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Hasbro wrote:Season 2, titled CYBERVERSE: POWER OF THE SPARK, is set to release fall 2019 with Cartoon Network USA.
In CYBERVERSE: POWER OF THE SPARK, the AUTOBOTS are closer than ever to finding the ALLSPARK, but completing their quest will be tougher than they could have imagined. They’ll face new enemies and be challenged by Earth’s roughest terrain, and along the way they’ll discover that, when near the ALLSPARK, they are imbued with incredible new powers.
Using one of these mysterious new abilities, the AUTOBOTS will convert Earth vehicles into Spark Armor: the battle-ready gear they need to defeat the DECEPTICONS and continue their mission. They’ll convert boats into mech suits to battle Sharkticons in the water. They’ll change planes into jetpacks to take on the Seeker Squadron in the sky. Any Earth vehicle is a chance to instantly level the playing field, turn the tables, and win the day. With the power of the spark in their circuits, the AUTOBOTS will complete their mission on Earth and begin the perilous journey back home, where that same power holds the key to returning life to their planet.
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While no specific properties were mentioned on the call, the deal would seem to provide Netflix with access to valuable IP such as Transformers, Star Trek, Cloverfield and more.
Hasbro Studios Announces International Distribution Deal with Cartoon Network for Transformers: Cyberverse
Transformers: Cyberverse to Roll Out to Europe, Middle East, Africa and Latin America Late 2018
Burbank, CA, November 20, 2018 - Hasbro Studios, the Los Angeles-based entertainment distribution division of Hasbro, Inc. (NASDAQ: HAS), announced today an international deal with Cartoon Network to distribute Season One of the hit animated series “Transformers: Cyberverse” to Europe, the Middle East, Africa and Latin America. The deal includes both linear and digital distribution to bring the show, which is already a hit on Cartoon Network in the U.S., to the rest of the world.
“We’re very excited to continue to grow our relationship with Cartoon Network,” said Finn Arnesen,
SVP Global Distribution & Development at Hasbro Studios. “They’re the perfect partner to bring ‘Transformers: Cyberverse’ to an international audience and allow fans around the world to enjoy a new Transformers saga that’s truly More Than Meets the Eye.”
In “Transformers: Cyberverse” Bumblebee is on a critical mission where lives are at stake. Only, he can’t remember what it is. It’s a good thing his best friend Windblade has found him to help repair his damaged memory chips. With each recovered memory, Bumblebee rediscovers his past adventures on Cybertron before coming to Earth. He relives fun moments when he played Cybertronian sports with his friends, and even tragic ones that would change his life. His past will shape him into becoming the hero we know today. As each memory is repaired, another clue comes to light that will lead them both to complete their shared mission to save their friends and Earth… however, the Decepticons are hot on their heels and time is running out.
About Hasbro
(NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).
About Cartoon Network
Cartoon Network is Turner’s global entertainment brand and the # 1 animation network in the U.S., offering the best in original content for kids and families with such hits as, Adventure Time, The Powerpuff Girls, Steven Universe, We Bare Bears and The Amazing World of Gumball. Seen in 192 countries and over 400 million homes, Cartoon Network is known for being a leader in innovation with its approach to engaging and inspiring kids at the intersection of creativity and technology.
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Transformers Collectors Club Holiday Extravaganza SALE!
More items added next week! Keep checking TransformersClub.com!
***Holiday Schedule***
Our offices will be closed for the Thanksgiving Holiday on Thursday, November 24th and Friday, November 25th. Due to the volume of orders received orders may not ship until after the Thanksgiving Holidays. Shipping will resume on Monday, November 28th.
We will also be closed for the Christmas Holiday on Friday, December 23rd and Monday, December 26th. The last day to order an item to be received by Christmas will be Monday, December 12th.
