SDCC 2014 Coverage - Official Hasbro Press Release: Panels and Overview

Hasbro Returns to Comic-Con International, Showcasing Top Entertainment Brands

From TRANSFORMERS: ROBOTS IN DISGUISE and A Galaxy Far, Far Away to a Place Where Friendship is Magic, Fans Can Enjoy Their Favorite Pop Culture Brands All in One Place at San Diego Comic-Con.

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) is coming back to Comic-Con International in San Diego to celebrate its iconic and globally renowned brands including TRANSFORMERS, MY LITTLE PONY, MY LITTLE PONY EQUESTRIA GIRLS, KRE-O and licensed toy and game lines for ANGRY BIRDS, MARVEL and STAR WARS. From toys and games, to comics, television programs and Hollywood blockbuster films, Hasbro continues to entertain kids and fans around the globe with its world-class portfolio of brands year after year. Hasbro will bring its iconic brands and characters to life at this year's convention, offering an exciting lineup of panels, autograph sessions, special edition toys, giveaways and more.

Hasbro's booth continues to be one of the most popular at Comic-Con, drawing eager fans ready to get a first look at special edition Hasbro products and giveaways. This year, attendees can expect more unique experiences, products and displays, including photo opportunities, interactive panels and special guests that Hasbro's most enthusiastic fans will not want to miss out on.

"Hasbro looks forward to bringing some of the most recognizable brands in popular culture to Comic-Con International in San Diego every year," said John Frascotti, chief marketing officer, Hasbro, Inc. "Connecting with our most passionate fans is extremely important to us and we are thrilled to offer an incredible line up of panels, special edition collectibles, giveaways and opportunities to meet the talent behind brands like TRANSFORMERS and MY LITTLE PONY."

The following highlights the activities across Hasbro brands and licensed product lines to be showcased in the Hasbro booth #3213 and around the convention.

TRANSFORMERS

Hasbro has plenty to celebrate this year, from the new innovative toy line inspired by Michael Bay's wildly successful TRANSFORMERS: Age of Extinction feature film from Paramount Pictures, to the 30th Anniversary Generations fan focused figures spanning the history of the TRANSFORMERS brand. From comics and video games to animated series and action figures - this pop-culture extravaganza will be a must-see spot for TRANSFORMERS fans of all ages in the Hasbro booth.

On Thursday, July 24th at 11:00 a.m., TRANSFORMERS fans will have the opportunity to attend a panel with members of the Hasbro and Hasbro Studios team for an exclusive sneak peak of the new animated series, Transformers: Robots In Disguise airing in early 2015. Attendees will also get a first look at the third season of Transformers: Rescue Bots, airing on the Hub Network in the U.S. In addition, attendees can celebrate the great 30 year heritage of the TRANSFORMERS brand and experience exclusive reveals of never before seen product.

KRE-O

The KRE-O brand is back in San Diego, showcasing products from Hasbro's biggest brands! Big news for 2014 is the KRE-O TRANSFORMERS line, and you won't want to miss the brand's first San Diego Comic-Con special edition item: KRE-O TRANSFORMERS KRE-O CLASS OF 1984 KREON 30-Pack. There will also be a 1984 KREON collectible poster available in limited quantities at the Hasbro booth and a sneak peek at some new KRE-O items during the TRANSFORMERS panel on Thursday.

MY LITTLE PONY AND MY LITTLE PONY EQUESTRIA GIRLS

The MY LITTLE PONY brand, a massive pop-culture phenomenon from Hasbro, is returning to Comic-Con again this year with memorable characters and unique personalities. From the animated series, My Little Pony Friendship is Magic, to an extensive line of licensed goods, and special edition product, Hasbro welcomes fans in celebrating the magic of friendship at Comic-Con with MY LITTLE PONY and MY LITTLE PONY EQUESTRIA GIRLS.

On Friday at 11:30 a.m., Hasbro invites fans to join special guests from Hasbro Studios and voice talent from the My Little Pony Friendship is Magic animated series airing on the Hub Network in the U.S. and My Little Pony Equestria Girls, the movie as they share details of the making of the popular animated series and a sneak peek into the new My Little Pony Equestria Girls Rainbow Rocks movie coming this Fall.

STAR WARS

With Lucasfilm and Disney's new animated series, STAR WARS REBELS, premiering this fall, STAR WARS fans will be eager to stop by Hasbro's booth at Comic-Con for exclusive giveaways, an autograph signing and interactive panels. On Friday, July 25th at 12:00 p.m., Hasbro will welcome STAR WARS fans to a special panel with members of the Hasbro brand and design teams as they discuss the popular Hasbro STAR WARS line and share a sneak peek of upcoming, never before seen action figures from the highly anticipated STAR WARS REBELS animated series.

MARVEL

Hasbro's booth will be celebrating MARVEL's ever-expanding cinematic universe in the highly anticipated MARVEL'S Guardians of the Galaxy film, hitting theaters August 1. Hasbro, home of the master MARVEL toy license, will be showcasing the new toy line and more.

On Saturday, July 20 at 4:00 p.m., fans won't want to miss Hasbro's MARVEL panel. Join members of the Hasbro brand and design teams as they discuss Hasbro's popular MARVEL action figure lines. Attendees will also get a sneak peek of upcoming, never before seen action figures.

Fans of the MARVEL UNIVERSE, MARVEL LEGENDS and other MARVEL action figure lines will also want to check out the Hasbro booth for a comprehensive look at the extensive line-up of 2014 toys as well as new, upcoming figures revealed for the first time following the panel.

ANGRY BIRDS

Hasbro and Rovio recently announced they are teaming up to bring two of the world's largest and most popular entertainment brands together in a brand new mash-up: ANGRY BIRDS TRANSFORMERS. Fans stopping by the Hasbro booth will see for the first time the full ANGRY BIRDS TRANSFORMERS product line featuring TELEPODS technology, powered by Retoy. An exclusive, new trailer for the ANGRY BIRDS TRANSFORMERS mobile game (available later this year) will also be shown in the Hasbro booth during the show. Additionally, fans will get to see the first gameplay demo of Rovio's upcoming ANGRY BIRDS STELLA mobile game, available this fall, and experience the ANGRY BIRDS STELLA TELEPODS product line, which will let fans teleport the Stella character and her fierce flock of friends into the game. San Diego Comic-Con will also mark the world premiere of the ANGRY BIRDS STELLA cinematic trailer.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 territories around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

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