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“That was probably the most hotly contested thing, simply because: ‘Wow …. um, and the Beetle can go fast? Ooookay,’” di Bonaventura says. “But I’ve screened [a rough cut] three times, and there has not been a single comment from the audience that they didn’t like the fact that we made it the Beetle. The warmth of it certainly helps us, but also, the sheer freshness of it is really fun.”
That shape creates the sense of an under dog, which is a good thing for a hero who is in a strange world, all by himself, trying to find a way home.
“Psychologically, you’re absolutely right,” di Bonaventura says. “It’s kind of funny. A metal guy made out of a Camaro, or Bumblebee … is one is weaker than the other? I don’t know, but it is how you feel. It is what your experience is of it, in a way.”
[...]
“It’s nice it’s changing,” di Bonaventura says, acknowledging that the Transformers films haven’t exactly delivered strong roles for women. “When we were debating it, the idea of a young girl seemed to us to be a real change in our direction.”
And Steinfeld proved to be the fearsome flesh-and-blood lead they needed. “I’m just amazed at how talented she is,” di Bonaventura says. “I don’t think I’ve ever seen an actor never miss a beat for the entire shoot. It was crazy. We ended up ahead of schedule because she was just so on it all the time. We could move quicker.”
[...]
Another change was reducing the sheer number of robots-in-disguise featured in this movie. That allowed screenwriter Christina Hodson to focus on the bond between Charlie and Bumblebee and tell a coming-of-age story at the heart of this epic action adventure.
“She wrote a really beautiful script that really played into the emotion of the relationship of the two,” di Bonaventura says. “So looking at the movie from that perspective, we thought, we don’t want to overwhelm one Autobot with too many Decepticons. So he has three primary antagonists.”
Two others, who take the form of automobiles, are also being kept secret for now.
[...]
Right now, Bumblebee has to pull off his own film, though.
“If Bee’s successful, we can have a Bee 2, no doubt,” di Bonaventura. “We have a good sense of where a second movie would go. For me, the greatest thing that came out of the writer’s room was the sense that we could go in any number of directions. It opened up our minds to choices.”
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Boulder went from producing three projects at most to six IPs including season two of Danger Mouse and Hasbro’s Micronauts, The Littlest Pet Shop, My Little Pony: Equestria Girls and Rescue Bots Academy, all in Toon Boom Harmony. The studio is also storyboarding the latest Transformers series and its first CG animated feature film in Storyboard Pro.
With so many new productions, Boulder suddenly needed storyboard artists, concept designers and animators. The challenge became to scale up and find top talent without losing its quality and personality.
“We’ve always been quite selective about who we hire and it’s not just the talent I’m looking at; I want to know if they’re nice people and if they will fit in,” says Cullen.
Its team now includes people from around Ireland and the world, though growing from 160 to 360 seats in just over a year comes with certain concerns as well. Namely, keeping the boutique studio corporate culture it had established.
“Each project has a team with their own director and production manager — every piece feels like it’s a boutique production that people can take pride in,” says Cullen. “It doesn’t feel like we’re this vast company making random shows and we have to make sure it stays that way.”
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After a string of comedic roles, the actor is back in the action-movie fold with Bumblebee, the Transformers spin-off set 20 years before the events of the first film.
“It’s going to be a wonderful piece of this franchise that I think people are going to enjoy,” promises Cena. “I was very intrigued being able to meet the team around the movie. [Director] Travis [Knight] is such a passionate man. The role they were talking to me about doing was very intriguing to me because it’s a road I’ve never been down before, but a road I felt like I could accomplish. And then put that together with the context of the movie, the way that the consumer will now view Bumblebee, all of that stuff was very interesting to me. And then they were stupid enough to say yes.”
Bumblebee, which also stars Hailee Steinfeld, races into theaters on Dec. 21.
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I think Travis Knight did a fantastic job of reintroducing the look, the feel, the storytelling of this franchise. I think people who enjoy what ‘Transformers’ was will enjoy the movie.
