 8th to 10th September, 2017, in Rhode Island, we also have from the official ...
In what could be considered an update to a previous story we reported (here) about changes to how online companies operate in Australia - and bound to impact the bigger retailers such as Apple, eBay, Amazon, etc - fellow Seibertronian ...
With the imminent approach of the 50th Legends figure, and the reveal of MP-39 Sunstreaker and a Masterpiece Dinobot definitely in the works, Takara Tomy has decided to do a little survey to get some information from the fans. The ...
Thanks to an article from The Hollywood Reporter, we have news that China's Dalian Wanda Group has joined the advertising for the upcoming Transformers: The Last Knight film. Wanda is set to advertise for the movie throughout China, using a ...
Italian fashion designer Moschino is at it again. They're back on some Transformers licensed products, under the "Ready to Bear FW17" merchandise. Blending bears and Optimus Prime, and if you just so happen to have some spare $120 (phone covers) ...
Courtesy of the official Transformers Facebook page, we have an update regarding September's HASCON event - bringing together multiple franchises from the toy maker. Included in the clip below, presented by John Warden and Ben Montano, we find out that ...
We are so excited to introduce a redesigned, rebuilt, reinvented BigBadToyStore.com! Our team has been working extraordinarily hard at creating what we believe to be the best shopping experience for our customers. Along with an extensive Help Center section to ...
Updating the rumours about Boulder Media Studios - Dublin based company working with Hasbro on animated series - working on a new Transformers series, we have confirmation that this is indeed the case, and in fact, is working on two ...
Big news as congratulations are in order for Space Ape Games, Backflip studios and Hasbro as the mobile game Transformers: Earth Wars celebrates its first anniversary with over ten million downloads! The folks at Space Ape have also put a ...
In other Transformers: The Last Knight toy news, we have some info coming out of Walmart stores thanks to fellow Seibertronian MCutter! It looks like the chain will be doing a promotional tour of their stores with vehicles, toy exclusives, ...
We only newsed this a couple days ago, you can see it here, but we now also have the official press release direct from Enterprise Rent-A-Car, giving us a description of their promotion for Transformers: The Last Knight, Paramount's involvement, ...
We have another new advertisement for Transformers: The Last Knight, this time featuring Enterprise car dealerships! The cute ad features a scale model of an Enterprise location caught in the crossfire of a clash between several Premier Edition TLK toys, ...
During an event with Hasbro PR, we received confirmation that Hasbro will still be attending San Diego Comic Con. It was stated that it would be business as usual, with exclusives for various properties and the announcement of said exclusives ...
You'll remember the story about Schick Hydro and the limited edition razor handles (covered here), but what you may not remember is that Schick, Hasbro and IDW Publishing have partnered up to create a one-shot movieverse comic - written by ...
Thanks to a new press release, courtesy of Hasbro themselves, we have news that Hasbro has partnered with DMG Entertainment to create new digital virtual and augmented reality experiences, beginning with one in Shanghai! This new experience, centering around Transformers, ...
Fellow Seibertronians, we come to you at this late hour with details of the new Hasbro convention HASCON to be held in Rhode Island this upcoming September, on the 8-10. Below is a quote from the faq that summarizes the ...
Hasbro Announces Quarterly Cash Dividend on Common Shares PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today announced that its Board of Directors has declared a quarterly cash dividend of $0.57 per common share. The dividend will be payable on August ...
Another piece of news from the US Patent and Trademark Office, and our robot-makers Hasbro, comes probably tied in with Transformers: The Last Knight and the upcoming Bumblebee spin-off movie in 2018. At least, that's what the name of the ...
We bump this very old thread for a recent bit of news from Hasbro and our friends at the US Patent and Trademark Office: the Transformers company has registered for the Mighty Muggs brand once more! They've applied for the ...
Via the official website of Signature Publishing, the company behind the Transformers: Robots in Disguise magazine in the UK, we have the announcement of a new Hasbro Transformers publication: Rescue Bots! Starting this May 19th, newsstands and shops (including WHSmith, ...
In other Transformers: The Last Knight news, we head to the Philippines where the 7Eleven chain has set up an e-raffle and stamp scheme to accompany promotion for the live-action movie! The initiative includes a TLK drawstring bag, and the ...
We have a new Trademark application from Hasbro and this is not just to preserve a character name, this one is for a potentially whole new product line. The trademark is for Cybertronics which is described in the trademark specifications ...
Here's some buzzworthy news for a Sunday: Hasbro has applied for a new symbol with the US Patent and Trademark Office (USPTO) this past week, to be used with ' Toy action figures, toy vehicles and toy robots convertible into ...
You might remember from a couple months ago that Irish company Boulder Media, under Hasbro's guidance, is working on a new Transformers animation project - as of a couple of weeks ago, there are also job openings for that very ...
We've just received news from Hasbro concerning the NASA Optimus Prime Spinoff Promotion and Research Challenge (OPSPARC), which sought to find a new student science project that can commercialize NASA technology products - with a More Than Meets the Eye ...
On the fifth day of the Reveal Your Shield promo campaign from Hasbro Transformers, we have two new clips from the official Facebook page, asking fans to once again get involved on social media by declaring what makes them 'More ...
Hasbro Reports Revenue and Net Earnings Growth for First Quarter 2017 First quarter 2017 revenues grew 2% to $849.7 million including revenue growth of 2% in the U.S. and Canada segment and 24% in the Entertainment and Licensing segment; International ...
We've heard rumours of a new IDW Publishing event coming up, featuring the Hasbro Universe and its properties, under the names of Earthwar, Insurgency, and teased in Wrath of Karza and more - there is now confirmation via CBR that ...
The Transformers brand is recognisable and popular enough that it's ready to head out on high seas, along with sibling Hasbro franchise My Little Pony, on a cruise ship! Fellow Seibertronian xRotorstormx sends us notification from cruise company website Carnival.com, ...
Hasbro has reapplied for the following trademarks: Revenge of the Fallen Dinobot Stealthforce These all have the following description: Toy action figures, toy vehicles and toy robots convertible into other visual toy forms While this could mean all sorts of ...
Via the Instagram account of Aaron Archer, we have learned of the retirement of one of the foundations of the Transformers lines, along with the Micro-Robots in Micronauts, and the designs for G1 Optimus Prime, Ravage, Scourge, Perceptor - plus ...
Via the Hasbro website, we have some exciting news for those of you Transformers fans who might have an interest in promoting the brand in an official capacity - the company is hiring! The position is 'Global Brand Franchise Marketing ...
Via the United States Patent and Trademark Office website, we have news of Hasbro applying for a new logo for their Transformers toylines, though we have no further details as to what part of the brand this will apply to. ...
Here's a piece of speculation for you all. As you might have noticed, Hasbro had a big presence at the New York Toy Fair this weekend, and brought several reveals for this year's lines of toys, from The Last Knight ...
Once again Seibertron.com is bringing you the latest / greatest news from Hasbro's New York Toy Fair Fan Media Day event. This news story will continue to be updated as information and images are revealed. Enjoy! February 18th, 2017 Presentation ...
The Hasbro Investor Presentation, which takes place before Toy Fair itself, just finished, and we took down notes about what was of interest to Transformers in the company's talk to their investors over webcast! You can find the notes below, ...
Directly from Hasbro HQ, we have their opening press release for their presence at this weekend's Toy Fair in New York City - which Seibertron.com will be attending and covering - by revealing what lines will be showcased at the ...
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