Monro Announces Partnership with "Transformers: Rise of the Beasts"
Thursday, May 25th, 2023 10:02AM CDT
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Monro Announces Partnership with "Transformers: Rise of the Beasts"
Transformers-themed service packages and poster giveaways set to hit Monro stores on May 22.
ROCHESTER, NY (May 22, 2023) - Monro, Inc. (Nasdaq: MNRO), one of the largest independent auto service and tire dealers in the United States, announces its partnership with Paramount Pictures’ and Hasbro’s upcoming film, Transformers: Rise of the Beasts. The movie, part of the popular Transformers franchise, will be released only in theatres on June 9, 2023.
"At Monro, we know that generations of fans and families have connected with, and love, the Transformers universe," said Ben Montano, senior director of marketing and merchandising. "We are thrilled to partner with this blockbuster film and look forward to welcoming fans to the Transformers branded experience in our 1,300 stores."
The Transformers: Rise of the Beasts partnership represents one of the most exciting and anticipated collaborations in Monro’s six-decade history. From May 22 through June 24, guests visiting Monro’s participating stores will have the opportunity to scan on Snapchat to convert their car, collect an official Transformers: Rise of the Beasts movie poster, and take pictures next to movie character displays.
Inspired by the celebrated characters in the film, Monro also plans to offer movie-themed service packages such as "Power is Primal Oil Change" and "Roll Out Wheels Deal," powered by Yokohama. Monro’s family of retail brands will participate in the promotion, including Monro Auto Service and Tire Centers, Tire Choice Auto Service Centers, Mr. Tire Auto Service Centers, Ken Towery’s Tire & AutoCare, Tire Warehouse Tires for Less, Tire Barn, and Car-X Tire & Auto.
To learn about Monro’s partnership efforts with Transformers: Rise of the Beast, visit https://corporate.monro.com. For more information about the movie, Transformers: Rise of the Beasts, visit http://www.transformersmovie.com.
About Monro, Inc.
Monro, Inc. (NASDAQ: MNRO) is one of the United States’ leading automotive service and tire providers, delivering best-in-class auto care to communities across the country. With a growing market share and a focus on sustainable growth, the company generated approximately $1.4 billion in sales in fiscal 2022. It continues to expand its national presence through strategic acquisitions and by opening newly constructed stores. Across more than 1,300 stores and 9,000 service bays nationwide, Monro offers customers the professionalism and high-quality service they expect from a national retailer, with the convenience and trust of a neighborhood garage. Monro’s highly trained teammates and certified technicians bring together hands-on experience and state-of-the-art technology to diagnose and address customers’ automotive needs to get them safely back on the road. For more information, visit https://corporate.monro.com and https://corporate.monro.com/news/news-details/2023/Monro-Announces-Partnership-with-Transformers-Rise-of-the-Beasts/default.aspx for further information.
About Transformers: Rise of the Beasts
Returning to the action and spectacle that have captured moviegoers around the world, Transformers: Rise of the Beasts will take audiences on a ‘90s globetrotting adventure with the Autobots and introduce a whole new breed of Transformer – the Maximals – to the existing battle on earth between Autobots and Decepticons. Directed by Steven Caple Jr. and starring Anthony Ramos and Dominique Fishback, the film arrives in theatres June 9, 2023.
About Paramount Pictures Corporation
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount’s portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions. For more information about Paramount, please visit https://www.paramount.com and follow @ParamountCo on social platforms.
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Posted by Cheesinator on May 25th, 2023 @ 11:57am CDT
Sabrblade wrote:Never knew there were so many fans of Brooklyn.
People from or around Brooklyn tend to be big fans of it (in my experience, at least). New Yorkers in general tend to be pretty proud of anything overtly NY based too (not to same extent as people from Philadelphia, but still...).
I know several people who'll be swayed to see this movie due to the emphasis on the Brooklyn setting.
Posted by william-james88 on May 25th, 2023 @ 1:08pm CDT
Enjoy!
Posted by TulioDude on May 25th, 2023 @ 4:21pm CDT
The hype for the film is growing in as me as the release date gets closer.
