This page contains affiliate links. We may earn commissions when readers interact with or purchase items through these links. For more information, see our affiliate disclosures here.

Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once

Transformers News: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once

Wednesday, August 24th, 2022 9:25AM CDT

Categories: Toy News, People News
Posted by: william-james88   Views: 61,617

Topic Options: View Discussion · Sign in or Join to reply

While Hasbro releases cartoon toy lines in many waves to help store shelves stay stocked, like in the first three years of the Cyberverse show/line or the Robots in Disguise show/line, they have front loaded movie lines in the past, both in terms of the amount of product in the first wave and the amount of different toys in the first wave. You can see an example of this below for the Age of Extinction movie line. The pandemic has definitely changed things with disrupting distribution of both movies and their toylines. Hasbro has been burnt in the past with Snake Eyes and it seems the disruption for the Rise of the Beasts Transformers movie has left a real bad taste in their mouth since they had to re-align their distribution approach and keep many toys stored in warehouses.

So, according to an interview with Hasbro’s VP of EMEA and Asia, Marianne James, those big movie lines or big marketing pushes will be distributed in multiple waves instead of a big push to have all classes and many toys available all at once. That will be easier to manage for them. Of course, we are just talking of big movie lines and big marketing pushes for kid targeted toys. This is unrelated to Legacy/Studio Series lines which already adhere to the slow trickle wave model.

Tried and tested models still have their place, especially when you’ve got a Consumer Products program that leans on core pillars like toys and games. What is interesting now is that we can test and learn. Instead of dropping products based on seasons, we’re now looking to where a rollout could be more relevant to a culture in one of our specific markets.

If the content is pushed back and we experience a delay at retail, or there are problems getting product on the water, it’s better to be flexible and have a softer, more phased-out launch instead of using a big, all-encompassing 360 strategy.

This is especially important for Hasbro’s “vault” brands such as Transformers, Peppa Pig, and My Little Pony, which exists in highly competitive toy categories, most notably preschool. To have a major rollout fall flat due to timing problems is not an option, so the company is expanding its arsenal of marketing and engagement tools.


From Kidscreen

Transformers News: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come out at Onc

Transformers News: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come out at Onc

Transformers News: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come out at Onc

News Search

Got Transformers News? Let us know here!

Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142646)
Posted by ZeroWolf on August 24th, 2022 @ 9:41am CDT
Man, those pictures from 2014 really kick me in the Nostalgia, our local Toys R Us was well stocked like that.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142648)
Posted by william-james88 on August 24th, 2022 @ 9:51am CDT
ZeroWolf wrote:Man, those pictures from 2014 really kick me in the Nostalgia, our local Toys R Us was well stocked like that.


Yeah, that was mine. I went to that same toysrus yesterday and it was so pitiful I took no pics. Don't know about where you are at, but in Canada, TRU is no longer one of the main stores to buy Transformers anymore. People just go for exclusives if ever they have any.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142651)
Posted by ZeroWolf on August 24th, 2022 @ 10:16am CDT
william-james88 wrote:
ZeroWolf wrote:Man, those pictures from 2014 really kick me in the Nostalgia, our local Toys R Us was well stocked like that.


Yeah, that was mine. I went to that same toysrus yesterday and it was so pitiful I took no pics. Don't know about where you are at, but in Canada, TRU is no longer one of the main stores to buy Transformers anymore. People just go for exclusives if ever they have any.

Toys r us went bust in the UK same time as the states (the Australian arm of Toys R US is trying to revive the brand over here) Symths is the biggest toy retailer now.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142654)
Posted by Overcracker on August 24th, 2022 @ 10:25am CDT
In the U.S. Macy's is trying to bring the brand back. https://www.npr.org/2022/07/19/11122754 ... cys-stores

We'll see how successful that is...
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142658)
Posted by chuckdawg1999 on August 24th, 2022 @ 11:20am CDT
So basically, like what happened in past movie years with the final wave not showing up en mass at retail if at all, the same thing could happen now but with whole assortments of figures, not just a wave or two.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142660)
Posted by Spider5800 on August 24th, 2022 @ 11:45am CDT
chuckdawg1999 wrote:So basically, like what happened in past movie years with the final wave not showing up en mass at retail if at all, the same thing could happen now but with whole assortments of figures, not just a wave or two.


Yeah, not sure how collectors are supposed to read this as anything except pessimistically. It's already a crapshoot finding anything from Hasbro at retail (not just Transformers, but SW Black Series, Marvel Legends waves, and ESPECIALLY GI Joe Classified)

I suspect I will never get the things I want without pre-ordering ever again. This distribution model is just way to vulnerable to scalping. This model is why people are thinking about buying that overpriced SS movie Autobot boxset just for Ironhide, because he is just that costly right now due to limited supply (since, as the article states, they're already doing this with SS figures).
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142661)
Posted by ZeroWolf on August 24th, 2022 @ 11:45am CDT
chuckdawg1999 wrote:So basically, like what happened in past movie years with the final wave not showing up en mass at retail if at all, the same thing could happen now but with whole assortments of figures, not just a wave or two.

