HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals
Thursday, April 20th, 2017 2:06PM CDT
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HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION
Treating Fans to Five Days of Exclusive TRANSFORMERS: THE LAST KNIGHT Content and Product Reveals
PAWTUCKET, R.I., April 20 2017 – Today Hasbro, Inc. (NASDAQ:HAS), announced “REVEAL YOUR SHIELD,” a TRANSFORMERS celebration that will offer fans five days of TRANSFORMERS content and product reveals, beginning on April 24th with the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT film. Throughout the week fans will be encouraged to “reveal their shield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS mobile app to declare their allegiance to the Autobots or Decepticons.
The REVEAL YOUR SHIELD program kicks off with new content inspired by TRANSFORMERS: THE LAST KNIGHT on TRANSFORMERS digital and social channels, a video featuring a new BARRICADE action figure, and the release of on-sale dates for some of the exciting products from Hasbro’s TRANSFORMERS: THE LAST KNIGHT line. And the action won’t stop there - fans should stay tuned throughout the week for celebrations and a few surprises that will appear on TRANSFORMERS social channels, as well as new games and activities coming to Transformers.com and in the TRANSFORMERS: THE LAST KNIGHT App.
“The TRANSFORMERS brand is one of the most recognizable franchises in the world, and 2017 is a massive year for the Autobots and Decepticons,” said Tom Warner, Senior Vice President of the TRANSFORMERS franchise at Hasbro. “Our REVEAL YOUR SHIELD fan celebration will deliver a week’s worth of TRANSFORMERS content, including new material inspired by the upcoming film, TRANSFORMERS: THE LAST KNIGHT. The movie is the biggest TRANSFORMERS adventure yet, and REVEAL YOUR SHIELD is the perfect way for fans to get in on the action before it arrives in theaters on June 23rd.”
To “REVEAL YOUR SHIELD” and see all of the exclusive TRANSFORMERS news and content, please visit TRANSFORMERS.COM, Instagram/TRANSFORMERSOFFICIAL or the official TRANSFORMERS Facebook page, Facebook.com/Transformers each day next week.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
Treating Fans to Five Days of Exclusive TRANSFORMERS: THE LAST KNIGHT Content and Product Reveals
PAWTUCKET, R.I., April 20 2017 – Today Hasbro, Inc. (NASDAQ:HAS), announced “REVEAL YOUR SHIELD,” a TRANSFORMERS celebration that will offer fans five days of TRANSFORMERS content and product reveals, beginning on April 24th with the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT film. Throughout the week fans will be encouraged to “reveal their shield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS mobile app to declare their allegiance to the Autobots or Decepticons.
The REVEAL YOUR SHIELD program kicks off with new content inspired by TRANSFORMERS: THE LAST KNIGHT on TRANSFORMERS digital and social channels, a video featuring a new BARRICADE action figure, and the release of on-sale dates for some of the exciting products from Hasbro’s TRANSFORMERS: THE LAST KNIGHT line. And the action won’t stop there - fans should stay tuned throughout the week for celebrations and a few surprises that will appear on TRANSFORMERS social channels, as well as new games and activities coming to Transformers.com and in the TRANSFORMERS: THE LAST KNIGHT App.
“The TRANSFORMERS brand is one of the most recognizable franchises in the world, and 2017 is a massive year for the Autobots and Decepticons,” said Tom Warner, Senior Vice President of the TRANSFORMERS franchise at Hasbro. “Our REVEAL YOUR SHIELD fan celebration will deliver a week’s worth of TRANSFORMERS content, including new material inspired by the upcoming film, TRANSFORMERS: THE LAST KNIGHT. The movie is the biggest TRANSFORMERS adventure yet, and REVEAL YOUR SHIELD is the perfect way for fans to get in on the action before it arrives in theaters on June 23rd.”
