Toy Fair 2012 coverage starts Saturday, February 11th around 2PM on Seibertron.com

This weekend, two of Seibertron.com's staff members are heading to New York City to bring you the latest Transformers news from Toy Fair 2012! Armed with laptops and cameras, Ryan and El Duque will be there in person to cover Hasbro's "Fan Media Day" event at the American International Toy Fair in New York City on Saturday, February 11, 2012.

This year brings exciting new products from Hasbro's Transformers brand as well as its G.I. Joe, KRE-O, Marvel and Star Wars toy lines. Seibertron.com is honored to be invited by Hasbro once again and we look forward to sharing previews of Hasbro's upcoming products. This special event allows Seibertron.com to gather invaluable information from Hasbro, engage brand team members with questions, and tour the Hasbro showroom to capture high-def photos and videos of the products you’ve been anxiously waiting to see.

Internet connections allowing, we'll start posting news around 1:30pm EST through 3:00pm EST. From there, we'll head to Hasbro's showroom where we'll be allowed to take pictures and videos of the products they have on display until around 5pm. Obviously, we'll stay focused mostly on Transformers, but we'll be sure to grab pics of other hot products that we think might be of interest to the fans of Seibertron.com.

After Hasbro kicks us out around 5pm or so, we'll head back to Seibertron.com's secret headquarters in Times Square where we'll begin the tedious task of sifting through all of the data we obtained. Internet connection allowing, we'll most likely have the first galleries posted along with corresponding news stories around 7 or 8pm. It'll take us a few hours to go through all of the pictures, upload the galleries to the site, post news stories, etc, but by midnight you should have hundreds of new photos of Hasbro's preview of their 2012 product lines.

The following day, we'll head over to the Javits Center where the rest of Toy Fair is throwing down to see if we can scour up any other Transformers related goodies from licensed companies, or anything else that might be of interest to all of you.

Stay tuned this weekend for all of the latest and greatest Transformers news this side of Alpha Centauri. Seibertron.com will be your #1 source for Transformers news and pictures from Toy Fair this weekend!