They still might show up, just not in the line you'd expect
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142664)
Posted by william-james88 on August 24th, 2022 @ 12:01pm CDT
Spider5800 wrote:
chuckdawg1999 wrote:So basically, like what happened in past movie years with the final wave not showing up en mass at retail if at all, the same thing could happen now but with whole assortments of figures, not just a wave or two.


Yeah, not sure how collectors are supposed to read this as anything except pessimistically. It's already a crapshoot finding anything from Hasbro at retail (not just Transformers, but SW Black Series, Marvel Legends waves, and ESPECIALLY GI Joe Classified)


This news is specifically NOT about any of those lines
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142666)
Posted by Spider5800 on August 24th, 2022 @ 12:13pm CDT
william-james88 wrote:
Spider5800 wrote:
chuckdawg1999 wrote:So basically, like what happened in past movie years with the final wave not showing up en mass at retail if at all, the same thing could happen now but with whole assortments of figures, not just a wave or two.


Yeah, not sure how collectors are supposed to read this as anything except pessimistically. It's already a crapshoot finding anything from Hasbro at retail (not just Transformers, but SW Black Series, Marvel Legends waves, and ESPECIALLY GI Joe Classified)


This news is specifically NOT about any of those lines


They specifically mention the Snake Eyes movie, which had a Classified wave get tied up from the movie's delay.

The bigger point I was making is they are already using this model (they specify Legacy and SS already do, at least), and it is BAD. It makes it harder to find figures at retail and encourages scalping. That they are putting MORE lines on this model is bad news.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142667)
Posted by First-Aid on August 24th, 2022 @ 12:20pm CDT
Spider5800 wrote:
william-james88 wrote:
Spider5800 wrote:
chuckdawg1999 wrote:So basically, like what happened in past movie years with the final wave not showing up en mass at retail if at all, the same thing could happen now but with whole assortments of figures, not just a wave or two.


Yeah, not sure how collectors are supposed to read this as anything except pessimistically. It's already a crapshoot finding anything from Hasbro at retail (not just Transformers, but SW Black Series, Marvel Legends waves, and ESPECIALLY GI Joe Classified)


This news is specifically NOT about any of those lines


They specifically mention the Snake Eyes movie, which had a Classified wave get tied up from the movie's delay.

The bigger point I was making is they are already using this model (they specify Legacy and SS already do, at least), and it is BAD. It makes it harder to find figures at retail and encourages scalping. That they are putting MORE lines on this model is bad news.


The difference between the last movie line and today is the existance of Hasbro Pulse. That makes availability a completely different ballgame, beign able to order from the source rather than have to hunt multiple stores. As far out in the middle of nowhere as I am, Pulse has been a lifesaver as even my local Walmart (almost an hour away) rarely has squat. I've just been ordering direct. Pulse was created for collectors and I can't see Hasbro not making figures available on the site when the lines are due.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142668)
Posted by Spider5800 on August 24th, 2022 @ 12:32pm CDT
First-Aid wrote:The difference between the last movie line and today is the existance of Hasbro Pulse. That makes availability a completely different ballgame, beign able to order from the source rather than have to hunt multiple stores. As far out in the middle of nowhere as I am, Pulse has been a lifesaver as even my local Walmart (almost an hour away) rarely has squat. I've just been ordering direct. Pulse was created for collectors and I can't see Hasbro not making figures available on the site when the lines are due.


Sure, if you're constantly watching for toy news so you can be on the site when pre-orders go live. The problem is they are constantly "selling out" pre-orders within a day or two of them going live. You can go to the site now and see a list of items that have not released yet and are already "sold out".

This is on top of other issues, like having to tack on shipping costs (because they got rid of free shipping unless you pay an extra subscription) rather than just being able to buy the item for retail price while you do your normal shopping at Target or wherever.

Hasbro Pulse is just a band-aid for the bigger issues Hasbro is having with distribution, in my eyes, and not really a good one. If I have to pre-order toys months or years in advance to have a chance at getting them, MAYBE THEY SHOULD JUST MAKE MORE OF THOSE TOYS.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142676)
Posted by Cyber Bishop on August 24th, 2022 @ 2:07pm CDT
First-Aid wrote:The difference between the last movie line and today is the existence of Hasbro Pulse..



