Newsweek article discusses how Transformers BotBots Help "Redefine" The Brand
Wednesday, June 10th, 2020 12:36am CDTCategories: Toy News, Interviews
Posted by: Bounti76 Views: 41,516
The idea of BotBots and how they came to be stemmed from a meeting in the office of Senior Director of Global Brand Marketing Ben Montano. Talking with his team of designers, [Paulino] posed a simple question: "how do we create everyday objects that have more than meets the eye feel and what would it look like?"
Montano, in particular, is also quite a fan of the silly nature of the BotBots line.
"We wanted to keep the property a little bit loose, Paulino's team really brought what an apple or a sneaker brought to life would be," Montano said. "The seriousness that is most of our storytelling. just felt like it wasn't the best place to play here."
You can read the full article by clicking here, or on either of the pictures above. It's an interesting look into a line that doesn't get a ton of attention, but surely has its devoted fans.
Do any of you collect this line? Have your favorites to show off he here? Feel free to do so, and discuss the article below!
This article was last modified on Wednesday, June 10th, 2020 1:11am CDT
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Posted by Quantum Surge on June 10th, 2020 @ 8:30am CDT
Posted by TF-fan kev777 on June 10th, 2020 @ 9:05am CDT
https://www.amazon.com/gp/product/05931 ... UTF8&psc=1
Posted by butcher31 on June 10th, 2020 @ 11:30pm CDT
Let's be honest, the idea came to them as, "Shopkins are popular. How do we jump on that bandwagon?"
Posted by WiseMan on June 11th, 2020 @ 11:39pm CDT
Posted by ZeroWolf on June 19th, 2020 @ 9:35am CDT
Target have updated one of their BotBot listings as Series 6 Caffine Collective, listing it similar to others in the series so far and mentioning this name repeatedly in the product descriptions. We knew from the last Toy Fair that series 6 was happening but this gives us the name and theme of one of the new teams. The pictures used for the item though are those advertising series 5, the gold rush games.
Anyone buying this will not receive this series 6 Team. Instead they'll receive Series 5 Hibochi Heats 8-Packs.
This team isn't out yet and hasn't been officially revealed by Hasbro. All we have is this name.
You excited to catch more BotBots? Think these will give your collection a caffeine buzz? Let us know in the Energon Pub and stay tuned to Seibertron for all the latest news and reviews!
Posted by TF-fan kev777 on August 17th, 2020 @ 9:08pm CDT
The source is the Lost Bots book that came out and I've been reading to my youngest every night this week.