HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch!

HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch!

Tuesday, July 24th, 2007 8:45am CDT

Categories: Movie Related News, Toy News, Press Releases, Company News
Posted by: Tigertrack   Views: 21,776

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Apparently Transformers has sold really well since June. In just about 2 months worth of time since the toys were released, they have sold around 3 million units!

This has put HASBRO in a very favorable frame of mind for the second movie possibilities...

"'Transformers' has been a unique box office success. Our U.S. retail sales of [the new] Transformers toys have exceeded our expectations with 3 million units sold since the launch," Hasbro CEO Alfred Verrecchia said during a conference call with analysts to discuss the company's results.

Hasbro's "Transfomers" movie-related toys boosted the toymaker's profits and sales in the second quarter.

"It's too soon to say if there's a 'Transformers 2.' No date has been set as yet, but a second movie is possible," Verrecchia said.


Exceeeding expectations...Great job folks! We collectors are over-achievers now! I knew we had it in us.

Read the whole article here, at CNN.com.

You can see this great news, the 2nd Quarter Profit News, and so much more related to our beloved toys, in the Seibertron.com Toy News section of the site.

And keep up the good work!

Credit(s): bwbm, Cnn.com


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Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (240480)
Posted by DorkimusPrime on July 24th, 2007 @ 9:01am CDT
Yeah, I don't think collectors have bought three million on their own...they are, after all, first and foremost *very* attractive to kids, especially with a movie tie-in. Then again, you were probably not serious when you said that.
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (240490)
Posted by CircaNOW73 on July 24th, 2007 @ 9:07am CDT
They probably would have sold 5 million if they would produce them faster and ship them out more often. All of the stores I go to have bene prepetually sold out for over a month.
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (240491)
Posted by Robinson on July 24th, 2007 @ 9:07am CDT
Toy line going to be a failure....What?

Shelfwarmers....What was that you say?
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (240499)
Posted by opjet on July 24th, 2007 @ 9:12am CDT
well hasbro this what ya now do get together with takara/tomy and the crazy mad designers from the transformers mnovie and make me a movie jetfire toy pleaseeeeeeeeeeeeee while at it a few dinobots a devastator and a soundwave you.ve got years know 2 and a bit to plan and make so don't screw this up now anybody agree with me
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (240553)
Posted by crazyfists on July 24th, 2007 @ 9:59am CDT
i feel proud
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (240690)
Posted by Megatron Wolf on July 24th, 2007 @ 11:57am CDT
They'd sell more if they would ship more crap out. The shelves have been empty for over 2 weeks. This isnt the first time either. It takes about 3 weeks to get more figures in then another week for the retards at the stores to put them on the shelves. What does this mean? I need to go on a spending spree when the shipment comes in and eat hotdogs for a week just so i can have the figures i want.
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (240696)
Posted by drathro on July 24th, 2007 @ 12:02pm CDT
Has the movie helped shift non-movie lines?
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (240703)
Posted by DorkimusPrime on July 24th, 2007 @ 12:07pm CDT
empty shelves + toys having issues = production problems, I think
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (240720)
Posted by Cheetron on July 24th, 2007 @ 12:19pm CDT
Are they classifying all the defective toys that have been sold and replaced as 1 toy or 2 seperate ones? I know I've returned about 4 already, 2 of them twice. So does that mean I bought 10 of them?
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (240727)
Posted by n_tel_ekt on July 24th, 2007 @ 12:21pm CDT
drathro wrote:Has the movie helped shift non-movie lines?


I wondered the same... I hope it has.
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (240770)
Posted by snavej on July 24th, 2007 @ 12:52pm CDT
Supply problems? Send someone to whip those Chinese toy makers! 27 hours of work per day is not enough!
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (240806)
Posted by Fury on July 24th, 2007 @ 1:15pm CDT
Great news. Transformers are the most popular toys of all time afterall ( a BMX is not a toy so...) They did a great job with the movie line. It does have some flaws, some are major, but overall its a great line.

But I also think that they could've sold around 4-5 million units. If only they could've done a better job of keeping a nice flow of shipping. But like they said, it was beyond their expectations, so they were maybe not ready for this. Not enough to please them all, you know.
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (241153)
Posted by Bouncy X on July 24th, 2007 @ 4:59pm CDT
just curious, what are these flaws people are talking about? i have the following figures..

leader class prime, voyager ratchet, voyager blackout, then the following deluxes... jazz, brawl, scorponok, barricade and bonecrusher

so i have all those and they're fine for me, no defects, nothing broken or anything...so what are these flaws and which figures are affected?
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (241192)
Posted by Liege Evilmus on July 24th, 2007 @ 5:22pm CDT
I saw this on TFORMERS yesterday, I was gonna post it but didn't have time.

However, to everyone who said this entire line would be nothing but shelf warmer, I'd like to say...


"!!!HA!!!"

The stores around me can hardly keep these TFs in stock!
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (241218)
Posted by Liege Evilmus on July 24th, 2007 @ 5:33pm CDT
Bouncy X wrote:just curious, what are these flaws people are talking about? i have the following figures..

leader class prime, voyager ratchet, voyager blackout, then the following deluxes... jazz, brawl, scorponok, barricade and bonecrusher

so i have all those and they're fine for me, no defects, nothing broken or anything...so what are these flaws and which figures are affected?


The only flaws I'm seeing are:

1) Jazz's lower arms, it's just a bad idea

2) Brawl's arms don't stay conected

3) Barricade doesn't stand or pose well and his arms are to heavy for ball joints.

4) 74 BB's feet are way to big, a hinge on those so they'd fold upright, would add some body and a nice G1 touch to BB's rounded feet.

Beyond that I have pretty much every movie figure, and outside of the FABs lacking articulaion, these are very fun toys.

I wish Optimus and Megatron were a little better armed, but otherwise these toys are fine. I also challange anyone to mention 1 TF line that didn't have some flawed bots.

Classics almost pulled it off but those MiniCons sucked alot!

I think alot of people are stilll dwelling on the unorthodox look of these characters in asociation with their G1 namesakes, to which all I can say is RID IronHide sucked alot more than the movie version, and I don't even wanna gat started on the Energon version.

Even Scorponoc who I hated isn't even that bad if you pose him right.

But to each their own.
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (241325)
Posted by i_amtrunks on July 24th, 2007 @ 6:18pm CDT
Thats only 3 million figures in the USA...

The reason that Hasbro did not post a profit was because they were buying back Star Wars stock from Lucasfilm...
Add that to the fact Hasbro gets no $$$ directly from the film... who the hell made those two horrible decisions?
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (241478)
Posted by Talous on July 24th, 2007 @ 7:12pm CDT
I can believe this. I know they've put 13 new toys on my shelf alone with this serese. Would be 14 but all of the 08 BB's Ive seen on the shelf have vanished.
Re: HASBRO Sells 3 Million TRANSFORMERS Toys Since June 2nd Launch! (242064)
Posted by DorkimusPrime on July 24th, 2007 @ 11:43pm CDT
snavej wrote:Supply problems? Send someone to whip those Chinese toy makers! 27 hours of work per day is not enough!

heh, 27 hours a day would make me feel I've lived this hour before.......:lol:

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