Newsweek article discusses how Transformers BotBots Help "Redefine" The Brand

Newsweek article discusses how Transformers BotBots Help "Redefine" The Brand

Wednesday, June 10th, 2020 12:36am CDT

Categories: Toy News, Interviews
Posted by: Bounti76   Views: 41,516

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We have word of a story in Newsweek magazine regarding one of the more interesting lines in all of Transformerdom, BotBots! The article touches briefly on the origin of Transformers brand as a whole, but mostly describes how the Transformers BotBots line from Hasbro came to be - what the inspiration was, and how the design team, led by Senior Design Director Marcelino Paulino,comes up with the figures, and the backstory. Also interviewed is Senior Director of Global Brand Marketing Ben Montano

The idea of BotBots and how they came to be stemmed from a meeting in the office of Senior Director of Global Brand Marketing Ben Montano. Talking with his team of designers, [Paulino] posed a simple question: "how do we create everyday objects that have more than meets the eye feel and what would it look like?"



Transformers News: Transformers BotBots Help "Redefine" The Brand

Transformers News: Transformers BotBots Help "Redefine" The Brand

Montano, in particular, is also quite a fan of the silly nature of the BotBots line.

"We wanted to keep the property a little bit loose, Paulino's team really brought what an apple or a sneaker brought to life would be," Montano said. "The seriousness that is most of our storytelling. just felt like it wasn't the best place to play here."


You can read the full article by clicking here, or on either of the pictures above. It's an interesting look into a line that doesn't get a ton of attention, but surely has its devoted fans.

Do any of you collect this line? Have your favorites to show off he here? Feel free to do so, and discuss the article below!

Credit(s): Newsweek


This article was last modified on Wednesday, June 10th, 2020 1:11am CDT

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Re: Newsweek article discusses how Transformers BotBots Help "Redefine" The Brand (2067403)
Posted by Quantum Surge on June 10th, 2020 @ 8:30am CDT
I see BotBots as nothing more but Shopkinformers, though the photos taken with them have tons of imagination and creativity when used with other figures.
Re: Newsweek article discusses how Transformers BotBots Help "Redefine" The Brand (2067407)
Posted by TF-fan kev777 on June 10th, 2020 @ 9:05am CDT
For those of us with kinds who love the Botbots and reading (or for us grown-up who love backstories), there is a Botbots level 3 reading book on Amazon for pre-order due for release in July. I already secured one for my youngest's birthday in August, so the timing is perfect with me.

https://www.amazon.com/gp/product/05931 ... UTF8&psc=1
Re: Newsweek article discusses how Transformers BotBots Help "Redefine" The Brand (2067483)
Posted by butcher31 on June 10th, 2020 @ 11:30pm CDT
I like Botbots, don't get me wrong, but who are they kidding?

Let's be honest, the idea came to them as, "Shopkins are popular. How do we jump on that bandwagon?"
Re: Newsweek article discusses how Transformers BotBots Help "Redefine" The Brand (2067573)
Posted by WiseMan on June 11th, 2020 @ 11:39pm CDT
I don't collect the line but there was one that I had to have; Steve from Accounting. It's been months now and not one person from work has asked about the mini-stapler sitting on my PC tower . . .
Re: Newsweek article discusses how Transformers BotBots Help "Redefine" The Brand (2068558)
Posted by ZeroWolf on June 19th, 2020 @ 9:35am CDT
Greetings Seibertronians! This one goes out to the fans of Transformers BotBots, one of the more popular recent additions to the Transformers franchise and a boon to those who love posing their transformers in amusing situations, like Beast Wars Masterpiece Megatron with his rubber duckie.

Target have updated one of their BotBot listings as Series 6 Caffine Collective, listing it similar to others in the series so far and mentioning this name repeatedly in the product descriptions. We knew from the last Toy Fair that series 6 was happening but this gives us the name and theme of one of the new teams. The pictures used for the item though are those advertising series 5, the gold rush games.

Image

*Important*

Anyone buying this will not receive this series 6 Team. Instead they'll receive Series 5 Hibochi Heats 8-Packs.

This team isn't out yet and hasn't been officially revealed by Hasbro. All we have is this name.

You excited to catch more BotBots? Think these will give your collection a caffeine buzz? Let us know in the Energon Pub and stay tuned to Seibertron for all the latest news and reviews!
Re: Newsweek article discusses how Transformers BotBots Help "Redefine" The Brand (2076417)
Posted by TF-fan kev777 on August 17th, 2020 @ 9:08pm CDT
I'm not sure if anyone really cares at this point, but we did get confirmation that The series 1 Lost Bots Dimlit and Bonz-eye were both from the Shed Heads tribe and there was no series 1 Lost Bot from the Jock Squad.

The source is the Lost Bots book that came out and I've been reading to my youngest every night this week.

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