Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands

Transformers News: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands

Thursday, September 13th, 2018 9:12AM CDT

Categories: Press Releases, Company News
Posted by: Va'al   Views: 7,242

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We have news of a big shift and appointment over at Hasbro, as we see the promotion of Samantha Lomow to head of Hasbro Entertainment and John Berkowitz to Hasbro Brands, both still operating under John Frascotti, President and COO of the company. The full press release can be found here, and copied below, but what is worth noting is that Lomow has been working on Transformers since Armada and even had the Transformers Animated character Slo-Mo named after her- so we wish her all the best with her expanded duties and role!

Samantha Lomow promoted to President, Hasbro Entertainment Brands; Jonathan Berkowitz promoted to President, Hasbro Brands


PAWTUCKET, R.I.—Hasbro, Inc. (NASDAQ: HAS) today announced the promotion of Samantha Lomow to President, Hasbro Entertainment Brands, and Jonathan Berkowitz to President, Hasbro Brands. Both leaders will continue to report to John Frascotti, Hasbro President and Chief Operating Officer.

“Samantha and Jonathan are exceptional leaders, passionate about innovation and dedicated to our mission to create the world’s best play experiences,” said Frascotti. “We are confident that in their new roles, they will help us accelerate the momentum behind our business and brands.”

During her 18-year tenure at the company, Ms. Lomow has played a tremendous role in growing Hasbro brands and expanding them beyond the toy space. She has been instrumental in the TRANSFORMERS franchise since the first movie in 2007, and she helped bring MY LITTLE PONY to the big screen for the first time.

In her new role, she will be responsible for leading all of Hasbro’s current, new and vault entertainment-driven, story-led brands. This includes oversight for MY LITTLE PONY, TRANSFORMERS and POWER RANGERS, among others, and continuing to partner with Allspark on emerging entertainment brands. She will also continue to lead Hasbro’s strategic partner portfolio, including relationships with The Walt Disney Company, Universal, Nickelodeon, Sesame Workshop and Blizzard Entertainment.

In his 15 years at Hasbro, Mr. Berkowitz has led a number of brands across the portfolio, including NERF, which he led to its Franchise Brand status in 2011. Most recently, he has overseen the Hasbro Gaming portfolio, which has grown significantly under his leadership with new products and brands, as well as reimagined classics. He has also been instrumental in rolling out the Company’s Quick Strike approach, which has become an important differentiator for Hasbro in getting trends and new product ideas to market in record time.

In his new role, Mr. Berkowitz will oversee the Hasbro Gaming portfolio, including MONOPOLY, as well as NERF, PLAY-DOH, BABY ALIVE, FURREAL, and initiatives driven by the Quick Strike team, among others. He will also manage all new and vault brands not driven by entertainment.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

© 2018 Hasbro, Inc. All Rights Reserved.
Credit(s): HAsbro
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Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1983710)
Posted by Caelus on September 13th, 2018 @ 12:00pm CDT
*Cue triggered misogynists whinging about a woman being promoted to a leadership role.*
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1983715)
Posted by Bumblevivisector on September 13th, 2018 @ 12:09pm CDT
"She has been instrumental in the TRANSFORMERS franchise since the first movie in 2007, and she helped bring MY LITTLE PONY to the big screen for the first time."

The official press release seems to have forgotten about the 1986 MLP movie. According to Wikipedia it was only in 421 theaters and tanked so hard it took down a potential Jem movie and helped send G.I.Joe the Movie straight to video, but that was the actual first time the ponies hit the big screen.

Our golden age of toy franchises was so brief and fleeting. In hindsight, we were lucky TF:TM got made at all.
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1983758)
Posted by Acolyte on September 13th, 2018 @ 5:16pm CDT
Time for Mr. Berkowitz to get HOT on the gaming piece. And I'm not talking Freemium games for mobile, as much as I do enjoy TF:EW and TF:FTF. Where the hell have the console games been since FOC? Where is the vision? This is a criminal failure to capitalize on a massively suitable-for-console IP.

