The Hub Raises Product Placement Concerns
Tuesday, October 5th, 2010 4:27am CDT
Categories: Company News, Digital Media NewsPosted by: RodimusConvoy13 Views: 37,834
Topic Options: View Discussion · Sign in or Join to reply
"The notion of a toy company owning a television channel for the sole purpose of promoting their toys is egregious practice," said Susan Linn, director of the Campaign for a Commercial-Free Childhood, which has emerged as one of the Hub's harshest critics. Linn acknowledged that she had yet to see any of the network's new shows.
Shows/Products that are mentioned in the article are GI JOE, Transformers, My Little Pony and Pound Puppies.
Still, neither partner is backing off the idea that one of the objectives of the Hub is to move Hasbro's products. Nonetheless, such TV-toy tie-ins are as old as the marionettes, board games and wristwatches that sold because of the popularity of NBC's "The Howdy Doody Show," whose run began in the late 1940s.
See the full article here.
What do you think? Share your opinion in the Energon Pub Forums.
Got Transformers News? Let us know here!
Most Popular Transformers News
Most Recent Transformers News
Posted by Mindmaster on October 5th, 2010 @ 4:55am CDT



Posted by Hans on October 5th, 2010 @ 5:24am CDT
Posted by chrisc4 on October 5th, 2010 @ 5:52am CDT
Posted by NuclearConvoy on October 5th, 2010 @ 6:02am CDT
Posted by Lord Onixprime on October 5th, 2010 @ 6:05am CDT
The only problem here is that they don't like Hasbro having a hand in the TV station, but Hasbro has become more than a toymaker. They have books, comic books, multi-million dollar movies and video games they are collaborating on. They are an entertainment company, be it entertaining kids with toys, or with cartoons and movies about their toys.
Posted by GEEWUN on October 5th, 2010 @ 6:13am CDT
By the way "commercial-free-childhood-campaign" WHAT THE HECK!?!?!?! Do people not have better things to do other other than criticizing commercials?
Like playing with transformers, now that is something better to do!

Posted by Skyfire77 on October 5th, 2010 @ 7:14am CDT
Posted by SLUGSLINGER81 on October 5th, 2010 @ 7:22am CDT
Posted by whacko on October 5th, 2010 @ 7:52am CDT
Kids like cartoons because they are fun.
Kids like toys because they are fun.
Kids like playing with toys based on their favorite cartoon characters because then you get twice the fun!
Susan Linn and other people like here need to wake up and realize that kids just wanna have fun. Even if Hasbro wasn't making toys and the Hub was never conceived, kids would still want to have fun, and most of the time that fun doesn't include doing arithmetic problems.
Posted by hinomars19 on October 5th, 2010 @ 7:54am CDT
I'm sick of these type of folk who think they are righteous and above the rest.
Cartoons, toys, ads, it's all a win-win! The design, manufacturing, distribution, and of course the advertising keeps jobs on good peoples plates (and food on their families') And it keeps kids (and us big kids) uber happy!
Happy, well fed kids with well paid parents-these tools want to take a pop at that yet claim to be the righteous heroes of kid's welfare??
WTF??
Posted by Blackstreak on October 5th, 2010 @ 8:08am CDT

