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Hasbro and DMG Entertainment Announce New Digital Virtual and Augmented Reality Experience

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HASBRO AND DMG ENTERTAINMENT LAUNCH WORLD’S FIRST TRANSFORMERSÔ DIGITAL AR/VR EXPERIENCE CENTERS

Highly Interactive, Immersive Digital Simulation Experience Centers Give Fans
Up-Close Encounters and Adventures with Transformers Characters

BEVERLY HILLS, Calif. – May 23, 2017 – In collaboration with Hasbro, Dan Mintz’s DMG Entertainment is launching highly-immersive, interactive Transformers digital simulation experience centers. Featuring up-close and personal character interactions, highly immersive virtual and augmented reality technology, interactive environments and activities featuring the latest digital technologies, guests will experience the Transformers universe like never before. Debuting in Shanghai this summer, the centers will expand to other China cities regularly over the next five years and be designed with the global audience in mind.

Born from the massively popular multi-billion dollar franchise, the Transformers centers put participants right in the middle of the action, allowing them to immerse themselves side by side with the characters and engage in a variety of missions. Imagine battling against the evil Decepticons on Cybertron alongside Optimus Prime, or climbing behind the wheel of Bumblebee for the ultimate driving experience. Guests of all ages can unleash their inner hero in this immersive, next-generation adventure, right alongside their favorite Transformers characters.

“We’re pushing the boundaries of creative storytelling by harnessing innovative, immersive and interactive technology that brings fans into the Transformers world like never before.” said Mintz.

The Transformers franchise, which began with a toy line more than 30 years ago, has expanded to include comic books, animated series, films, video games and consumer products. The most recent Transformers film, 2014's TRANSFORMERS: AGE OF EXTINCTION, earned more than $850 million internationally. TRANSFORMERS: THE LAST KNIGHT opens worldwide on June 21 with additional sequels planned for release in 2018 and 2019.

“We’re very excited to work with DMG as we launch into the rapidly growing space of VR, AR and other mixed reality experiences,” said Simon Waters, General Manager, Senior Vice President, Entertainment and Consumer Products, Hasbro. “The Transformers digital simulation centers will offer fans an incredibly immersive experience that’s truly … ‘More Than Meets the Eye.’”

DMG, in collaboration with S2BN, is also in development on a Transformers Live show.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About DMG Entertainment
DMG Entertainment is a global media and entertainment company with diverse holdings and operations across motion pictures, television, comic book publishing, gaming, next-gen technology and location-based entertainment. An entertainment powerhouse valued at more than $6 billion, DMG Yinji is publicly listed in China. The studio’s films include the critically acclaimed sci-fi time travel hit LOOPER and the global blockbuster IRON MAN 3. Later this year, DMG and James Cameron will bring TERMINATOR 2 back to the big screen in an immersive 3D special edition. Other upcoming releases include BASTARDS with Owen Wilson and Ed Helms, John Curran’s CHAPPAQUIDDICK and THE PACT Starring Leslie Mann and John Cena.

Headquartered in Beverly Hills, California, DMG Entertainment boasts an impressive roster of world-class intellectual properties including Valiant’s comic book universe, featuring more than 2,000 iconic characters; Brandon Sanderson’s fictional universe Cosmere, a library of epic fantasies including the complete Mistborn series and The Stormlight Archive: The Way of Kings; Ken Liu’s award-winning epic fantasy novel The Grace of Kings; and the original animated character Mini Marilyn® based on Marilyn Monroe. DMG Entertainment also partnered with Hasbro on the world’s first Transformers™-themed live-action entertainment project and recently launched DMG VR, a best-in-class immersive entertainment unit dedicated to the fast-growing medium of Virtual Reality. Arcturus is the first incubated company under the DMG VR umbrella. For more information, visit http://www.dmg-entertainment.com.

Hasbro Opens Ticket Sales for HASCON FANmily™ Event - Press Release Update

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HASCON is Hasbro’s first ever fan and family convention which will be held at the Rhode Island Convention Center and Dunkin’ Donuts Center and other nearby locations (collectively the “HASCON Sites”) from September 8-10, 2017. HASCON will be a celebration of Hasbro’s powerful characters and stories and will include live interactive experiences, special HASCON products, talent appearances, first-look screenings, panels, and much more. HASCON will feature Hasbro’s iconic brands including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, DUNGEONS & DRAGONS, PLAY-DOH, MONOPOLY, G.I. JOE and more.

