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HASBRO ANNOUNCES 2-DAY VIRTUAL EVENT “HASBRO PULSECON”
– THE ULTIMATE POP CULTURE CELEBRATION FOR FANS
Hasbro PulseCon Promises Front Row Access via Livestream to Hasbro’s Iconic Fan Brands, Music and Entertainment September 25-26, 2020; Only on the Hasbro Pulse YouTube Channel
PAWTUCKET, RI – August 31st, 2020 – Hasbro, Inc. (NASDAQ:HAS) today announced the first-ever Hasbro PulseCon, a 2-day virtual event that gives fans unprecedented access to their favorite Hasbro brands, music & entertainment. Taking place on September 25-26, 2020 exclusively on the Hasbro Pulse YouTube Channel and hosted by SYFY Wire on-air correspondent, writer, and producer, Jackie Jennings, Hasbro PulseCon promises fans in the US and Canada a front row seat to panels, talent appearances, brand reveals, product giveaways and more; connecting consumers to their favorite brands in an immersive, one-of-a-kind setting that, along with the eOne portfolio, will bring fans the best in entertainment, music, and toys. Announcements for new innovations and product reveals will take place for brands including Dungeons & Dragons, G.I. Joe, Magic: The Gathering, Power Rangers, Transformers as well as premiere partner brands Marvel, Star Wars™, Ghostbusters, and more.
PulseCon delivers the experience and connection of conventions for free and right from the comforts of fans’ homes. Highlights from the virtual event will consist of live unboxings, over 50 new product reveals and pre-orders, coveted Hasbro PulseCon exclusive merchandise, livestream panels featuring celebrities and audience Q&A, and surprise experiHasbro ences. “To be a part of this new virtual experience that celebrates fan culture and incorporates so many different iconic entertainment properties is truly a thrilling opportunity and I can’t wait for fans to check it out,” says Jackie Jennings, Hasbro PulseCon host.
“We are constantly impressed by our fan community and their unwavering passion for Hasbro brands. The Hasbro Pulse community was built with them in mind, and we’re excited to take fan-first engagement with our Pulse platform even deeper,” says Eric Nyman, Chief Consumer Officer, Hasbro. “We’re looking forward to celebrating the fans, providing community connection at a time where everyone needs it most, and ultimately delivering a peek behind the curtain on their favorite brands in a way only Hasbro can.”
Fans will also be able to get their hands on Hasbro PulseCon exclusive items, available only at Hasbro PulseCon in the US & Canada, including:
· Ghostbusters Plasma Series Tully’s Terrible Night (Ages 4 and Up / Approx. Retail Price: $49.99 / Available: September 2020 / Images)
· G.I. Joe Classified Series Snake Supreme Cobra Commander Action Figure (Ages 4 and Up / Approx. Retail Price: $29.99 / Available: September 2020 / Images)
· Power Rangers Lightning Collection Mighty Morphin Lord Drakkon Evo III Figure (Ages 4 and Up / Approx. Retail Price: $49.99 / Available: September 2020 / Images)
· Transformers: Generations War for Cybertron Trilogy: Quintesson Pit of Judgement 5-Pack (Ages 8 and Up / Approx. Retail Price: $69.99 / Available: September 2020 / Images)
· Marvel Legends Series 6-Inch Hellfire Club Collection
(Ages 4 years and up / Approx. Retail Price: $79.99 / Available: September 2020 / Images)
· Marvel Legends Series 6-Inch X-Men Marvel’s Logan & Charles Xavier Figure 2-Pack
(Ages 14 years and up / Approx. Retail Price: $49.99 / Available: September 2020 / Images)
· Star Wars: The Vintage Collection Star Wars: The Clone Wars 501st Legion ARC Troopers Figure 3-Pack (Ages 4 years and up / Approx. Retail Price: $49.99 / Available: September 2020 / Images)
· Star Wars: The Black Series Heroes of Endor Figure Set
(Ages 4 years and up / Approx. Retail Price: $109.99 / Available: September 2020 / Images)
· Star Wars: The Black Series 6-Inch-Scale Hoth Wampa Figure
(Ages 4 years and up / Approx. Retail Price: $29.99 / Available: September 2020 / Images)
Additional details and scheduling will be announced soon. To stay up to date, fans can follow @HasbroPulse on Instagram and visit HasbroPulseCon.com for more details.
