Toy Fair 2014 Coverage - Hasbro Investor Day Presentation

Friday, February 14th, 2014 12:52PM CST

Categories: Cartoon News, Movie Related News, Toy News, Event News, Press Releases, Company News
Posted by: Va'al Views: 101,526

Topic Options: View Discussion · Sign in or Join to reply

Toy Fair 2014 has yet to officially start in New York City, but we're already getting into the swing of things with some preliminary reveals! Today Hasbro were presenting their wares to their investors, and the slideshow was made available to Seibertron.com. They touched upon the following:

- The new film, talking about its theme of 'a truck looking for a friend', and the inclusion of the Dinobots.
- The subdivision of the franchise with Rescue Bots, Age of Extinction and Generations lines for three types of fans, from younger to older.
- CyberTRON Monday: online midnight madness event in May and various launches around the world leading to Age of Extinction premiere June 27.
- The redesign of the brand with new packaging, logos and digital platforms; several new games coming in 2014.
- Demonstrated the new simplified transformation for toys on stage (for younger fans and Age of Extinction), though no footage available. Products included: Stomp and Chomp Grimlock one-step transformation; Mega one-step Bumblebee.
- Rescue Bots taking on new dinobot forms, Optimus becomes Primal - Season 3 announced.
- For the committed fan: Generations and Platinum Edition lines (popular in Asian and North American markets). Products included in presentation are Leader Jetfire, Deluxe Windblade and Masterpiece Soundwave.
- Battle Masters Transformers, previously revealed.

If you wish to listen to the presentation yourself, take a look at the embedded video below, courtesy of Seibertron himself.

Check out below for an overview of what 2014 will bring in terms of transforming robots, including the previously announced Jetfire and Windblade.

Credit(s): Hasbro

News Search

Got Transformers News? Let us know here!

Most Recent Transformers News

Leaked Gameplay Footage of Transformers Reactivate

Posted 2 days ago

Transformers #15, Hot Wheels Optimus Prime, SS Swoop, SDCC Death's Head + more @ Seibertron Store

Posted 3 days ago

Pre-order Links for all New Age of the Prime Transformers Toys and Sonic X Over Set

Posted 4 days ago

First Look at Optimus Prime Cab solo Release in 2025 Hot Wheels Mainline

Posted 5 days ago

Official Images for Age of the Primes and Sonic Crossover Reveals

Posted 8 days ago

Holiday Sale, Sectaurs, SDCC Death's Head, new Transformers and more at the Seibertron Store

Posted 9 days ago

More Images and Reveals from Cybertron Con: Star Convoy, Heatwave, Sky Byte, Prima, Solus and More

Posted 9 days ago

First Look at Extra Kibble that comes with AOTP Silverbolt to make Superion Frame and More

Posted 9 days ago

Click here to post your comment about this news story!

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550561)
Posted by hinomars19 on February 14th, 2014 @ 12:53pm CST

mooncake623 wrote:wow! sweet...

Is it true that the Legends Comos and Swerve is canceled?
think I saw someone posted all the canceled stuff in the rumors page here on Seibertron.

Cosmos and Swerve exist don't they? They have Galleries here and I'm sure they were instock at Kapow toys in December (no longer though, it seems...)

These Generations toys are lovely, but are disapearing (or not appearing at all) far too quickly...and it's not like they will make it to stores here in U.K. Am I gonna miss out on the entire line? I can't pre-order every new fig at once :lol:

it'd be nice if enough actually stuck around, y'know?

Windblade and Jetfire look awesome! (damn it I better get them both :-x

)

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550562)
Posted by xRotorstormx on February 14th, 2014 @ 12:54pm CST

I just love how Hasbro assumes that I am an 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550563)
Posted by Va'al on February 14th, 2014 @ 12:55pm CST

xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550564)
Posted by TFStopMotions123 on February 14th, 2014 @ 12:56pm CST

welcometothedarksyde wrote:Yuck, that head design sucks. Can't wait until a Slipstream remold is available though. If that ever gets made

Hm, not really. It looks amazing IMO, spot on to what it looks like in the comics.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550565)
Posted by SW's SilverHammer on February 14th, 2014 @ 12:59pm CST

TFStopMotions123 wrote:
welcometothedarksyde wrote:Yuck, that head design sucks. Can't wait until a Slipstream remold is available though. If that ever gets made

Hm, not really. It looks amazing IMO, spot on to what it looks like in the comics.