To “REVEAL YOUR SHIELD” and see all of the exclusive TRANSFORMERS news and content, please visit TRANSFORMERS.COM, Instagram/TRANSFORMERSOFFICIAL or the official TRANSFORMERS Facebook page, Facebook.com/Transformers each day next week.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
Credit(s): Hasbro
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Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1875845)
Posted by Terrsolpix on April 20th, 2017 @ 2:53pm CDT
Posted by Terrsolpix on April 20th, 2017 @ 2:53pm CDT
Can't wait to get some TLK figured that aren't prematurely put out and not in a selection of 2 repaints and a swat midget. But then again, everyone grab a reveal the shield figure and spam social media 
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1876816)
Posted by william-james88 on April 24th, 2017 @ 9:17am CDT
Posted by william-james88 on April 24th, 2017 @ 9:17am CDT
Reveal Your Shield week has just launched with Hasbro offering us a video featuring Peter Cullen and Frank Welker and the voice changer helmets of their respective characters. You can watch the video below and respond to it on Facebook. While it was believed and assumed, it is great to get a confirmation that Frank Welker is indeed voicing Megatron in the Transformers The Last Knight as it will be the very first time Welker voices Megatron proper in the Movie Universe.
There will be more fun small events and reveals throughout the week in light of the toyline launching, like the official website launching as well. Seibertron will be reporting on all of it, so stay tuned!
There will be more fun small events and reveals throughout the week in light of the toyline launching, like the official website launching as well. Seibertron will be reporting on all of it, so stay tuned!
#Transformers: The Last Knight’s Peter Cullen and Frank Welker, voices of Optimus Prime and Megatron, have spoken: it’s Reveal Your Shield week, so it’s time to declare whether you’re Team Autobot or Team Decepticon. #AD
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1876847)
Posted by Sabrblade on April 24th, 2017 @ 11:00am CDT
Posted by Sabrblade on April 24th, 2017 @ 11:00am CDT
Ooh, a Megatron helmet. Neat.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1876848)
Posted by Big Grim on April 24th, 2017 @ 11:02am CDT
Posted by Big Grim on April 24th, 2017 @ 11:02am CDT
Hah! Megatron's mask ain't quite as impressive as Prime's.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1876849)
Posted by william-james88 on April 24th, 2017 @ 11:02am CDT
We have seen that for a while though, is this the first time you see it?
Posted by william-james88 on April 24th, 2017 @ 11:02am CDT
Sabrblade wrote:Ooh, a Megatron helmet. Neat.
We have seen that for a while though, is this the first time you see it?
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1876852)
Posted by Yweggo on April 24th, 2017 @ 11:30am CDT
Posted by Yweggo on April 24th, 2017 @ 11:30am CDT
Oh good. I was really hoping Frank was voicing Megatron.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1876862)
Posted by Carnivius_Prime on April 24th, 2017 @ 12:10pm CDT
Posted by Carnivius_Prime on April 24th, 2017 @ 12:10pm CDT
Cool. I haven't seen that Megatron mask. I guess the 'horn' bits use up the budget that would have done the back? Or is it much cheaper than Prime's? It's cool anyways. I was never sure about Welker voicing movie Megatron cos Hugo Weaving's voice was great and Welker's take on the character in the TF movie video games didn't seem to work as well but I liked Welker's voice as Galvatron in AoE so yeah let's hear some more. 
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1876893)
Posted by hausjam on April 24th, 2017 @ 1:27pm CDT
Posted by hausjam on April 24th, 2017 @ 1:27pm CDT
How friggin awesome would it be to have lunch with those two guys?!
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877020)
Posted by WreckerJack on April 25th, 2017 @ 1:14am CDT
Quite friggin awesome, hausjam.
https://youtu.be/NSYzTvhwDTU?t=2m8s
(It made me think of this scene lol, and for whatever reason the youtube embed code doesn't like the timestamp so sadly you have to click it to get my joke.)
Posted by WreckerJack on April 25th, 2017 @ 1:14am CDT
hausjam wrote:How friggin awesome would it be to have lunch with those two guys?!
Quite friggin awesome, hausjam.
https://youtu.be/NSYzTvhwDTU?t=2m8s
(It made me think of this scene lol, and for whatever reason the youtube embed code doesn't like the timestamp so sadly you have to click it to get my joke.)
