HASBRO KICKS OFF “REVEAL YOUR SHIELD” TRANSFORMERS CELEBRATION Five Days of Exclusive Reveals
Thursday, April 20th, 2017 2:06pm CDTCategories: Movie Related News, Toy News, Event News, Press Releases
Posted by: william-james88 Views: 33,598
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Treating Fans to Five Days of Exclusive TRANSFORMERS: THE LAST KNIGHT Content and Product Reveals
PAWTUCKET, R.I., April 20 2017 – Today Hasbro, Inc. (NASDAQ:HAS), announced “REVEAL YOUR SHIELD,” a TRANSFORMERS celebration that will offer fans five days of TRANSFORMERS content and product reveals, beginning on April 24th with the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT film. Throughout the week fans will be encouraged to “reveal their shield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS mobile app to declare their allegiance to the Autobots or Decepticons.
The REVEAL YOUR SHIELD program kicks off with new content inspired by TRANSFORMERS: THE LAST KNIGHT on TRANSFORMERS digital and social channels, a video featuring a new BARRICADE action figure, and the release of on-sale dates for some of the exciting products from Hasbro’s TRANSFORMERS: THE LAST KNIGHT line. And the action won’t stop there - fans should stay tuned throughout the week for celebrations and a few surprises that will appear on TRANSFORMERS social channels, as well as new games and activities coming to Transformers.com and in the TRANSFORMERS: THE LAST KNIGHT App.
“The TRANSFORMERS brand is one of the most recognizable franchises in the world, and 2017 is a massive year for the Autobots and Decepticons,” said Tom Warner, Senior Vice President of the TRANSFORMERS franchise at Hasbro. “Our REVEAL YOUR SHIELD fan celebration will deliver a week’s worth of TRANSFORMERS content, including new material inspired by the upcoming film, TRANSFORMERS: THE LAST KNIGHT. The movie is the biggest TRANSFORMERS adventure yet, and REVEAL YOUR SHIELD is the perfect way for fans to get in on the action before it arrives in theaters on June 23rd.”
To “REVEAL YOUR SHIELD” and see all of the exclusive TRANSFORMERS news and content, please visit TRANSFORMERS.COM, Instagram/TRANSFORMERSOFFICIAL or the official TRANSFORMERS Facebook page, Facebook.com/Transformers each day next week.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
This article was last modified on Monday, April 24th, 2017 2:22pm CDT
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Posted by Terrsolpix on April 20th, 2017 @ 2:53pm CDT
Posted by william-james88 on April 24th, 2017 @ 9:17am CDT
There will be more fun small events and reveals throughout the week in light of the toyline launching, like the official website launching as well. Seibertron will be reporting on all of it, so stay tuned!
#Transformers: The Last Knight’s Peter Cullen and Frank Welker, voices of Optimus Prime and Megatron, have spoken: it’s Reveal Your Shield week, so it’s time to declare whether you’re Team Autobot or Team Decepticon. #AD
Posted by Sabrblade on April 24th, 2017 @ 11:00am CDT
Posted by Big Grim on April 24th, 2017 @ 11:02am CDT
Posted by william-james88 on April 24th, 2017 @ 11:02am CDT
Sabrblade wrote:Ooh, a Megatron helmet. Neat.
We have seen that for a while though, is this the first time you see it?
Posted by Yweggo on April 24th, 2017 @ 11:30am CDT
Posted by Carnivius_Prime on April 24th, 2017 @ 12:10pm CDT
Posted by hausjam on April 24th, 2017 @ 1:27pm CDT
Posted by WreckerJack on April 25th, 2017 @ 1:14am CDT
hausjam wrote:How friggin awesome would it be to have lunch with those two guys?!
Quite friggin awesome, hausjam.
(It made me think of this scene lol, and for whatever reason the youtube embed code doesn't like the timestamp so sadly you have to click it to get my joke.)
Posted by Va'al on April 25th, 2017 @ 8:03am CDT
Nobody likes a noisy theatergoer – especially when it’s a Decepticon.
Posted by william-james88 on April 25th, 2017 @ 8:19am CDT
Posted by Va'al on April 25th, 2017 @ 8:23am CDT
william-james88 wrote:So much for 5 days of exclusive reveals, nothing is revealed here.
They tend to do two posts a day, be patient.
Posted by william-james88 on April 25th, 2017 @ 8:35am CDT
Va'al wrote:william-james88 wrote:So much for 5 days of exclusive reveals, nothing is revealed here.
They tend to do two posts a day, be patient.
Posted by Carnivius_Prime on April 25th, 2017 @ 9:47am CDT
Posted by Sabrblade on April 25th, 2017 @ 10:42am CDT
Posted by D-Maximal_Primal on April 25th, 2017 @ 3:40pm CDT
Posted by william-james88 on April 26th, 2017 @ 8:26am CDT
Yes, this is the very same figure already found in stores and that we have already seen for months now. But since this figure was absent from Toyfair with 0 stock images given by Hasbro proper to the media, this is their official reveal fo the figure (even if we saw him in yesterday's stop motion video).
Enjoy the video below of Isabella Moner showing us this "new" figure and remember to let Hasbro know who you allign with.
Posted by Sabrblade on April 26th, 2017 @ 8:49am CDT
"This Decepticon's awesome. I think I am too a Decepticon because they're just so cool and rebellious and and, and um... and really really, uh, scary and intimidating, which I'm not, so I aspire to be like this." -- You forgot "genocidal", "psychopathic", "remorseless", they're basically an army of willing mass-murderers, not something to aspire to.
(No, Deadput, this isn't a legit complaint. That emoticon means I'm just being a smart aleck. So don't bother getting worked up over this.)
Posted by Sigma Magnus on April 26th, 2017 @ 9:00am CDT
Posted by Bumblebee21 on April 26th, 2017 @ 9:37am CDT