And she looks pretty badass in the comic to

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550566)
Posted by GuyIncognito on February 14th, 2014 @ 1:01pm CST

xRotorstormx wrote:I just love how Hasbro assumes that I am an 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

What are you talking about?

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550567)
Posted by xRotorstormx on February 14th, 2014 @ 1:02pm CST

Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

It sure is..especially when you go in to the older Walmarts' and they still have the "Boys" and "Girls" signs hanging from the ceiling to separate the toys. I remember I went into a Toys R Us in CT last year and had my hands full of TF's, an older woman and her husband were standing their probably shopping for their grandson or whatever, gave me the oddest look then asked me "Are those for your son?" :BANG_HEAD:

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550571)
Posted by xRotorstormx on February 14th, 2014 @ 1:05pm CST

GuyIncognito wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am an 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

What are you talking about?

The Product Innovation and Franchise Approach slides that talk about the age brackets for each set of toys.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550572)
Posted by GuyIncognito on February 14th, 2014 @ 1:08pm CST

xRotorstormx wrote:
GuyIncognito wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am an 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

What are you talking about?

The Product Innovation and Franchise Approach slides that talk about the age brackets for each set of toys.

What slides? What about them?

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550573)
Posted by SW's SilverHammer on February 14th, 2014 @ 1:09pm CST

xRotorstormx wrote:
Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

It sure is..especially when you go in to the older Walmarts' and they still have the "Boys" and "Girls" signs hanging from the ceiling to separate the toys. I remember I went into a Toys R Us in CT last year and had my hands full of TF's, an older woman and her husband were standing their probably shopping for their grandson or whatever, gave me the oddest look then asked me "Are those for your son?"

Damn I don't think i've heard people in a store turn that dickish that quickly

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550575)
Posted by GuyIncognito on February 14th, 2014 @ 1:10pm CST

Hasbro can't win. No matter what they do, a segment of the market is going to complain.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550576)
Posted by Va'al on February 14th, 2014 @ 1:13pm CST

GuyIncognito wrote:
xRotorstormx wrote:
GuyIncognito wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am an 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

What are you talking about?

The Product Innovation and Franchise Approach slides that talk about the age brackets for each set of toys.

What slides? What about them?

viewtopic.php?f=4&t=98659&p=1550575#p1550557

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550580)
Posted by mooncake623 on February 14th, 2014 @ 1:21pm CST

xRotorstormx wrote:I just love how Hasbro assumes that I am an 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

What do you mean? they have Nerf Rebelle for you... =X kidding =D

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550581)
Posted by mooncake623 on February 14th, 2014 @ 1:23pm CST

hinomars19 wrote:
mooncake623 wrote:wow! sweet...

Is it true that the Legends Comos and Swerve is canceled?
think I saw someone posted all the canceled stuff in the rumors page here on Seibertron.

Cosmos and Swerve exist don't they? They have Galleries here and I'm sure they were instock at Kapow toys in December (no longer though, it seems...)

Canceled for US distribution. How true it is, I don't know.

http://www.seibertron.com/energonpub/beast-hunters-and-generations-legends-lines-cancelled-t98657.php

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550583)
Posted by Dr. Caelus on February 14th, 2014 @ 1:30pm CST

Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

Actually, I like them; if I collected Nerf toys, I would have gotten some of those for me...

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550587)
Posted by Va'al on February 14th, 2014 @ 1:39pm CST

Caelus wrote:
Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

Actually, I like them; if I collected Nerf toys, I would have gotten some of those for me...

That's what I mean, though! Why separate the boy/girl lines, when they could all be the same? Is there really a need to differentiate toys? If kids want a toy, they should be able to get it without a company (or society) telling them it's for another intended audience.

The whole boys like cars/guns, girls like dolls/pets is unfounded anyway. Compare this, for example.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550588)
Posted by ILL-Star on February 14th, 2014 @ 1:40pm CST

SW's SilverHammer wrote:
xRotorstormx wrote:
Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

It sure is..especially when you go in to the older Walmarts' and they still have the "Boys" and "Girls" signs hanging from the ceiling to separate the toys. I remember I went into a Toys R Us in CT last year and had my hands full of TF's, an older woman and her husband were standing their probably shopping for their grandson or whatever, gave me the oddest look then asked me "Are those for your son?"