Yeah now things sell out to scalpers in minutes on HP and end up popping up for pre-order right after on ebay. HP does not help the situation at all from my experiences.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142679)
Posted by First-Aid on August 24th, 2022 @ 2:27pm CDT
Spider5800 wrote:
First-Aid wrote:The difference between the last movie line and today is the existance of Hasbro Pulse. That makes availability a completely different ballgame, beign able to order from the source rather than have to hunt multiple stores. As far out in the middle of nowhere as I am, Pulse has been a lifesaver as even my local Walmart (almost an hour away) rarely has squat. I've just been ordering direct. Pulse was created for collectors and I can't see Hasbro not making figures available on the site when the lines are due.


Sure, if you're constantly watching for toy news so you can be on the site when pre-orders go live. The problem is they are constantly "selling out" pre-orders within a day or two of them going live. You can go to the site now and see a list of items that have not released yet and are already "sold out".

This is on top of other issues, like having to tack on shipping costs (because they got rid of free shipping unless you pay an extra subscription) rather than just being able to buy the item for retail price while you do your normal shopping at Target or wherever.

Hasbro Pulse is just a band-aid for the bigger issues Hasbro is having with distribution, in my eyes, and not really a good one. If I have to pre-order toys months or years in advance to have a chance at getting them, MAYBE THEY SHOULD JUST MAKE MORE OF THOSE TOYS.


I have yet to pre-order anything on the site with exception of the HasLab projects. I have never had an issue getting any of the mainline (Stress this word!) figures on the site. It doesn't take long to restock and things are rarely permanently out of stock on the site. I don't think it's a band-aid. I think it's the fix, and it makes sense from a financial standpoint; you can very easily assess how many figures you need based on previous sales and don't have to spend the extra capital to over-produce. It's a way of refining their profits. Think about it. You send a few figures out to the stores, but sell the majority on your own site, giving you extremely accurate sales figures and further refining your process to the point where you don't over produce at all. that means no excess overhead used. I think it's going to be the way things go in the future.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142687)
Posted by Brokebot on August 24th, 2022 @ 5:26pm CDT
Whooptie doo. Pretty much irrelevant here as shelves and pegs have been largely empty for several years. They want to spread out all the nothing they've been shipping so we can get more nothing throughout the year? That's some first-class thinking right there. >:oP
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142688)
Posted by william-james88 on August 24th, 2022 @ 5:40pm CDT
Spider5800 wrote:
william-james88 wrote:
Spider5800 wrote:
chuckdawg1999 wrote:So basically, like what happened in past movie years with the final wave not showing up en mass at retail if at all, the same thing could happen now but with whole assortments of figures, not just a wave or two.


Yeah, not sure how collectors are supposed to read this as anything except pessimistically. It's already a crapshoot finding anything from Hasbro at retail (not just Transformers, but SW Black Series, Marvel Legends waves, and ESPECIALLY GI Joe Classified)


This news is specifically NOT about any of those lines


They specifically mention the Snake Eyes movie, which had a Classified wave get tied up from the movie's delay.

The bigger point I was making is they are already using this model (they specify Legacy and SS already do, at least), and it is BAD. It makes it harder to find figures at retail and encourages scalping. That they are putting MORE lines on this model is bad news.


Just to be on the same page, THEY mention none of that. I did, in an attempt to interpret this news in a way we could understand it.

This is all that was said, specifically mentioning Preschool Transformers toys and not much else:

Tried and tested models still have their place, especially when you’ve got a Consumer Products program that leans on core pillars like toys and games. What is interesting now is that we can test and learn. Instead of dropping products based on seasons, we’re now looking to where a rollout could be more relevant to a culture in one of our specific markets.

If the content is pushed back and we experience a delay at retail, or there are problems getting product on the water, it’s better to be flexible and have a softer, more phased-out launch instead of using a big, all-encompassing 360 strategy.

This is especially important for Hasbro’s “vault” brands such as Transformers, Peppa Pig, and My Little Pony, which exists in highly competitive toy categories, most notably preschool. To have a major rollout fall flat due to timing problems is not an option, so the company is expanding its arsenal of marketing and engagement tools.


Now to respond to what you wrote, I don't see how the current model encourages scalping when any mainline toy can be ordered directly from Pulse, or from a myriad of online retailers. There hasn't been a serious scalping issue with mainline toys for years now.

Which toy from the Legacy or Kingdom mainline has eluded you to the point where you had to rely on a scalper?

Cyber Bishop wrote:
First-Aid wrote:The difference between the last movie line and today is the existence of Hasbro Pulse..


Yeah now things sell out to scalpers in minutes on HP and end up popping up for pre-order right after on ebay. HP does not help the situation at all from my experiences.


Same question to you, Cyber, which figure from Legacy and Kingdom mainline sold out and got scalped to the point that you had to pay more for it on the secondary market?

Cyber Bishop wrote:
First-Aid wrote:The difference between the last movie line and today is the existence of Hasbro Pulse..



