Transformers Company News on Seibertron.com

Jagex Mentions Transformers: Universe MMO Toy Line

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Jagex has created all the original Transformers featured in the game — such as Duststorm, Firebreaker, and Showdown — from scratch, working closely with brand owner Hasbro.

“The IP [intellectual property] has been going for the last 30 years,” said art director Gerard Miley, pointing out that Jagex was free to draw on the entire range of Transformer generations for inspiration. “Universe is a key word,” he added, while also noting the key influence of the Transformers Prime animated television series. “The DNA of Prime is in our game,” he said.

Hasbro has no Transformers manual to use when creating a new bot, “so it’s really just studying the visual language of it,” said Miley. “Using clever shapes and a little bit of trickery to get the transformations working.”

[...]

Working so closely with Hasbro has yielded some great cross-promotion opportunities for Transformers Universe.

“It’s been a tremendous relationship,” said Gerhard. “They’ve been really blown away by how we’ve paid homage to the brand.”

With that in mind, Gerhard told me that Hasbro “has taken a number of bots we’ve created and turned them into a toy line.”

The toys won’t interact with the game, as we’ve seen with titles like Skylanders and Disney Infinity, but their presence on toy store shelves will be a great boost to the Transformers Universe brand as well as vindicating the quality of Jagex’s original Transformer designs.

While Hasbro itself is “superkeen” to promote the game on this toy line, Gerhard is wary that most of the people who buy the toys are quite young. He wants the game itself to be well received within the industry and with older gamers before leveraging the “extra footfall” that the toy line would create. “I think it’s a fantastic enhancer,” he said.

Australian Toy Fair Hasbro Slides: Animated in 2015 - 16 Plus New Transformers: Age of Extinction Concept Art

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New Transformers TV Series Debuting in 2015 - First Look at Bumblebee

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LOS ANGELES - The Hub Network, champions of family fun and the only network dedicated to providing kids and their families entertainment they can watch together, announced today that a new animated series is currently in production for the globally renowned TRANSFORMERS brand. Set to debut in early 2015, the new action-packed series is being produced by Hasbro Studios, the production and distribution division of Hasbro, Inc., and is executive produced by Jeff Kline ("Transformers Prime," "G.I. Joe Renegades").

Taking place years after the battle between Autobots and Decepticons in "Transformers Prime," this all new series centers around our hero Bumblebee stepping up to lead a brand new team of Autobots. The show features an all-star cast with Will Friedle ("Boy Meets World") returning as Bumblebee, along with Darren Criss ("Glee"), Constance Zimmer ("House of Cards") and Ted McGinley ("Married with Children"). Blending 3D characters with hand-painted environments, the series mixes action-packed adventure with lots of comedy, making it a rip-roaring experience for kids and families to enjoy together.

This is a big year as the TRANSFORMERS brand celebrates its 30th anniversary. The Hub Network will also be celebrating the success of the franchise with special events to be announced later this year.

TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2014. Hasbro. All Rights Reserved.


About the Hub Network

The Hub Network is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro Inc., (NASDAQ: HAS) that champions family fun by providing relatable, funny, family friendly entertainment experiences that children and their parents can enjoy together. The cable and satellite television network features original programming as well as content from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years and from leading third-party producers worldwide. The Hub Network's lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at HubNetwork.com. The Hub Network rebranded from Discovery Kids on October 10, 2010, and is available in nearly 71 million U.S. households. The Hub Network logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

To find the channel in your area, please visit HubNetwork.com and check the channel locator at the top of the page.

Visit the Hub Network on Social Media:

Facebook at Facebook.com/HubTVNetwork

Twitter @HubTVNetwork

Instagram @HubTVNetwork

YouTube at YouTube.com/HubTVNetwork

Note: For artwork, visit press.discovery.com/us/Hub/



About Hasbro Studios

Hasbro Studios is the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS). The studio is responsible for entertainment brand-driven storytelling for the company across television, film, commercial productions and short-form. It develops, produces and distributes TV shows based on Hasbro's world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and FAMILY GAME NIGHT. Many of these shows air on Hub Network, a U.S. television network for kids and their families, that is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Hasbro Studios shows can also be seen on networks in more than 180 countries globally. Since its formation in 2009, the studio has received seven Daytime Emmy wins and 16 nominations. On the film side, the studio is developing and producing a number of features based on Hasbro's brands, including TRANSFORMERS 4 (Paramount), G.I. JOE 3 (Paramount) and Ouiji (Universal Pictures). The studio team also oversees the production of commercials that feature Hasbro's brands as well production of short-form content that can be seen on all of the major digital and social media platforms globally.