Damn I don't think i've heard people in a store turn that dickish that quickly

Come on people, enough of this oh I'm so offended nonsense. I'm assuming you're all adults or close to it, but the fact is that the majority of people don't look at adults buying toys and assume they're collectors. I'm a guy in my early twenties and I get those same looks every now and then or I'm asked if I need a gift receipt. And regarding gender placement on toys, its not as if Hasbro or any other toy company is trying to be sexist or something. They have their statistics that show what the majority likes in terms of boys and girls. Signs like that also help sell products by making it easier for people who don't know much about toys when they're buying for someone else.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550589)
Posted by hinomars19 on February 14th, 2014 @ 1:42pm CST

mooncake623 wrote:
hinomars19 wrote:
mooncake623 wrote:wow! sweet...

Is it true that the Legends Comos and Swerve is canceled?
think I saw someone posted all the canceled stuff in the rumors page here on Seibertron.

Cosmos and Swerve exist don't they? They have Galleries here and I'm sure they were instock at Kapow toys in December (no longer though, it seems...)

Canceled for US distribution. How true it is, I don't know.

http://www.seibertron.com/energonpub/beast-hunters-and-generations-legends-lines-cancelled-t98657.php

Thanks, I hadn't seen that list.
Crazy, sheer craziness. Hopefully I can grab the few I want, but no doubt it'll be for marked up prices on Ebay. Maybe I'll swing by my TRU next week, even though I would like to hold onto funds just a little longer. Guess I'll pre-order Jetfire the minute Kapow lists him at least-that I have to have :KREMZEEK:

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550590)
Posted by Bumblevivisector on February 14th, 2014 @ 1:44pm CST

Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

...AND YET, from my perspective in TRU, Rebelle ended up being the THE hottest toyline last holiday season. No other line was more demanded, or sold out of its non-tiny items more consistently. And no, it didn't seem to be lack of supply, because my store kept getting them in regularly until Christmas.

Call it silly all you want, but if Hasbro painting Nerf pink was what it took to unseat Monster High for a season (with an assist from Equestria Girls putting a crack in Mattel's stranglehold on the fashion doll market), you can't call it a dumb decision from their perspective. It's apparently what people actually wanted. Demographics matter, regardless of how it looks to us collectors.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550591)
Posted by Va'al on February 14th, 2014 @ 1:44pm CST

ILL-Star wrote:
SW's SilverHammer wrote:
xRotorstormx wrote:
Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

It sure is..especially when you go in to the older Walmarts' and they still have the "Boys" and "Girls" signs hanging from the ceiling to separate the toys. I remember I went into a Toys R Us in CT last year and had my hands full of TF's, an older woman and her husband were standing their probably shopping for their grandson or whatever, gave me the oddest look then asked me "Are those for your son?"

Damn I don't think i've heard people in a store turn that dickish that quickly

Come on people, enough of this oh I'm so offended nonsense. I'm assuming you're all adults or close to it, but the fact is that the majority of people don't look at adults buying toys and assume they're collectors. I'm a guy in my early twenties and I get those same looks every now and then or I'm asked if I need a gift receipt. And regarding gender placement on toys, its not as if Hasbro or any other toy company is trying to be sexist or something. They have their statistics that show what the majority likes in terms of boys and girls. Signs like that also help sell products by making it easier for people who don't know much about toys when they're buying for someone else.

They're not trying. They are. And not necessarily maliciously or intentionally. It's engrained in our culture. See the link I posted above.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550592)
Posted by Dr. Caelus on February 14th, 2014 @ 1:46pm CST

Va'al wrote:
Caelus wrote:
Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

Actually, I like them; if I collected Nerf toys, I would have gotten some of those for me...

That's what I mean, though! Why separate the boy/girl lines, when they could all be the same? Is there really a need to differentiate toys?

The whole boys like cars/guns, girls like dolls/pets is unfounded anyway. Compare this, for example. It's all about social conditioning.

I agree, I'm just saying I don't think the Rebelle toys themselves are inherently ridiculous. Nerf toys are required to be ridiculously colored, and I like the white/pink/purple sooooo much better than the traditional yellows and oranges.

To be fair, Hasbro's sort of playing a game with the market. The reality of the situation is that society enforces oppressive gender norms proscribing what boys and girls can like. Girls don't want to play with guns because those are 'boys toys'. It's not as if that is the sole fault of Hasbro or any other toy company. The retailers bandy it about, and the retailers do so because the parents endorse it. What Hasbro is doing, however, is taking a toy that is traditionally associated with a masculine gender role, and marketing it overtly to girls, effectively saying, 'no, seriously, it's okay for you to shoot things.'