Transformer-All sale prices listed are Member Pricing
Transformer Holiday Extravaganza Sale Items-(Sale Ends Friday, December 30th)
2006 Diamond Edition Timelines Botcon Comic: Dawn of Futures Past$1.95+shipping
2007 Diamond Edition Timelines BotCon Comic: Games of Deception$1.95+shipping
2009 Diamond Edition Timelines BotCon Comic: Wings of Honor (1 ea)$1.95+shipping
2010 Diamond Edition Timelines BotCon Comic: Generation 2 Redux (1 ea)$1.95+shipping
2005 IDW TF BotCon Changing Gears Comic Issue #0 (1 pc)$1+shipping
2006 Botcon Transformers Gatsby Hat$4+shipping
2007 Club Exclusive Airazor (1 pc)$27.99+shipping
2010 Club Exclusive Dion Figure (1 pc)$18+shipping
2008 BotCon Convention Hat$3+shipping
2008 Botcon Convention T-Shirt (2XL)$3+shipping
2009 BotCon T-Shirt Elite Guard (Blue) Large$3+shipping
2009 BotCon T-Shirt Elite Guard (Blue) XL$3+shipping
KRE-O TRANSFORMERS AUTOBOT JAZZ Construction Set (1 pc)$8.99+shipping
KRE-O TRANSFORMERS AUTOBOT RATCHET Construction Set (1pc)$15.99+shipping
KRE-O TRANSFORMERS BUMBLEBEE Construction Set (1 pc)$18.99+shipping
KRE-O TRANSFORMERS OPTIMUS PRIME Construction Set (1 pc)$6.99+shipping
KRE-O TRANSFORMERS SENTINEL PRIME Construction Set (1 pc)$29.99+shipping
KRE-O TRANSFORMERS STARSCREAM Construction Set (1 pc)$23.99+shipping
Transformers Deluxe Generation Red Alert (1 pc)$5.99+shipping
Transformers Deluxe Generation Wave 1 2011 Skullgrin (1 pc)$9.99+shipping
Transformers Movie Dark of the Moon Cyberverse Legion Wave 1 2011 (Crankcase, Topspin) 2 pcs$7.99+shipping
Transformers Movie Dark of the Moon Human Alliance Basic Asst Wv2 2011(Autobot Whirlw/MSparkplug)1pc$8.50+shipping
Transformers Movie Dark of the Moon Mechtech Voyager Wv1 2011(Megatron,OptPrime)2pcs$35.99+shipping
Transformers Scout (Insecticon) 1 pc$6.50+shipping
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Hasbro Press Release wrote:Hasbro Delivers Must-Have Products and Entertainment Experiences for the Holiday Season
Global Branded Play Company Names Top Holiday Offerings and Celebrates Retailer Accolades
PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) kicks off the holiday season by delivering consumers an unmatched line-up of toy, game and entertainment offerings based on the Company’s extensive brand portfolio. With powerful and classic brands such as TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY and NERF and strategic relationships covering Sesame Workshop, Marvel and Star Wars, Hasbro is home to some of the most recognizable and trusted names in toys and games that have topped families’ holiday wish-lists for generations.
“Hasbro is thrilled to be acknowledged by our retailers for providing kids and families with innovative ways to enjoy our beloved brands”
Key retailers Walmart, Target, Toys“R”Us, and Kmart agree, and have highlighted multiple Hasbro toys and games on their own “hot lists” for the season.
Walmart named nine Hasbro toys and games to its Top 20 Holiday Toys List, including the BEYBLADE: METAL MASTERS TRIPLE BATTLE Set, the FURREAL FRIENDS COOKIE, MY PLAYFUL PUP and the EASY-BAKE Ultimate Oven.
Target announced that it expects the NERF VORTEX NITRON Blaster, the STAR WARS ULTIMATE FX LIGHTSABERS, the LET’S ROCK! ELMO toy, the SIMON, SCRABBLE and YAHTZEE FLASH games as well as BOP IT! XT to top wish holiday wish lists this year.
The 2011 Toys“R”Us Holiday Hot Toy List included the LET’S ROCK! ELMO, ELEFUN BUSY BALL POPPER toys and the NERF VORTEX VIGILON Blaster among its “Fabulous 15” selections of the best of the best toys available this holiday season. Additionally, The World’s Greatest Toy Store® named the TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME Action Figure among its overall list of 36 hot toys.