TRANSFORMERS ENERGON: The Complete Series 7-DVD set debuts on home entertainment shelves May 6, 2014

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Hasbro Applies for New Transformers: Robots in Disguise Trademark

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Interactive entertainment software, namely, computer game software, computer game programs, computer game cartridges, computer game discs; interactive multimedia computer game programs; downloadable game software for use in connection with computers, communication devices and mobile telephones; pre-recorded laser and video disc featuring an animated cartoon series

Paper goods and printed matter, namely, children's activity books; comic books; coloring books; notebooks; composition books; picture books; children's story books; books containing puzzles and games; instructional manuals and printed strategy guides for games; book covers; arts and crafts kits for painting and drawing; invitations; lunch bags; paper table cloths; trading cards; writing pads; posters; book marks; non-electronic personal planners and organizers; artist materials, namely, pencils, pens, sketchbooks; gift wrap paper; paper gift tags; paper gift bags; paper gift boxes; correspondence note paper; greeting cards; paper party decorations; paper napkins; paper ribbons; paper party bags; paper party hats; postcards; stickers; sticker books; calendars; temporary tattoos ; school and office supplies, namely, drafting and drawing rulers, pencils, pens, markers, binders; stationery; notepads; pencil cases; pencil sharpeners; desk pads and stationery sets comprised of paper, envelopes, seals, notepads; stencils; printed children's books featuring electronic sound buttons; patterns for making costumes; activity kits containing stamper markers, rubber stampers, ink pad, colored pencils, stamper holder; crayon and color by number kits containing crayons and coloring books; series of fiction books in the field of entertainment and science fiction

Toy vehicles and accessories for use therewith; toy action figures and accessories for use therewith; toy action figures, toy vehicles and toy robots convertible into other visual toy forms

Entertainment services, namely, production and distribution of motion pictures, ongoing television programs and television game shows, and an animated television series; educational and entertainment services, namely, ongoing programs in the field of children's entertainment accessible by television, satellite, radio, audio, video, electronic media and computer networks; providing news and information in the field of children's educational activities and entertainment; entertainment services, namely, providing online computer games and interactive multiplayer online games via global networks; fan club services; entertainment services in the nature of competitions in the field of entertainment trivia; providing computer databases, information and websites, all featuring audio entertainment, visual entertainment and audiovisual entertainment in the field of education and entertainment via global computer networks; entertainment services, namely, the production of DVDs and soundtrack albums

CM's Corp Files for Bankruptcy

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Artist John Forcucci's Shockwave's Lab Notes Artwork Gallery

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Toy Fair 2014 Coverage - Official Hasbro Product Images (Potato Head)

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Toy Fair 2014 Coverage - Hasbro Transformers Press Release (Kre-O Transformers)

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KRE-O TRANSFORMERS - 2014 PRODUCT INFORMATION
With the release of the new film TRANSFORMERS: AGE OF EXTINCTION in 2014 and the launch of new KRE-O TRANSFORMERS merchandise from Hasbro celebrating the film, the TRANSFORMERS brand is ready for its biggest year ever! This year’s KRE-O TRANSFORMERS line will feature re-imagined AUTOBOTS and DECEPTICON characters, plus brand-new DINOBOTS straight from the film!

Many of Hasbro’s 2014 KRE-O TRANSFORMERS: AGE OF EXTINCTION offerings include the all-new DINOFORCE action feature, which allows the DINOBOTS to grip, stomp or chomp the sinister DECEPTICON foes.

The 2014 KRE-O TRANSFORMERS line from Hasbro features the following products, which will be available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com:

KRE-O TRANSFORMERS: AGE OF EXTINCTION KREON MICRO CHANGERS Blind Bag Assortment
(Ages: 6 & up/Available: May 2014)
Each KRE-O TRANSFORMERS KREON MICRO CHANGERS Blind Bag features one TRANSFORMERS KREON figure that can either be built in its robot form or alternate battle mode. There are 24 unique KREON figures in total, including four DINOBOTS. Each sold separately.

KRE-O TRANSFORMERS: AGE OF EXTINCTION CUSTOM KREONS Assortment
(Ages 6 & up/Available: May 2014)
Collect your favorite TRANSFORMERS characters in KREON form, then customize them your way! Each KRE-O TRANSFORMERS CUSTOM KREON set comes with one iconic TRANSFORMERS KREON character from the new movie TRANSFORMERS: AGE OF EXTINCTION with more than 30 additional parts, including pieces with premium metallic deco! Collect all twelve! Each sold separately.

KRE-O TRANSFORMERS: AGE OF EXTINCTION DINOBOT CHARGE Set
(Ages 6 & up/Available: May 2014)
From the film TRANSFORMERS: AGE OF EXTINCTION, build a TRICERATOPS DINOBOT for your KREONS to ride! Thanks to the built-in DINOFORCE action feature, the TRICERATOPS’ magnetic horns can pick up the DECEPTICON VEHICON! Comes with DECEPTICON VEHICON and AUTOBOT DRIFT KREONS. Contains 66 pieces.