Yeah now things sell out to scalpers in minutes on HP and end up popping up for pre-order right after on ebay. HP does not help the situation at all from my experiences.


oh man, I gotta say, that made me laugh :lol: :lol:
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142693)
Posted by chuckdawg1999 on August 24th, 2022 @ 6:11pm CDT
Wait, how about if certain lines are only found in certain stores and countries? I'd LOVE to see that, I'd get a free show every time I open this webpage.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142702)
Posted by Spider5800 on August 24th, 2022 @ 7:29pm CDT
william-james88 wrote:Which toy from the Legacy or Kingdom mainline has eluded you to the point where you had to rely on a scalper?


I never buy from scalpers. But if you're going to seriously argue that the WFC trilogy, including Kingdom, wasn't a pain to collect, I don't think we have much else to discuss here. Constantly bare shelves, constantly delayed or sold out online, entire waves skipping areas, and "exclusives" that just never materialized in large numbers was the norm in that whole series. Jury is still out on Legacy, but it looks like more of the same to me.

This conveniently ignored the Studio Series. There's a reason some of these figures are already going for 5 times their original retail price, and that line was just started 4 years ago. I can get rare RotF figures from 2009-10 for the same price as an SS Ironhide. It's absurd how hard these lines are to collect.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2142724)
Posted by william-james88 on August 24th, 2022 @ 8:41pm CDT
Spider5800 wrote:
william-james88 wrote:Which toy from the Legacy or Kingdom mainline has eluded you to the point where you had to rely on a scalper?


I never buy from scalpers. But if you're going to seriously argue that the WFC trilogy, including Kingdom, wasn't a pain to collect, I don't think we have much else to discuss here.


The exclusives were a huge pain, it was real bad. When Amazon exclusive preorders cancel on you, like what happened with some earthrise releases, it's bad. But I was just talking about mainline releases, and no collector who preordered off BBTS or other online retailers ever had a problem. I have no clue why you or anyone would use "empty shelves" as an excuse when online retailers had these toys readily available. We literally have a sponsor news post every week for all of them. I'm about to post another one right now.

If you (or anyone) are willing to pay full MSRP price on the mainline toys, then just preorder off of BBTS (or TFSource, or Entertainment Earth or whoever). You will get all the mainline toys. It is literally scalper proof and avoids you distribution woes which can be company specific and independent of Hasbro.

I will ask you, or anyone else, again: Which mainline toy has eluded you? Which Kingdome toy couldn't you get? Which one was scalped? I am legitimately curious because I do not understand how anyone can still be afraid of mainline toys being scalped when we have so many online retailers selling these toys. I just don't see any scalping happening. Everyone is free to answer and illuminate the situation.

PS: I did see your comment on the Studio Series toys. I got all the ones I wanted as did many fans who ordered online, I don't know why you did not get the ones you wanted, you could tell me. A toy released last year or two years ago being more expensive now means nothing. The idea is to have product to satisfy demand at the time of release. The demand 2 years from now is irrelevant to the conversation at hand. Here's an example, EVERYONE IN THE US had time to order the Seige Skywarp and Siege Greenlight toy. Some chose not to want to pay full MSRP, they eventually sold out, and now are worth a pretty penny. This is not scalping, and irrelevant to the availability of the products when they were released. They were plenty available, but people snoozed and they lost. And yeah, those people include me, but I'm not complaining, and I'm not saying distribution was bad, it was just a choice I made.

Spider5800 wrote:I never buy from scalpers.


So which mainline toy did you have to forfeit never getting?
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2145343)
Posted by william-james88 on September 25th, 2022 @ 1:54pm CDT
While Rise of the Beasts is not written on this toy's packaging, this Smash Changer Optimus Prime was initially listed as a Movie 7 toy and the listing later got turned into a toy for the Cyberverse line. Regardless, this toy still depicts Optimus Prime in the robot mode from Rise of the Beasts and it is now available in stores in the US and on Amazon in the $30 price range. There have been sightings in Meijer and Walmart stores, all within the past week.

Amazon link https://www.amazon.com/dp/B09WXGMGNF?tag=seibertron07-20&ta ... formers-20

Original listing for retailer:
TRA MV7 Smash Changers Optimus Prime

Current listing for retailers:
TRA Cyberverse Smash Changers Optimus Prime

It should also be known that not all ROTB toys are going to become Cyberverse toys. There are upcoming ROTB One Steps that will be coming out in the Buzzworthy Bumblebee line in about a month, so maybe then we will get even more early designs.

