Monro Announces Partnership with "Transformers: Rise of the Beasts"

Thursday, May 25th, 2023 10:02am CDT

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PRESS RELEASE

Monro Announces Partnership with "Transformers: Rise of the Beasts"

Transformers-themed service packages and poster giveaways set to hit Monro stores on May 22.

Transformers News: Monro Announces Partnership with "Transformers: Rise of the Beasts"

ROCHESTER, NY (May 22, 2023) - Monro, Inc. (Nasdaq: MNRO), one of the largest independent auto service and tire dealers in the United States, announces its partnership with Paramount Pictures’ and Hasbro’s upcoming film, Transformers: Rise of the Beasts. The movie, part of the popular Transformers franchise, will be released only in theatres on June 9, 2023.

"At Monro, we know that generations of fans and families have connected with, and love, the Transformers universe," said Ben Montano, senior director of marketing and merchandising. "We are thrilled to partner with this blockbuster film and look forward to welcoming fans to the Transformers branded experience in our 1,300 stores."

The Transformers: Rise of the Beasts partnership represents one of the most exciting and anticipated collaborations in Monro’s six-decade history. From May 22 through June 24, guests visiting Monro’s participating stores will have the opportunity to scan on Snapchat to convert their car, collect an official Transformers: Rise of the Beasts movie poster, and take pictures next to movie character displays.

Inspired by the celebrated characters in the film, Monro also plans to offer movie-themed service packages such as "Power is Primal Oil Change" and "Roll Out Wheels Deal," powered by Yokohama. Monro’s family of retail brands will participate in the promotion, including Monro Auto Service and Tire Centers, Tire Choice Auto Service Centers, Mr. Tire Auto Service Centers, Ken Towery’s Tire & AutoCare, Tire Warehouse Tires for Less, Tire Barn, and Car-X Tire & Auto.

To learn about Monro’s partnership efforts with Transformers: Rise of the Beast, visit https://corporate.monro.com. For more information about the movie, Transformers: Rise of the Beasts, visit http://www.transformersmovie.com.

About Monro, Inc.

Monro, Inc. (NASDAQ: MNRO) is one of the United States’ leading automotive service and tire providers, delivering best-in-class auto care to communities across the country. With a growing market share and a focus on sustainable growth, the company generated approximately $1.4 billion in sales in fiscal 2022. It continues to expand its national presence through strategic acquisitions and by opening newly constructed stores. Across more than 1,300 stores and 9,000 service bays nationwide, Monro offers customers the professionalism and high-quality service they expect from a national retailer, with the convenience and trust of a neighborhood garage. Monro’s highly trained teammates and certified technicians bring together hands-on experience and state-of-the-art technology to diagnose and address customers’ automotive needs to get them safely back on the road. For more information, visit https://corporate.monro.com and https://corporate.monro.com/news/news-details/2023/Monro-Announces-Partnership-with-Transformers-Rise-of-the-Beasts/default.aspx for further information.

About Transformers: Rise of the Beasts

Returning to the action and spectacle that have captured moviegoers around the world, Transformers: Rise of the Beasts will take audiences on a ‘90s globetrotting adventure with the Autobots and introduce a whole new breed of Transformer – the Maximals – to the existing battle on earth between Autobots and Decepticons. Directed by Steven Caple Jr. and starring Anthony Ramos and Dominique Fishback, the film arrives in theatres June 9, 2023.

About Paramount Pictures Corporation

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount’s portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions. For more information about Paramount, please visit https://www.paramount.com and follow @ParamountCo on social platforms.

Credit(s): Monro

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Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162154)
Posted by Cheesinator on May 25th, 2023 @ 11:57am CDT

This looks like promising feedback. Comparisons to TF1 and Bumblebee are also very good, as IMO those are the only movies where the human stuff actually blended with the TF action well.

Sabrblade wrote:Never knew there were so many fans of Brooklyn.

People from or around Brooklyn tend to be big fans of it (in my experience, at least). New Yorkers in general tend to be pretty proud of anything overtly NY based too (not to same extent as people from Philadelphia, but still...).

I know several people who'll be swayed to see this movie due to the emphasis on the Brooklyn setting.

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162160)
Posted by william-james88 on May 25th, 2023 @ 1:08pm CDT

Paramount is ramping up the ad campaign, keeping it tight and concentrated with the bulk of it happening the month leading up to the film's release. Today, they released a featurette highlighting the location of Machu Picchu. Here we see new shots from the film featuring this location and interviews about filming the scenes. We also get a fun tidbit that this is supposedly the first Hollywood production to be filmed there and that the film was blessed by a Shaman.

Enjoy!