KRE-O TRANSFORMERS: AGE OF EXTINCTION KREON MICRO CHANGERS COMBINERS Assortment
(Ages: 6 & up/Available: May 2014)
The KREON figure experience is taken to the next level as KRE-O TRANSFORMERS KREON MICRO CHANGERS COMBINERS takes cues from classic ‘combiner’ figures and inspiration from the new movie TRANSFORMERS: AGE OF EXTINCTION! Each KRE-O TRANSFORMERS MICRO CHANGERS COMBINER set contains four TRANSFORMERS KREON figures that can be built in their robot form, alternate battle mode, or combined together to form one larger robot. There are approximately 90 pieces in each of the sets available. Each set sold separately.

KRE-O TRANSFORMERS: AGE OF EXTINCTION SCORN STREET CHASE Set
(Ages 6 & up/Available: May 2014)
From the film TRANSFORMERS: AGE OF EXTINCTION, use KRE-O bricks to build a DINOBOT for your KREONS to ride! Thanks to the built-in DINOFORCE action feature, the DINOBOT’S magnetic mouth can pick up the DECEPTICON KREONS! Comes with two DECEPTICON VEHICON KREONS and an AUTOBOT CROSSHAIRS KREON. Contains 106 pieces.




KRE-O TRANSFORMERS: AGE OF EXTINCTION CELL BLOCK BREAKOUT Set
(Ages 6 & up/Available: May 2014)
From the film TRANSFORMERS: AGE OF EXTINCTION, use KRE-O bricks to build a two-headed PTERODACTYL DINOBOT for your KREONS to ride, along with a break-away jail cell and a surface-to-air missile launcher! Thanks to the built-in DINOFORCE action feature, the DINOBOT’S magnetic claws can pick up the DECEPTICON KREONS, jail cell and the OPTIMUS PRIME KREON! Comes with a DECEPTICON VEHICON KREON and OPTIMUS PRIME and BUMBLEBEE KREONS. Contains 135 pieces.

KRE-O TRANSFORMERS: AGE OF EXTINCTION GRIMLOCK STREET ATTACK Set
(Ages 6 & up/Available: May 2014)
From the film TRANSFORMERS: AGE OF EXTINCTION, use KRE-O bricks to build GRIMLOCK, the T-Rex DINOBOT for your KREONS to ride, along with a break-away archway for GRIMLOCK to destroy! Thanks to the built-in DINOFORCE action feature, GRIMLOCK can pick up the DECEPTICON VEHICONS in his mouth! GRIMLOCK also has a capture claw in his tail! Comes with two DECEPTICON VEHICON KREONS and a GOLD KNIGHT OPTIMUS PRIME KREON. Contains 196 pieces.

KRE-O TRANSFORMERS: AGE OF EXTINCTION LOCKDOWN AIR RAID Set
(Ages 6 & up/Available: May 2014)
From the film TRANSFORMERS: AGE OF EXTINCTION, build DECEPTICON LOCKDOWN’S DROP SHIP with movable wings and a RAPTOR DINOBOT for your KREONS to ride! Thanks to the built-in DINOFORCE action feature, a claw in the DROP SHIP can pick up the AUTOBOT KREONS and open the DINOBOT’S mouth! Comes with LOCKDOWN, HOUND and SIDESWIPE KREONS. Contains 203 pieces.

KRE-O TRANSFORMERS: AGE OF EXTINCTION OPTIMUS PRIME DINO HAULER Set
(Ages 6 & up/Available: May 2014)
From the film TRANSFORMERS: AGE OF EXTINCTION, use KRE-O bricks to build an OPTIMUS PRIME vehicle and a DINOBOT for your KREONS to ride! Thanks to the built-in DINOFORCE action feature, the DINOBOT’S tail can pick up the DECEPTICON KREONS or send your DECEPTICON KREONS flying! Comes with two DECEPTICON VEHICON KREONS, an AUTOBOT RATCHET KREON and a AUTOBOT DRIVER MINI-KREON. Contains 275 pieces.

KRE-O TRANSFORMERS: AGE OF EXTINCTION GALVATRON FACTORY BATTLE Set
(Ages 6 & up/Available: May 2014)
From the film TRANSFORMERS: AGE OF EXTINCTION, use KRE-O bricks to build the GALVATRON FACTORY and GALVATRON, as well as a DINOBOT and a collapsing catwalk! Thanks to the built-in DINOFORCE action feature, the MAGNETIC CAPTURE CLAW can stop your AUTOBOT KREONS in their tracks! Comes with KREON figures of BUMBLEBEE, OPTIMUS PRIME, GALVATRON and a DECEPTICON VEHICON, and two KSI WORKERS and one SWAT HUMAN MINI-KREON. Contains 388 pieces.

Toy Fair 2014 Wrap Up, Including New Galleries And New Packaging Images From Age Of Extinction

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Age Of Extinction Construct Bots

Age Of Extinction (Main line)