# # #
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram.)
STAR WARS and related properties are trademarks and/or copyrights in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
About Jackie Jennings
Jackie Jennings is a writer, director, and performer who was previously a staff writer on TruTV's The Chris Gethard Show, a contributing writer on TBS's The Detour, a staff writer/performer at Above Average (she directed the series Baited w/ Ziwe), and a producer on SeeSo's My Brother, My Brother and Me. Jackie currently is an on-air correspondent, writer, and producer for SyFy Wire. Jackie is represented by AGI Entertainment Media & Management.
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PCS Collectibles is pleased to announce we have now secured a licensing agreement with Hasbro Inc. We are excited about the opportunity to team with Hasbro in creating collectibles based on characters from properties like TRANSFORMERS, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, G.I. JOE and MY LITTLE PONY to name a few. Stay tuned for further details!
G.I. JOE, TRANSFORMERS, and MY LITTLE PONY are trademarks of Hasbro. DUNGEONS & DRAGONS is a trademark of Wizards of the Coast LLC.
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Hasbro Announces Dates for 2019 HASCON Event
Second-Ever HASCON FANmily Event Scheduled for Sept. 6-8, 2019 in Providence, R.I.
PAWTUCKET, R.I. – Hasbro, Inc. (NASDAQ:HAS) today announced that it will host its second-ever HASCON event Sept. 6 - 8, 2019, in Providence, R.I. at the Rhode Island Convention Center and Dunkin’ Donuts Center.
Hasbro hosted its inaugural HASCON event this past September, offering families and fans of all ages a completely new way to experience its brands, and a behind-the-scenes pass to the world of Hasbro. The event featured three days of hands-on brand experiences, meet-and-greets, sneak peeks, concerts, exclusive reveals, star-studded panels and fan-centric surprises.
"We couldn’t be happier with the feedback we’ve received from our inaugural HASCON event," said John Frascotti, president, Hasbro, Inc. "We’re looking forward to once again delivering immersive entertainment experiences around our brands for fans and families in 2019."
The 2017 event featured dozens of meet-and-greet opportunities with celebrities, athletes and influencers, including Mark Wahlberg, Stan Lee, David Ortiz, James White, Dude Perfect, Maddie Ziegler, James Gunn, Zach King, Peter Cullen, Frank Welker, and Isabela Moner, among others. Concerts by Flo Rida and Daya were included with the purchase of a general admission HASCON ticket. Guests were also invited to audition for a Hasbro video, and to select a toy or game to donate to the Marine Toys for Tots for children impacted by recent hurricanes.
More details about the 2019 HASCON event, including information about ticket packages, will be posted on http://hascon.hasbro.com.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.
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TRANSFORMERS
Immerse yourself in the world of Transformers where things are “More than Meets the Eye”! We take you behind-the-scenes through the latest entertainment from movies to animation to comics, and have fun with the latest toys, hearing from the designers themselves how they bring this amazing brand to life!
Ready to roll out? Highlights and hands-on experiences include:
Get up close to an epic collection of Transformers movie props
Meet and get your picture with Optimus Prime and Bumblebee costume characters
Photo Ops featuring statues of Optimus Prime, Bumblebee, Sqweeks, and more
Photo Ops with Camaro Bumblebee and the IMSA/NASCAR TRANSFORMERS: The Last Knight racing car
Hands-on play with the latest Transformers toys, plus previews of 2018 action figures and toys
historical products from the Hasbro Vault
Designer Archives featuring prototypes and imagery of never-before released toys
Plus, enjoy Transformers panels and VIP/add-on experiences, including:
· TRANSFORMERS: THE LAST KNIGHT in the Making - the making of Transformers: The Last Knight with producer Lorenzo di Bonaventura and special guests
· More than Meets the Eye – get a glimpse behind the scenes of the Transformers toy line
· PETER AND FRANK SOUND OFF: The Voices of Optimus Prime & Megatron!
· IDW - Transformers Comics: How Artists and Writers Bring Stories to Life
· THE PRIME WARS TRILOGY: See the story come to life!
