Massive Inc. & Activision Partner for RotF Game Advertising

Massive Inc. & Activision Partner for RotF Game Advertising

Wednesday, December 3rd, 2008 4:43pm CST

Categories: Movie Related News, Game News, Press Releases
Posted by: Raymond T.   Views: 39,593

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A press release was issued in regards to the advertising for computer games. According to the statements, Activision and Massive Inc. have agreed on a multiyear partnership for advertising and deliver in-game adverts into titles, including for theTransformers: Revenge of the Fallen game, on Xbox 360 and PC Platforms.

"Our partnership with Massive has been successful over the last two years. This long-term partnership allows us to continue to deliver dynamic in-game advertising to the immensely popular Xbox 360 platform as well as the PC. By incorporating dynamic in-game advertising in our titles where it is appropriate, we can increase the realism of our games by presenting consumers with authentic environments in genuine settings, while also expanding a key growth opportunity for the company."

Credit(s): news.prnewswire.com


This article was last modified on Wednesday, December 3rd, 2008 7:01pm CST

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Re: Massive Inc. & Activision Partner for RotF Game Advertising (844626)
Posted by Rocketeer on December 3rd, 2008 @ 5:10pm CST
I'm not sure what's more frustrating:
A. The idea of in-game advertising (Why am I getting ads in something I pay for?)
B. How Massive and Activision seem proud of using in-game advertising (when all it is is a money play)
C. This BS about in-game adverts "enhancing realism" (apparently we're quite gullible)

Of course, other people might like in-game ads.
Who knows... :mrgreen:
Re: Massive Inc. & Activision Partner for RotF Game Advertising (844633)
Posted by Editor on December 3rd, 2008 @ 5:16pm CST
The only ways this partner ship should be used is to give Prime a Pepsi trailer, or put Dispensor properly into the game.
Re: Massive Inc. & Activision Partner for RotF Game Advertising (844647)
Posted by Megatron Wolf on December 3rd, 2008 @ 5:31pm CST
Normally i get pissed when the PS3 gets left out but not this time.
Re: Massive Inc. & Activision Partner for RotF Game Advertising (844656)
Posted by cor2879 on December 3rd, 2008 @ 5:43pm CST
It matters not to me. After the steaming pile of mediocrity that was the first Transformers Movie game, I promise that I will not be running out to buy this game on release day. I may - may - pick it up once it hits the $20 bargain bin assuming it doesn't turn out to be a complete pile of feces.

To anyone who wants to play a great Transformers game, I highly recommend downloading the Transformers G1:Awakening cell phone game from Glu Mobile. It's by no means perfect but it is probably the best Transformers video game on any system. I would love to see them make an Xbox Live Arcade version. I've probably gotten more hours of play out of this $8 cell phone game than I ever got from the mediocre $60 Xbox 360 game from Activision.
Re: Massive Inc. & Activision Partner for RotF Game Advertising (844748)
Posted by Down_Shift on December 3rd, 2008 @ 8:25pm CST
Well I hope the game is still multi-platform.
Re: Massive Inc. & Activision Partner for RotF Game Advertising (845108)
Posted by Firebird on December 4th, 2008 @ 1:21pm CST
Editor wrote:The only ways this partner ship should be used is to give Prime a Pepsi trailer, or put Dispensor properly into the game.

I support both of these ideas.

Far as my opinion on in game advertising however, I don't understand how a game that has real world sponsors still costs the same as a game that does not. Shouldn't the revenues from the advertising reduce the final price of the game?
Re: Massive Inc. & Activision Partner for RotF Game Advertising (845170)
Posted by Dead Metal on December 4th, 2008 @ 2:28pm CST
So they make a game based on an advert for GM, ebay Pepsy co oh and Transformers. So instead of trying to make an awesome game that doesn't suck they decide to put all their man power into putting in even more advertisement and charge 70 smackeroones for it? Fu** that shit.

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