Mattel CEO Confirms Toy Manufacturing Would Not Come to the US Even if Tariffs Remain
Friday, May 9th, 2025 10:03PM CDT
Categories: Toy News, People NewsPosted by: william-james88 Views: 58,629
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The interview is very interesting for those curious about the toy industry He did follow that by saying that there is a toymaker association that is currently lobbying for toys to have zero tariffs. The logic behind that is that while the manufacturing component is done outside the US, all other steps of toy production are done in the US with Americans being hired as designers and engineers to make the toys. So the end product consumed by Americans is not an entirely foreign product. At least, that's how the CEO's words could be interpreted, he does get very word salad-y. The good news is that he said he didn't foresee Christmas shortages.
Trump did reply to those comments but misspoke, referring to Mattel as a country.
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Posted by gr1ml0ck on May 9th, 2025 @ 11:42pm CDT
Posted by Triggerdick Megatron on May 10th, 2025 @ 1:09am CDT
Trump did reply to those comments but misspoke, referring to Mattel as a country.
Haha lol.
This is all just about money, nothing else. Manufacturing will not return to America and definitely not assembly work.
Posted by Emerje on May 10th, 2025 @ 4:14am CDT
gr1ml0ck wrote:Obviously because slave labour isn't available in the US. What a stupid idea these people have about manufacturing returning here. We outsourced everything, no way its coming back. These greedy companies will simply make us pay the difference rather than pay people fair wages.
It's not slave wages. The wages they are being paid are a living wage in those countries. We've come a long ways since the pre-80s and 90s when Nikes were being sewn together by kids in dirt floor shacks. These factories now offer incentives like food, housing, transportation and healthcare, and the facilities are being inspected by human rights watch dogs. I hear the same complaints from US tech industry opponents which is ridiculous when they require clean, if not sterile, conditions. There's any number of videos from inside toy factories in China, these aren't sweatshops. You want to talk about slave wages, our government doesn't even offer living wages for crying out loud, inflation outpaced minimum wage long ago, more US factories isn't going to change that! Federal minimum wage in 1968 would be worth more than $12 right now in 2025 when the federal minim wage is only $7.25. 21 states have state minimum wages tied to the federal rate. Bet I can guess which states will be getting factories!
What Trump and his cronies want to do is move manufacturing to the US is automate it, this has nothing to do with American jobs. You can't automate toy manufacturing, it's impossible, you can't make a specific machine for every toy ever made unless it's something very simple and timeless. Every action figure and doll is hand assembled and hand painted, lots of hands touch every single one of them down the assembly line. This isn't a cheap process. All that will happen with high Chinese tariffs is companies will just find a new low tariff, low living wage country to move to and it wont be the US.
Emerje
Posted by -Kanrabat- on May 10th, 2025 @ 6:11am CDT
I can even give the benefit of doubt and say that he genuinely want to make everything better.
But maaaaaaaaaaannnnnnnnnnn, was all of this poorly planned.
Compromises are a inevitability. We just have to sit back and wait.
Posted by Glyph on May 10th, 2025 @ 6:44am CDT
Re domestic manufacturing: Another factor that doesn't get mentioned as much, alongside costs, is long-term stability. Bluntly, even if US vs China manufacturing costs temporarily work out in the light of +145% tariffs (they don't, but assume arguendo), nobody is going to spend millions-to-billions of dollars setting up new US manufacturing capacity based on what Trump says today when they know full well that he might say something completely different tomorrow, and his tariffs will almost certainly not outlive him / his term (whichever comes first - as soon as Trump himself is out of the picture, expect Congress to suddenly remember "oh yeah, the President doesn't actually have the authority to do any of this").
Posted by megatran on May 10th, 2025 @ 10:41pm CDT
william-james88 wrote:megatran wrote:Has Hasbro stated the impact of pricing on international markets. Pulse EU, UK, HK (Asia is now defunct). Thanks.
Hasbro has not clarified anything on the matter
Lets hope it doesn't become a contagion.
Posted by Emerje on May 11th, 2025 @ 8:58am CDT
About 54:12
Emerje
Posted by Glyph on May 11th, 2025 @ 9:11am CDT
Posted by Blastback on May 11th, 2025 @ 10:11pm CDT
Glyph wrote:I'm long, long past giving them the benefit of doubt on anything.
