More Details on Victory Hill and Hasbro Transformers Exhibit

Thursday, November 19th, 2015 12:30pm CST

Categories: Event News, Company News, Digital Media News
Posted by: Va'al   Views: 36,370

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Adding to the press release we posted earlier, about Victory Hill and Hasbro teaming up in Las Vegas, the New York Times has a little more detail on what the Cybertron Con collaboration actually holds for the Transformers. Read up below, and start packing your bags - Vegas is calling!

LAS VEGAS — Batman has his bat cave. Superman has his fortress of solitude. And soon the Avengers and a team of Transformers will call a corner on the Las Vegas Strip home.

Treasure Island casino-hotel has leased 28,000 square feet above a CVS drugstore to Victory Hill Exhibitions to create immersive displays dedicated to the pop-culture brands.

The 10-year lease includes $2 million in tenant improvements to the corner space on Las Vegas Boulevard and Spring Mountain Road.

Victory Hill ended its 18-month run at the Discovery Times Square space in New York where it offered its Marvel's Avengers S.T.A.T.I.O.N. exhibit. The Transformers exhibit is exclusive to Las Vegas and is still in development.

The exhibit is expected to open by March or April. Company officials haven't decided on an admission price.

Credit(s): NYT


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Re: More Details on Victory Hill and Hasbro Transformers Exhibit (1742646)
Posted by william-james88 on November 19th, 2015 @ 4:17pm CST
How do we know this is related to the Cybertron Con trademark though?
Re: More Details on Victory Hill and Hasbro Transformers Exhibit (1742663)
Posted by padfoo on November 19th, 2015 @ 5:50pm CST
Above a drug store does not seem like a very appealing location, I am really curious to see what they put on exhibit.
Re: More Details on Victory Hill and Hasbro Transformers Exhibit (1779061)
Posted by william-james88 on April 7th, 2016 @ 9:39pm CDT
The last time we heard of a Transfomrers exhibit by Victory Hill Exhibitions, it was an event taking place in Vegas. It seems this exhibit will be touring China next according to this article from the online publication, The Star.

The Star wrote:Star Media Group Bhd-owned Victory Hill Exhibitions will host the Transformers Experience touring exhibition in China following a tie-up with Beijing Starclouds Entertainment Development Co. Ltd.
Starclouds will host and operate the exhibitions in Mainland China (excluding Hong Kong, Taiwan and Macau) for two years on an exclusive licence from the date of the operating of the first exhibition.

“The first exhibition is expected to be open in December 2016,” said Star Media Group’s Singapore-listed subsidiary Cityneon Holdings Ltd. VHE is a unit of Cityneon.
Re: More Details on Victory Hill and Hasbro Transformers Exhibit (1914181)
Posted by Va'al on October 3rd, 2017 @ 4:56am CDT
We have some further news on the Transformers Autobots Alliance Experience from Hasbro and Victory Hill, on which we have reported in the past (see here), courtesy of Flickering Myth and the YouTube channel YOUR SHORTNESS. In brief, the show is still very much going on ahead, featuring the talents of Peter Cullen, Frank Welker and Chris Adler - and has enlisted composer Ram Khatabakhsh for the show's score. Check out below some clips from behind the scenes!



Composer Ram Khatabakhsh has just wrapped the score for the new Transformers Autobots Alliance Experience set to be revealed in China later this year, in advance of its Asian and U.S tour.

Ram, who originally hails from Great Britain, scored the music for the new revolutionary exhibit at his Burbank studios in California, ahead of conducting a live 60-piece orchestra, to give audiences the full cinematic and high definition sound as they immerse themselves into the world of the Autobots, and their ongoing battle to protect Earth against the evil Decepticons.




Re: More Details on Victory Hill and Hasbro Transformers Exhibit (1914207)
Posted by Ig89ninja on October 3rd, 2017 @ 8:42am CDT
Now I want to see the recording of the decepticons 'mobilize' theme
Re: More Details on Victory Hill and Hasbro Transformers Exhibit (1917500)
Posted by Tyrannacon on October 19th, 2017 @ 8:56am CDT
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On October 17th, 2017 it was announced that Cityneon Holdings Limited and Hasbro were launching the Autobots Alliance interactive Transformers expedition for fans in China this December in Chong Qing's Shin Kong Place. The exhibit says it will include interactive exhibits, allow people to learn the Transformer's unique language, and interact with their favorite robots in disguise through advanced technological means! Check out the press release below, here is hoping it will eventually end up globally for everybody else that enjoys the series.