Posted by rpetras on October 5th, 2010 @ 8:28am CDT
There are lots of options for raising a kid without commercials.
There are commercial free channels like Nick Jr. as well as on-demand. And you can always have stuff on DVD, use netflix or line up programming from the internet. Or just DVR stuff and blow through the commercials. Like I said, many, many options are out there.
My son is 3 and only recently (maybe 4 months ago) saw his first commercial! He cried because his show went away and "some junk" came on!
He is a bit bigger now and gets that they can show him stuff he may or may not want.
Posted by Cobalt Prime on October 5th, 2010 @ 8:37am CDT
Ya know, I learned a very simple practice from my father back in the day, which was to turn down the volume knob (the mute button on the remo in later days) during the commercials. That took care of the problem without all those fancy organizations. In the early days, I remember pointing at the TV screen and declaring "I want that!" and my Mom saying "No". That was the end of it because back then, parents represented authority. Of course today's popular weak-kneed parenting practices don't help where children are allowed to scream their heads off in public if they want something they saw on TV and parents are too frightened of Big Brother to deliver a well deserved smack to restore order.
In terms of a channel consisting of programming related to Hasbro's licenses, I say if folks don't like it, it is their prerogative to change the channel and not the choice of some bleeding heart, self-righteous special interest group.
Posted by StryderPrime on October 5th, 2010 @ 10:02am CDT
Posted by AutobotTrainer on October 5th, 2010 @ 10:12am CDT
Cobalt Prime wrote:Terrific. Another liberal whacko out to protect our kids from what is now the "big bad toy commercial". Commercial free? I hadn't realized that kids were having seizures and foaming at the mouth with their eyes rolled up in their heads from OD-ing on commercials or toy-related TV shows.
Ya know, I learned a very simple practice from my father back in the day, which was to turn down the volume knob (the mute button on the remo in later days) during the commercials. That took care of the problem without all those fancy organizations. In the early days, I remember pointing at the TV screen and declaring "I want that!" and my Mom saying "No". That was the end of it because back then, parents represented authority. Of course today's popular weak-kneed parenting practices don't help where children are allowed to scream their heads off in public if they want something they saw on TV and parents are too frightened of Big Brother to deliver a well deserved smack to restore order.
In terms of a channel consisting of programming related to Hasbro's licenses, I say if folks don't like it, it is their prerogative to change the channel and not the choice of some bleeding heart, self-righteous special interest group.
BRAVO sir, BRAVO. Nicely said.
Posted by Requiem Prime on October 5th, 2010 @ 10:57am CDT
For one thing; It's not like commercials for stuff like toys and games are utterly scarring children or messing with their sense of restraint vs desire. Kids are going to want stuff, they always have. Children's shows from Howdy Doody on have try to make their stuff compelling so kids will want their stuff. Moreover, there's still the matter of them having, far as I know, a lot more dignity about themselves than commercials and product placement aimed at adults.
For another; fun for its own sake does not directly mean "wholesome". I'm not going to go further into that, I'll just stop with saying children can be just as disturbed as adults.
If you don't want your kids to spend all their time being marketed to, take them outside, go places and do stuff. It's not that hard.
Posted by NatsumeRyu on October 5th, 2010 @ 11:10am CDT
On a different tact, did she ever stop to think that kids actually enjoy the toys &/or shows [and that that might not be a bad thing]?
Personally, I love bringing peoples' dreams to life. That's why I draw, or model/animate in 3D, or build costumes, or whatever. Hasbro does something similar with their work. Unfortunately, Hasbro can't do it as a non-profit company. They can't offer their stuff for free like I can (don't doubt it would certainly be nice to get paid for what I like to do, versus making money elsewhere and trying to fit the fun stuff on the side). So they sell stuff. And there is a demand for it.
I'm confused. Does she really think that we're so good at making commercials we can make people want anything? That commercials aren't a win-win situation anymore (consumer is made aware of something they may or may not want; corporate, now selling because people know it's there, can sell enough [if it's a worthy product] to keep going as a business).
Don't tell me anybody believes commercials are why people are spending money they don't have. *face palm*
Is the community here any example? Collecters like who're here couldn't collect much if they didn't know how to budget properly.
Posted by Cyberstrike on October 5th, 2010 @ 12:08pm CDT
Posted by The Legend on October 5th, 2010 @ 12:32pm CDT

Parenting... Let the TV do it.
Posted by Dr. Caelus on October 5th, 2010 @ 12:37pm CDT
Skyfire77 wrote:Campaign for a Commercial-Free Childhood - Translation: "Mummy and Daddy didn't buy me what I wanted when I was growing up, so I'm going to take it out on all of you!".
Cyberstrike wrote:Another self-righteous evil liberal conservative nutball that wants to tell people how to live, how to raise their kids, what religion to believe in, how to have sex, and waste my time with this crap. F*** YOU
AutobotTrainer wrote:Cobalt Prime wrote:Terrific. Another liberal whacko... Of course today's popular weak-kneed parenting practices don't help where children are allowed to scream their heads off in public if they want something they saw on TV and parents are too frightened of Big Brother to deliver a well deserved smack to restore order...
BRAVO sir, BRAVO. Nicely said.
That's why I stopped coming here.