Re domestic manufacturing: Another factor that doesn't get mentioned as much, alongside costs, is long-term stability. Bluntly, even if US vs China manufacturing costs temporarily work out in the light of +145% tariffs (they don't, but assume arguendo), nobody is going to spend millions-to-billions of dollars setting up new US manufacturing capacity based on what Trump says today when they know full well that he might say something completely different tomorrow, and his tariffs will almost certainly not outlive him / his term (whichever comes first - as soon as Trump himself is out of the picture, expect Congress to suddenly remember "oh yeah, the President doesn't actually have the authority to do any of this").
This. All of this.
Posted by megatran on May 11th, 2025 @ 10:26pm CDT
Prices haven't changed?
Am I reading this right?
Posted by Emerje on May 12th, 2025 @ 4:47am CDT
megatran wrote:Hasbro Pulse US is showing prices again for pre-orders?
Prices haven't changed?
Am I reading this right?
Everything is "temporarily unavailable" including a lot of in stock stuff.
Emerje
Posted by Glyph on May 12th, 2025 @ 9:01am CDT
Glyph, 2 days ago, wrote:nobody is going to spend millions-to-billions of dollars setting up new US manufacturing capacity based on what Trump says today when they know full well that he might say something completely different tomorrow
Emerje wrote:Over night it was announced that Chinese tariffs will be reduced to 30% this week.
Shot, chaser.
Posted by megatran on May 12th, 2025 @ 10:16pm CDT
Emerje wrote:Over night it was announced that Chinese tariffs will be reduced to 30% this week. Still too much, but it's not so much that I have to cancel an order this month that I've been fretting about. Not crazy about the extra $60 but it's still cheaper than most retailers.megatran wrote:Hasbro Pulse US is showing prices again for pre-orders?
Prices haven't changed?
Am I reading this right?
Everything is "temporarily unavailable" including a lot of in stock stuff.
Emerje
Thanks for the clarification re Hasbro Pulse US site.
The 30% tariff includes the pre-recipricpl tariff 20%. So effectively 10% since Trump 2nd term. China has also temporarily reduced their tit for tat tariff to 10% for 90 days while the hot mess is worked out.
I want to thank this site for allowing mature conversation on this topic. I know other US TF sites wave the ban stick just mere mentioning the T word.
Posted by Emerje on May 12th, 2025 @ 10:53pm CDT
EDIT: Trump made an executive order changing the under $800 tax rate to 54% or a flat $100 fee. The flat fee makes no real sense, why would anyone choose the 54% on anything over $200? It's just all so stupid.
Emerje
Posted by william-james88 on May 13th, 2025 @ 4:23pm CDT
Here are the current prices on preorders:
Deluxes: 31.99 (28% increase from MSRP)
Commanders 119.99 (33% increase from MSRP)
Titan Star Optimus Prime 209.99 (40% increase from MSRP)
At the moment of writing, Entertainment Earth still has the 10% prices increase as opposed to the full 30% while Hasbro Pulse has all their preorders as unavailable.
Also, it is important to note that the 30% tariffs only apply to businesses. Individuals ordering from China now have an additional tax rate of 54% for imports (with a max of $100)


Posted by morganprime on May 13th, 2025 @ 5:23pm CDT
Posted by megatran on May 13th, 2025 @ 9:56pm CDT
Wonder if others will follow.
Posted by Dino-Snarl on May 14th, 2025 @ 2:55am CDT
To buy it from Gamestop US it would now be US $210 which works out to be CDN $305 MSRP and then $275 with the same discount before taxes with free S/H. These are now way cheaper (CDN $90) in Canada, even with our weaker dollar. Crazy!
Posted by -Kanrabat- on May 14th, 2025 @ 4:31am CDT
Posted by Solrac333 on May 14th, 2025 @ 8:36am CDT
Posted by TF-fan kev777 on May 14th, 2025 @ 5:39pm CDT
-Kanrabat- wrote:I do not trust that amazon.com will honor the price of the preorders that I made. So I cancelled everything.
I'm actually the opposite, at least on cancelling. Your pre-order authorization is for a certain amount. If the actual price at the time of shipment will be higher and they want you to pay that, it would require a second authorization because you only authorized a certain amount. If they do try to make everyone re-authorize at the higher price, so be it. I'll make my decision then, but I wouldn't cancel until I know for sure.
Oddly enough, for the regular retail figures like SS deluxe VW Bee and AotP voyager Heatwave, Amazon looks like they are matching the available pre-order pricing with their algorithm on figures I did not pre-order. The reason I believe it is their algorithm is because their exclusive Wreck and Doom sets are still at the original price. It will be interesting to see if that jumps up whenever Hasbro raises the price for those 2 sets on Pulse, which should be the only other US based website that they could look at.