Kmart’s third annual Fab 15 Toy List named LET’S ROCK! ELMO, FURREAL FRIENDS COOKIE, MY PLAYFUL PUP, SIMON FLASH and NERF VORTEX NITRON Blaster as must-haves for the holiday season.
“Hasbro is thrilled to be acknowledged by our retailers for providing kids and families with innovative ways to enjoy our beloved brands,” said John Frascotti, Global Chief Marketing Officer, Hasbro, Inc.
Highlights this holiday season include the LET’S ROCK! ELMO toy, which headlines a variety of all new toys and games from the PLAYSKOOL brand in conjunction with Sesame Workshop. Hasbro also introduced a completely new NERF experience with the NERF VORTEX lineup of disc launching blasters, offering fans the latest in blaster technology and performance, and a greater blaster variety to create the ultimate NERF collection.
The TRANSFORMERS brand celebrated the theatrical release of TRANSFORMERS: DARK OF THE MOON in June 2011 and captured the excitement of the film through an innovative product line that included the new MECHTECH and CYBERVERSE action figure segments. The KRE-O construction toy line also launched this year with twelve sets based on classic TRANSFORMERS characters including OPTIMUS PRIME and BUMBLEBEE - just in time for the holidays.
Hasbro’s games category continues to re-imagine its offerings with the new CONNECT 4: Launchers Edition, which features a new, horizontal game unit that offers head-to-head action as players try to aim, launch and connect their way to victory. Fans can also enjoy SIMON FLASH, a fast and frantic version of the of the iconic electronic memory skill game that combines the excitement of SIMON with Hasbro’s innovative FLASH form.
This fall also marked the first anniversary of The HUB TV Network, a multi-platform joint venture between Discovery Communications and Hasbro with brand-inspired original programming such as "My Little Pony Friendship is Magic," “Transformers Prime,” “Family Game Night,” and "The Adventures of Chuck and Friends.”
Highlights of Hasbro’s new toy and game offerings for 2011 include:
BOYS:
BEYBLADE: METAL MASTERS TRIPLE BATTLE Set
Selected for the Walmart Top 20 Holiday Toys List
(Ages 8 years & up/Approx. Retail Price: $29.99/Available: Now)
Keep your opponents on their toes with the BEYBLADE: METAL MASTERS TRIPLE BATTLE set. Inspired by the BEYBLADE: METAL MASTERS television series, this epic arena features three customizable cores that add a whole new surprise element to your battles and lets you customize your arena for intense battles! The set also comes with two exclusive high performance tops and multiple other elements to get you started playing and enable you to hold your own tournament! Enter the codes found in the BEYBLADE: METAL MASTERS TRIPLE BATTLE SET package at BeybladeBattles.com for online competition against other Beybladers.
KRE-O TRANSFORMERS OPTIMUS PRIME Construction Set
(Ages 8 years & up /Approx. Retail Price: $59.99/Available: Now)
‘Roll out’ and get hands on with the biggest building set in the KRE-O line up: the KRE-O TRANSFORMERS OPTIMUS PRIME construction set. Complete with more than 500 pieces, the largest amount featured in any of the 2011 KRE-O sets, builders can assemble the popular OPTIMUS PRIME character in vehicle mode as the notable semi-hauler or in robot mode to create the leader of the AUTOBOTS. When in vehicle mode, the truck’s removable cab converts into a mini-command station and the trailer opens to fit the two motorcycles and four unique KREON figures included with the set. The trailer can also be disassembled and built into a command center playset for the KREON figures. When in robot mode, builders can blast into action with a projectile launching brick! The KRE-O TRANSFORMERS OPTIMUS PRIME set includes orange traffic cones and cool decorative decals.
