Massive Inc. & Activision Partner for RotF Game Advertising
Wednesday, December 3rd, 2008 4:43pm CSTCategories: Movie Related News, Game News, Press Releases
Posted by: Raymond T. Views: 38,179
"Our partnership with Massive has been successful over the last two years. This long-term partnership allows us to continue to deliver dynamic in-game advertising to the immensely popular Xbox 360 platform as well as the PC. By incorporating dynamic in-game advertising in our titles where it is appropriate, we can increase the realism of our games by presenting consumers with authentic environments in genuine settings, while also expanding a key growth opportunity for the company."
This article was last modified on Wednesday, December 3rd, 2008 7:01pm CST
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Posted by Rocketeer on December 3rd, 2008 @ 5:10pm CST
A. The idea of in-game advertising (Why am I getting ads in something I pay for?)
B. How Massive and Activision seem proud of using in-game advertising (when all it is is a money play)
C. This BS about in-game adverts "enhancing realism" (apparently we're quite gullible)
Of course, other people might like in-game ads.
Posted by Editor on December 3rd, 2008 @ 5:16pm CST
Posted by Megatron Wolf on December 3rd, 2008 @ 5:31pm CST
Posted by cor2879 on December 3rd, 2008 @ 5:43pm CST
To anyone who wants to play a great Transformers game, I highly recommend downloading the Transformers G1:Awakening cell phone game from Glu Mobile. It's by no means perfect but it is probably the best Transformers video game on any system. I would love to see them make an Xbox Live Arcade version. I've probably gotten more hours of play out of this $8 cell phone game than I ever got from the mediocre $60 Xbox 360 game from Activision.
Posted by Down_Shift on December 3rd, 2008 @ 8:25pm CST
Posted by Firebird on December 4th, 2008 @ 1:21pm CST
Editor wrote:The only ways this partner ship should be used is to give Prime a Pepsi trailer, or put Dispensor properly into the game.
I support both of these ideas.
Far as my opinion on in game advertising however, I don't understand how a game that has real world sponsors still costs the same as a game that does not. Shouldn't the revenues from the advertising reduce the final price of the game?
Posted by Dead Metal on December 4th, 2008 @ 2:28pm CST