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877075)
Posted by Va'al on April 25th, 2017 @ 8:03am CDT
Posted by Va'al on April 25th, 2017 @ 8:03am CDT
The second day of Reveal Your Shield week - Hasbro Transformer's marketing promotion for the new The Last Knight movie and related toyline - features a stop motion clip using the Optimus Prime, Barricade, Grimlock, Megatron (and other) toys trying to enjoy one of the trailers. Check it out embedded below from the official Facebook page!
Nobody likes a noisy theatergoer – especially when it’s a Decepticon.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877078)
Posted by william-james88 on April 25th, 2017 @ 8:19am CDT
Posted by william-james88 on April 25th, 2017 @ 8:19am CDT
So much for 5 days of exclusive reveals, nothing is revealed here.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877080)
Posted by Va'al on April 25th, 2017 @ 8:23am CDT
They tend to do two posts a day, be patient.
Posted by Va'al on April 25th, 2017 @ 8:23am CDT
william-james88 wrote:So much for 5 days of exclusive reveals, nothing is revealed here.
They tend to do two posts a day, be patient.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877083)
Posted by william-james88 on April 25th, 2017 @ 8:35am CDT
Haha, alright!
Posted by william-james88 on April 25th, 2017 @ 8:35am CDT
Va'al wrote:william-james88 wrote:So much for 5 days of exclusive reveals, nothing is revealed here.
They tend to do two posts a day, be patient.
Haha, alright!
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877106)
Posted by Carnivius_Prime on April 25th, 2017 @ 9:47am CDT
Posted by Carnivius_Prime on April 25th, 2017 @ 9:47am CDT
That was a fun lil video.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877119)
Posted by Sabrblade on April 25th, 2017 @ 10:42am CDT
Posted by Sabrblade on April 25th, 2017 @ 10:42am CDT
HA! Either Steelbane or Skullitron has his feet in the air in the back.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877228)
Posted by D-Maximal_Primal on April 25th, 2017 @ 3:40pm CDT
Posted by D-Maximal_Primal on April 25th, 2017 @ 3:40pm CDT
That was incredibly entertaining and funny!
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877382)
Posted by william-james88 on April 26th, 2017 @ 8:26am CDT
Posted by william-james88 on April 26th, 2017 @ 8:26am CDT
In Day 3 of Reveald Your Shield Week, Hasbro's promise of revealing a new Barricade figure is kept where they reveal Deluxe Barricade for the first time ever.
Yes, this is the very same figure already found in stores and that we have already seen for months now. But since this figure was absent from Toyfair with 0 stock images given by Hasbro proper to the media, this is their official reveal fo the figure (even if we saw him in yesterday's stop motion video).
Enjoy the video below of Isabella Moner showing us this "new" figure and remember to let Hasbro know who you allign with.
Yes, this is the very same figure already found in stores and that we have already seen for months now. But since this figure was absent from Toyfair with 0 stock images given by Hasbro proper to the media, this is their official reveal fo the figure (even if we saw him in yesterday's stop motion video).
Enjoy the video below of Isabella Moner showing us this "new" figure and remember to let Hasbro know who you allign with.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877385)
Posted by Sabrblade on April 26th, 2017 @ 8:49am CDT
Posted by Sabrblade on April 26th, 2017 @ 8:49am CDT
Heh, they misspelled her name in the caption.
"This Decepticon's awesome. I think I am too a Decepticon because they're just so cool and rebellious and and, and um... and really really, uh, scary and intimidating, which I'm not, so I aspire to be like this." -- You forgot "genocidal", "psychopathic", "remorseless", they're basically an army of willing mass-murderers, not something to aspire to.
(No, Deadput, this isn't a legit complaint. That emoticon means I'm just being a smart aleck. So don't bother getting worked up over this.)
"This Decepticon's awesome. I think I am too a Decepticon because they're just so cool and rebellious and and, and um... and really really, uh, scary and intimidating, which I'm not, so I aspire to be like this." -- You forgot "genocidal", "psychopathic", "remorseless", they're basically an army of willing mass-murderers, not something to aspire to.
(No, Deadput, this isn't a legit complaint. That emoticon means I'm just being a smart aleck. So don't bother getting worked up over this.)
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877391)
Posted by Sigma Magnus on April 26th, 2017 @ 9:00am CDT
Posted by Sigma Magnus on April 26th, 2017 @ 9:00am CDT
Well, so much for a Masterpiece Barricade. 