· TRANSFORMERS Hall of Fame Dinner (add-on or VIP ticket purchase required)
· TRANSFORMERS: The Last Night Movie Event (add-on or VIP ticket purchase required)
MY LITTLE PONY
Welcome everypony! Discover the magic of friendship with a behind-the-scenes look at the latest pony adventures in entertainment (can you say NEW MOVIE? Oh yeah!), character meet-and-greets, a ponification experience and much more! Highlights include:
· Meet and mingle with the Mane 6 and Spike costumed characters
· Photo-ops with life-size movie ponies and scenes from My Little Pony: The Movie
· Get ponified like your favorite character at the Ponification Station
· Explore Equestria and take snaps, selfies, and pony pics
· Play the most ponyriffic My Little Pony apps and games
· Get a sneak peek of the latest MLP toys, along with rare treasures from the Hasbro Vault
· Visit Pinkie Pie’s Sugarcube Corner, an exclusive MLP-themed café
Plus, enjoy these My Little Pony panels and VIP/add-on experiences, including:
· The Making of My Little Pony: The Movie featuring Meghan McCarthy
· The Voices of My Little Pony: Friendship is Magic
· First Look at My Little Pony Season 8
· My Little Pony Designer Q&A
· My Little Pony Mane Event: Hall of Our FANmily Dinner (add-on or VIP ticket purchase required)
· My Little Pony: The Movie Sneak Peek (add-on or VIP ticket purchase required)
NERF
Nerf Nation unite! Get ready for an awesome hands-on intense, most action-packed, and most definitely “Nerf-tastic” weekend ever created. This is how we play!
Look for these hands-on activities, and more:
· Nerf Arena: The ultimate Nerf action in the inflatable Nerf arena
· Demo the latest in Nerf Modulus Build-a-Blaster and Nerf Nitro along with lots of Nerf blasters in the test area
· Demo Dude Perfect Smash football and Flying Disc Golf
· Photo-Ops with life-size Nerf Modulus package and Nerf Nitro car
· Go behind the blaster as we peak inside to see how they work
· Visit the Nerf Rival test area (ages 14 and over)
Plus awesome panels and add-on experiences:
· Selfies with Dude Perfect
· Dude Perfect: Best Friends, a Panda, and Nerf: Join the dudes from Dude Perfect as they talk about their awesome collaboration with Nerf and show off the brand new Nerf Dude Perfect Signature Bow
· Building Nerf – How the World’s Best Blasters Come to Life
· Add-on purchase required: Hang with Dude Perfect - Meet the dudes of Dude Perfect, enjoy some of the Dudes’ favorite snacks, snap a selfie, and receive an autographed Nerf Dude Perfect Football
MAGIC: THE GATHERING
Immerse yourself in a MAGIC-filled weekend with tournaments galore, demos for those new to the game, and an array of life-size experiences:
Hands-on demos to with Wizards of the Coast staff to teach you the basics of Magic and highlight some of new cards and features of the latest sets
Roaming costumed MAGIC: THE GATHERING characters for memorable photo ops
Photo ops with mind-blowing MAGIC: THE GATHERING 3-D sculpts
Plus these in-depth panels:
Magic: The Gathering - 25th Anniversary Show: Join us as we celebrate Magic’s past and present and reveal exciting announcements for our future!
Blogatog Live! Join Magic: The Gathering's Head Designer, Mark Rosewater, for a full hour of Q&A on all things Magic!
Magic: The Gathering Improv Show: Looking for some fun and maybe a few laughs? Watch as Wizards of the Coast's very own improv artists and their buddies embarrass themselves for the enjoyment of our fans!
Live Art with Aleksi Briclot: Join Aleksi, the illustrator of Magic: The Gathering's original five Lorwyn Planeswalkers, as he does a live painting of Chandra Nalaar
Magic: The Gathering - Building the Worlds Best in Fantasy Gaming: Join creative directors from Dungeons & Dragons and Magic: The Gathering as they pull back the curtain on building some of the most iconic worlds in fantasy gaming
DUNGEONS & DRAGONS
Grab your swords and spellbooks and get ready for an epic adventure! Dungeons & Dragons at HASCON offers everything you need to join the party and create stories you’ll be sharing for a lifetime. Experiences include:
· Join Dungeon Master extraordinaire Matthew Mercer as he leads a party of celebrity players through a fun-filled live D&D game on the HASCON main stage
· Play through Tomb of Annihilation, our newest D&D adventure, at the D&D tabletop play area
· Collect all the D&D loot, including the HASCON exclusive My Little Pony themed D&D Dice Tin
· Meet our goblins in the Jungles of Chult at the D&D experience on the HASCON main floor
GI JOE
Yo Joe! Celebrate the 35th Anniversary of the launch of the Real American Hero story with a fantastic selection of brand experiences that pays tribute to this epic fantasy and toy line!