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550593)
Posted by Va'al on February 14th, 2014 @ 1:46pm CST

Before this goes further, I'm willing to have this discussion again, but not in this thread!

Let's keep it on topic as much as possible.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550595)
Posted by Bumblevivisector on February 14th, 2014 @ 1:50pm CST

Caelus wrote:
Va'al wrote:
Caelus wrote:
Va'al wrote:
xRotorstormx wrote:I just love how Hasbro assumes that I am a 18+ year old boy :/ ... I think it's time to update the whole boy/girl division in the toy market.

The gender divide and aiming of the brand is really disheartening. I'm surprised they haven't caught up with the Let Toys be Toys campaign. The whole Angry Birds Girls (PINK!!) and Nerf Rebelle (PINK!!) is actually ridiculous.

Actually, I like them; if I collected Nerf toys, I would have gotten some of those for me...

That's what I mean, though! Why separate the boy/girl lines, when they could all be the same? Is there really a need to differentiate toys?

The whole boys like cars/guns, girls like dolls/pets is unfounded anyway. Compare this, for example. It's all about social conditioning.

I agree, I'm just saying I don't think the Rebelle toys themselves are inherently ridiculous. Nerf toys are required to be ridiculously colored, and I like the white/pink/purple sooooo much better than the traditional yellows and oranges.

To be fair, Hasbro's sort of playing a game with the market. The reality of the situation is that society enforces oppressive gender norms proscribing what boys and girls can like. Girls don't want to play with guns because those are 'boys toys'. It's not as if that is the sole fault of Hasbro or any other toy company. The retailers bandy it about, and the retailers do so because the parents endorse it. What Hasbro is doing, however, is taking a toy that is traditionally associated with a masculine gender role, and marketing it overtly to girls, effectively saying, 'no, seriously, it's okay for you to shoot things.'

More like The Hunger Games and Brave told girls it's cool to shoot things with arrows, and Hasbro wisely seized an opportunity that neither Mattel nor anyone else had the resources to crank out enough role-play toys to properly cash in on.

EDIT:Agreed Va'al, but as long as this stays largely about putting Rebelle into perspective, and Hasbro has some reveals for it somewhere near the TF display, this thread won't get too off-topic, yes?

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550607)
Posted by The Dude on February 14th, 2014 @ 2:08pm CST

I'm just looking at that awesome Jetfire and wondering if Harmony Gold is gonna "recall" it like last time...

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550610)
Posted by Bumblevivisector on February 14th, 2014 @ 2:13pm CST

The Dude wrote:I'm just looking at that awesome Jetfire and wondering if Harmony Gold is gonna "recall" it like last time...

Just one more damn reason they should've finally done a proper Skyfire jet mode. I mean, I like the way this looks, but still.

Also, are they seriously going to crank out more MP Soundwaves, or did I read that wrong?

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550614)
Posted by Va'al on February 14th, 2014 @ 2:15pm CST

The MP Soundwave only showed up in the slideshow, there was no actual mention of it. I wonder if they're just using it as a example of something that appeased the older collectors. :-?

Bumblevivisector wrote:Agreed Va'al, but as long as this stays largely about putting Rebelle into perspective, and Hasbro has some reveals for it somewhere near the TF display, this thread won't get too off-topic, yes?

Yep.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550620)
Posted by Uncontrolable_myosin on February 14th, 2014 @ 2:21pm CST

PLAT SOUNDWAVE!

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550622)
Posted by Nemesis Maximo on February 14th, 2014 @ 2:25pm CST

Oh HELLS YEAH!!! Windblade looks good. Thank GOD we did not get another Airachnid.

But Jetfire! Oh my God! That is exiting!

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550623)
Posted by dragons on February 14th, 2014 @ 2:27pm CST

It's nice bot mode when will we see alternate mode for her? Close to thrust jet or completely different one entirely

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550625)
Posted by Va'al on February 14th, 2014 @ 2:28pm CST

There will be more reveals as the weekend progresses!

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550638)
Posted by griftimus prime on February 14th, 2014 @ 3:07pm CST

windblade is lame

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550640)
Posted by Dead Metal on February 14th, 2014 @ 3:08pm CST

Windblade looks fantastic, what makes her seem even better is the fact that she doesn't look like she turns into anything. I love it when the bot-mode makes it vague, like that tank from the Energon Bruticus set, it's bot-mode screams 1930s fighter pilot.