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877397)
Posted by Bumblebee21 on April 26th, 2017 @ 9:37am CDT
Posted by Bumblebee21 on April 26th, 2017 @ 9:37am CDT
we saw barricade at toyfair. he was in vehicjle mode
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877403)
Posted by Terrsolpix on April 26th, 2017 @ 10:27am CDT
Posted by Terrsolpix on April 26th, 2017 @ 10:27am CDT
I don't have time to wth the video right now, but I love how bumble bee is just standing there, and they don't even have the good one that's based off the one in the film 
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877408)
Posted by Carnivius_Prime on April 26th, 2017 @ 11:17am CDT
Yeah I did find that a little strange. It's all fun and games when these characters and factions are fictional but would you align yourself with the 'Evil' Decepticons if they were real? Heck, would they even care? Probably just squish you.
Posted by Carnivius_Prime on April 26th, 2017 @ 11:17am CDT
Sabrblade wrote:Heh, they misspelled her name in the caption.
"This Decepticon's awesome. I think I am too a Decepticon because they're just so cool and rebellious and and, and um... and really really, uh, scary and intimidating, which I'm not, so I aspire to be like this." -- You forgot "genocidal", "psychopathic", "remorseless", they're basically an army of willing mass-murderers, not something to aspire to.
Yeah I did find that a little strange. It's all fun and games when these characters and factions are fictional but would you align yourself with the 'Evil' Decepticons if they were real? Heck, would they even care? Probably just squish you.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877410)
Posted by william-james88 on April 26th, 2017 @ 11:19am CDT
Posted by william-james88 on April 26th, 2017 @ 11:19am CDT
If this was the best take they got of her "speech", I really wonder what the other takes were like.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877426)
Posted by Kurona on April 26th, 2017 @ 12:15pm CDT
Posted by Kurona on April 26th, 2017 @ 12:15pm CDT
I align myself with the Decepticons because I... uh... I totally believe in their...
Screw it, they just have the cooler designs most of the time.
Screw it, they just have the cooler designs most of the time.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877461)
Posted by Cobotron on April 26th, 2017 @ 2:18pm CDT
Posted by Cobotron on April 26th, 2017 @ 2:18pm CDT
I bet Marky Mark would have transformed it for us. 
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877466)
Posted by Deadput on April 26th, 2017 @ 2:43pm CDT
I agree with that statement though... the Cons have never really been role models.
Like ever that's why their the bad guys usually.
I know how I can be and sometimes deserve it but why are you taking jabs at me before I say anything?
Well DOTM shows that the nicest they would treat you would be as tools, means to an end and a slave labor force.
Posted by Deadput on April 26th, 2017 @ 2:43pm CDT
Sabrblade wrote:Heh, they misspelled her name in the caption.
"This Decepticon's awesome. I think I am too a Decepticon because they're just so cool and rebellious and and, and um... and really really, uh, scary and intimidating, which I'm not, so I aspire to be like this." -- You forgot "genocidal", "psychopathic", "remorseless", they're basically an army of willing mass-murderers, not something to aspire to.
(No, Deadput, this isn't a legit complaint. That emoticon means I'm just being a smart aleck. So don't bother getting worked up over this.)
I agree with that statement though... the Cons have never really been role models.
Like ever that's why their the bad guys usually.
I know how I can be and sometimes deserve it but why are you taking jabs at me before I say anything?
Carnivius_Prime wrote:
Yeah I did find that a little strange. It's all fun and games when these characters and factions are fictional but would you align yourself with the 'Evil' Decepticons if they were real? Heck, would they even care? Probably just squish you.
Well DOTM shows that the nicest they would treat you would be as tools, means to an end and a slave labor force.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877473)
Posted by Sigmus Prime on April 26th, 2017 @ 3:22pm CDT
Sounds like a deal!
RIP hopes for MPM Barricade. But at least we have the MPM Prime reveal tomorrow.
Posted by Sigmus Prime on April 26th, 2017 @ 3:22pm CDT
Deadput wrote:Well DOTM shows that the nicest they would treat you would be as tools, means to an end and a slave labor force.
Sounds like a deal!