MARVEL CAPTAIN AMERICA DISC LAUNCHING SHIELD
(Ages 5 & up/Approximate Retail Price: $19.99; Available: Now)
Very few Super Hero symbols have transcended time like CAPTAIN AMERICA’S shield, his signature battle accessory. And now kids can have their very own! The CAPTAIN AMERICA DISC LAUNCHING SHIELD is the premiere role-play item for every CAPTAIN AMERICA fan. It fires miniature foam disks to defend against combatants! The shield has a diameter of 15 inches and comes with five foam discs. Requires four “AA” batteries, not included.
NERF VORTEX NITRON Blaster
Selected for the Walmart Top 20 Holiday Toys List, the Target Top Toys for Boys List and the Kmart Fab 15 Toy List
(Ages 8 years & up/Approx. Retail Price: $39.99/Available: Now)
The first fully automatic, clip fed disc blaster in the NERF VORTEX line, the VORTEX NITRON blaster takes NERF blasters to the next level! Featuring a removable clip that can hold up to 20 discs, an Electronic Targeting Scope accessory, a front handle to help steady your shots, and the Tactical Rail System compatible with most VORTEX and NERF N-STRIKE Mission Kit accessories (each sold separately), the VORTEX NITRON blaster embodies the ultimate in innovation and technology within the VORTEX series. The NERF VORTEX NITRON blaster requires six “C” batteries, not included. Electronic Targeting Scope accessory requires two “AA” batteries, not included.
STAR WARS ULTIMATE FX LIGHTSABERS
Selected for the Walmart Top 20 Holiday Toys List and the Target Top Toys for Boys List
(Ages: 4 & up/Approximate retail price: $34.99; Available: Now)
Arriving from a galaxy far, far away, the all-new ULTIMATE FX LIGHTSABER provide one of the most authentic JEDI experiences ever for kids! The toy features a progressive light-up blade with vibrant LED lighting, allowing kids to experience the FORCE in a whole new way. Available in ANAKIN SKYWALKER and DARTH VADER models; each sold separately.
TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME Action Figure
Selected for the Walmart Top 20 Holiday Toys List and the 2011 Toys“R”Us Holiday Hot Toy List
(Ages: 5 years & up/Approx. Retail Price: $79.99/Available: Now)
In the TRANSFORMERS: DARK OF THE MOON movie, one of the most iconic characters in the TRANSFORMERS lore captured the spotlight as his heroic story became the focus of the first-ever 3D TRANSFORMERS movie. Now, an action figure befitting such an icon is available with the new TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME action figure. The figure includes the AUTOBOT leader’s classic trailer that doubles as a weapons arsenal and is an integral part of the figure’s converting play pattern. The TRANSFORMERS MECHTECH ULTIMATE OPTIMUS PRIME figure features three modes of conversion – vehicle, robot, and robot with “mech suit.” –The trailer, which serves as a weapons depot and command center, also converts into a “mech suit” that OPTIMUS PRIME shows off when it’s time to rumble. Featuring lights, launching projectiles, electronic battle sounds and OPTIMUS PRIME phrases, this is the must-have item for kids and fans alike. 3 AA batteries included.
GIRLS:
EASY-BAKE Ultimate Oven
Selected for the Walmart Top 20 Holiday Toys List
(Ages 8 years & up/Approx. Retail Price: $49.99/Available: Now)
Girls will love to spend time in the kitchen as the beloved EASY-BAKE brand introduces the EASY-BAKE Ultimate Oven. This brand new oven has a stylish look and modern functions perfect for today’s tweens! Girls will love to gather with their friends to create and decorate sweet and savory snacks in this new oven which features a heating element, similar to a conventional oven and that does not require a light bulb. Easy to use, the oven features a larger cooking chamber and bigger baking pan giving tweens the opportunity to bake more delectable treats than the EASY-BAKE Oven & Snack Center. In addition, the new oven bakes an extended menu that includes cookies, red velvet cupcakes, checker cakes, pizza, pretzels, cinnamon twists and brownie sticks (refills sold separately). The new EASY-BAKE Ultimate Oven comes complete with all the tools tweens will need including a baking pan, cupcake pan, pan pusher/spatula, storage drawer, and mixes to make 12 mini cookies and 12 mini red velvet cupcakes complete with frosting and sprinkles. Adult participation and electricity required.