HASBRO OPENS TICKET SALES FOR FIRST-EVER HASCON FANMILY™ EVENT

Three Day Convention Will Include Panels, Larger-than-Life Brand Experiences, Games Events, Auditions for Hasbro TV Commercials and Shows, Meet & Greets and Appearances from Peter Cullen, Frank Welker, Stan Lee, Dude Perfect and top
MY LITTLE PONY and TRANSFORMERS Talent

PAWTUCKET, R.I. -- May 22, 2017 – Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, officially opened ticket sales for the first-ever HASCON FANmily™ event, which will take place in Providence at the Rhode Island Convention Center and Dunkin’ Donuts Center from September 8-10, 2017. Hasbro fans and families from around the globe can purchase single day tickets or three-day tickets for the convention, with VIP packages available for super-fans and the most enthusiastic collectors.

Today Hasbro also revealed the first round of talent appearances, panels and brand experiences set to take place during HASCON 2017. Appearances and meet & greets will be available with some of the biggest names from Hasbro, including DUDE PERFECT, Lorenzo Di Bonaventura (Producer of all the TRANSFORMERS films, as well as G.I. JOE: The Rise of Cobra and G.I. JOE: Retaliation); Stan Lee (Marvel Comics Legend); Peter Cullen and Frank Welker (original TRANSFORMERS voice talent); Andrea Libman and Cathy Weseluck (voice talent of MY LITTLE PONY: FRIENDSHIP IS MAGIC and MY LITTLE PONY: THE MOVIE), “Chewbacca Mom”, Candace Payne and more.

This unique event will bring Hasbro’s most iconic brands to life like never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE, and exceptional partner brands such as BEYBLADE, DREAMWORKS TROLLS and SESAME STREET. Fans will get a peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series.

Attendees will be immersed in hands-on, interactive experiences with oversized games such as PIE FACE and TOILET TROUBLE from HASBRO GAMING, photo opportunities with SESAME STREET and TROLLS costumed characters, epic BEYBLADE battles, a PLAY-DOH creation zone and the MY LITTLE PONY magical world of Equestria. FANmilies will be able to take photos with props from Hasbro’s movies and step into a custom-built NERF battle arena, maybe even with the guys from DUDE PERFECT. HASCON will also host MAGIC: THE GATHERING gameplay featuring an exclusive preview of the upcoming Iconic Masters card set. Youth fans, ages 3-15, have the opportunity to audition for Hasbro commercials and voice talent on our animated series. Fans also can purchase exclusive* Hasbro toys and merchandise including new TRANSFORMERS products.

In addition, there will be activities inspired by several iconic Disney properties, including Disney Princess, Frozen, Elena of Avalor, Moana and Descendants 2, as well as Star Wars and Marvel’s Avengers, Spider-Man and Guardians of the Galaxy. From movie props and costumes on display, to hands-on fun through art tutorials and more, these areas will be can’t-miss destinations during the show.

“Hasbro constantly strives for new ways to bring our storytelling to life and offer fans greater access to our brands, and HASCON is designed to bring attendees closer to Hasbro’s biggest properties than ever before,” said John Frascotti, President of Hasbro. “We are assembling the ultimate fan celebration, with three days of marquee talent, interactive activities, immersive experiences, game events, panel discussions, VIP events and much more. We’re set to deliver an unforgettable experience for fans and families alike.”

HASCON tickets are on-sale now. Single day tickets are available for $30 for youth (ages 3-15) and $60 for adults (ages 16+). Three-Day tickets range from $75 for youth (ages 3-15) to $165 for adults (ages 16+). VIP packages are also available for super-fans and the most enthusiastic collectors starting at $200 for youth (ages 3 – 15) and $600 for adults (ages 16+), plus taxes. To purchase tickets and stay up to date on all the latest information on HASCON 2017, please visit http://hascon.hasbro.com

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
© Hiro Morita, BBBProject, TV TOKYO. © 2017 Sesame Workshop. All Rights Reserved.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.

Crystal Flynn
Hasbro, Inc.
Crystal.Flynn@hasbro.com
401-727-5129

*Limited quantities available on HasbroToyShop.com after HASCON.

