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As I said before: “we know Hasbro has movie plans for Rom, the old Parker Brothers toy that was one of the first action figures to include electronic lights and sounds. He’s slated to be part of a shared cinematic universe that will also include the Micronauts, G.I. Joe, M.A.S.K., and the Visionaries. It was assumed that Transformers would stay out of it, having previously announced plans for a spin-off universe of their own, and generally not needing the help. Even Age of Extinction, the lowest-grossing Transformers movie domestically (besides the animated one from the ’80s), raked in $1.1 billion worldwide, while the last G.I. Joe movie pulled in a ‘mere’ $375 million internationally. And yet: isn’t that how Marvel launched their cinematic universe? Using the popular character to segue into the riskier ones?”
Even if Rom isn’t happening, his iconography is being used. And as Rom is the least-known to the casual toy collector – aside from some convention exclusives, he hasn’t had a proper action figure of his own in decades – he is the one who needs the biggest push.
It’s time to transform him for the modern world…and roll out.
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