There should be a Triple Threat play in motion in Hasbro every day, 24/7/365: Toy sales, movie licensing, video games. A weakness on any of these three is a weakness in the brand. Help save our collective entertainment consciousness and get a major studio into play and releasing trailers at CES/SXSW or whatever STAT.
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1983896)
Posted by Coptur on September 14th, 2018 @ 10:13am CDT
Caelus wrote:*Cue triggered misogynists whinging about a woman being promoted to a leadership role.*



I would hope it was on merit

and not just because she is a woman due do some affirmative action or percentage quotas!
>:oP
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989796)
Posted by fenrir72 on October 18th, 2018 @ 11:44pm CDT
Some investors are reportedly planing to file a lawsuit on the corporate suits at HB for misleading the investors/shareholders of Hbs actual financial standing. Were the profit figures (in the black?) or is Hb actually in the red?

Given how the Star Wars franchise (a Hb exclusive last I heard)has under performed with inventories piling up............this might have punched an Optimus Prime semi trailer scale into their profit margins :(

http://www.providencejournal.com/news/2 ... rm-layoffs

https://www.wpri.com/business-news/amid ... 1530857102

www.golocalprov.com/news/hasbro-to-make ... it-pending

https://www.marketwatch.com/press-relea ... 2018-10-02
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989810)
Posted by Va'al on October 19th, 2018 @ 3:19am CDT
We're getting news, alongside the quarterly investor calls and reports, that Hasbro seems to be having some issue at the moment, on a number of fronts.

According to a number of source, including the WPRI and the Providence Journal, there are indeed some 'difficult changes' happening over at the toy maker's, meaning that - despite no official confirmation - there may be some layoffs happening in the coming period (not ideal, given the holiday season approaching, and way too similar to the Toys R Us situation last year).

While the company won't confirm layoffs, Hasbro said Wednesday it is making "meaningful organizational changes" that will affect "a single-digit percentage" of its global workforce.

The Providence-based toymaker sent a statement to Eyewitness News after inquiries about possible layoffs at the company.

"While some of these changes are difficult, we must ensure we have the right teams in place with the right capabilities to lead the company into the future," spokeswoman Julie Duffy said in a statement. "We continue to add new capabilities based on our understanding of the consumer and how our retailers are going to market, while evolving the way we organize our business across our Brand Blueprint."


This, however, also follows what seems to be an investor lawsuit, conducted by Pomerantz Law Firm, concerning 'whether Hasbro and certain of its officers and/or directors have engaged in securities fraud or other unlawful business practices'. This apparently relates back to the financial report from last October, too.

The announcement of Hasbro making changes comes a day after Pomerantz Law Firm said that it is investigating claims on behalf of investors of Hasbro, Inc. as to whether Hasbro and certain of its officers and/or directors "have engaged in securities fraud or other unlawful business practices."

"The claims have no merit and we intend to vigorously defend against them," said Duffy and that the staff cuts are unrelated.

According to reports, in October of 2017 Hasbro said they saw a 5% decline in the Company’s U.S. and Canada segment’s operating profit to $217.3 million, compared to $228 million in 2016.

After the disclosures, Hasbro’s stock dropped $8.44 per share and closed at $89.75 per share on October 23, 2017.


We'll keep an eye on updates on this story, and bring them to you as soon as any developments arise, but do let us know your thoughts in the comments.

EDIT:

AcademyofDrX wrote:The excerpt below is directly from PR wire copy:

"According to the lawsuit, defendants throughout the Class Period made false and/or misleading statements and/or failed to disclose that: (1) Hasbro's relationship with Toys ''R'' Us was becoming increasingly important to Hasbro's business, but Toys ''R'' Us was in far worse financial condition than was being publicly reported; (2) Hasbro was experiencing significant undisclosed adverse sales issues in two key markets - the United Kingdom and Brazil - which were negatively impacting Hasbro's efforts to grow sales in those markets; and (3) as a result of foregoing, defendants' statements about Hasbro's business and prospects were materially false and misleading and/or lacked a reasonable basis at all relevant times. When the true details entered the market, the lawsuit claims that investors suffered damages."