Hasbro Announces Quarterly Cash Dividend on Common Shares

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Hasbro Announces Quarterly Cash Dividend on Common Shares

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) today announced that its Board of Directors has declared a quarterly cash dividend of $0.57 per common share. The dividend will be payable on August 15, 2017 to shareholders of record at the close of business on August 1, 2017.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

HAS-D

Hasbro Applies for Bee Vision Trademark

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Trademark ID: 87445379
Trademark Name: Bee Vision
Trademark Description: Toy masks; role-play toys; toy action figures, toy vehicles and toy robots convertible into other visual toy forms
Owner: Hasbro Inc.
Status Date: 05/16/2017

Hasbro Applies for Mighty Muggs Trademark

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New Transformers: Rescue Bots Magazine Launching in UK

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Transformers Rescue Bots magazine launched

Transformers Rescue Bots magazine is the exciting brand extension into the Transformers universe for the pre-school market.

Open these pages to meet Rescue Bots Chase, Heatwave, Boulder and Blades, from the popular animated series, along with the iconic Transformers characters Optimus Prime and Bumblebee, as they learn about teamwork, friendship and problem solving. This all-new pre-school children’s magazine is full of games, puzzles, posters, colouring, competitons and an action-packed comic story in every issue. Plus, each issue comes with bespoke Rescue Bots gifts.

Following on from TRANSFORMERS ROBOTS IN DISGUISE, Signature Publishing is targeting younger fans of the massive, evergreen brand, TRANSFORMERS with the launch of TRANSFORMERS RESCUE BOTS magazine, under license from Hasbro.

Aimed at the pre-school market TRANSFORMERS RESCUE BOTS is the official magazine for the hugely popular animated cartoon series – one of the most-watched shows on Tiny Pop and the #1 selling TRANSFORMERS toy line for Hasbro.

TRANSFORMERS RESCUE BOTS is Tiny Pop’s second strongest programme title, out of 40 titles.* It has averaged over 17,000 Kids across 600 plays on the channel; a huge +76% above the channel average. It has reached 1.5 million Kids since launch (more than any other title on Tiny Pop) while contributing a fifth of Tiny Pop’s overall ratings (on par with My Little Pony).*

‘The TRANSFORMERS franchise just keeps growing, with the launch of the latest blockbuster movie in June, while younger fans are engaging with the hit animated cartoon RESCUE BOTS,’ enthused Danny Morris, Signature’s Managing Director. ‘We are therefore delighted and honoured to be the first publisher, worldwide, to launch a standalone magazine for this fantastic extension to Hasbro’s TRANSFORMERS brand where, as always, storytelling is at its heart. With the viewing figures and toy sales for TRANSFORMERS RESCUE BOTS speaking for themselves, this new magazine is sure to be a huge success!’

TRANSFORMERS RESCUE BOTS magazine is the perfect accompaniment to the hit TV show, as readers join Chase, Heatwave, Boulder and Blades, along with the iconic characters Optimus Prime and Bumblebee, on their rescue missions, with the action-packed storytelling, games, puzzles, posters and colouring focusing on teamwork, friendship and problem solving.

Aimed at children aged 3-5 years every issue will come with a unique, bespoke gift. On newsstands from 19th May the launch issue is priced at £3.99 and comes with a Chase car stunt set and a 4-roll sticker box.

7Eleven Philippines Transformers: The Last Knight e-Raffle and Drawstring Bag

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Collect all 3 now! Here’s how:

Earn 1 TRANSFORMERS E-Stamp for every P100 purchase in any 7-Eleven.
Earn additional TRANSFORMERS E-Stamp/s for purchase of booster products.
Limited Edition GULP Transformers Cups will be available for the duration of the promo as BOOSTER.

Collect TRANSFORMERS E-Stamps to redeem the Transformers Drawstring thru any of the following:

10 TRANSFORMERS E-Stamps
1 TRANSFORMERS E-Stamp or 2 CLIQQ Points + P69
Buy at P79

Redemption of Transformers Premium Item (Drawstring Bag) will start on May 24, 2017 until the end of the promo period (July 18, 2017). Customers can start earning their e-stamps and e-raffle entries on May 10, 2017.

Get a chance to win any of the following when you join the Transformers E-Raffle:

20 winners of Nintendo Switch
10 winners for a Trip for two to Universal Studios for a Transformers: The Ride experience

To join, simply:

Earn 1 Transformers e-Raffle Entry for every P100 worth of purchase from any 7-Eleven.
Earn additional Transformers e-Raffle Entries for purchase of Booster products.

New Trademark CYBERTRONICS for Buildable Transformers Products

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Category: Toy robots; buildable toy robots; toy action figures, toy vehicles and toy robots convertible into other visual forms

Possible New Logo for Transformers Bumblebee 2018 Movie

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Job Vacancies for New Transformers Cartoon by Boulder Media

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