Posted by megatran on May 14th, 2025 @ 9:58pm CDT
Solrac333 wrote:Looks like I won't be buying from Game Stop. Pretty much everywhere. I'm gonna have fun looking at my incomplete Superion and incomplete Devastator.
They will now be known as Inferion and Deficientstator.
Posted by TF-fan kev777 on May 15th, 2025 @ 7:33am CDT
megatran wrote:Solrac333 wrote:Looks like I won't be buying from Game Stop. Pretty much everywhere. I'm gonna have fun looking at my incomplete Superion and incomplete Devastator.
They will now be known as Inferion and Deficientstator.
In both cases, an arm and a leg are starting to cost, well, an arm and a leg.
I'll show myself out.
Posted by Dino-Snarl on May 15th, 2025 @ 10:38am CDT
TF-fan kev777 wrote:megatran wrote:Solrac333 wrote:Looks like I won't be buying from Game Stop. Pretty much everywhere. I'm gonna have fun looking at my incomplete Superion and incomplete Devastator.
They will now be known as Inferion and Deficientstator.
In both cases, an arm and a leg are starting to cost, well, an arm and a leg.
I'll show myself out.
You both win this convo!
Posted by ILoveBigBots on May 15th, 2025 @ 5:07pm CDT
-Kanrabat- wrote:
I do not trust that amazon.com will honor the price of the preorders that I made. So I cancelled everything.
I don't know if their policy has changed as I haven't bought anything there in years, but when I use to buy game books there, I would occasionally find preorders that were obviously mispriced. They always honored the price. Sometimes I would end up with new books at 85-90% off cover price.
Posted by megatran on May 15th, 2025 @ 10:49pm CDT
TF-fan kev777 wrote:megatran wrote:Solrac333 wrote:Looks like I won't be buying from Game Stop. Pretty much everywhere. I'm gonna have fun looking at my incomplete Superion and incomplete Devastator.
They will now be known as Inferion and Deficientstator.
In both cases, an arm and a leg are starting to cost, well, an arm and a leg.
I'll show myself out.
Don't despair. There are options.
Put aside a few dollars each week and before you know it you'll have a foot in the door or a leg in.
Put your hand up and ask someone for a leg up.
Posted by william-james88 on May 15th, 2025 @ 11:50pm CDT
Dino-Snarl wrote:We have not heard as yet about CDN price increases and we may never see them.
I have news but have yet to find the time to write the story, but it's confirmed that there is no increase to Canadian MSRP. Any change to MSRP and distribution is only for the US market.
So while people say that Hasbro is just looking for an excuse to raise prices, they are not increasing prices worldwide. If they increase prices, it's just for the US and just so that the government does not scold them for charging a separate fee on the item highlighting the tariff.
Posted by Emerje on May 15th, 2025 @ 11:56pm CDT

Side note, this article from Business Insider shows how dire the situation was at Hasbro. It says they're pausing some of their pricing plans since the tariff was reduced, was planing to cancel lines, and considered making some lines international. They also mentioned this would have changed planed retailor promotions.
Emerje
Posted by Emerje on May 16th, 2025 @ 1:35am CDT
william-james88 wrote:Dino-Snarl wrote:We have not heard as yet about CDN price increases and we may never see them.
I have news but have yet to find the time to write the story, but it's confirmed that there is no increase to Canadian MSRP. Any change to MSRP and distribution is only for the US market.
So while people say that Hasbro is just looking for an excuse to raise prices, they are not increasing prices worldwide. If they increase prices, it's just for the US and just so that the government does not scold them for charging a separate fee on the item highlighting the tariff.
I think if the sales drop substantially under the new prices we could see international prices increase so it isn't just Americans shouldering them (though by all rights we should be) allowing US prices to become more manageable. Basically the same as what they're doing to us so they don't have to raise the prices on children's toys.
Emerje
Posted by hello88build on May 16th, 2025 @ 3:12am CDT
Posted by Delta Supreme on May 18th, 2025 @ 9:35am CDT
william-james88 wrote:So while people say that Hasbro is just looking for an excuse to raise prices, they are not increasing prices worldwide. If they increase prices, it's just for the US and just so that the government does not scold them for charging a separate fee on the item highlighting the tariff.
IMO This won't stop it. Pretty much nothing will.