Image
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2145395)
Posted by sideswipe6520 on September 26th, 2022 @ 8:59am CDT
Why do I like this figure? I don't want to like it but I do based strictly off of photos.
I need to watch a review but the gimmick seems fun
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2145445)
Posted by chuckdawg1999 on September 26th, 2022 @ 7:26pm CDT
Dibs, Dibs, I call review Dibs! Like that'll ever work. I ordered from Amazon and I'm supposed to get it next Tuesday.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2145768)
Posted by william-james88 on September 29th, 2022 @ 12:26pm CDT
Lots of random Transformers Rise of the Beasts news to get to and they all relate to the mass market toys aimed at kids. Thanks to TF fan in the know Silver Optimus, we have some news regarding one of the more enigmatic listings we've had in the line: Beast Mode Bumblebee. Three full containers of just this toy arrived in ports, so we know it's coming and in big amounts. And we also know that it is 2 per case, meaning that it will be a big toy, like other Transformers toys packed 2 per case (leader class bots). So expect Beast Mode Bumblebee to be a big ticket kid friendly toy, similar to the Power Charge Bumblebee we got in the Bumblebee movie toyline. We still have no idea what animal it turns into.

Speaking of Bumblebee, the same source states that the one steps made for the Rise of the Beasts toyline have been repackaged to be in the Buzzworthy Bumblebee toyline. This is a bit more unexpected since these toys are the type that we find everywhere during a movie line, ever since Age of Extinction. It could be that the ones released now will be in that Target exclusive line while they will be rereleased in the actual Rise of the Beasts toyline next year. We'll see if these pop up before the end of the year, and there is some excitement for them since that would be a way for us to see the movie designs early.

Lastly, there is a new listing for ROTB Flex Changers. Hasbro does have a Bend and Flex subline it uses for other properties so it could simply be that they will be incorporating Transformers characters into it. Some of the toys in this line already have transforming elements, like vehicles turning into armour.
The specific listings for these are:
Transformers: Rise Of The Beasts Flex Changers Cheetor (Hasbro Code: F4639)
Transformers: Rise Of The Beasts Flex Changers Nightbird (Hasbro Code: F4638)

Image
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2145784)
Posted by RodimusPrimeUkraine1 on September 29th, 2022 @ 3:53pm CDT
Didn't we know about the flex changers listings, like, weeks (maybe months) ago? I just remember submitting it....
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2146459)
Posted by william-james88 on October 4th, 2022 @ 6:47pm CDT
RodimusPrimeUkraine1 wrote:Didn't we know about the flex changers listings, like, weeks (maybe months) ago? I just remember submitting it....


Like I said, we need help with the news. So if you find a story you'd like posted or shared with the community, write an article here (in your own words) and send us the link so we can refine it and post it.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2146461)
Posted by william-james88 on October 4th, 2022 @ 7:02pm CDT
The "Big" Hasbro investors event was today but sadly, there wasn't much in it for fans. There was indeed a trailer for Rise of the Beasts but it was a closed door event, it wasn't released for the general public. There were a few slides pertaining to Rise of the Beasts. They unveiled Optimus's "new" look, which is mostly the look we had already seen both in Bumblebee and in previously revealed merchandise. The big difference are those plates above his chest windows.

We also have a very tiny image of a mock up for the display in the toy aisle for the ROTB toyline, with a big Optimus cutout. Hasbro is going hard on merchandise and toys for both the ROTB film and Earthspark, as can be seen on one of the slides below. Both toylines are aimed at children, while there will be some ROTB characters in the Studio Series line that older fans can also enjoy alongside kids.

Speaking of Earthspark, it was confirmed that the show will have a second season coming as well, and the same slide showing us the ROTB cutout also has out first look at Spin Changer Optimus' alt mode. And in other Transformers media news, they confirmed that there is still an animated Transformers movie coming out in 2024. We have selected the images and slides that may be of importance below. Some of the images come from TFW2005.com.

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2146469)
Posted by TulioDude on October 4th, 2022 @ 8:46pm CDT
Saw this on some Youtbe comments; nice to see that Optimus is still doing similar poses as before.
Image
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2146483)
Posted by Rodimus Prime on October 4th, 2022 @ 10:35pm CDT
I have hopes for the animated '24 movie.

RoTB will be a streaming viewing in a couple of years, I just don't have any enthusiasm for it at all. So far only Scourge intrigues me. Maybe future reveals will change that.

Pretty much same with Earthspark. If I like it once it's out, I might get into it. So far, no vibes at all, good or bad.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2146487)
Posted by chuckdawg1999 on October 4th, 2022 @ 10:45pm CDT
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2147453)
Posted by william-james88 on October 19th, 2022 @ 11:06pm CDT
While so far we have seen Smash and Change Optimus Prime in stores, we just got news that there will be at least 2 more toys like this coming out for the Rise of the Beasts (or Cyberverse line). Whichever line they are packaged in, they will definitely be the Rise of the Beasts designs, at least the preliminary ones. Thanks to a report from Silver Optimus, we know we will get a Rhinox and Optimus Primal done in the same gimmick/style. It will be interesting to see how animals are done in this gimmicky transformation of smashing down a figure. Below are the listings for the toys in this subgroup. They are all currently on US shores though we do not know when Primal and Rhinox will appear at retail.