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Here we are talking about ‘Blockers’ a comedy with a lot of improvisation. It is very difficult to improvise with a 13 foot stick with a tennis ball attached to it. So it is a different movie-making process, but one I was extremely interested in.”
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Uproxx: You were part of the Transformers writers’ room. I’m so curious: What’s a Transformers writing room like?
Steven DeKnight: It was a blast.
Uproxx: I imagine.
Steven DeKnight: It was a room full of incredibly talented, interesting, really wonderful people. I’ve got to say, my time spent in there was just, more than anything, was just so much fun. Everyone was so much fun and interesting. And we actually wrote, I think it was, I want to say 12 different movies. Every one of us took a different idea and developed it into like a full 30-page outline, so there were like 12 movies. And also, in complete honesty, my absolute favorite movie of the bunch was the Bumblebee movie that they’re making right now.
Uproxx: I’ve heard good things about it.
Steven DeKnight: The idea was fantastic.
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More villains in MPM line? (MPM-1 Starscream already present, but..)
Would love to do that, more MP figures to talk about later in the year, but we do want to balance out the factions.
Difference between MPM and Studio Series, in terms of character selection in particular?
Global accessibility with Studio Series so as many as possible, MPM is more selective by its nature. Trying to catch a new generation of grown kids too. Attempt to create entirely new toys for this demographic, and have fun with the line later down the road.
Bumblebee movie shift affecting the line?
Not in release (April 2018), they were supposed to come out together but only some characters have been moved later to coincide with June release. Studio Series collection will host the movie line, but not intended as a catch-all (Thundercracker an exception). Robot modes are scale-accurate, fit a collector shelf, cautious about the numbering system, a narrative woven into it, including backgrounds and cut-outs.
Future of Generations?
Power of the Primes ends in 2018. War for Cybertron starting in January 2019, no reveal of the new fiction yet so plenty of speculation welcome.
Why another trilogy?
It helps and invites new fans into the franchise, casual fans and kids. Trilogy invites to speculate, not lead to an ecosystem – it’s a storytelling universe, as per Hasbro blueprint.
Comments on unification of Takara Tomy and Hasbro?
The relationship and cooperation has always been there, this just allows for bringing multiple fandom factions – allowing things like Movie Masterpiece and Takara Tomy Masterpiece lines to be accessible to everyone. Cooperation is key, and building on the passions of both teams, in a very genuine way.
Any plans to move away from stickers, or get better?
We hear the concern, but stickers will continue in Prime Wars. Next chapter will be approached with fan feedback in mind – though cannot reveal yet. War for Cybertron is a new take on things, moving a little further away from the callbacks and throwbacks in POTP too, though story can feel a little more familiar.
Masterpiece continuing after the MPM line?
Looking at more Decepticons.
How is Toys R Us situation affecting Hasbro Transformers?
Not much of a comment, though Studio Series Thundercracker is a TRU exclusive. We hope to continue partnership.
Fan-vote: is there an IDW influence, and what is the Hasbro-IDW relationship continuing?
Fans are voting on a pair, not on singles. Yes, the pairings are inspired by elements of IDW, but each can fill in blanks in the toyline in different ways, that those guys can fill them. Fans have a way of organically to play and work in the battleground story. There is intentional conversations, pairings have love/hate elements, and may jar with some.
We are wrapping up current IDW continuities this year, Unicron is coming to devour everybody. The intention is to continue after that, whatever comes next. Towards end of year we should know more, but we will collaborate on more stories.
Do pairings have a gimmick? Are they new molds?
No. War for Cybertron line may include some previous molds, but intention is to give good representation of the characters. Fans are just voting on the idea of which character will best fit a toy.
(TLK Hot Rod, TR Scourge and Highbrow are examples of Partial Tool – technical shorthand klaxon – good deal of model making involved, plans are thought out strategically, already working on War for Cybertron.)
How are changes with movie plans (alleged reboot of film franchise) affecting toyline?