FURREAL FRIENDS COOKIE, MY PLAYFUL PUP
Selected for the Walmart Top 20 Holiday Toys List and the Kmart Fab 15 Toy List
(Ages 4 years & up/Approx. Retail Price: $59.99/Available: Now)
Puppy love is in the air with the introduction of COOKIE, MY PLAYFUL PUP pet, the newest, softest, most huggable dog to join the FURREAL FRIENDS family. Kids will love to interact with the adorable pint-sized golden retriever – through voice recognition technology, this loveable pup will respond when spoken to by moving her head, blinking, and barking, just like a “real” dog! The loveable pup will also respond to touch; kids simply pet their new best friend on the sensors located on her head and cheeks and their new pal will make happy puppy sounds to show her delight. Additionally, COOKIE, MY PLAYFUL PUP loves to play with her squeaky toy, she will track it with her eyes and head as it’s moved in front of her. The FURREAL FRIENDS COOKIE, MY PLAYFUL PUP pet comes complete with her very own collar and dog “bone.” Requires four “C” batteries, included.
LITTLEST PET SHOP WALKABLES Pets Assortment
(Ages 4 & up/Approx. Retail Price $7.99/Available: Now)
Add some motion to any LITTLEST PET SHOP collection with the WALKABLES Pets Assortment! These quirky pets are full of spunk and ready to get up and go. At the touch of a button these pets get going, moving across any smooth surface. Girls can collect up to 12 LITTLEST PET SHOP WALKABLES Pets including a dog, seal, snail, fish, cat, spider and more. Each sold separately.
MY LITTLE PONY RARITY’S CAROUSEL BOUTIQUE Playset
(Ages 3 & up/Approx. Retail Price $29.99 /Available: Now)
RARITY pony and her MY LITTLE PONY friends will love taking a whimsical whirl around the MY LITTLE PONY RARITY’S CAROUSEL BOUTIQUE playset! Step inside the grand front doors to get a ticket to the most magnificent merry-go-round in PONYVILLE, fit for a princess with diamond-shaped décor. Pull the heart-shaped lever to set the ride in motion for the ponies. A rotating balcony atop the carousel is the perfect play place for a pony’s animal friends. Girls will be enchanted as the MY LITTLE PONY CAROUSEL “comes to life” with playful sounds, spinning round and round. No carnival is complete without a few delicious treats, and RARITY is serving up “popcorn,” “French fries,” “ice cream” and a “lollipop” inside her concession stand. Playset includes one RARITY figure, a unicorn friend, mouse friend, 2 carousel pony seats for animal friends to ride and has room for up to five pony friends (sold separately). Requires 2 "AA" batteries, included.
GAMES:
BOP IT! XT
Selected for the Target Top Toys and Games for All List
(Approximate Retail Price: $29.99; Recommended Age: 8 & up; Available: Now; Players: 1 or more)
As a follow up to the global phenomenon of BOP IT!, this active, think-fast on-your-feet game is back and better than ever! BOP IT! XT is BOP IT! to the max with six commands including “Shake it,” “Bop it,” “Spin it,” “Flick it,” “Pull it” and “Twist it.” The game features play modes including Single Player, Pass It, and Party, and four levels of play for ranging abilities. A headphone jack is also included in the BOP IT! XT unit to allow kids to fine tune their skills quietly, or hook up to speakers for group play. Secure the highest score and become the envy of all your friends at school.
CONNECT 4: Launchers Edition
(Approximate Retail Price: $19.99; Recommended Age: 5 & up; Available: Now; Players: 2 to 4)
This classic game of four-in-a-row takes on a frenetic pace in the new CONNECT 4: Launchers Edition. Players take part in head-to-head action as they try to aim, launch and connect their way to victory with a new, horizontal game unit that catches the launched checkers.