Transformers: Rise Of The Beasts Smash Changer Optimus Prime
Hasbro Code: F4642
Alternate Hasbro Code: F8067
Product Name: TRA MV7 Smash Changer Optimus Prime
Alternate Product Name: TRA Cyberverse Smash Changer Optimus Prm
EAN: 5010993958474
Alternate EAN: 5010994183769
Case Breakdown: 3 Per Case

Transformers: Rise Of The Beasts Smash Changer Rhinox
Hasbro Code: F4643
Product Name: TRA MV7 Smash Changer Rhinox
EAN: 5010994113643
Case Breakdown: 3 Per Case

Transformers: Rise Of The Beasts Smash Changer Optimus Primal
Hasbro Code: F4641
Product Name: TRA MV7 Smash Changer Optimus Primal
EAN: 5010993958801
Case Breakdown: 3 Per Case

Image
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2149548)
Posted by -Kanrabat- on November 19th, 2022 @ 9:03pm CST
A very SHORT video review of Airaizor:

https://youtube.com/shorts/DfOOKFeeGlM?feature=share
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2149552)
Posted by william-james88 on November 19th, 2022 @ 10:23pm CST
Brett Rothe has posted a quick transformation video of Rise of the Beasts deluxe Airazor on youtube. They reached out to us directly to inform us and we thank them for the heads up. The transformation is quite ingenious since it completely removes a large chunk of the wings from the robot mode by having a part of them become the robot mode legs. This would have been a better transformation for making both Kingdom Airazor and Terrorsaur more cartoon accurate since their robot modes on the show had their wings either reduced or completely removed.

Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2149553)
Posted by Sabrblade on November 19th, 2022 @ 10:29pm CST
"What Was Michael Bay thinking when he made the original Transformers series?"

Bay did not make the movie designs. He was not the sole person in charge of everything.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2149562)
Posted by ZeroWolf on November 20th, 2022 @ 3:32am CST
Sabrblade wrote:"What Was Michael Bay thinking when he made the original Transformers series?"

Bay did not make the movie designs. He was not the sole person in charge of everything.

You know everyone likes to blame him for everything despite their being many, many hands in the pot. The only major script decisions people can blame on him is Revenge of the Fallen since he finished the script due to the writers strike of 08
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2149580)
Posted by Actar on November 20th, 2022 @ 2:11pm CST
There's already a transformation video/review on YouTube!

Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2149582)
Posted by william-james88 on November 20th, 2022 @ 2:17pm CST
Brett Rothe has posted a quick transformation video of Rise of the Beasts deluxe Airazor on youtube. They reached out to us directly to inform us and we thank them for the heads up. The transformation is quite ingenious since it completely removes a large chunk of the wings from the robot mode by having a part of them become the robot mode legs. This would have been a better transformation for making both Kingdom Airazor and Terrorsaur more cartoon accurate since their robot modes on the show had their wings either reduced or completely removed.

Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2149585)
Posted by william-james88 on November 20th, 2022 @ 2:39pm CST
ZeroWolf wrote:
Sabrblade wrote:"What Was Michael Bay thinking when he made the original Transformers series?"

Bay did not make the movie designs. He was not the sole person in charge of everything.

You know everyone likes to blame him for everything despite their being many, many hands in the pot. The only major script decisions people can blame on him is Revenge of the Fallen since he finished the script due to the writers strike of 08


He's always been the face of those movies and he has chosen it to be that way. So I get why people keep blaming him for everything.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2149586)
Posted by ZeroWolf on November 20th, 2022 @ 2:44pm CST
william-james88 wrote:
ZeroWolf wrote:
Sabrblade wrote:"What Was Michael Bay thinking when he made the original Transformers series?"

Bay did not make the movie designs. He was not the sole person in charge of everything.

You know everyone likes to blame him for everything despite their being many, many hands in the pot. The only major script decisions people can blame on him is Revenge of the Fallen since he finished the script due to the writers strike of 08


He's always been the face of those movies and he has chosen it to be that way. So I get why people keep blaming him for everything.

Now does this mean it can also be seen as him shielding everyone (even if inadvertently) from the abuse?
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2149587)
Posted by Jelze Bunnycat on November 20th, 2022 @ 2:53pm CST
ZeroWolf wrote:
william-james88 wrote:
ZeroWolf wrote:
Sabrblade wrote:"What Was Michael Bay thinking when he made the original Transformers series?"

Bay did not make the movie designs. He was not the sole person in charge of everything.

You know everyone likes to blame him for everything despite their being many, many hands in the pot. The only major script decisions people can blame on him is Revenge of the Fallen since he finished the script due to the writers strike of 08


He's always been the face of those movies and he has chosen it to be that way. So I get why people keep blaming him for everything.

Now does this mean it can also be seen as him shielding everyone (even if inadvertently) from the abuse?