Posted by chuckdawg1999 on May 25th, 2023 @ 4:44pm CDT
Cheesinator wrote:This looks like promising feedback. Comparisons to TF1 and Bumblebee are also very good, as IMO those are the only movies where the human stuff actually blended with the TF action well.Sabrblade wrote:Never knew there were so many fans of Brooklyn.
People from or around Brooklyn tend to be big fans of it (in my experience, at least). New Yorkers in general tend to be pretty proud of anything overtly NY based too (not to same extent as people from Philadelphia, but still...).
I know several people who'll be swayed to see this movie due to the emphasis on the Brooklyn setting.
YO QUEENS REPRESENT!!!!!!
Posted by TulioDude on May 25th, 2023 @ 7:44pm CDT
https://tformers.com/daily-prime-optimu ... /news.html
Posted by Deathsanras on May 26th, 2023 @ 6:57am CDT
Posted by First-Aid on May 26th, 2023 @ 10:44am CDT
Deathsanras wrote:Okay, so if it doesn't do well, it's the shaman's fault?
Do you really want to try and blame a shaman? That's a sure fire way to get cursed by evil flesh-eating voodoo dolls...
Posted by william-james88 on May 26th, 2023 @ 1:43pm CDT
TulioDude wrote:I searched the news tab to see if this was posted before, Steven Caple Jr. has said that Optimus Prime's face in this movie is modeled after Peter Cullen likeness.
https://tformers.com/daily-prime-optimu ... /news.html
Yeah, it's a fun fact, but I neve got around to do it as a full on news story, working on another news story now, spoilers galore, so if you guys want no spoilers, stay away.
Posted by D-Maximal_Primal on May 26th, 2023 @ 1:44pm CDT
william-james88 wrote:TulioDude wrote:I searched the news tab to see if this was posted before, Steven Caple Jr. has said that Optimus Prime's face in this movie is modeled after Peter Cullen likeness.
https://tformers.com/daily-prime-optimu ... /news.html
Yeah, it's a fun fact, but I neve got around to do it as a full on news story, working on another news story now, spoilers galore, so if you guys want no spoilers, stay away.
well then ya better not include the spoilers in the title of the news article...
Posted by william-james88 on May 26th, 2023 @ 1:58pm CDT
- There are no Decepticons in the film. The scene of Optimus vs a Decepticon in Brooklyn was removed from the final film. So for all those who doubted how they could fit all those factions in
- The film is officially said to not be a reboot. While it can be said to be a sequel to Bumblebee or a prequel to the Bay films, or even a stand alone film, the panel wanted to make it clear that this is not a reboot.
- Lorenzo di Bonaventura gives a really reductive take on Ironhide. Not a spoiler, but something I wanted to highlight because it really stirred me the wrong way.
- The end credit scene is a hint to a future crossover between Transformers and GI Joe
- There was a planned scene for Charlie, from the Bumblebee movie, to appear but it did not happen. She could be back for a future installment.
Posted by TulioDude on May 26th, 2023 @ 2:12pm CDT
D-Maximal_Primal wrote:william-james88 wrote:TulioDude wrote:I searched the news tab to see if this was posted before, Steven Caple Jr. has said that Optimus Prime's face in this movie is modeled after Peter Cullen likeness.
https://tformers.com/daily-prime-optimu ... /news.html
Yeah, it's a fun fact, but I neve got around to do it as a full on news story, working on another news story now, spoilers galore, so if you guys want no spoilers, stay away.
well then ya better not include the spoilers in the title of the news article...
I will be leaving this thread then, until I see the movie.
Posted by william-james88 on May 26th, 2023 @ 2:31pm CDT
D-Maximal_Primal wrote:william-james88 wrote:TulioDude wrote:I searched the news tab to see if this was posted before, Steven Caple Jr. has said that Optimus Prime's face in this movie is modeled after Peter Cullen likeness.
https://tformers.com/daily-prime-optimu ... /news.html
Yeah, it's a fun fact, but I neve got around to do it as a full on news story, working on another news story now, spoilers galore, so if you guys want no spoilers, stay away.
well then ya better not include the spoilers in the title of the news article...
I knew better not to and ...