SIMON FLASH
Selected for the Target Top Toys and Games for All List and the Kmart Fab 15 Toy List
(Approximate Retail Price: $29.99; Recommended Age: 8 & up; Available: Now; Players: 1 or more)
The electronic memory skill game of SIMON made popular in the ‘80s has been brought back in FLASH form in SIMON FLASH! The fast, frantic and intuitive play known to the Hasbro FLASH line continues with this cool new edition as players swap and switch the four electronic, colored tiles to match the SIMON color sequence order called out by the game. Can you conquer the SIMON FLASH colors and show off in front of friends? SIMON FLASH features four games that challenge games of memory and logic, extending beyond the traditional SIMON memory game. Enjoy solo SIMON FLASH play while traveling, or bring to Family Game Night to play with friends and family, with the storage case included for on-the-go play.
SCRABBLE ALPHABET SCOOP
(Approximate Retail Price: $19.99; Recommended Age: 5 and up; Players: 2 or more)
Roll up your sleeves and dive into SCRABBLE ALPHABET SCOOP! The first word game for players as young as five-years-old, this game will have younger wordsmiths out of their seats in a frenzied word-building race. On the count of three, players rush to scoop letters out of the bowl to spell one of the words on their playing card. Watch out for flies in the soup! If a player scoops a fly, they have to return their letters to the bowl and start over again.
PRESCHOOL:
ELEFUN BUSY BALL POPPER
Selected for the 2011 Toys“R”Us Holiday Hot Toy List
(Ages 9 months & up/Approx. Retail Price: $29.99/Available: Now)
Our favorite ELEFUN character joins the unpredictable ball popping fun from the popular BUSY BALL POPPER toy! Drop the five colorful balls into the adorable ELEFUN character’s ears, and they could pop out the trunk or roll into the belly for a giggling good time. The elephant’s trunk rotates 360 degrees so mom can control the ball popping action. Features ten poppin’ droppin’ tunes. Requires four "D" batteries, not included.
LET’S ROCK! ELMO
Selected for the Walmart Top 20 Holiday Toys List, the Target Top Toys and Games for All List, the 2011 Toys“R”Us Holiday Hot Toy List and the Kmart Fab 15 Toy List
(Ages 18 months & up/Approx. Retail Price: $69.99/Available: Now)
It’s music time! Rock out with the new LET’S ROCK! ELMO toy! Dressed in a concert style tee, Elmo takes the stage singing and making music- and preschoolers can too! Elmo comes with his very own microphone and two instruments – a tambourine and a drum set. Preschoolers can choose which instrument Elmo plays, and he magically recognizes which one you give him. Kids can also play along on Elmo’s instruments- they’re perfectly sized for little hands! For even more rockin’ fun, Elmo also interacts with other LET’S ROCK! instruments (each sold separately); he knows when you’re playing the LET’S ROCK! Guitar, Keyboard or Microphone and plays along with you! The LET’S ROCK! ELMO toy sings six rockin’ songs, so grab an instrument and join Elmo’s band! Requires six “AA” batteries, included.
PLAY-DOH TWIRL ‘N TOP PIZZA SHOP Playset
(Ages 3 years & up/Approx. Retail Price: $16.99/Available: Now)
“Cook” up some fun with this PLAY-DOH pizza parlor playset! Create the perfect PLAY-DOH pizza crust in the “brick oven,” crank out realistic looking grated “cheese,” add favorite toppings like pretend pepperoni, mushrooms and peppers, and then use the handy tools to cut and serve to friends. Kids will be clamoring for a PLAY-DOH pizza playdate! Set includes one 5-ounce can and three 2-ounce cans of PLAY-DOH compound.
TONKA CHUCK & FRIENDS RACE ALONG CHUCK Vehicle
Selected for the Walmart Top 20 Holiday Toys List
(Ages 3 years & up/Approx. Retail Price: $39.99/Available: Now)
Get ready to race along with the adventuresome CHUCK THE DUMP TRUCK character! This lively and energetic vehicle encourages preschoolers to play six active and fun games, including tag and red light/green light, with the press of the cab lights. The RACE ALONG CHUCK vehicle features working red and green lights, says over 50 upbeat phrases, and inspires preschoolers to play along. Requires four "C" batteries, included.
