This page contains affiliate links. We may earn commissions when readers interact with or purchase items through these links. For more information, see our affiliate disclosures here.

Kmart Celebrates Theatrical Release of ROTF w/ Multi-Dimensional Marketing Partnership

Transformers News: Kmart Celebrates Theatrical Release of ROTF w/ Multi-Dimensional Marketing Partnership

Monday, June 1st, 2009 1:23PM CDT

Categories: Movie Related News, Toy News, Press Releases, Company News
Posted by: Seibertron   Views: 67,743

Topic Options: View Discussion · Sign in or Join to reply

HOFFMAN ESTATES, Ill., June 1 /PRNewswire/ -- Kmart(R) announced today its upcoming multi-channel entertainment marketing promotion supporting the June 24 release of "TRANSFORMERS: Revenge of the Fallen" from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc. The promotion launches June 7 and runs through July 4, 2009.

The program kicks-off with Kmart's most robust Father's Day promotion to date; themed to the film. Beginning June 7th through Father's Day on June 21st, Kmart will encourage consumers to "TRANSFORM YOUR DAD" with a variety of merchandise and will offer 2 free movie tickets to see "TRANSFORMERS: Revenge of the Fallen" with a $50 menswear purchase, exclusions apply.

Kmart is supporting the promotion with a national television spot (in both English and Spanish) highlighting men's apparel, the movie ticket offer and the film. The micro-site (http://www.kmart.com/transformers) is where consumers can redeem codes for movie tickets, download "TRANSFORMERS: Revenge of the Fallen"-themed content, watch movie trailers and purchase TRANSFORMERS merchandise.

For the second half of the promotion, June 22 - July 4, Kmart teamed-up with Hasbro to create a dedicated Transformers destination boutique. "Headquarters for TRANSFORMERS will be located in the front of each Kmart retail location and will house everything TRANSFORMERS: toys, video games, men's and boy's apparel, bedding, and much more.

Kmart also created synergies with fellow "TRANSFORMERS: Revenge of the Fallen" movie partners: Burger King Corp. and Mars Snackfood. Participating BURGER KING (R) restaurants will distribute TRANSFORMERS toy and footwear coupons, redeemable at Kmart stores through its BK(R) Kids Meal. Kmart will also be featured in its kids-directed "BK(R) Adventures" newsletter and email newsletter. Mars Snackfood will bring the cross-partnership with Kmart to life by creating "TRANSFORMERS: Revenge of the Fallen"-themed window displays and hosting in-store events at both Penn Station and Astor Place, New York City store locations.

Additional support includes: circular advertisements, email blasts, signage, in-store radio and TRANSFORMERS-themed gift cards. And for the first time ever, Kmart created a 24-page movie-themed comic book which will be distributed in select theaters during the promotional period. The comic book is the movie adaptation of "TRANSFORMERS: Revenge of the Fallen" and includes several Kmart ads highlighting the movie ticket offer and TRANSFORMERS licensed merchandise. It also contains a page of coupons designed to drive traffic both in-store and online.

Paramount Pictures releases "TRANSFORMERS: Revenge of the Fallen" on June 24, 2009.

The Kmart partnership was executed by Norm Marshall & Associates.

About Kmart:

Kmart, a wholly-owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a mass-merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit the company's Web site at http://www.kmart.com or the Sears Holdings Corporation Web site at http://www.searsholdings.com.

About "TRANSFORMERS: Revenge of the Fallen":

In the highly-anticipated "TRANSFORMERS: Revenge of the Fallen," debuting June 24, 2009, Sam Witwicky (Shia LaBeouf) again joins with the AUTOBOTS against their sworn enemies, the DECEPTICONS. Michael Bay directs from a screenplay written by Ehren Kruger & Roberto Orci & Alex Kurtzman.

TRANSFORMERS is a brand of Hasbro, Inc. (NYSE: HAS). Hasbro is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

DreamWorks Pictures and Paramount Pictures Present In Association with Hasbro A di Bonaventura Pictures Production A Tom DeSanto/Don Murphy Production A Michael Bay Film "Transformers: Revenge of the Fallen" starring Shia LaBeouf, Megan Fox, Josh Duhamel, Tyrese Gibson and John Turturro. The film is directed by Michael Bay. Written by Ehren Kruger & Roberto Orci & Alex Kurtzman. Based on Hasbro's Transformers(TM) Action Figures. Produced by Don Murphy & Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. Executive producers are Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. This film has not yet been rated.

About Burger King Corporation:

The BURGER KING(R) system operates more than 11,800 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at http://www.bk.com.

About Mars Snackfood US:

Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, N.J., Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US, headquartered in Hackettstown, N.J., includes some of the world's favorite brands such as DOVE(R) Brand Chocolate, M&M'S(R) Brand, MILKY WAY(R) Brand, SNICKERS(R) Brand, 3 MUSKETEERS(R) Brand, TWIX(R) Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, and WHISKAS(R) Brand Food for Cats. Please visit http://www.mars.com.
Credit(s): Kmart

News Search

Got Transformers News? Let us know here!

Re: Kmart Celebrates Theatrical Release of ROTF w/ Multi-Dimensional Marketing Partnership (930141)
Posted by chrisxc on June 1st, 2009 @ 1:34pm CDT
GuyIncognito wrote:Are all K-Marts as run-down, dirty, and depressing as the one in my town? And do they all jack up their prices above MSRP for TFs, like the one in my town?