Posted by -Kanrabat- on May 26th, 2023 @ 2:45pm CDT
Nothing crucial here.
I remember my Brony days and a key element of a trio of ponies was they were looking for their butt-tattoos to appear, symbols that will decide their future. They were looking for it for at least 2 seasons and that was their main drive.
I could only see the episodes on the Seven Seas, way after they were released.
Of course I go to youtube.
Of course a prominent clipper appear in my recommended.
Of course there was the bold title complete with the obvious in-your-face thumbnail yelling "THEY FOUND THEIR BUTT-TATTOO".
The parallel would be imagine if the internet existed in 1986 with youtube, and there would be a bold title complete with the picture, "OPTIMUS FUKKING DIES!"
Now, THAT'S spoilers.
Posted by Sabrblade on May 26th, 2023 @ 2:48pm CDT
That actually kind of happened. At least half of that movie's trailers and commercials from back then all alluded to Optimus's death (saying "DOES PRIME DIE?!!"), instead of keeping it secret.-Kanrabat- wrote:The parallel would be imagine if the internet existed in 1986 with youtube, and there would be a bold title complete with the picture, "OPTIMUS FUKKING DIES!"
Now, THAT'S spoilers.
Posted by -Kanrabat- on May 26th, 2023 @ 2:58pm CDT
Sabrblade wrote:That actually kind of happened. At least half of that movie's trailers and commercials from back then all alluded to Optimus's death (saying "DOES PRIME DIE?!!"), instead of keeping it secret.-Kanrabat- wrote:The parallel would be imagine if the internet existed in 1986 with youtube, and there would be a bold title complete with the picture, "OPTIMUS FUKKING DIES!"
Now, THAT'S spoilers.
Oh lol WAT?
Posted by Rodimus Prime on May 26th, 2023 @ 4:18pm CDT
Posted by Silver Wind on May 26th, 2023 @ 4:59pm CDT
Posted by Rodimus Prime on May 26th, 2023 @ 7:08pm CDT
Yeah, I with you. Regardless of the main plot and other characters, I don't have a good feeling about the Maximals. Maybe towards the end they'll reveal at least 1 or 2 Predacons.Silver Wind wrote:Going by what's been said about the movie both before and after release, this is one I'm definitely passing on. (Which is too bad; I grew up on Beast Wars as a child and was curious to see how they'd work on the big screen despite being Bayformers.)
Posted by -Kanrabat- on May 26th, 2023 @ 7:57pm CDT
Rodimus Prime wrote:Yeah, I with you. Regardless of the main plot and other characters, I don't have a good feeling about the Maximals. Maybe towards the end they'll reveal at least 1 or 2 Predacons.Silver Wind wrote:Going by what's been said about the movie both before and after release, this is one I'm definitely passing on. (Which is too bad; I grew up on Beast Wars as a child and was curious to see how they'd work on the big screen despite being Bayformers.)
You fear the AoE Dinobots treatment?
Meaning just a side-note in the movie and that's it?
Posted by Rodimus Prime on May 26th, 2023 @ 11:40pm CDT
Precisely. As well as the DoTM Megatron/Shockwave treatment.-Kanrabat- wrote:Rodimus Prime wrote:Yeah, I with you. Regardless of the main plot and other characters, I don't have a good feeling about the Maximals. Maybe towards the end they'll reveal at least 1 or 2 Predacons.Silver Wind wrote:Going by what's been said about the movie both before and after release, this is one I'm definitely passing on. (Which is too bad; I grew up on Beast Wars as a child and was curious to see how they'd work on the big screen despite being Bayformers.)
You fear the AoE Dinobots treatment?
Meaning just a side-note in the movie and that's it?
I have a feeling these Beasties will be of the WFC-K ilk rather than the originals.
I rather the BW characters get their own movie/limited series, even if it's straight to Blu-ray/streaming.
Posted by william-james88 on May 27th, 2023 @ 1:17am CDT
Rodimus Prime wrote:Yeah, I with you. Regardless of the main plot and other characters, I don't have a good feeling about the Maximals. Maybe towards the end they'll reveal at least 1 or 2 Predacons.Silver Wind wrote:Going by what's been said about the movie both before and after release, this is one I'm definitely passing on. (Which is too bad; I grew up on Beast Wars as a child and was curious to see how they'd work on the big screen despite being Bayformers.)