A little disappointed in Jetfire/ Skyfire though. He looks awesome and is almost cartoon accurate in bot-mode, the only thing holding him back is the booster design, it would have been perfect if it folded together and then connected to his back by covering the black thrusters. He would have been perfect that way.

But he still looks fantastic either way!

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550649)
Posted by craggy on February 14th, 2014 @ 3:20pm CST

I've not really followed this kind of thing before, but that investors panel vid had a few points I picked up on.

-"TF1 was about a boy getting a car and getting the girl" "TF4 is about a truck finding a friend" - this really encouraged me. First good bit of marketing news I've heard. In the first 3 films the bots were tertiary characters at best, or the iceberg in Titanic at worst. Saying the new film is about a truck (Optimus presumably) suggests the title characters might get more...well...character.

- "Boys aged 18+" is somewhat condescending, but hey, I'm not overly offended at being called a boy. Its at least the same gender. That whole discussion is one I don't really want to get into, but I do find the inherent sexism at play disturbing. Not intentional I'd wager, just ingrained, like old people being casually racist.

- Have Hasbro so openly admitted the importance of collectors in such a forum before? Sure they didn't go into loads of detail but the slides did show three demographics with adult collectors being given equal footing on those pages at least. Might have been nice to see more specifics about upcoming "Generations" or "collector oriented" releases, but the recent waves of Generations show they've got a decent handle on what we want and are giving it to us in a greater hit:miss ratio than often in the past.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550652)
Posted by Va'al on February 14th, 2014 @ 3:28pm CST

Courtesy of news site USA Today, we get a look at some official pictures of upcoming Age of Extinction toys, from Deluxe to Leader class. The line, also confusingly named Robots in Disguise, includes Grimlock, Optimus, Bumblebee, Drift, Lockdown, Hound, Crosshairs, finally named Stinger and Slash! Check out the images below and remember - this line is intended for quick, easy transformations for a younger audience, as pointed out in the presentation earlier.

Coming later this year, the Transformers: Robots in Disguise line from Hasbro is built with the younger set (ages 5-and-up) in mind and features a variety of characters from director Michael Bay's upcoming fourth Transformers film, in theaters June 27. Many of the toys will be on display Sunday through Wednesday in New York City as part of Toy Fair 2014.

Eighteen Autobot, Decepticon and Dinobot personalities roll out in the One-Step Changers assortment ($9.99 each, available in May). Youngsters can convert heroic Autobots such as their leader Optimus, loyal soldier Hound, the new Dinobot named Slash and former Decepticon tactician Drift — as well as bad guys like ace Decepticon bounty hunter Lockdown — from robot to secondary vehicle or dinosaur form in one move.

Fans of Optimus' trusted Autobot confidante Bumblebee get a treat with his Mega One-Step figure ($29.99, August). Not only can he switch from robot to sports car quickly, but he also comes with a disc launcher. Just avoid shooting the family dog with flying discs, kids.

Children of the 1980s grew up loving Grimlock, and the ancient warrior returns for a new generation with Chomp and Stomp Grimlock ($79.99, August). The Dinobot boasts a chomping jaw and light-up in eyes in beast mode, and has an easy transformation to sword-swinging robot, too. Grimlock also interacts with his fellow toys — he comes with a nonconverting Optimus so kids can relive the extremely nerdy moment from the trailer where the Autobot rides Grimlock into battle, plus unlock sounds and pop-out weapons. Plus, he can be used with other One-Step Changer figures and has different lights and sounds whether you pair him with an Autobot or Decepticon.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550656)
Posted by ScottyP on February 14th, 2014 @ 3:33pm CST

Wow, those are hot garbage. Really hope this is some sort of subline :/

Edit: Didn't see the blurb at the top. Ok, no problems. These are activators, essentially. Grimlock is also kind of neat.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550657)
Posted by dreadwing95 on February 14th, 2014 @ 3:33pm CST

so that was grimlock on that jacket! he looks so cool!

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550658)
Posted by Noideaforaname on February 14th, 2014 @ 3:34pm CST

Is that... a feathered raptor?! Score one for scientific accuracy!

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550661)
Posted by SW's SilverHammer on February 14th, 2014 @ 3:35pm CST

ScottyP wrote:Wow, those are hot garbage. Really hope this is some sort of subline :/

USA today's saying this is A.o.E's mainline.