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162167)
Posted by TulioDude on May 25th, 2023 @ 4:21pm CDT

It may seen like a small deal, but I really like the fact the movie got a blessing from a local shaman. It suggests that they didn't only use the area as filming location, but they were in good terms with the poplulation and showed respect to people as a whole.

The hype for the film is growing in as me as the release date gets closer.

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162169)
Posted by chuckdawg1999 on May 25th, 2023 @ 4:44pm CDT

Cheesinator wrote:This looks like promising feedback. Comparisons to TF1 and Bumblebee are also very good, as IMO those are the only movies where the human stuff actually blended with the TF action well.

Sabrblade wrote:Never knew there were so many fans of Brooklyn.

People from or around Brooklyn tend to be big fans of it (in my experience, at least). New Yorkers in general tend to be pretty proud of anything overtly NY based too (not to same extent as people from Philadelphia, but still...).

I know several people who'll be swayed to see this movie due to the emphasis on the Brooklyn setting.

YO QUEENS REPRESENT!!!!!!

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162184)
Posted by TulioDude on May 25th, 2023 @ 7:44pm CDT

I searched the news tab to see if this was posted before, Steven Caple Jr. has said that Optimus Prime's face in this movie is modeled after Peter Cullen likeness.
https://tformers.com/daily-prime-optimu ... /news.html

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162198)
Posted by Deathsanras on May 26th, 2023 @ 6:57am CDT

Okay, so if it doesn't do well, it's the shaman's fault?

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162204)
Posted by First-Aid on May 26th, 2023 @ 10:44am CDT

Deathsanras wrote:Okay, so if it doesn't do well, it's the shaman's fault?

Do you really want to try and blame a shaman? That's a sure fire way to get cursed by evil flesh-eating voodoo dolls...

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162216)
Posted by william-james88 on May 26th, 2023 @ 1:43pm CDT

TulioDude wrote:I searched the news tab to see if this was posted before, Steven Caple Jr. has said that Optimus Prime's face in this movie is modeled after Peter Cullen likeness.
https://tformers.com/daily-prime-optimu ... /news.html

Yeah, it's a fun fact, but I neve got around to do it as a full on news story, working on another news story now, spoilers galore, so if you guys want no spoilers, stay away.

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162217)
Posted by D-Maximal_Primal on May 26th, 2023 @ 1:44pm CDT

william-james88 wrote:
TulioDude wrote:I searched the news tab to see if this was posted before, Steven Caple Jr. has said that Optimus Prime's face in this movie is modeled after Peter Cullen likeness.
https://tformers.com/daily-prime-optimu ... /news.html

Yeah, it's a fun fact, but I neve got around to do it as a full on news story, working on another news story now, spoilers galore, so if you guys want no spoilers, stay away.

well then ya better not include the spoilers in the title of the news article...

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162218)
Posted by william-james88 on May 26th, 2023 @ 1:58pm CDT

The Premiere for Rise of the Beasts took place in Singapore earlier today, and it was followed by a news conference where all kinds of questions were asked and answered. You can see the full conference HERE thanks to Reuters on Twitter but here is a breakdown of the more spoiler stuff (do not read beyond this if you want to avoid spoilers):

- There are no Decepticons in the film. The scene of Optimus vs a Decepticon in Brooklyn was removed from the final film. So for all those who doubted how they could fit all those factions in

- The film is officially said to not be a reboot. While it can be said to be a sequel to Bumblebee or a prequel to the Bay films, or even a stand alone film, the panel wanted to make it clear that this is not a reboot.

- Lorenzo di Bonaventura gives a really reductive take on Ironhide. Not a spoiler, but something I wanted to highlight because it really stirred me the wrong way.

- The end credit scene is a hint to a future crossover between Transformers and GI Joe

- There was a planned scene for Charlie, from the Bumblebee movie, to appear but it did not happen. She could be back for a future installment.

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162220)
Posted by TulioDude on May 26th, 2023 @ 2:12pm CDT

D-Maximal_Primal wrote:
william-james88 wrote:
TulioDude wrote:I searched the news tab to see if this was posted before, Steven Caple Jr. has said that Optimus Prime's face in this movie is modeled after Peter Cullen likeness.
https://tformers.com/daily-prime-optimu ... /news.html

Yeah, it's a fun fact, but I neve got around to do it as a full on news story, working on another news story now, spoilers galore, so if you guys want no spoilers, stay away.

well then ya better not include the spoilers in the title of the news article...

I will be leaving this thread then, until I see the movie.

