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Hasbro to Licence Apparel Collection to Steve & Barry's

Transformers News: Hasbro to Licence Apparel Collection to Steve & Barry's

Tuesday, February 13th, 2007 11:54AM CST

Categories: Press Releases, Collectables
Posted by: Raymond T.   Views: 23,491

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Hasbro has given a press release stating that they have come to an agreement with national retailer Steve & Barry's to launch an extensive apparel collection to feature 12 well-known Hasbro brands, including Transformers. This will include T-shirts, hoodies, casual bottoms, sports hats and outerwear.

"We're delighted to be working with Steve & Barry's to extend Hasbro brands in cool and trend-right ways within the ever changing apparel category," said Jane Ritson-Parsons, president of HPG. "They are revolutionizing the way people shop for clothing and we wanted Hasbro brands to be a part of that phenomenon. Steve & Barry's current and growing retail presence combined with their original in-store merchandising and cross-promotional strategies will put our properties front-and-center among consumers of all ages in a hip and stylish manner and that's a big win for everyone."
Credit(s): www.hasbro.com

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Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20417)
Posted by hot rod 907 on February 13th, 2007 @ 11:59am CST
Okay then.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20430)
Posted by physucks on February 13th, 2007 @ 12:09pm CST
Sweet! S&B has super cheap clothes, so we can get TF clothes that are not the $25 shirts from Hot Topic. Woo Hoo!! Of course, that means so will everyone else, but I'm willing to take that risk.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20431)
Posted by Kayevcee on February 13th, 2007 @ 12:10pm CST
Damn! For a second I thought it said "underwear" at the end.

-Nick
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20446)
Posted by Zeds on February 13th, 2007 @ 12:28pm CST
Never heard of them. Must be a US thing...
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20521)
Posted by LuckytheWonderLlama on February 13th, 2007 @ 1:10pm CST
Yay! There is no local store for me and no online ordering!!

Way to go Hasbro!
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20524)
Posted by 1337W422102 on February 13th, 2007 @ 1:11pm CST
So basically, these'll never hit Canada, or more specifically Quebec. Well that's just prime.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20540)
Posted by Wheeljack35 on February 13th, 2007 @ 1:32pm CST
ok whoever they are
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20543)
Posted by Overloaded on February 13th, 2007 @ 1:34pm CST
83457W422102 wrote:So basically, these'll never hit Canada, or more specifically Quebec. Well that's just prime.


Or Europe
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20544)
Posted by Agamemnon on February 13th, 2007 @ 1:35pm CST
The Steve and Berry's here advertises everything under $7.95. At least they used to. I guess it's been a while since I've been there. Last time I went I spent about $60 and walked away with some very nice college t-shirts, a faux leather jacket and a nice cotton p-coat. The kakis didn't last a year, but at eight bucks, I'll take them for as long as they did. Still lasted almost as long as my $35 name brand.

If I can get some decent looking TF's wear for less than eight bucks a pop, great.

Still, I kinda wonder about those kids in Honduras. I know the money's better than what they're used to, but I still feel a little guilty...

(I have no idea how S&B are able to sell for so cheap)
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20590)
Posted by Bed Bugs on February 13th, 2007 @ 2:15pm CST
Sweet, I have 2 Steve and Barry's here in Madison, and one just opened up in my hometown of Marshfield. :D
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20609)
Posted by Barricade on February 13th, 2007 @ 2:31pm CST
talk about milking a franchise
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20621)
Posted by Cyber-Kun on February 13th, 2007 @ 2:42pm CST
remember, it started as a 30-minute long toy commercial
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20686)
Posted by Windracer on February 13th, 2007 @ 3:45pm CST
YES!

There's a Steve and Barry's at the mall I usually make bus transfers at! Guess I know what I'll be doing during my layovers! :grin:
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20702)
Posted by shocktrain on February 13th, 2007 @ 4:01pm CST
Awesome, I live in NJ and theres a S&B's wthin 5 miles of me. I swear to you nothing more than $25 in the whole store, and thats a faux leather jacket. $5 shirts galore
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20729)
Posted by TheMuffin on February 13th, 2007 @ 4:21pm CST
What the hell? S and B doesn't sell anything but sport team apparel. At least around here.