Companies are required by law to tell their shareholders how their business is doing. These statements have to be truthful. The alleged fraud is basically that before the TRU bankruptcy, Hasbro said that things were okay, and after they weren't very okay. That's the gist of it. Ther no expectation that there are fudged numbers in a ledger, but if Hasbro knew the risks of the bankruptcy and didn't tell investors, that would make those statements false. I wouldn't recommend reading too much into this stuff.
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989818)
Posted by fenrir72 on October 19th, 2018 @ 5:14am CDT
This is SERIOUS folks!

Hb has its mitts on TF, SW,Marvel and Disney! The last 3 are Disney territory. Whether we like to admit it or not, SW and Marvel have been getting a bit too left political, heck, even ESPN (another Disney property) aka the boring sports channel because it no longer talks about sports has suffered greatly with low ratings and subscribers leaving.

https://awfulannouncing.com/espn/bob-ig ... field.html

Nothing wrong being SJW and all but there is a time and place for it (not with our suspension of disbelief hobbies playtime). Not to mention a recent study (see link)

https://www.moreincommon.com/hidden-tribes/

shows only about 8% to 10% of the American populace are the noisy nutjobs! The rest are just the busy normal average Joe and Jane who care for nothing of the white noise (i.e. APOLITICAL).

Yet when big companies like Disney placate to these groups who don't even invest (i.e. SPEND) in such products, alienating the silent majority, ..........there bye damaging the brand. :(

Trouble is, it was Hb who also got hit with huge INVENTORIES of unsold SW products (Marvel Comics isn't doing too good either). I am willing to bet this took a huge chunk of the "black" Hb profits leading it to bleed red (don't get me started with the clusterfrck of the last two TF movies and the overkill with Bumblebee).

Let's pray that Hb and its stockholders recover from this or ELSE......might take TF down with them in the drain. :-(
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989819)
Posted by kurthy on October 19th, 2018 @ 5:38am CDT
fenrir72 wrote:This is SERIOUS folks!

Hb has its mitts on TF, SW,Marvel and Disney! The last 3 are Disney territory. Whether we like to admit it or not, SW and Marvel have been getting a bit too left political, heck, even ESPN (another Disney property) aka the boring sports channel because it no longer talks about sports has suffered greatly with low ratings and subscribers leaving.

https://awfulannouncing.com/espn/bob-ig ... field.html

Nothing wrong being SJW and all but there is a time and place for it (not with our suspension of disbelief hobbies playtime). Not to mention a recent study (see link)

https://www.moreincommon.com/hidden-tribes/ I

shows only about 8% to 10% of the American populace are the noisy nutjobs! The rest are just the busy normal average Joe and Jane who care for nothing of the white noise (i.e. APOLITICAL).

Yet when big companies like Disney placate to these groups who don't even invest (i.e. SPEND) in such products, alienating the silent majority, ..........there bye damaging the brand. :(

Trouble is, it was Hb who also got hit with huge INVENTORIES of unsold SW products (Marvel Comics isn't doing too good either). I am willing to bet this took a huge chunk of the "black" Hb profits leading it to bleed red (don't get me started with the clusterfrck of the last two TF movies and the overkill with Bumblebee).

Let's pray that Hb and its stockholders recover from this or ELSE......might take TF down with them in the drain. :-(


Take your politics elsewhere.
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989830)
Posted by frogbat on October 19th, 2018 @ 7:19am CDT
howwwwww... I give them so much money!!! aherm

hope it gets sorted for our hobby's sake and for their employees
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989834)
Posted by Skritz on October 19th, 2018 @ 7:41am CDT
Like it or not, the more the Disney stuff circles the drain the more this will affect Transformers. Take whatever stance you want on all this, from looking at it economically to talking about the culture but the cold hard reality is: Hasbro will lose money if nobody wants to buy the MCU and Star Wars stuff and, as it happen, Star Wars merchandise has been doing poorly for a variety of reasons which go far beyond debates about the movie qualities, including having too much products on the shelves which cost too much and children not buying them. >:oP
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989860)
Posted by ScottyP on October 19th, 2018 @ 9:20am CDT
fenrir72 wrote::-(
This was a poorly written, borderline irrelevant post that reflects poorly on the Seibertron.com community. I urge you to do better in the future and focus on the facts presented rather than associate them with carefully selected talking points that have nothing to do with the article posted.
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989878)
Posted by Coptur on October 19th, 2018 @ 10:09am CDT
Truth hurts?
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989880)
Posted by fenrir72 on October 19th, 2018 @ 10:14am CDT
Coptur wrote:Truth hurts?