The only predacons are a horde of robot scorpions. They aren't an actual faction in this film.
Posted by 3q8vt4nyo8 on May 27th, 2023 @ 3:35am CDT
Posted by Rodimus Prime on May 27th, 2023 @ 10:47am CDT
Right. That's why I said maybe a couple of them get revealed somehow at the end, as a setup for the next movie, which *crosses fingers* will be all about Beast Wars. Wishful thinking, I'm sure.william-james88 wrote:Rodimus Prime wrote:Yeah, I with you. Regardless of the main plot and other characters, I don't have a good feeling about the Maximals. Maybe towards the end they'll reveal at least 1 or 2 Predacons.Silver Wind wrote:Going by what's been said about the movie both before and after release, this is one I'm definitely passing on. (Which is too bad; I grew up on Beast Wars as a child and was curious to see how they'd work on the big screen despite being Bayformers.)
The only predacons are a horde of robot scorpions. They aren't an actual faction in this film.
Posted by ZeroWolf on May 27th, 2023 @ 11:56am CDT
Rodimus Prime wrote:Right. That's why I said maybe a couple of them get revealed somehow at the end, as a setup for the next movie, which *crosses fingers* will be all about Beast Wars. Wishful thinking, I'm sure.william-james88 wrote:Rodimus Prime wrote:Yeah, I with you. Regardless of the main plot and other characters, I don't have a good feeling about the Maximals. Maybe towards the end they'll reveal at least 1 or 2 Predacons.Silver Wind wrote:Going by what's been said about the movie both before and after release, this is one I'm definitely passing on. (Which is too bad; I grew up on Beast Wars as a child and was curious to see how they'd work on the big screen despite being Bayformers.)
The only predacons are a horde of robot scorpions. They aren't an actual faction in this film.
There was one announced a while back with the guy who directed Blue Beetle in the chair. If its still coming out however us a different question.
Posted by griftimus prime on May 27th, 2023 @ 1:41pm CDT
Posted by Munkky on May 27th, 2023 @ 2:07pm CDT
william-james88 wrote:- The end credit scene is a hint to a future crossover between Transformers and GI Joe
Because Hasbro and Paramount's last few attempts to revive GI Joe worked sooooo well, didn't they?
Posted by Sabrblade on May 27th, 2023 @ 2:08pm CDT
N.E.S.T. doesn't form until the 2000s. This movie is set in the '90s.griftimus prime wrote:why have gi joe when they have nest? what a trainwreck
Posted by Deadput on May 27th, 2023 @ 2:12pm CDT
And yet the Director says Reboot. "reboot for sure," is something that can't mean anything else.
So frankly it's conflicting information because Lorenzo so desperately wants it to not be, so ultimately we seem to be in a strange middle ground.
But we'll see what happens with the next film or in future news stories, it depends who's staying on board for future films.
Posted by Rodimus Prime on May 27th, 2023 @ 3:02pm CDT
Maybe if they included Transformers from the start, since the 2007 movie was critically and financially successful, the 2013 Joe movie could have been a crossover of sorts, off the heels of DoTM's big success.Munkky wrote:william-james88 wrote:- The end credit scene is a hint to a future crossover between Transformers and GI Joe
Because Hasbro and Paramount's last few attempts to revive GI Joe worked sooooo well, didn't they?
Posted by MaximalNui on May 27th, 2023 @ 6:19pm CDT
Deadput wrote:https://www.youtube.com/watch?v=1MfMFxvT_-Q&t=2445s&ab_channel=TheAlfonsoNation
And yet the Director says Reboot. "reboot for sure," is something that can't mean anything else.
So frankly it's conflicting information because Lorenzo so desperately wants it to not be, so ultimately we seem to be in a strange middle ground.
But we'll see what happens with the next film or in future news stories, it depends who's staying on board for future films.