Soak in a collection of G.I. Joe movie props including Firefly’s motorcycle, costumes, and more
Photo-Ops with life-size versions of the 1982 Snake Eyes blister card and 1964 G.I. Joe Action Soldier box!
Treasures from the Hasbro Vault features rare products and artifacts from the 1982-1994 product line,
Enjoy selections from our amazing collection of original G.I. Joe packaging
Plus, enjoy these G.I. Joe panels and VIP/add-on experiences, including:
· Creating the World of G.I. Joe Characters - hear the stories straight from G.I. Joe Legends who created the characters that launched and evolved the story and toys
· Creating the World of G.I. Joe Vehicles & Playsets – hear the stories straight from G.I. Joe Legends who created this epic lineup from 1982-1994
· G.I. Joe Legends Dinner: Join co-emcees and G.I. Joe authors Derryl DePriest and Dan Klingensmith for an intimate and entertaining evening event featuring one of the greatest gatherings of G.I. Joe Legends ever assembled! (add-on or VIP ticket purchase required)
STAR WARS
The force is with us! Come celebrate 40 years of Star War memories, and make some new ones with activities including:
Photo ops with the Emperor’s Throne, Yoda, and Stormtrooper statues
Pose like a real action figure and get your picture in with three different life-size action figure backer cards
Feast your eyes on 40 years of iconic Star Wars product
Highlights of the current product line with a preview of the epic Last Jedi 2018 line-up
Take part in the world's largest lightsaber built, sponsored by Blade Builders
Hang out in the screening area & lounge to watch Forces of Destiny episodes, Episode 8 trailer, designer desks and other content
From a galaxy far, far away, we have some fan-tastic panels, including:
· Star Wars: 40 Years of Play: Star Wars team members, veterans and newcomers alike will discuss their favorite products, hidden history and even the line’s origins at Kenner in 1977
· Behind the Black Series: Design Director Steve Evans and the talented team behind The Black Series gives a behind-the-scenes look at development of the line, never-before-seen details and other great surprises
· Star Wars - Forces of Destiny: Join the team as they take you behind the scenes and dive into the creative process of developing the exciting new Star Wars Force of Destiny line
· A Chat with Chewbacca Mom Candace Payne, along with a chance to get her autograph
MARVEL
Love the ever-growing Marvel Universe of super-heroes? Tingle your Spidey-senses with these amazing experiences:
Super-heroic photo ops featuring life-sized Thor packaging and the Enormous Hulkbuster statue photo-op
See how toys are made and get a sneak peek into the production process, presented by the Hasbro Model Shop
Meet the designers and marketers behind the Marvel line-up
Experience the current line of exciting figures and role play, with sneak peaks into what’s coming in 2018
Plus take in super-hero sized panels, including:
Panel with Marvel legend Stan Lee
How Marvel Toys are Made: Come learn how Hasbro brings Marvel entertainment to life in toys with a peek behind the curtain of the creative process
Spotlight on James Gunn: Moderated discussion with James Gunn, writer and director of the Guardians of the Galaxy film franchise
Marvel Legends: The Hasbro and Marvel product experts will discuss Hasbro’s ever popular line, with a sneak peek of upcoming, never before seen Marvel action figures
PLAY-DOH
Open a can of creativity with an array of experiences to inspire your inner maker:
· Hands-on play with Play-Doh Touch - build and scan your own creation
· bring your ideas to life in the Play-Doh Test Kitchen
· Meet a Doh-Doh costume character and photo op Make memories with Giant Play-Doh can photo op
· Doh-Doh lifesize statue photo op
· Create a masterpiece and add your design to the DohVinci art wall
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HASCON is Hasbro’s first ever fan and family convention which will be held at the Rhode Island Convention Center and Dunkin’ Donuts Center and other nearby locations (collectively the “HASCON Sites”) from September 8-10, 2017. HASCON will be a celebration of Hasbro’s powerful characters and stories and will include live interactive experiences, special HASCON products, talent appearances, first-look screenings, panels, and much more. HASCON will feature Hasbro’s iconic brands including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, DUNGEONS & DRAGONS, PLAY-DOH, MONOPOLY, G.I. JOE and more.
