Hasbro Purchases Majority Stake In Backflip Studios

Transformers News: Hasbro Purchases Majority Stake In Backflip Studios

Monday, July 8th, 2013 10:10PM CDT

Category: Game News
Posted by: El Duque   Views: 19,034

Topic Options: View Discussion · Sign in or Join to reply

Backflip Studios has announced that Hasbro has purchased the majority stake of their company. Back Flip Studios produces the popular iOS games Paper Toss and Dragonvale. No word on future Transformers projects, see their statement below:

Hasbro Purchases Majority Stake In Backflip Studios


Hasbro Purchases Majority Stake In Backflip Studios


July 8, 2013
Dear Backflip community:

We are thrilled to announce today that we are selling a majority stake in Backflip Studios to Hasbro. The company will stay in Boulder, CO and will continue to be run by the current management team. In addition to producing original new titles and updating popular favorites, we will now have access to Hasbro’s catalog of well-known brands for future mobile development. We will proceed with our long held strategy of building a large and active network of satisfied users through compelling gameplay.

We started this company because we love making games and we saw a tremendous opportunity in mobile. Since the beginning, we have prioritized creating the highest quality product, innovating as the medium evolves and making sure our users are happy. We will remain true to this vision going forward.

Having grown up playing Dungeons & Dragons, Trivial Pursuit, Monopoly and throwing a Nerf football, it’s exciting to have our games brought into the Hasbro family.

It is a joy and a privilege to be able to make games for a living. At Backflip, I have the absolute honor of working with some of the best talent in the industry and being surrounded by passionate people who I admire, respect and enjoy. I am very proud of what we have built thus far and I am truly optimistic that we will continue to thrive, prosper and grow under this new relationship.

Thank you for playing our games.

Sincerely,

Julian Farrior
CEO / Founder
Credit(s): Backflip Studios
Search Got Transformers News? Let us know here!
Re: Hasbro Purchases Majority Stake In Backflip Studios (1501770)
Posted by Mindmaster on July 8th, 2013 @ 10:33pm CDT
Hopefully they'll make a better game than Legends. >:oP
Re: Hasbro Purchases Majority Stake In Backflip Studios (1501771)
Posted by datguy86 on July 8th, 2013 @ 10:42pm CDT
I read about this earlier when researching Hasbro's stock. Odd, but hey - this just means Hasbro is doing well.
Re: Hasbro Purchases Majority Stake In Backflip Studios (1501842)
Posted by mooncake623 on July 9th, 2013 @ 8:57am CDT
I play dragonvale from Backflip Studios and I've been playing since the start. Backflip is really good about listening to their customers. They've given us everything we've asked for.

I think they will be great for a transformers game. you can only improve on transformers legend...
Re: Hasbro Purchases Majority Stake In Backflip Studios (1502240)
Posted by Metrosuplex on July 10th, 2013 @ 7:53pm CDT
I'm hoping for something better than Legends, as well... >:oP

datguy86 wrote:I read about this earlier when researching Hasbro's stock. Odd, but hey - this just means Hasbro is doing well.


So if you buy something, you're doing "well"? The acquisition only reveals that Hasbro is interested in buffing up their mobile gaming division, not that they're doing "well". :???: From the previous earnings posting, it sounded like they were in the process of cutting costs and removing redundancy (i.e. layoffs). :roll: I'm not entirely convinced that tightening the corporate toy belt and spending money in mobile entertainment is a good sign of health. But at least they're trying (even though I think they're going about it the wrong way).

Ending Soon On eBay

Transformers CYBERTRON with Planet Key and Unicron Head - Time Remaining: 1 day 14 hours 50 seconds
Transformers Hasbro Platinum Edition Cyclonus Scourge Sweep in stock - Time Remaining: 5 days 10 hours 23 minutes 1 second
2015 Transformers Generations Combiner Wars Leader Class Skywarp - Time Remaining: 9 days 14 hours 26 minutes 11 seconds
REVOLTECH 019 19 TRANSFORMERS ULTRA MAGNUS FIGURE SA AP719 - Time Remaining: 2 days 9 hours 29 minutes 4 seconds
TRANSFORMERS D-69 G1 BRUTICUS GIFT SET Takara Vintage Rare Free shipping - Time Remaining: 6 days 19 hours 31 minutes 2 seconds
Transformers G1 Parts 1988 OVERLORD shoulder rocket cone SET - Time Remaining: 6 days 1 hour 32 minutes 12 seconds
G1 Transformers Piranacon Figure & Accessory Lot for Parts or Repair - Time Remaining: 6 days 1 hour 37 minutes 56 seconds
New Transformers Cloud 9 Toy W-01 Quakeblast Shockwave in Stock! - Time Remaining: 7 days 14 hours 48 minutes 16 seconds
Transformers Podcast: Twincast / Podcast #175 - Bayhem
Twincast / Podcast #175:
"Bayhem"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Thursday, May 25th, 2017
Website Security Test