High Moon Studios Transformers Fall of Cybertron Press Release officially announces voice talents

FOR IMMEDIATE RELEASE


HIGH MOON STUDIOS PULLS OUT ALL THE STOPS
WITH LEGENDARY VOICE TALENT IN TRANSFORMERS: FALL OF CYBERTRON


Original Voice Actors for OPTIMUS PRIME and GRIMLOCK Headline a Stellar Cast in the Most Epic Transformers Video Game Yet


Santa Monica, CA - June 14, 2012 - High Moon Studios is creating the most authentic TRANSFORMERS game ever with the announcement that fan-favorites Peter Cullen and Gregg Berger, the legendary voices of OPTIMUS PRIME and GRIMLOCK from the original TRANSFORMERS animated TV series, will reprise their roles for the upcoming TRANSFORMERS: FALL OF CYBERTRON video game. Set to launch on August 28, 2012 from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), TRANSFORMERS: FALL OF CYBERTRON will allow gamers to experience the final, darkest hours of the war between the AUTOBOTS and DECEPTICONS as they vie for control of their dying home planet.



TRANSFORMERS: FALL OF CYBERTRON will also feature the talents of voice-over veterans Nolan North (BRUTICUS, CLIFFJUMPER and BRAWL), Troy Baker (JAZZ, JETFIRE and KICKBACK), Fred Tatasciore (MEGATRON, RATCHET and METROPLEX), Steve Blum (SHOCKWAVE, SWINDLE and SHARPSHOT), Isaac Singleton (SOUNDWAVE) and more.



"This is the definitive TRANSFORMERS video game, and we absolutely had to have these iconic voices onboard in order tell this story," said Peter Della Penna, Studio Head, High Moon Studios. "Because it's an origins story, we were able to explore some of the coolest characters in the lore for TRANSFORMERS: FALL OF CYBERTRON, and then go after the best and most authentic voice talent possible to do the franchise right."



"There is no mistaking the voices of OPTIMUS PRIME and GRIMLOCK, and we are so happy that fans will get to experience a game featuring the distinctive voices of many of the most iconic and popular TRANSFORMERS characters," said Mark Blecher, SVP of Digital Media and Marketing, Hasbro. "The development team at High Moon Studios did a phenomenal job hand-picking the cast for what is by far the most diverse character roster ever in a TRANSFORMERS video game."



TRANSFORMERS: FALL OF CYBERTRON challenges fans to fight through both sides of the TRANSFORMERS' most epic battles that culminate in their legendary exodus from their home planet. With the stakes higher and scale bigger than ever, players will embark on an action-packed journey through massive, war-torn environments designed around each character's unique abilities and alternate forms, including GRIMLOCK's nearly indestructible T-Rex form and the legendary COMBATICONS combining into the colossal BRUTICUS. Taking the franchise's competitive multiplayer to all-new heights, the game will allow fans go head-to-head in blistering AUTOBOT vs. DECEPTICON matches after creating their own unique characters with the most in-depth, advanced customization ever before seen in a TRANSFORMERS video game.



TRANSFORMERS: FALL OF CYBERTRON is being developed by the acclaimed team at High Moon Studios for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Windows® PC, and is rated "T" (Teen) by the ESRB. For more information and exclusive updates, fans can visit http://www.facebook.com/TransformersGame or http://www.TransformersGame.com, and follow the team via Twitter @HighMoonStudios.



About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.



Come see how we inspire play through our brands at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.



About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.



Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.



Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "will," "plans," "expects," "intends," "anticipates," "future," "plan," "set to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.



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HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2012 Hasbro. All Rights Reserved. Game © 2012 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.



All other trademarks and trade names are the properties of their respective owners.