For the record, I saw a headline / news report on someone's phone saying "Trump tells Walmart to hold the line on prices and 'eat' the difference (new tariff-related costs)", if this were true it comes across as "use your profits to uphold my promise to the people, or, even better, negotiate with China so they pay you and you forward the collections to the Govt."
Posted by Hero Alpha on May 18th, 2025 @ 12:58pm CDT
Delta Supreme wrote:william-james88 wrote:So while people say that Hasbro is just looking for an excuse to raise prices, they are not increasing prices worldwide. If they increase prices, it's just for the US and just so that the government does not scold them for charging a separate fee on the item highlighting the tariff.
IMO This won't stop it. Pretty much nothing will.
For the record, I saw a headline / news report on someone's phone saying "Trump tells Walmart to hold the line on prices and 'eat' the difference (new tariff-related costs)", if this were true it comes across as "use your profits to uphold my promise to the people, or, even better, negotiate with China so they pay you and you forward the collections to the Govt."
I like the second one, let's go with that.
Posted by megatran on May 18th, 2025 @ 10:13pm CDT
Delta Supreme wrote:william-james88 wrote:So while people say that Hasbro is just looking for an excuse to raise prices, they are not increasing prices worldwide. If they increase prices, it's just for the US and just so that the government does not scold them for charging a separate fee on the item highlighting the tariff.
IMO This won't stop it. Pretty much nothing will.
For the record, I saw a headline / news report on someone's phone saying "Trump tells Walmart to hold the line on prices and 'eat' the difference (new tariff-related costs)", if this were true it comes across as "use your profits to uphold my promise to the people, or, even better, negotiate with China so they pay you and you forward the collections to the Govt."
Were you or someone added to that secret encrypted Signal app chat by accident?
Posted by Emerje on June 11th, 2025 @ 9:48am CDT
US gets-
- 55% tariff on imports (up from 30%)
- Mineral rights from China
China gets-
- 10% tariff on imports from the USA
- Chinese students can attend US universities again
So basically things are even worse for US consumers and China gets a great deal on imports and education. Yes, Chinese factories will hurt from this, but there's still no sign of alternatives to Chinese manufacturing for US consumers. Great deal for US billionaires who not only get to sell to China at a low tax rate but also get access to rare minerals to make the stuff they're selling there. But this deal seriously screw average Americans. It's also been pointed out that these minerals come from the notorious western region of Xinjiang known for their prison and slave labor mining. Republicans that are wrongly claiming Chinese factories are sweatshops as an excuse to move manufacturing out of China should be outraged over this, but they wont be since it's Trump's plan and he doesn't care so why should they?
Emerje
Posted by megatran on June 11th, 2025 @ 10:46pm CDT
Emerje wrote:Well, Trump says his deal with China is done and it so far looks like a terrible deal for us.
US gets-
- 55% tariff on imports (up from 30%)
- Mineral rights from China
China gets-
- 10% tariff on imports from the USA
- Chinese students can attend US universities again
So basically things are even worse for US consumers and China gets a great deal on imports and education. Yes, Chinese factories will hurt from this, but there's still no sign of alternatives to Chinese manufacturing for US consumers. Great deal for US billionaires who not only get to sell to China at a low tax rate but also get access to rare minerals to make the stuff they're selling there. But this deal seriously screw average Americans. It's also been pointed out that these minerals come from the notorious western region of Xinjiang known for their prison and slave labor mining. Republicans that are wrongly claiming Chinese factories are sweatshops as an excuse to move manufacturing out of China should be outraged over this, but they wont be since it's Trump's plan and he doesn't care so why should they?
Emerje
On another US Transformers fansite (which I won't name), you will get an automatic ban just mere mentioning the T word(s). Glad we can have a mature discussion here, including posting factual news updates.
There are no winners in a trade/tariff war for the ordinary folks.
I'm not even from the US, but I've been asked by my work to look at alternative supply arrangements (secondary & tertiary suppliers) as assurance of supply strategy should preferred suppliers go bust for whatever reason. I already have a full workload thankyou very much.
Posted by -Kanrabat- on June 12th, 2025 @ 4:40am CDT
So, if people know what they are doing, I'm sure everything will balance itself out.
Posted by Emerje on June 16th, 2025 @ 4:32am CDT
-Kanrabat- wrote:I work at a factory where we mainly use steel and aluminum to create and build our machines. At first, the Trump tariffs slowed our work to a crawl for a month or two. But my competent boss found some work-around and now, we are so swamped with work, we have trouble to keep up!