Nah, just as yet another example of people needing one single scapegoat to focus on because paying attention to the multiple(!), more obvious causes is so not done >:oP
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2149595)
Posted by william-james88 on November 20th, 2022 @ 4:43pm CST
ZeroWolf wrote:
william-james88 wrote:
ZeroWolf wrote:
Sabrblade wrote:"What Was Michael Bay thinking when he made the original Transformers series?"

Bay did not make the movie designs. He was not the sole person in charge of everything.

You know everyone likes to blame him for everything despite their being many, many hands in the pot. The only major script decisions people can blame on him is Revenge of the Fallen since he finished the script due to the writers strike of 08


He's always been the face of those movies and he has chosen it to be that way. So I get why people keep blaming him for everything.

Now does this mean it can also be seen as him shielding everyone (even if inadvertently) from the abuse?


It's not intentional, but we know he doesn't mind getting the blame for it. He's beyond it all as is demonstrated with him still involved with the brand and films while not shying away from letting us know.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2149598)
Posted by Rodimus Prime on November 20th, 2022 @ 5:06pm CST
If RoTB ends up the sub-par production I expect it to be, I won't be blaming Bay much, just a little. I think he deserves the majority of the blame for RoTF only. The other films are equally the result of everyone's efforts.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2150761)
Posted by william-james88 on December 6th, 2022 @ 9:37am CST
The collectible retailer site Zavvi had a banner image up which has since been taken down, promoting the new Transformers toys for Rise of the Beasts. On it we see Battletrap and Bumblebee figures. This is our first look at the new Bumblebee toy and while it seems to have a similar level of detail to previous Studio Series toys, there are two lines with movie deluxes coming out at a similar time, so it's not confirmed in which line he will be released. While we see Bumblebee in his robot mode, we can tell that his alt mode is the off road Camaro which he becomes later in the film.

There are a few newsworthy bits to take from this single picture. Firstly, the head sculpt features parts not seen on Bumblebee's head in the trailer, which include his antennas and side vents. So that means that either he had not finished transforming in the trailer, or that this face sculpt is based on an older character model.

Also, these being official renders means that their announcement is soon. Or at least, one would hope since we had renders of a new Hatchet and Hound figure for months and they are still not revealed. So we'll see.

Let us know what you think of this new toy and if you'd add it to your collection!

Image
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2150776)
Posted by Overcracker on December 6th, 2022 @ 11:12am CST
Hatchet still looking really nice.

BB, looks like they took Bumblebee Movie BB and mashed it up with 2007 Bay Movie BB and got this.

It looks fairly simple though.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2150777)
Posted by Sabrblade on December 6th, 2022 @ 11:14am CST
Overcracker wrote:Hatchet
Battletrap
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2150781)
Posted by EvasionModeBumblebee on December 6th, 2022 @ 11:29am CST
Here’s more pics of Bee, showing his accessories and pics of alt mode, which has stripes on the roof that are not on the actual Camaro in the movie.

F4394556-3EDC-4599-AE59-FE9BAD1EBB96.jpeg

134DF72E-546F-4CE1-A366-4E73DCD122D3.jpeg

D8F65A83-54E0-4D51-B99D-5E966FE09FBC.jpeg
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2150786)
Posted by SpaceEagle on December 6th, 2022 @ 11:45am CST
I think this BB looks great, like a chunkier, more solid version of the regular junker Camaro we have. I'm excited to see the rally-ready alt mode.
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2150789)
Posted by 84everfan on December 6th, 2022 @ 11:50am CST
They really need to abandon this mold, the wheels in front of the wings are so prominent you forget the doors are even there, it's so bulky and ugly and innaccurate
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2150790)
Posted by Overcracker on December 6th, 2022 @ 11:50am CST
Sabrblade wrote:
Overcracker wrote:Hatchet
Battletrap

Right, Battletrap/. :BANG_HEAD:
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2150792)
Posted by SpaceEagle on December 6th, 2022 @ 11:54am CST
EvasionModeBumblebee wrote:Here’s more pics of Bee, showing his accessories and pics of alt mode, which has stripes on the roof that are not on the actual Camaro in the movie.

F4394556-3EDC-4599-AE59-FE9BAD1EBB96.jpeg

134DF72E-546F-4CE1-A366-4E73DCD122D3.jpeg

D8F65A83-54E0-4D51-B99D-5E966FE09FBC.jpeg


Oooo, that car mode looks great, I do wish the car mode had more black paint on it to break up all that yellow like the screen model. Maybe they might change the layout before release...unless we're gonna have to wait for a "Premium Finish" version!
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2150796)
Posted by william-james88 on December 6th, 2022 @ 11:56am CST
I find that Battletrap pic rather interesting too. That detail of the missile on his chest is not something we had in the previous toys pictures right?
Re: Hasbro Rethinking Toy Distribution Strategy for Big Movie Lines; Not Everything Will Come Out at Once (2150799)
Posted by EvasionModeBumblebee on December 6th, 2022 @ 12:02pm CST
https://screenrant.com/transformers-ris ... 8gaov1Omtg

Article from Screenrant officially revealing SS-99 Battletrap and SS-100 Bumblebee from ROTB!