HASBRO OPENS TICKET SALES FOR FIRST-EVER HASCON FANMILY™ EVENT
Three Day Convention Will Include Panels, Larger-than-Life Brand Experiences, Games Events, Auditions for Hasbro TV Commercials and Shows, Meet & Greets and Appearances from Peter Cullen, Frank Welker, Stan Lee, Dude Perfect and top
MY LITTLE PONY and TRANSFORMERS Talent
PAWTUCKET, R.I. -- May 22, 2017 – Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, officially opened ticket sales for the first-ever HASCON FANmily™ event, which will take place in Providence at the Rhode Island Convention Center and Dunkin’ Donuts Center from September 8-10, 2017. Hasbro fans and families from around the globe can purchase single day tickets or three-day tickets for the convention, with VIP packages available for super-fans and the most enthusiastic collectors.
Today Hasbro also revealed the first round of talent appearances, panels and brand experiences set to take place during HASCON 2017. Appearances and meet & greets will be available with some of the biggest names from Hasbro, including DUDE PERFECT, Lorenzo Di Bonaventura (Producer of all the TRANSFORMERS films, as well as G.I. JOE: The Rise of Cobra and G.I. JOE: Retaliation); Stan Lee (Marvel Comics Legend); Peter Cullen and Frank Welker (original TRANSFORMERS voice talent); Andrea Libman and Cathy Weseluck (voice talent of MY LITTLE PONY: FRIENDSHIP IS MAGIC and MY LITTLE PONY: THE MOVIE), “Chewbacca Mom”, Candace Payne and more.
This unique event will bring Hasbro’s most iconic brands to life like never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE, and exceptional partner brands such as BEYBLADE, DREAMWORKS TROLLS and SESAME STREET. Fans will get a peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series.
Attendees will be immersed in hands-on, interactive experiences with oversized games such as PIE FACE and TOILET TROUBLE from HASBRO GAMING, photo opportunities with SESAME STREET and TROLLS costumed characters, epic BEYBLADE battles, a PLAY-DOH creation zone and the MY LITTLE PONY magical world of Equestria. FANmilies will be able to take photos with props from Hasbro’s movies and step into a custom-built NERF battle arena, maybe even with the guys from DUDE PERFECT. HASCON will also host MAGIC: THE GATHERING gameplay featuring an exclusive preview of the upcoming Iconic Masters card set. Youth fans, ages 3-15, have the opportunity to audition for Hasbro commercials and voice talent on our animated series. Fans also can purchase exclusive* Hasbro toys and merchandise including new TRANSFORMERS products.
In addition, there will be activities inspired by several iconic Disney properties, including Disney Princess, Frozen, Elena of Avalor, Moana and Descendants 2, as well as Star Wars and Marvel’s Avengers, Spider-Man and Guardians of the Galaxy. From movie props and costumes on display, to hands-on fun through art tutorials and more, these areas will be can’t-miss destinations during the show.
“Hasbro constantly strives for new ways to bring our storytelling to life and offer fans greater access to our brands, and HASCON is designed to bring attendees closer to Hasbro’s biggest properties than ever before,” said John Frascotti, President of Hasbro. “We are assembling the ultimate fan celebration, with three days of marquee talent, interactive activities, immersive experiences, game events, panel discussions, VIP events and much more. We’re set to deliver an unforgettable experience for fans and families alike.”
HASCON tickets are on-sale now. Single day tickets are available for $30 for youth (ages 3-15) and $60 for adults (ages 16+). Three-Day tickets range from $75 for youth (ages 3-15) to $165 for adults (ages 16+). VIP packages are also available for super-fans and the most enthusiastic collectors starting at $200 for youth (ages 3 – 15) and $600 for adults (ages 16+), plus taxes. To purchase tickets and stay up to date on all the latest information on HASCON 2017, please visit http://hascon.hasbro.com
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
© Hiro Morita, BBBProject, TV TOKYO. © 2017 Sesame Workshop. All Rights Reserved.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.
Crystal Flynn
Hasbro, Inc.
Crystal.Flynn@hasbro.com
401-727-5129
*Limited quantities available on HasbroToyShop.com after HASCON.
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