Not to mention that if they do sell Transformers stuff I doubt I'll see it in 2x since most stores seem to think people are no bigger than a large.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20752)
Posted by Swerve on February 13th, 2007 @ 4:50pm CST
Kayevcee wrote:Damn! For a second I thought it said "underwear" at the end.

-Nick


I thought so too. Nothing says cool like having Starscream on your butt! Better yet, telling everyone you have Sideswipe and Skids all over your briefs.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20758)
Posted by BingoBrown on February 13th, 2007 @ 4:55pm CST
Zuko wrote:What the hell? S and B doesn't sell anything but sport team apparel. At least around here.


I've seen Marvel character items in the store before. And there is plenty of other stuff that isn't sports-related (i.e. Chrysler, General Motors, etc.).
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20768)
Posted by Swerve on February 13th, 2007 @ 5:00pm CST
Kayevcee wrote:Damn! For a second I thought it said "underwear" at the end.

-Nick


I thought so too. Nothing says cool like having Starscream on your butt! Better yet, telling everyone you have Sideswipe and Skids all over your briefs.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20775)
Posted by demarcusgd on February 13th, 2007 @ 5:07pm CST
Wow, this is awesome news...for those who actually have a S&B in their area. GREAT prices on all of their merchandise. Now I might actually have a shot at getting an Autobot or Decepticon emblem hoodie and not be screwed out of $40-60. The added bonus of not having to go into another Hot Topic for TF gear makes this a sweet deal!
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20776)
Posted by TheMuffin on February 13th, 2007 @ 5:07pm CST
BingoBrown wrote:
Zuko wrote:What the hell? S and B doesn't sell anything but sport team apparel. At least around here.


I've seen Marvel character items in the store before. And there is plenty of other stuff that isn't sports-related (i.e. Chrysler, General Motors, etc.).


The one near me must be in the minority. It's been here for about a year and seriously has nothing but college and pro sports stuff in it. And only football and baseball at that.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20793)
Posted by Collector Maximus on February 13th, 2007 @ 5:19pm CST
Never heard of them myself. But I'd like to see some of the products.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20804)
Posted by Nemesis_Apoc on February 13th, 2007 @ 5:26pm CST
This is fantastic! I know their clothes will be cheaper than Hot Topic. Now we'll be able to get like 3 shirts for what you pay for one at HT.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20880)
Posted by Fang Wolf on February 13th, 2007 @ 6:17pm CST
Overloaded wrote:
83457W422102 wrote:So basically, these'll never hit Canada, or more specifically Quebec. Well that's just prime.


Or Europe


Or Australia
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20944)
Posted by BingoBrown on February 13th, 2007 @ 6:39pm CST
collector maximus wrote:Never heard of them myself. But I'd like to see some of the products.


Well, the prices are cheap, but you get what you pay for. The quality isn't terribly good. But for the prices that they'll be selling this stuff at, it'll be great to get a few G.I. Joe and Transformers t-shirts or hoodies to wear around the house.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20970)
Posted by 1337W422102 on February 13th, 2007 @ 6:47pm CST
SuperSaiyajinSasuke wrote:
Overloaded wrote:
83457W422102 wrote:So basically, these'll never hit Canada, or more specifically Quebec. Well that's just prime.


Or Europe


Or Australia

I hear ya, mates. At least there are always iron-on T-shirt transfers.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (21176)
Posted by Liege Evilmus on February 13th, 2007 @ 9:39pm CST
I don't know these stores, where are they?
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (21543)
Posted by BingoBrown on February 14th, 2007 @ 7:25am CST
Liege Evilmus wrote:I don't know these stores, where are they?


Store Locator: http://www.steveandbarrys.com/Stores/state/none/1.aspx
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (21570)
Posted by Overloaded on February 14th, 2007 @ 7:59am CST
83457W422102 wrote:
SuperSaiyajinSasuke wrote:
Overloaded wrote:
83457W422102 wrote:So basically, these'll never hit Canada, or more specifically Quebec. Well that's just prime.


Or Europe


Or Australia

I hear ya, mates. At least there are always iron-on T-shirt transfers.


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