So, if people know what they are doing, I'm sure everything will balance itself out.
Yeah, though right now it just sounds like companies are willing to move their factories from country to country as many times as it takes to avoid moving to the US. They seem to be banking on being able to outlast the Trump presidency.
Emerje
Posted by Nemesis Destron on June 27th, 2025 @ 6:58pm CDT



Well this can only be a win/win situation for fans given current events and to have a figure representing/resembling Trump and the tariffs that affect us fans....'nuff said!

Posted by megatran on July 2nd, 2025 @ 11:23pm CDT
Apologies if providing news that is factual, apolitical & on topic breaks the rules here. Another Transformers site that I won't name locked the thread as soon as it popped up.
Posted by megatran on July 17th, 2025 @ 11:16pm CDT
Posted by Emerje on July 23rd, 2025 @ 7:39am CDT
Emerje
Posted by Emerje on August 26th, 2025 @ 10:48am CDT
Below is the statement from Japan Post as it appears in English on their website.
On July 30, 2025, the U.S. government issued an executive order titled “Termination of De Minimis Treatment for All Countries” regarding mail to the United States.
Under this executive order, starting August 29, 2025, mail containing goods imported for personal use (taxable mail) will no longer be eligible for duty-free treatment, and tariffs will be imposed. On August 15, 2025, U.S. Customs and Border Protection (CBP) announced new guidelines regarding the elimination of de minimis rules, which require that transport operators pay customs deposits to CBP and prepare customs declarations. The procedures that transport operators and postal operators in each country must follow to comply with these guidelines are not clear, however, making implementation difficult.
Therefore, starting August 27 (Wed.), in line with other national postal operators, we will temporarily suspend the acceptance of postal items (small packets, parcels, and EMS (goods)) to the United States that contain the following items:
- Individual gifts with a content value exceeding 100 US dollars
- Goods intended for sale for consumption
As an alternative to the above suspension of acceptance, our international courier service, UGX (U-Global Express), can handle shipments in compliance with U.S. customs regulations:
UGX (U-Global Express)
We apologize for any inconvenience this may cause and appreciate your understanding.
The latest information on the status of international mail items to be sent to destination countries and regions can be found here.
This is going to put a big damper on Americans importing from Japan until things are sorted out. Let us know in the Seibertron Energon Pub forums if you're being affected by this.
Posted by megatran on August 26th, 2025 @ 11:24pm CDT
Who is responsible for this mess?
Posted by -Kanrabat- on August 27th, 2025 @ 5:37am CDT
Posted by ScottyP on August 27th, 2025 @ 8:16am CDT
Posted by Emerje on August 27th, 2025 @ 11:23am CDT
ScottyP wrote:I don't understand why HLJ doesn't just turn FedEx and DHL shipping back on. I just finished out an order on Japan Rabbit using DHL. Yeah, I'll have to pay duty on it, that is the unfortunate reality of the policies put in place by the idiocracy running the US government.
From what I'm reading, and I may be completely wrong, the Trump administration expects the shipping companies to pay the tariffs up front and charge the receiver on arrival which they simply aren't set up to do at either end.
On August 15, 2025, U.S. Customs and Border Protection (CBP) announced new guidelines regarding the elimination of de minimis rules, which require that transport operators pay customs deposits to CBP and prepare customs declarations. The procedures that transport operators and postal operators in each country must follow to comply with these guidelines are not clear, however, making implementation difficult.
So in typical Trump fashion he's made an order and set a date without even an ounce of thought put into it so neither the shipping services nor the CBP have a clue what they're supposed to be doing, effectively putting the entire system in limbo. It's the exact same line of thought that demands American made products and food without actually building the factories and farms to do it first. He is not an intelligent man, he's reactionary, he doesn't think things through and why should he, he's a billionaire.
Emerje
Posted by ScottyP on August 27th, 2025 @ 1:46pm CDT
It is a big paradigm shift for USPS and the lack of clarity and preparedness is not at all a surprise, so other postal systems simply saying "nah, we're good" is understandable. When international trade policy is determined based on one idiot's whimsy, this kind of chaos is inevitable.
Posted by Burn on August 27th, 2025 @ 2:35pm CDT
Posted by megatran on August 27th, 2025 @ 11:00pm CDT
Burn wrote:Not just Japan. A number of countries have made this move until they can get their systems updated and make sense of the ever changing policies.
That's the problem. It's a moving target. Business & stock exchange hate uncertainty.