I like that Bee is 100 since SS-01 is 2007 76 Camaro Bumblebee, we've come full circle!

Transformers and More @ The Seibertron Store

Visit our store on eBay
These are affiliate links. We may earn commissions when you purchase items or services through these links.
Visit shop.seibertron.com to buy "Flip Change DRIFT Transformers Age Extinction Robots Disguise AOE 2014 210930A"
Flip Change DRIFT ...
Visit shop.seibertron.com to buy "GRAVITY BOTS SIDESWIPE Transformers Revenge of the Fallen ROTF 2009 121027"
GRAVITY BOTS SIDES ...
Visit shop.seibertron.com to buy "OFFROAD SKIDS Transformers Revenge the Fallen NEST Global Alliance Legends ROTF"
OFFROAD SKIDS Tran ...
Visit shop.seibertron.com to buy "BUMBLEBEE Transformers ROTF Burger King Fast Food Premium 2011 210930A"
BUMBLEBEE Transfor ...
Visit shop.seibertron.com to buy "SIDEWAYS Transformers Studio Series 88 Movie ROTF Deluxe Hasbro 2022 New"
SIDEWAYS Transform ...
Visit shop.seibertron.com to buy "SCORPONOK Transformers Movie 2007 Burger King Kid's Meal Fast Food Premium 2007"
SCORPONOK Transfor ...
Visit shop.seibertron.com to buy "Series 1 KNIGHT STRIKE BUMBLEBEE Transformers Tiny Turbo Changers Last Knight"
Series 1 KNIGHT ST ...
Visit shop.seibertron.com to buy "GRIMLOCK Transformers Age Extinction Voyager complete AOE Hasbro 2014 221114AB"
GRIMLOCK Transform ...
Visit shop.seibertron.com to buy "Cyber Slammers RATCHET Transformers Movie 2007 complete Hasbro 170510A"
Cyber Slammers RAT ...
Visit shop.seibertron.com to buy "CYBERTRONIAN BUMBLEBEE Transformers Dark Moon Cyberverse Legion DOTM TRU 2011"
CYBERTRONIAN BUMBL ...
Visit shop.seibertron.com to buy "LA15 GRIMLOCK Transformers Lost Age Extinction AOE Takara Power Battlers New"
LA15 GRIMLOCK Tran ...
Visit shop.seibertron.com to buy "MEGATRON Transformers Revenge Fallen Robot Replicas complete ROTF 2009 210930A"
MEGATRON Transform ...
Visit shop.seibertron.com to buy "AD26 LOCKDOWN Transformers Age Extinction Movie Advanced deluxe Takara AOE"
NEW!
AD26 LOCKDOWN Tran ...
Visit shop.seibertron.com to buy "RAMPAGE Transformers Revenge Fallen ROTF Deluxe complete + instructions 220802A"
RAMPAGE Transforme ...
* Price and quantities subject to change. Shipping costs, taxes and other fees not included in cost shown. Refer to listing for current price and availability.
Find the items above and thousands more at the Seibertron Store on eBay
Transformers Podcast: Twincast / Podcast #344 - Journey to the Pegs
Twincast / Podcast #344:
"Journey to the Pegs"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Saturday, February 24th, 2024

Featured Products on Amazon.com

These are affiliate links. We may earn commissions when you purchase items or services through these links.
Buy "Transformers: Generations Power of The Primes Voyager Class Grimlock" on AMAZON
Buy "Transformers Generations Power of The Primes Voyager Class Elita-1" on AMAZON
Buy "Transformers Generations Power of the Primes Deluxe Class Autobot Novastar" on AMAZON
Buy "Transformers: Generations Power of The Primes Megatronus Prime Master" on AMAZON
Buy "Transformers Titans Return Repugnus, Dastard, and Solus Prime Prime Master" on AMAZON
Buy "Transformers: Bumblebee Movie Toys, Energon Igniters Nitro Bumblebee Action Figure - Included Core Powers Driving Action - Toys for Kids 6 and Up, 7-inch" on AMAZON
Buy "Masterpiece MPM-7 Bumblebee" on AMAZON
Buy "Cyberverse Warrior Class Windblade" on AMAZON
Buy "Transformers: The Last Knight Premier Edition Deluxe Barricade" on AMAZON
Buy "Transformers Generations Combiner Wars - MEGATRON Figure" on AMAZON
Buy "Transformers Generations Combiner Wars Deluxe Class Smokescreen" on AMAZON
Buy "Transformers RID Combiner Force Warriors Class Starscream" on AMAZON