TRANSFORMERS RESCUE BOTS FIRE STATION PRIME Playset
(Ages 3 years & up/Approx. Retail Price: $49.99/Available: Now)
This playset is the ultimate hero headquarters where TRANSFORMERS toys and humans can work together! While the set may look like a standard firehouse equipped with fire pole, ladder, and training tower, when the call comes in, the station façade converts into OPTIMUS PRIME robot’s face, complete with lights, sounds and twelve fun phrases! Playset folds up for quick and easy storage and transport. Includes HEATWAVE the Fire-Bot vehicle, one human fire rescue hero figure, and story book. Requires three “AAA” batteries, included.
Hasbro is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com . The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com . (C) 2011 Hasbro, Inc. All Rights Reserved.
Sesame Workshop ®, Sesame Street ® and associated characters, trademarks and design elements are owned and licensed by Sesame Workshop. © 2011 Sesame Workshop. All Rights Reserved.
HAS-PR
Contacts
Hasbro, Inc.
Nicole Agnello, 401-727-5947
nicole.agnello@hasbro.com
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Hasbro’s Transformers Brand “Rolls Out” a Blockbuster Summer with New Toy Line Launching This Week in Anticipation of Transformers: Dark of the Moon Movie
May 17, 2011 04:11 PM Eastern Daylight Time
PAWTUCKET, R.I.--(BUSINESS WIRE)-- The iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ:HAS - News), which has become one of the most successful entertainment franchises of the 21st century, reaches new heights in 2011 when the heroic AUTOBOTS and the villainous DECEPTICONS once again invade movie theaters around the world to continue their epic battle. The new Paramount Pictures live-action movie from director Michael Bay, and executive producer Steven Spielberg, TRANSFORMERS: DARK OF THE MOON picks up from the last movie with the DECEPTICONS vowing to avenge their defeat and ultimately results in mysterious ties to the 1960’s space race between the US and USSR. The movie — which will be the first-ever TRANSFORMERS film in 3D — opens worldwide on July 1, 2011. Fans won’t have to wait until then to get in on the TRANSFORMERS action as Hasbro announces the global availability of its TRANSFORMERS: DARK OF THE MOON toy line at retail locations beginning this week.
As one of the hottest global entertainment properties, the TRANSFORMERS brand launches a deep and innovative product line that captures the excitement of the movie while introducing new play patterns and experiences to the brand for kids and fans alike. Highlights include two new action figure segments — the convertible, interchangeable weapons of the MECHTECH line and the collectability and simpler conversions of the CYBERVERSE line — both featuring popular AUTOBOT and DECEPTICON characters like OPTIMUS PRIME and MEGATRON, as well as characters from the new film including SENTINEL PRIME. And, continuing the innovation TRANSFORMERS toys are known for, the brand is excited to announce the new CINE-MASK 3D role-play masks. These TRANSFORMERS character masks feature built in RealD 3D lenses and can be worn to RealD 3D theater showings or fans can enjoy as a role play mask at home to recreate the TRANSFORMERS fantasy. Following are detailed highlights from the new TRANSFORMERS: DARK OF THE MOON line.
TRANSFORMERS MECHTECH Action Figures
One of the most innovative toy lines in history introduces the next revolution in TRANSFORMERS action figures with the new MECHTECH line. Each TRANSFORMERS MECHTECH figure comes with a unique converting MECHTECH weapon that is interchangeable with all other core TRANSFORMERS MECHTECH figures. MECHTECH weapons can connect to each other or to TRANSFORMERS MECHTECH figures to “power-up” the figure. Following are highlights of the new MECHTECH line launching at retailers.
TRANSFORMERS MECHTECH Leader Action Figure Assortment
(Approximate retail price: $44.99: Ages: 5+; Available: Now)
The TRANSFORMERS MECHTECH Leader class assortment offers a large scale with tremendous detail, includes lights and sounds, converts from robot to vehicle and comes with a large MECHTECH weapon. Characters include BUMBLEBEE and SENTINEL PRIME. Each figure sold separately. 2 AA batteries included.