And this right here is my main issue: the constant flip-flopping. This guy says it's a reboot, this guy says it's the same universe, this guy says it's a "new storytelling universe" - whatever that is -, the other guy says it's a reboot again; can't everyone involved with these films just pick one answer to the question and stick with it?!
Anyways, on lighter notes, guess Caple Jr. wasn't kidding when he said he wanted to evoke the feelings of Unicron's first appearance; he even borrowed the music! And good thing he did; that theme always gave me chills.
And it's nice to see how careful and respectful they were with a historical site like Machu Pichu. I really hope the same care reflects in the final product.
Posted by Sabrblade on May 27th, 2023 @ 9:00pm CDT
And there remains the possibility that he may end up not being the director of the next live-action movie to come after ROTB, and that new director could choose to spin things closer to the continuity (soup) of the Bay movies.
It honestly feels to me that he's using the word "reboot" like how Age of Extinction had been described as a "reboot", and we all know how that movie turned out in relation to Dark of the Moon.
Posted by 84everfan on May 27th, 2023 @ 10:51pm CDT
Posted by william-james88 on May 27th, 2023 @ 11:30pm CDT
Munkky wrote:william-james88 wrote:- The end credit scene is a hint to a future crossover between Transformers and GI Joe
Because Hasbro and Paramount's last few attempts to revive GI Joe worked sooooo well, didn't they?
I think that is indeed the reason. They have this IP that hasn't worked in the past so maybe attaching it to TF is the way to finally get everyone excited about it.
Deadput wrote:https://www.youtube.com/watch?v=1MfMFxvT_-Q&t=2445s&ab_channel=TheAlfonsoNation
And yet the Director says Reboot. "reboot for sure," is something that can't mean anything else.
You say that and yet the context when he mentions that leaves a lot to interpretation. It is not cut and dry. At least not as cut and dry as Lorenzo's comments in the film's press conference. He's being very wishy washy. And as others have pointed out, while he did direct the film, he does not have final say, and might not direct the next one (or have final say on the next one, ect). It's Paramount and the producers who are keeping this in limbo, keeping it vague, on purpose. But I said it before and I'll say it again, it doesn't really matter regardless. If you can't be sure when watching the film, then whatever someone tells you won't change that. The film should speak for itself.
Posted by Deadput on May 28th, 2023 @ 12:01am CDT
Really says something when the directors of both Bumblebee and ROTB approach the film with a reboot like mind despite the producer doing literally anything he can to keep it not as a reboot.
Regardless of it all just can't stand Lorenzo as far as being a producer goes and not just in regards to his involvement in Transformers films, no faith in the Transformers x Gi-Joe idea considering Snake Eyes.
Posted by Rodimus Prime on May 28th, 2023 @ 2:19am CDT
Fingers crossed for a new director and actually finishing the story started in The Last Knight.Sabrblade wrote:And there remains the possibility that he may end up not being the director of the next live-action movie to come after ROTB, and that new director could choose to spin things closer to the continuity (soup) of the Bay movies.
Posted by -Kanrabat- on May 28th, 2023 @ 7:55am CDT
william-james88 wrote:Munkky wrote:william-james88 wrote:- The end credit scene is a hint to a future crossover between Transformers and GI Joe
Because Hasbro and Paramount's last few attempts to revive GI Joe worked sooooo well, didn't they?
I think that is indeed the reason. They have this IP that hasn't worked in the past so maybe attaching it to TF is the way to finally get everyone excited about it.
The only way this Joe X-over can work is if they give them the Bee Movie treatment. Keep the Joes as much "G1" as possible, including the little bits of nonsensical silliness that comes with the Sunbow classic.
NOT trying to "reinvent the wheel" and making them "full mature edgy" like they did for the previous Joe 3 movies.
Posted by william-james88 on May 28th, 2023 @ 10:38am CDT
We'll see if that sticks at all. But the best part is that below you will see some great art from TF artist extraordinaire Guido Guidi. Enjoy!
Posted by -Kanrabat- on May 28th, 2023 @ 10:44am CDT
Posted by william-james88 on May 28th, 2023 @ 10:56am CDT
Deadput wrote:For sure but it's just another piece that doesn't confirm it one way or another, can't say it's either a reboot or not with 100 percent certainty so saying "officially confirmed not a reboot" is just as uncertain especially in an interview/livestream where some people in it seemed actually stoned.