RIP hopes for MPM Barricade. But at least we have the MPM Prime reveal tomorrow.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877501)
Posted by Va'al on April 26th, 2017 @ 5:46pm CDT
Posted by Va'al on April 26th, 2017 @ 5:46pm CDT
As part of the Reveal Your Shield week at Transformers HQ, their Instagram account has posted a collage of a series of photos celebrating the Decepticon faction (presumably doing the same tomorrow for the Autobots), as notified to us by Twincaster xRotorstormx. Check it out below, along with a video from their Facebook page!
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877523)
Posted by RainyDayMan2k on April 26th, 2017 @ 7:09pm CDT
Posted by RainyDayMan2k on April 26th, 2017 @ 7:09pm CDT
Surprised, and a little disappointed, that the clip didn't include the Decepticon Day Parade from "Megatron's Master Plan, Part 2".
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877536)
Posted by Ig89ninja on April 26th, 2017 @ 8:01pm CDT
Posted by Ig89ninja on April 26th, 2017 @ 8:01pm CDT
can i just say that the music at the scenes with autobot deaths was awesome
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877617)
Posted by Va'al on April 27th, 2017 @ 8:05am CDT
Posted by Va'al on April 27th, 2017 @ 8:05am CDT
On day 4 of the Transformers: The Last Knight Reveal Your Shield promotional campaign, we have second cast member Laura Haddock (Vivian Wembley in the movie) declaring her allegiance to the Autobot faction, and showing off.. Turbo Changer Armor Knight Optimus Prime! Check it out below.
#Transformers: The Last Knight actress Laura Haddock got a sneak peek last week of the new Optimus Prime figure…and revealed if she’s an Autobot or a Decepticon. Are you on her side?
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877623)
Posted by william-james88 on April 27th, 2017 @ 8:50am CDT
Posted by william-james88 on April 27th, 2017 @ 8:50am CDT
Really going all out on these reveals!
Although i get it now, they are advertising the toys that are out in stores now for people to buy. Thats fine but in that case I think it would have been better to just release these videos just like that and not advertise it (to TF news sites) as a reveal week for fans.
Although i get it now, they are advertising the toys that are out in stores now for people to buy. Thats fine but in that case I think it would have been better to just release these videos just like that and not advertise it (to TF news sites) as a reveal week for fans.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877628)
Posted by Randomhero on April 27th, 2017 @ 9:32am CDT
Posted by Randomhero on April 27th, 2017 @ 9:32am CDT
It's for everyone. It's "it's available now go get it" Which is better than introducing something to the general audience and not coming out for a few months.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877645)
Posted by Sabrblade on April 27th, 2017 @ 10:50am CDT
Posted by Sabrblade on April 27th, 2017 @ 10:50am CDT
"I show my Autobot allegiance by stealing things."
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877663)
Posted by william-james88 on April 27th, 2017 @ 11:57am CDT
Sure, thats what it looks like now, but thats not what they wrote in the PR letter, nor what they said at toyfair (where they had also shown some of these toys). So like I said, my beef isnt with these videos, its with the hype they gave him. They actually contacted us, Seibertron, to let us know of this. What is the point of telling TF sites there will be a week of reveals if it wasnt intended to be for the audience of specialized tf sites.
Posted by william-james88 on April 27th, 2017 @ 11:57am CDT
Randomhero wrote:It's for everyone. It's "it's available now go get it" Which is better than introducing something to the general audience and not coming out for a few months.
Sure, thats what it looks like now, but thats not what they wrote in the PR letter, nor what they said at toyfair (where they had also shown some of these toys). So like I said, my beef isnt with these videos, its with the hype they gave him. They actually contacted us, Seibertron, to let us know of this. What is the point of telling TF sites there will be a week of reveals if it wasnt intended to be for the audience of specialized tf sites.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877674)
Posted by Va'al on April 27th, 2017 @ 12:16pm CDT
Because PR is general. We're just on the mailing list.
Posted by Va'al on April 27th, 2017 @ 12:16pm CDT
william-james88 wrote:Randomhero wrote:It's for everyone. It's "it's available now go get it" Which is better than introducing something to the general audience and not coming out for a few months.