Oh yeah I also forgot, these look like shit.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550662)
Posted by GuyIncognito on February 14th, 2014 @ 3:35pm CST

Enough with the "simplified" toys. Where are the real figures?

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550664)
Posted by Autobot_Benz on February 14th, 2014 @ 3:36pm CST

Lets hope some of the Age Of extinction toys will be for collectors. I am all for easy stuff for the kids but that is all I am seeing these days.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550665)
Posted by Mexikollektor on February 14th, 2014 @ 3:38pm CST

Are they out of their goddamn mind, seriously WTF with that crap, hell! that makes some happy meal transformers look like masterpiece compared to that crap, i just can´t believe this, i only hope we could get "More than meets the eye" with an additional ans more collector oriented line, or i definitely ain´t buying any of them!!!.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550667)
Posted by welcometothedarksyde on February 14th, 2014 @ 3:39pm CST

Where did they get those pictures to represent the age groups? They're pretty hilarious if you ask me

Alright, these are gonna be the Age of Extinction toys that are gonna be on the shelves. No one complain, I think we were all expecting about this much. Just hope that the stores don't over order them and leave the shelves clogged for the years to come.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550668)
Posted by SW's SilverHammer on February 14th, 2014 @ 3:43pm CST

welcometothedarksyde wrote:Where did they get those pictures to represent the age groups? They're pretty hilarious if you ask me
Alright, these are gonna be the Age of Extinction toys that are gonna be on the shelves. No one complain, I think we were all expecting about this much. Just hope that the stores don't over order them and leave the shelves clogged for the years to come.

Something tells me they already did. The thing about the main retailers, targert walmart, toysrus, when a movie year rolls around, they always order to much movie product, and that odd transitional wave, like the Hunt for the decipticons/2010 line, gets shoved aside into obscurity.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550669)
Posted by Mindmaster on February 14th, 2014 @ 3:43pm CST

No way in hell Windblade is going to exist as a toy and not get retooled into Slipstream. There's just no way.

So I gues this confirms Jetfire. And in turn, I am now a believer of The Master List. Which means a Leader Megatron will be making his debut this weekend. :grin:

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550670)
Posted by craggy on February 14th, 2014 @ 3:43pm CST

I don't necessarily like what I'm seeing of the toys themselves, but some of those designs are pretty cool.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550671)
Posted by Spleenzorio on February 14th, 2014 @ 3:45pm CST

So is that the image of the Chomp and/or Stomp Grimlock? Cuzzzzzz it looks kinda hollowish the the price they are asking.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550673)
Posted by Dead Metal on February 14th, 2014 @ 3:50pm CST

Wow, the main line looks even worse than I had imagined. It makes me kinda sad, cos some of those designs look like they would make for decent toys if actually executed with care.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550674)
Posted by Bumblevivisector on February 14th, 2014 @ 3:51pm CST

Noideaforaname wrote:Is that... a feathered raptor?! Score one for scientific accuracy!

True dat, but it mostly makes me glad that Beast Wars came about in the wake of Jurassic Park's misconceptions. Better yet, this fellow will still look like someone other than Dinobot even if we get a toy where his arms aren't permanently akimbo.

Oh yeah, and Splish or Splash and Grimlock are the only ones here that look kinda cool; everyone else looks like the result of the oil industry's practices making Hasbro s#!t bricks about the future of plastic prices.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550675)
Posted by Va'al on February 14th, 2014 @ 3:51pm CST

Spleenzorio wrote:So is that the image of the Chomp and/or Stomp Grimlock? Cuzzzzzz it looks kinda hollowish the the price they are asking.

Yeah, pretty sure all of these are the toys mentioned in the slideshow today. The Stomp and Chomp and Mega Bumblebee seem to fit the description and sounds, plus all the news we've had about them so far.

Re: Toy Fair 2014 Coverage - Hasbro Investor Day Presentation (1550676)
Posted by Mindmaster on February 14th, 2014 @ 3:52pm CST

Well, umm... not what I expected. The package art for Drift is kickass. That's really the only thing positive I can confidently say about these guys.

Grimlock has the doofiest robot mode I have ever seen. Like, probably doofiest than Victory Road Caesar.

We were told that the collector's side of the Transformers shenanigans would be receiving more complex, accurate, appealing figures for Age of Extinction, right?

...Right? :-s