We’re always part of the conversation as partners, but we’re focusing on Bumblebee right now. Lots of toy concepts, lots of Cyberverse, Studio Series, War for Cybertron – we’re just pausing on the movieverse, in no way distracting us.
Bumblebee film will hopefully show what we can do collectively.
Any bets with Star Wars team on who will do best?
Hoping on parents bringing kids to the movies, that’s all. Travis Knight did grow up with G1 like I did [John Warden], so we’re expecting a new fan experience.
Cyberverse: hard G1 inspiration reason rather than RID? Female Decepticon make its way in other aspects of the brand?
Definitely yes on the latter, Shadow Striker in the series. Aesthetic is aimed to engage all generations, for robot mode at least, a currently fragmented fandom interest (BW, G1, etc) – unification of brand, of lines, of generations of fans. Opening up a dialogue and viewership, which is definitely not a G1 story, it starts in current day but there is an element of comfort for parents and older fans.
A lot of families in fan community, it’s exciting to bring them to the brand and share with kids, nieces, nephews. That doesn’t detract from Generations, War for Cybertron appealing more to the older fans and collectors.
Authentics will continue, they’re not tied to any story or fiction – just classic characters for a casual shopper, grandma buying ‘an Optimus’ or you just want ‘a Megatron’.
Exclusives?
Only TRU Thundercracker announced for now, but we do have more lined up for the year.
Would fans want to see a crowdfunded HasLab Unicron? What kind of pricing? Point fans to HasLab, talk about it, read about it, podcast about it. Talk about what you want to see, we’re listening. #Unicron
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INT: You're working on some new music you told, you told Billboard about some new music that you're working on and how it's going to take kind of a different direction this time around; what can we say about it?
H: Well you know it's funny, I'm, I'm in the process, I mean I've been, I've been working on music for a while, um, and it's funny cause obviously a movie can come up and take me sort of out of the game for two, three months. Um, and so I do feel like, as much as I could say I'm sort of in "album mode" or the "next EP" mode, I'm still experimenting. Uh, and I'm still really figuring out what that sound is and what direction we might call it. So um, I'm working on it.
INT: I like the, that's a good answer. Cause you've had lots of hits already, like over the past four years you keep having hit after hit. So whatever you're doing, it's working. Um, you're going to be an advisor on The Voice this season, um, you're going to be giving great sage advice to a lot of folks. What is a great piece of advice that you yourself have gotten, maybe from another musician in the business?
H: Well I am very lucky, I feel like I've, I've gotten quite a lot of great advice, um, from some amazing people and amazing artists. Uh, but I just think, really just never losing sight of, of who you are and what makes you happy. I think there obviously are a lot of people that are going to have a lot of opinions, um, about who you are, what you do, how you do certain things, how you look. Um, and it's important that regardless, whatever you end up doing is for you.
INT: One last question: You're in the new Bumblebee movie-
H: Yes!
INT: It's coming, I think at the end of this year.
H: Yeah.
INT: Are you going to be singing with the car? I'm just wondering.
H: *Laughs* Uh, there may be a little, uh, plot twist [joking tone] Bumblebee actually may be singing. Um, I do hope the, uh - the movie takes place in the 80's and there are some incredible 80's references in terms of music. So, I'm hoping that maybe uh, y'know, post-production-wise I can jump in on a, on a little something.
INT: 80's covers, perhaps?
H: 80's covers perhaps.
INT: Thank you so much Hailee, have a great night.
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I wanted to approach this massive, expansive franchise and really focus in on a tiny corner of the canvas. Everything I've tried to do at Laika, searching for an artful blend of darkness and light, intensity and warmth, humour and heart, I wanted to bring to the Transformers franchise
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At its core it's just a beautiful love story between two broken souls who find each other and heal each other," he adds. "I grew up loving those classic Spielbergian Amblin films. And we're trying to evoke that kind of emotion in this movie, fusing a rich coming-of-age story with some sci-fi insanity.
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