Sure, thats what it looks like now, but thats not what they wrote in the PR letter, nor what they said at toyfair (where they had also shown some of these toys). So like I said, my beef isnt with these videos, its with the hype they gave him. They actually contacted us, Seibertron, to let us know of this. What is the point of telling TF sites there will be a week of reveals if it wasnt intended to be for the audience of specialized tf sites.
Because PR is general. We're just on the mailing list.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877675)
Posted by Cobotron on April 27th, 2017 @ 12:16pm CDT
The more hooks you put in the water, the more fish you're likely to catch.
And I doubt Hasbro's marketing department keeps track of what we (seibertron) know and don't know, but they do know we are a valuable and free marketing tool.
Posted by Cobotron on April 27th, 2017 @ 12:16pm CDT
william-james88 wrote:Randomhero wrote:It's for everyone. It's "it's available now go get it" Which is better than introducing something to the general audience and not coming out for a few months.
Sure, thats what it looks like now, but thats not what they wrote in the PR letter, nor what they said at toyfair (where they had also shown some of these toys). So like I said, my beef isnt with these videos, its with the hype they gave him. They actually contacted us, Seibertron, to let us know of this. What is the point of telling TF sites there will be a week of reveals if it wasnt intended to be for the audience of specialized tf sites.
The more hooks you put in the water, the more fish you're likely to catch.
And I doubt Hasbro's marketing department keeps track of what we (seibertron) know and don't know, but they do know we are a valuable and free marketing tool.
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877681)
Posted by william-james88 on April 27th, 2017 @ 12:32pm CDT
But me and Jenn are getting so close!
Posted by william-james88 on April 27th, 2017 @ 12:32pm CDT
Va'al wrote:Because PR is general. We're just on the mailing list.
But me and Jenn are getting so close!
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877729)
Posted by Va'al on April 27th, 2017 @ 1:41pm CDT
Posted by Va'al on April 27th, 2017 @ 1:41pm CDT
As part of the Reveal Your Shield week at Transformers HQ, their Instagram account has posted a collage of a series of photos celebrating the Autobot faction (as they did for the Decepticons yesterday), as notified to us by Twincaster xRotorstormx. Check it out below, along with an Autobot-tastic video from their Facebook page!
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877773)
Posted by cloudballoon on April 27th, 2017 @ 4:05pm CDT
Posted by cloudballoon on April 27th, 2017 @ 4:05pm CDT
Man...Hasbro is really trying desperately hard to flood us with Bee images. That collage has more Bees than Primes!
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877802)
Posted by Sabrblade on April 27th, 2017 @ 5:50pm CDT
Posted by Sabrblade on April 27th, 2017 @ 5:50pm CDT
I count three Bees and four Optimus Primes (even if one is just his arm).cloudballoon wrote:Man...Hasbro is really trying desperately hard to flood us with Bee images. That collage has more Bees than Primes!
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1877838)
Posted by Bumblebee21 on April 27th, 2017 @ 7:35pm CDT
actually 4 bees.
one in the middle picture
Posted by Bumblebee21 on April 27th, 2017 @ 7:35pm CDT
Sabrblade wrote:I count three Bees and four Optimus Primes (even if one is just his arm).cloudballoon wrote:Man...Hasbro is really trying desperately hard to flood us with Bee images. That collage has more Bees than Primes!
actually 4 bees.
one in the middle picture
Re: HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals (1878053)
Posted by Va'al on April 28th, 2017 @ 2:30pm CDT
Posted by Va'al on April 28th, 2017 @ 2:30pm CDT
On the fifth day of the Reveal Your Shield promo campaign from Hasbro Transformers, we have two new clips from the official Facebook page, asking fans to once again get involved on social media by declaring what makes them 'More Than Meets the Eye'... and to encourage people to share, the whole Hasbro Brand team - including Mark Weber and Ben Montano - got involved too! Check them out below.
Whether you pledged allegiance this week to #TeamAutobot or #TeamDecepticon, we’re all More Than Meets The Eye. Show us how you’re More Than Meets The Eye!
At Hasbro HQ, we’re revealing our shields and choosing sides. Show us which side you’re on! Like for Decepticons, Love for Autobots!