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162225)
Posted by william-james88 on May 26th, 2023 @ 2:31pm CDT

D-Maximal_Primal wrote:
william-james88 wrote:
TulioDude wrote:I searched the news tab to see if this was posted before, Steven Caple Jr. has said that Optimus Prime's face in this movie is modeled after Peter Cullen likeness.
https://tformers.com/daily-prime-optimu ... /news.html

Yeah, it's a fun fact, but I neve got around to do it as a full on news story, working on another news story now, spoilers galore, so if you guys want no spoilers, stay away.

well then ya better not include the spoilers in the title of the news article...

I knew better not to and ...

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162227)
Posted by -Kanrabat- on May 26th, 2023 @ 2:45pm CDT

I don't consider these to be true "spoilers".
Nothing crucial here.

I remember my Brony days and a key element of a trio of ponies was they were looking for their butt-tattoos to appear, symbols that will decide their future. They were looking for it for at least 2 seasons and that was their main drive.
I could only see the episodes on the Seven Seas, way after they were released.
Of course I go to youtube.
Of course a prominent clipper appear in my recommended.
Of course there was the bold title complete with the obvious in-your-face thumbnail yelling "THEY FOUND THEIR BUTT-TATTOO".

The parallel would be imagine if the internet existed in 1986 with youtube, and there would be a bold title complete with the picture, "OPTIMUS FUKKING DIES!"

Now, THAT'S spoilers.

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162228)
Posted by Sabrblade on May 26th, 2023 @ 2:48pm CDT

-Kanrabat- wrote:The parallel would be imagine if the internet existed in 1986 with youtube, and there would be a bold title complete with the picture, "OPTIMUS FUKKING DIES!"

Now, THAT'S spoilers.

That actually kind of happened. At least half of that movie's trailers and commercials from back then all alluded to Optimus's death (saying "DOES PRIME DIE?!!"), instead of keeping it secret.

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162229)
Posted by -Kanrabat- on May 26th, 2023 @ 2:58pm CDT

Sabrblade wrote:
-Kanrabat- wrote:The parallel would be imagine if the internet existed in 1986 with youtube, and there would be a bold title complete with the picture, "OPTIMUS FUKKING DIES!"

Now, THAT'S spoilers.
That actually kind of happened. At least half of that movie's trailers and commercials from back then all alluded to Optimus's death (saying "DOES PRIME DIE?!!"), instead of keeping it secret.

Oh lol WAT?

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162236)
Posted by Rodimus Prime on May 26th, 2023 @ 4:18pm CDT

What did he say about Ironhide?

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162238)
Posted by Silver Wind on May 26th, 2023 @ 4:59pm CDT

Going by what's been said about the movie both before and after release, this is one I'm definitely passing on. (Which is too bad; I grew up on Beast Wars as a child and was curious to see how they'd work on the big screen despite being Bayformers.)

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162243)
Posted by Rodimus Prime on May 26th, 2023 @ 7:08pm CDT

Silver Wind wrote:Going by what's been said about the movie both before and after release, this is one I'm definitely passing on. (Which is too bad; I grew up on Beast Wars as a child and was curious to see how they'd work on the big screen despite being Bayformers.)

Yeah, I with you. Regardless of the main plot and other characters, I don't have a good feeling about the Maximals. Maybe towards the end they'll reveal at least 1 or 2 Predacons.

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162254)
Posted by -Kanrabat- on May 26th, 2023 @ 7:57pm CDT

Rodimus Prime wrote:
Silver Wind wrote:Going by what's been said about the movie both before and after release, this is one I'm definitely passing on. (Which is too bad; I grew up on Beast Wars as a child and was curious to see how they'd work on the big screen despite being Bayformers.)
Yeah, I with you. Regardless of the main plot and other characters, I don't have a good feeling about the Maximals. Maybe towards the end they'll reveal at least 1 or 2 Predacons.

You fear the AoE Dinobots treatment?
Meaning just a side-note in the movie and that's it?

Re: Monro Announces Partnership with "Transformers: Rise of the Beasts" (2162271)
Posted by Rodimus Prime on May 26th, 2023 @ 11:40pm CDT

-Kanrabat- wrote:
Rodimus Prime wrote:
Silver Wind wrote:Going by what's been said about the movie both before and after release, this is one I'm definitely passing on. (Which is too bad; I grew up on Beast Wars as a child and was curious to see how they'd work on the big screen despite being Bayformers.)
Yeah, I with you. Regardless of the main plot and other characters, I don't have a good feeling about the Maximals. Maybe towards the end they'll reveal at least 1 or 2 Predacons.

You fear the AoE Dinobots treatment?
Meaning just a side-note in the movie and that's it?

Precisely. As well as the DoTM Megatron/Shockwave treatment.

I have a feeling these Beasties will be of the WFC-K ilk rather than the originals.

I rather the BW characters get their own movie/limited series, even if it's straight to Blu-ray/streaming.

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Monro Announces Partnership with "Transformers: Rise of the Beasts"

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