SINGAPORE, Oct. 17, 2017 /PRNewswire/ -- Mainboard-listed Cityneon Holdings Limited (SGX:5HJ) ("Cityneon", the "Company", or collectively with its subsidiaries, the "Group"), a global innovator in exhibitions, and international branded play and entertainment company, Hasbro Inc. announce today that following years of research and significant development, the Transformers Autobot Alliance interactive exhibition will open its doors in December 2017 in Chong Qing's Shin Kong Place. The collaboration finds one of the most iconic entertainment brands, Transformers, at the center of an awe-inspiring, walk-through attraction featuring familiar characters from the famed franchise such as Optimus Prime, Bumblebee, and Windblade.

Transformers Autobot Alliance (PRNewsfoto/Cityneon Holdings Limited) Transformers Autobot Alliance (PRNewsfoto/Cityneon Holdings Limited)
"This launch has been a long time coming with more than two years of research and development, and significant investment to create what will be one of the most talked about exhibitions to date," said Executive Chairman & Group CEO of Cityneon Holdings Limited, Ron Tan.

Transformers Autobot Alliance is the first exhibit of its kind to showcase the larger-than-life robots, as well as special effects, reflex tests, virtual reality, motion sensing, and other features surrounding the brand, staying true to the tagline "More than Meets the Eye." Fans will even have the chance to learn the Transformers language and decode missions throughout the exhibit.

This exhibit marks the start of a collaboration with Hasbro, Inc. that allows Cityneon to tour this new exhibit in venues around the world.

"Opening Transformers Autobot Alliance with Cityneon is an exciting brand extension for us that will allow fans to interact with their favorite characters in an entirely new, immersive way. This carefully crafted attraction uses interactive technology to bring a more than meets the eye experience that Transformers fans of all ages will enjoy for years to come," said Tom Warner, SVP Transformers Franchise.

The exhibition is slated to open in December 2017 in the popular high-end shopping and living center, Shin Kong Place Chongqing. The more than 15,000 square foot attraction will also showcase a merchandise area for post-attraction purchases. Following a successful run with Cityneon and its Marvel Avengers S.T.A.T.I.O.N. attraction in Beijing Chaoyang Park and in Chong Qing, Starclouds will once again be the team to present the inaugural Transformers Autobot Alliance in Chong Qing.

"We're thrilled to continue our relationship with Cityneon, continuing to bring China these unique entertainment experiences," said Starclouds Chairman, Li Yao Han.

About Cityneon Holdings Limited

As a leading service agency, Cityneon specialises in crafting quality customer and brand experiences in the fields of Interior Architecture, Events, Exhibitions, Theme Parks and Intellectual Property Rights from the major studios: Marvel Avengers S.T.A.T.I.O.N exhibition, Hasbro Transformers Auto-bot Alliance and Jurassic World, The Exhibition.

Cityneon is committed to high excellence, precision and creativity, and is uniquely proficient in the conceptualisation and creation of immersive attractions, theme parks and exhibitions featuring state-of-the-art technologies and immersive storytelling.

With its global reach and international partnerships, Cityneon has the capability to serve its clients anywhere in the world. Cityneon (SGX:5HJ) has been listed on the Mainboard of the Singapore Stock Exchange since 2005, and is included in the Morgan Stanley Capital International, Inc (NYSE: MSCI) and MSCI Global Micro Cap Indexes -- Singapore Index. For more information, please visit http://www.cityneon.net.

About Hasbro


Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World's Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Victory Hill Exhibitions Pte Ltd

Victory Hill Exhibitions is an exhibition, production and distribution company that delivers engaging, educational and immersive attractions for the global market. It is the industry leader in the creating and delivery of innovative, captivating content for events, immersive attractions, interior architecture and experiential environmental spaces.

VHE builds long-term strategic relationships of trust through the delivery of some of the most remarkable, critically acclaimed exhibitions in the world to the museum and entertainment industries. With the latest in technology and the finest in storytelling skill, its events are visually fascinating, educational, and utterly entertaining, enjoyed by visitors of all walks and ages.

VHE has also established strong working partnerships with major movie studios through movie franchise exhibitions like the SBR International Business Award-winning Marvel Avengers S.T.A.T.I.O.N with Disney's Marvel Studios (New York, Seoul, Paris, Las Vegas, Singapore, Beijing and Taipei), Hasbro's Transformers Autobot Alliance experience and Jurassic World- The Exhibition.

Victory Hill is wholly-owned subsidiary of Cityneon Holdings Ltd, a company listed on the mainboard of the Singapore Stock Exchange. For more information, please visit http://www.victoryhillexhibitions.com.


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Re: More Details on Victory Hill and Hasbro Transformers Exhibit (1917522)
Posted by Seibertron on October 19th, 2017 @ 1:28pm CDT
So Optimus, Fort Max, Windblade and Alpha Trion appear like their toys. It makes me wonder if the Ironhide and Bumblebee are based off upcoming figures? If they're not, it makes me wonder what they're based off of?

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