[color=green] That is exactly what goes on at the K-mart here in laredo, texas. One would think that walmart or target would be teaming up with mars and burger king.[/green] #-o
Re: Kmart Celebrates Theatrical Release of ROTF w/ Multi-Dimensional Marketing Partnership (930173)
Posted by Wheeljack35 on June 1st, 2009 @ 2:42pm CDT
Kmart is expensive also

Transformers and More @ The Seibertron Store

Visit our store on eBay
These are affiliate links. We may earn commissions when you purchase items or services through these links.
Visit shop.seibertron.com to buy "TMNT Usagi Yojimbo Saturday Morning Adv #1 Cvr D 1:50 IDW Comics APR241158 1D"
NEW!
TMNT Usagi Yojimbo ...
Visit shop.seibertron.com to buy "TMNT #147 Cvr A IDW Comics 2024 OCT231354 147A Turtles Ongoing (CA) Federici"
NEW!
TMNT #147 Cvr A ID ...
Visit shop.seibertron.com to buy "THUNDERCATS #1 Cvr ZJ foil trade dress Dynamite Comics JAN247412 1ZJ Shalvey"
NEW!
THUNDERCATS #1 Cvr ...
Visit shop.seibertron.com to buy "TMNT Saturday Morning Adv #19 Cvr A IDW Comics 2024 SEP241319 19A (CA) Schoening"
NEW!
TMNT Saturday Morn ...
Visit shop.seibertron.com to buy "THUNDERCATS #9 Cvr R FOC action figure Dynamite Comics AUG248455 9R (CA) Moss"
NEW!
THUNDERCATS #9 Cvr ...
Visit shop.seibertron.com to buy "TMNT X STRANGER THINGS #2 Cvr D IDW Comics 2023 JUN231495 2D (CA) Gorham"
NEW!
TMNT X STRANGER TH ...
Visit shop.seibertron.com to buy "THUNDERCATS #9 Cvr S FOC Dynamite Comics AUG248456 9S (CA) Moss"
NEW!
THUNDERCATS #9 Cvr ...
Visit shop.seibertron.com to buy "MMPR TMNT II #5 Cvr K 1:100 glossy Boom Studios Comics FEB230330 5K (CA) Scalera"
NEW!
MMPR TMNT II #5 Cv ...
Visit shop.seibertron.com to buy "TMNT #143 Cvr E 1:50 RI IDW Comics JUL231254 143E Turtles Ongoing (CA) Eastman"
NEW!
TMNT #143 Cvr E 1: ...
Visit shop.seibertron.com to buy "TMNT + USAGI YOJIMBO WHEREWHEN #1 Cvr G 1:100 IDW Comics JAN231650 1G Eastman"
NEW!
TMNT + USAGI YOJIM ...
Visit shop.seibertron.com to buy "TMNT Last Ronin LOST YEARS #2 RI 1:100 IDW Comics DEC221451 2RI 2F (CA)Del Mundo"
NEW!
TMNT Last Ronin LO ...
Visit shop.seibertron.com to buy "TMNT Saturday Morning Adv #13 Cvr A IDW Comics 2024 MAR241186 13A (CA) Myer"
NEW!
TMNT Saturday Morn ...
Visit shop.seibertron.com to buy "TMNT VS STREET FIGHTER #4 Cvr A IDW Comics 2023 JUN231485 4A (A/CA) Medel"
NEW!
TMNT VS STREET FIG ...
Visit shop.seibertron.com to buy "TMNT Saturday Morning Adv #19 Cvr B IDW Comics 2024 SEP241320 19B (CA) Arq"
NEW!
TMNT Saturday Morn ...
* Price and quantities subject to change. Shipping costs, taxes and other fees not included in cost shown. Refer to listing for current price and availability.
Find the items above and thousands more at the Seibertron Store on eBay
Transformers Podcast: Twincast / Podcast #364 - Headless Observations
Twincast / Podcast #364:
"Headless Observations"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Saturday, November 30th, 2024

Featured Products on Amazon.com

These are affiliate links. We may earn commissions when you purchase items or services through these links.
Buy "Transformers: Generations Power of The Primes Legends Class Battleslash" on AMAZON
Buy "Transformers Authentics Optimus Prime" on AMAZON
Buy "Transformers MPM-03 Movie 10th Anniversary Figure Bumblebee" on AMAZON
Buy "Transformers Deluxe Stryker 1 Action Figure" on AMAZON
Buy "Transformers Generations Power of The Primes Evolution Nemesis Prime (Amazon Exclusive)" on AMAZON
Buy "Transformers Studio Series 08 Leader Class Movie 1 Decepticon Blackout" on AMAZON
Buy "Transformers: Generations Power of The Primes Leader Evolution Optimus Prime" on AMAZON
Buy "Masterpiece MPM-7 Bumblebee" on AMAZON
Buy "Transformers Generations Combiner Wars Deluxe Class Swindle" on AMAZON
Buy "Transformers Generations Titans Return Legends Class Laserbeak" on AMAZON
Buy "Transformers Generations Deluxe Titans Return Autobots Throttle and Breakaway Action Figure" on AMAZON
Buy "Transformers Generations Titans Return Nucleon and Galvatron" on AMAZON