TRANSFORMERS MECHTECH Voyager & Deluxe Action Figure Assortments
(Approximate retail price: Voyager $19.99; Deluxe $11.99: Ages: 5+; Available: Now)
The figures in the TRANSFORMERS MECHTECH Voyager class convert from robot to vehicle and offer a unique MECHTECH weapon. Voyager class characters include OPTIMUS PRIME, IRONHIDE, MEGATRON and more. The TRANSFORMERS MECHTECH Deluxe figures convert from vehicle to robot and offer a wide breadth of AUTOBOT and DECEPTICON characters, including BUMBLEBEE, AUTOBOT RATCHET and STARSCREAM. Each figure sold separately.
TRANSFORMERS CYBERVERSE Line
Collectability has been an inherent part of TRANSFORMERS action figures since their inception over twenty-five years ago. The new TRANSFORMERS CYBERVERSE line of action figures is created in a collectable, small scale and features easier robot-to-vehicle conversion than its larger counterparts in the MECHTECH line. The easier conversion and smaller scale allows kids to change the toys from robot to vehicle and play out the TRANSFORMERS fantasy! The new CYBERVERSE line features action figures as well as playsets. Following are highlights of the new CYBERVERSE line launching at retailers.
TRANSFORMERS CYBERVERSE Commander & Legion Action Figure Assortments
(Approximate retail price: Commander $7.99; Legion $4.99: Ages: 5+; Available: Now)
To play out the battle of the AUTOBOTS vs. the DECEPTICONS, the TRANSFORMERS CYBERVERSE Commander class figures convert from robot to vehicle and come with converting accessories and gear to take the battle to the next level. The TRANSFORMERS CYBERVERSE Legion class figures also convert from robot to vehicle and can hold weapons and interact with other CYBERVERSE playsets. More than 20 figures exist within the line to collect. Each figure sold separately. Subject to availability.
TRANSFORMERS ROBOPOWER Line
Featuring TRANSFORMERS role-play items as well as action figures and other toys for the younger TRANSFORMERS fan, the new ROBOPOWER line offers the opportunity for kids, and kids at heart, to “live out” the broad TRANSFORMERS fantasy. Following are highlights from the TRANSFORMERS ROBOPOWER line launching at retailers.
TRANSFORMERS CINE-MASK 3D Masks
(Approximate retail price: $9.99: Ages: 5+; Available: Now)
Get ready for TRANSFORMERS role-play masks that are “MORE THAN MEETS THE EYE!” New to the TRANSFORMERS line, fans can gear up and roll out with the TRANSFORMERS CINE-MASK 3D Masks for an all-new, one-of-a-kind experience. Each role-play mask – offered in OPTIMUS PRIME and BUMBLEBEE styling – functions as a “battle mask” to play out the TRANSFORMERS fantasy as one of these AUTOBOT characters. But in addition, each mask is also equipped with built in RealD 3D lenses that allow fans to watch any movie in a RealD 3D compatible theater! Each mask sold separately.
The TRANSFORMERS brand has delivered “MORE THAN MEETS THE EYE” fun to legions of kids around the world for more than 25 years with action figures that convert from robot to vehicle and back again. Legions of boys around the world grew up creating fantastic adventures and battles set on both the planet CYBERTRON and Earth that featured the heroic AUTOBOTS — like OPTIMUS PRIME and BUMBLEBEE — clashing with the evil DECEPTICONS, led by MEGATRON. The toys’ popularity reached new levels with the release of the first two live-action TRANSFORMERS movies, cementing the toys and the brand as one of the hottest global entertainment properties.
About Hasbro
Hasbro, Inc. (NASDAQ:HAS - News) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ:DISCA - News) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.
TRANSFORMERS: DARK OF THE MOON, is directed by Michael Bay, written by Ehren Kruger and produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. The executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian.
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