It sure does. :-D
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989881)
Posted by fenrir72 on October 19th, 2018 @ 10:16am CDT
The "Man Children" aren't buying them anymore. That's what hurts.

Fact: Iger is Disney CEO. He knows more than we do.
Fact? Too much SW every year diluted the brand. Open to debate. As if He'll admit to the public the real reason.

My linking to his statement on the status of ESPN not related? Really? Not related?

Hb got the exclusive rights to distribute a lot of Disney products. Star Wars being one of them. It's underperforming to put it lightly (the toys). Why it ain't moving? Some say the kids don't buy them anymore. Trouble is, it's the demographic with a lot of disposable income that isn't buying (i.e. the Man Children aka as you and me).

Why aren't they buying? What has dampened their appetite to buy? Aren't media like movies, comics etc the means to brainwash "encourage" the fans to buy? I only posited a very probable reason why no one is buying.

With SW hurt, Hb got hurt too! Hb get hurt, TF is affected too! Now we get these investor revolts.

Again, let's hope sanity returns to both sides (Hb and Disney) and just produce great APOLITCAL products that promotes escapism/suspension of disbelief.
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989884)
Posted by Rodimus Knight on October 19th, 2018 @ 10:32am CDT
ScottyP wrote:
fenrir72 wrote::-(
This was a poorly written, borderline irrelevant post that reflects poorly on the Seibertron.com community. I urge you to do better in the future and focus on the facts presented rather than associate them with carefully selected talking points that have nothing to do with the article posted.


It was rambling, but the basic point is valid. The more the companies that Hasbro is producing licensed items for do things to disenfranchise the fans (ie Kathleen Kennedy & Rian Johnson) the more it's going to affect the sales of the products that Hasbro sells and hurt Hasbro's bottom line. My figure buying habit was seriously affected by the lunatic rants of the earlier mentioned individuals. You throw out hate at your fan base, it's going to affect your bottom line.

Solo, although not a great movie was a fun one, was negatively affected by the the drama surrounding TLJ, so again product didn't sell (I still want figures from that line but I figure they'll end up on clearance soon enough). Star wars had really been a power house for Hasbro, until the people running Star Wars derailed the gravy train.

The quality of the Disney princess dolls hasn't really improved since Hasbro took over. They have more of a variety of faces and heads, but the same crappy articulation the Mattel ones had. They put a lot into the Decedents original line, and that sold well, but the sequel dolls are shelf warmers until clearanced out.

Marvel Comics could possibly be a thing of the past in the near future. Disney is already starting to license out characters to other companies. That is a direct result of the current batch of writers being well, I'll say it SJWs. Probably my favorite Comic in recent years was the Kamala Kahn Ms Marvel, then they got super political with it, and I stopped reading, although I did just buy her Marvel Rising doll, along with Ghost Spider.

Marvel Studies is more or less keeping the political stuff to a minimum, as is the Animation side of Marvel, but if they go the way of Star Wars, you'll see the Marvel figure revenue drop significantly as well.

That will have a negative effect on the Hasbro Bottom line, and Transformers will be negatively affected. Look at the number of terrible stickers they used in the POTP line (i mean seriously they had stickers on Starscream that you couldn't press flat because of details on the parts the stickers covered), when the previous lines had few on anything smaller then Titan Class. We could see more cheaply made figures for more money.
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989887)
Posted by Short Circuit on October 19th, 2018 @ 10:45am CDT
I didn't realize children's toy companies including messages of inclusiveness, diversity, honor, and the like counts as "leaning towards the left." But then again, I'm not paranoid. :roll:

Toys are tanking because electronics sales are up. Toys to life is surging again, and console sales are up (electronics are much more expensive and versatile than plastic figures). Hasbro's other IP's are doing average or about to be rebooted. (Transformers has gone full G1 to recenter the brand.) Xmas is around the corner and people tend to wait last minute. Marvel just dropped a huge cliffhanger and people won't be hype till Infinity War 2 unless they pull of a sleeper hit. The economy in general took a hit the past few months.