Really says something when the directors of both Bumblebee and ROTB approach the film with a reboot like mind despite the producer doing literally anything he can to keep it not as a reboot.
Regardless of it all just can't stand Lorenzo as far as being a producer goes and not just in regards to his involvement in Transformers films, no faith in the Transformers x Gi-Joe idea considering Snake Eyes.
Yes, I agree with all of that, because that's basically the truth to it all. This franchise is in continuity limbo on purpose to both give creativity to the new people on board but also retain any pre established fanbase. Personally, not a fan. I'd rather have something end and then do something clearly new.
I do want to clarify one thing though, regarding your quote. While we can see what's going on, the question was asked at the global press conference and the answer was that this is not a reboot. That is an official stance from the producer, speaking to the global press, after being asked to confirm how the film should be interpreted. So it's a fact that the production team does not consider this film to be a reboot when compared to the other films in the franchise.
And that piece of info helps us understand what can happen going forward. It means that Paramount can tie things up later if they want and it means that there won't be a clear severance from the other movies in the series.
Posted by Quantum Surge on May 28th, 2023 @ 12:04pm CDT
Posted by Rodimus Prime on May 28th, 2023 @ 1:54pm CDT
Thanks to Guidi. My favorite TF artist followed by Andrew Wildman.Quantum Surge wrote:For kids books, they have better artwork than most comic books today do.
Posted by chuckdawg1999 on May 28th, 2023 @ 7:55pm CDT
Quantum Surge wrote:For kids books, they have better artwork than most comic books today do.
Way, way, better.
Posted by william-james88 on May 28th, 2023 @ 10:13pm CDT
Posted by -Kanrabat- on May 29th, 2023 @ 4:44am CDT
william-james88 wrote:I will start a spoiler thread.
Good call.
Especially when we're getting so close.
I bought my tickets for June 10th afternoon so I do hope that no smart-asses will spoil me major details on Youtube or here. I'll have to get off the grid for almost 48 hours.
Posted by griftimus prime on May 29th, 2023 @ 6:07pm CDT
Posted by Sabrblade on May 29th, 2023 @ 6:45pm CDT
Posted by Deadput on May 29th, 2023 @ 8:04pm CDT
Sabrblade wrote:FWIW, just a few minutes ago on Entertainment Tonight, their Summer Movie Preview just referred to Rise of the Beasts as both a sequel to Bumblebee and a prequel to "the original film".
Can't believe they made a prequel to Transformers 1986!
A lot sure happens by 2005 but where do the Maximals go?! : O /s
Posted by chuckdawg1999 on May 29th, 2023 @ 9:11pm CDT
Sabrblade wrote:FWIW, just a few minutes ago on Entertainment Tonight, their Summer Movie Preview just referred to Rise of the Beasts as both a sequel to Bumblebee and a prequel to "the original film".
Wow, we watch the same show.
Posted by Sabrblade on May 29th, 2023 @ 9:13pm CDT
Actually, I was just passing through the living room when it was on the TV at the time.chuckdawg1999 wrote:Sabrblade wrote:FWIW, just a few minutes ago on Entertainment Tonight, their Summer Movie Preview just referred to Rise of the Beasts as both a sequel to Bumblebee and a prequel to "the original film".
Wow, we watch the same show.
Posted by william-james88 on May 30th, 2023 @ 1:07pm CDT
Sabrblade wrote:FWIW, just a few minutes ago on Entertainment Tonight, their Summer Movie Preview just referred to Rise of the Beasts as both a sequel to Bumblebee and a prequel to "the original film".
The press release from Paramount sent to all entertainment news publications states as such.
Here's the blurb of the film from Total Film magazine as another example:
The film is set seven years after Bumblebee, in 1994, before the events of the Bay movies. Which meant Optimus Prime and the other Autobots aren't quite at the comfort levels they've reached with humanity by the time they strike up a relationship with Shia LaBeouf.
While the film is a stand alone adventure not really explicitly linked to anything, it is being marketed as a prequel to the Bay films for simplicity's sake.