There's no need to get worked up and digging for hidden meanings. Companies restructure all the time. Things start anew. Trends and fads ebb and flow and come and go. You gotta take the good with the bad because with every upturn comes down, and Hasbro is trying to prepare so they can continue on with what they're doing.

Besides, they're multi-billion dollar corporations. They're fine as long as the CEOs don't destroy the company for personal gain like TRU America. And I'm sure keeping the Transformers IP around with tangible merch is more profitable then dropping it all.
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989889)
Posted by ZeroWolf on October 19th, 2018 @ 10:49am CDT
We would see cheaply made figures anyway because that's how they maximise profit (by minimising costs). It has nothing to do with people who, at a fundemental level are trying to make things better and fairer. A minority don't go about it the best way but considering the hate that gets thrown at them, I'm not suprised there's an escalation in arguments between the opposing groups.

Now the article in question is light on details, like why they are being accused of security fraud.

Edit:

Also what Short Circuit put, all of it.
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989897)
Posted by SW's SilverHammer on October 19th, 2018 @ 11:38am CDT
Look I have to pitch in here, mostly because there's clearly some bullshit here. Alright so the foremost thing about the toy market is it is changing, and not because of politics. The foremost reason is Hasbro and Mattel aren't the only game in town anymore. Unlike 1977, 1997 and 2007, the best outlet for star wars and marvel isn't the hasbro market; there are multiple third party companies like Hot Toys, MAFeX, and the Bandai Tamashii Nations; these companies do give the best representations of relevant movie centirc characters, like Captain America, Iron Man, Rey, and Kylo ren.

Sure they be comparatively more expensive import figures, but when you consider someone my take a couple of weeks and multiple trips to a target or Walmart to find a midling to decent 20-25 dollar black series/marvel legends figure. The cost differential isn't to extreme compared to buying a 50 to 60 dollar highly articulated, highly accurate S.H Figuarts from BBTS or AmiAmi in the comfort of your own home. Figures which will be released in japan on a set scheduled with equal distribution and will (probably) be at your house in 5 business days at the most. I work at a vintage toy store in downtown PDX, and the other day this kid, 7-10 was buying some oldschool vinyl Kaiju, when his mom chimed in "Don't you have the S.H MonsterArts gigan?". I'm not saying this is all kids and all collectors, but what i'm saying is the market for bigger better more expressive toys is open, it's not just collectors, it's also kids too, and most of those toys happen to be imports. I'm not saying this is the only reason, just that it's a major factor.

Hasbro will always have the comic exclusive interpretations of marvel characters and obscure star wars characters. One of my favorite black series Force Awakens figures is the Guavian bounty hunter and there ain't no way in heeeeeeell MAFeX is going to make him. Also for those people saying "oh star wars is too political with SJWS and thats why the toys aren't selling" people must be forgetting the absolute glut of Phantom Menace, Attack of The Clones, and Revenge of the Sith toys, and those movies are a hell of a lot weaker than TFA, TLJ, Rogue One, and the Han Solo Goes Solo, Solo Movie.
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989899)
Posted by Diaboragon on October 19th, 2018 @ 11:47am CDT
Short Circuit wrote:I didn't realize children's toy companies including messages of inclusiveness, diversity, honor, and the like counts as "leaning towards the left." But then again, I'm not paranoid. :roll:


The toys may not be political, but the people who direct their source material certainly are. And that's not on its own a bad thing, but it seems like in today's age if you don't agree with their stances 100%, they don't want you as part of their audience. That friction does not help with sales.
Re: Samantha Lomow appointed as President of Hasbro Entertainment, Jonathan Berkowitz of Hasbro Brands (1989905)
Posted by AcademyofDrX on October 19th, 2018 @ 12:53pm CDT
All of this is nonsense and it has nothing to do with the original post, it's all off-topic.

If you think the number of stickers on a Starscream figure has ANYTHING to do with big business entertainment and the culture wars, you lack the maturity to read investor reports and economic news, including posts like this one.

If you want to criticize contemporary corporate mores in favor of representation, there are plenty of alt-right websites for that. This is a toy forum, for Primus' sake.

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