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Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair

Friday, February 17th, 2017 6:52AM CST

Categories: Movie Related News, Toy News, Event News, Press Releases, Company News
Posted by: Va'al   Views: 67,657

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Directly from Hasbro HQ, we have their opening press release for their presence at this weekend's Toy Fair in New York City - which Seibertron.com will be attending and covering - by revealing what lines will be showcased at the event. It also features an image of newcomer to The Last Knight Sqweeks (its RC toy, in any case, as first reported here), and some info on the other media releases in 2017. Check it out below, and stay tuned for more soon!

Transformers News: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More


Hasbro Showcases the World’s Best Play and Entertainment Experiences at the 2017 American International Toy Fair

Company Unveils New Product and Entertainment from TRANSFORMERS, MY LITTLE PONY, HANAZUKI, NERF, PLAY-DOH, HASBRO GAMING and More


PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) will debut its 2017 portfolio of play and entertainment experiences at the American International Toy Fair in New York City.

“2017 is a landmark year for Hasbro, as we’re delivering record innovation, and telling more stories than ever within our brands across toy, game, entertainment and digital experiences,” said John Frascotti, President, Hasbro, Inc. “In addition to releasing two major motion pictures inspired by our globally popular brands, TRANSFORMERS and MY LITTLE PONY, we’re adding exciting innovation into our NERF and HASBRO GAMING brands, as well as introducing entirely new brands such as HANAZUKI to our fans and families around the world.”

ABOUT HASBRO

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

HAS-PR
Credit(s): Hasbro

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Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860176)
Posted by Va'al on February 17th, 2017 @ 7:28am CST
The Hasbro Investor Presentation, which takes place before Toy Fair itself, just finished, and we took down notes about what was of interest to Transformers in the company's talk to their investors over webcast! You can find the notes below, including some of the slides - these will be updated once Hasbro sends us the material in full, so do check back!

Hasbro CEO Brian Goldner

- Recap from previous communication about company's growth. (More here.)

- Reminder of Boulder Studios acquisition to work with Allspark Studios, leading to My Little Pony movie.

- Focus on storytelling, with Bumblebee brought up as example: started as comics, brought to life in TV, seen multiple incarnations up to new solo film in 2018.

- Brief glimpse of some new Transformers merchandise in slide.

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- Video shown in room of TMall and AliBaba 11-11 Singles Day spot in China, featuring Optimus Prime and Bumblebee (as example of international partnerships and licensing).

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- Micronauts and MASK franchises briefly shown on slide.

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Hasbro CFO Deb Thomas

- Discussion on projections on costs, hedging, labor and investments, with an interesting note on what currency are used for markets (mostly USD and HKD) and what the exchange rates might be without the hedging. No speculation involved.
- Highest impact for Hasbro is in first quarter.
- A lot of money talk.

Hasbro President John Frascotti

- Video shown in room about Innovation Award.
- 50% of total revenue comes from Franchise Brands, including Transformers.
- Most numerous users of Hasbro products are over 14 (TF Generations, SW Black Series, Marvel Legends).

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- Hasbro was number 1 toy company in US in January.

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- Focus on Inclusivity: shift from gender categories, TF as example has tripled in sales from female audiences and collectors.

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- Machinima Combiner Wars 12mln views, currently working on Titans Return sequel.
- Superfans came back into the conversation, committed fans who are loyal to a specific brand.

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Samantha Lomow & Brian Chapman
My Little Pony
- first look at the upcoming movie shown in room

Tom Warner
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- 10th anniversary of live-action movie series

- New movies: Bumblebee on June 8, 2018; next chapter 28 June 2019

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- Mark Vahradian, Paramount Producer talk (in room only)

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We get our first look at the giant three headed Dragon toy from The Last Knight, which we previously saw here. This appears to be the same kind of simplified toy as the Age of Extinction giant one step Grimlock with very limited articulation and hollow plastic (as can be seen on the legs). Also, a promotional shot of the full extent of the line was shown.

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We also have our fist look at the electronic All Spark tech toys. These are all spark cubes which can recognize the character they are in and if the toy is in alt mode or robot mode.

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The conference then covered all the Transformers related digital gaming coming our way, and how it's part of the storytelling process.

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They also discussed their expansion across China, already in action since Age of Extinction.

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Here is a look at the merchandising angle the brand is taking, in terms of officially licensed merch and apparel.

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We also got our first look at Robots in Disguise Combiner Force Bruticus!

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And they even revealed the Combiner Force Ultra Bee's toy

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The future of live events was also discussed, though not in any detail.

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Then it came to Rescue Bots. It seems the show isn't done yet, but might take on a different form.

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More talk of the RC Sqweeks toy, and the character's presence in the movies.

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They also discuss how Transformers are all across the fashion industry, as seen with the Moschino show and collection in the past year and in catalogs:

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And ended with another way of looking at the same image of Trypticon, as the winner of the fan poll from the past years.

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Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860191)
Posted by Evil Eye on February 17th, 2017 @ 9:18am CST
This is all well and good but when do we see the delicious plastic crack? I wanna see that RID Bruticus (assuming it isn't rubbish)!
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860193)
Posted by kurthy on February 17th, 2017 @ 9:20am CST
What horrible thing are they going to do with Sqweeks in the name of 'it's for the kids!'? After Wheelie, the twins, and Mojo, my expectations for Hasbro and Michael Bay are very low.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860200)
Posted by Hellscream9999 on February 17th, 2017 @ 9:25am CST
Black Hat wrote:This is all well and good but when do we see the delicious plastic crack? I wanna see that RID Bruticus (assuming it isn't rubbish)!

It'll most certainly be garbage, along with the rest of the crash combiner line - pure trash
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860207)
Posted by william-james88 on February 17th, 2017 @ 9:34am CST
Black Hat wrote:This is all well and good but when do we see the delicious plastic crack? I wanna see that RID Bruticus (assuming it isn't rubbish)!

Depends what you are expecting. We now have a reveal of combiner force ultra bee and it is not 4 individual bots which combine. So this liekyl wont be either. Just a big gimicky toy.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860211)
Posted by Stuartmaximus on February 17th, 2017 @ 9:45am CST
Ok...that's strange :-? I thought the RID combiners were meant to be made up of 4 bots? but Bruticus looks to be made up of 5
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860212)
Posted by Diem on February 17th, 2017 @ 9:46am CST
Mobile Armored Strike Kommand under emergent brands? YES PLEASE. I'd love to get some MASK toys made with modern toy tech.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860213)
Posted by william-james88 on February 17th, 2017 @ 9:46am CST
Stuartmaximus wrote:Ok...that's strange :-? I thought the RID combiners were meant to be made up of 4 bots? but Bruticus looks to be made up of 5

I think the recent image of Ultra Bee cofirms that they are non transforming, so it doesnt really matter if they are made up of 4 or 5 bots.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860222)
Posted by Dude Gatsby on February 17th, 2017 @ 10:03am CST
william-james88 wrote:Depends what you are expecting. We now have a reveal of combiner force ultra bee and it is not 4 individual bots which combine. So this liekyl wont be either. Just a big gimicky toy.


Knowing how much I loved Transformer Combiners and Power Rangers back in the day, a kid would love this individual robots or not.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860224)
Posted by Overcracker on February 17th, 2017 @ 10:16am CST
That M.A.S.K. logo is really really tiny. But if they're planning on bringing back the franchise, I'd hope some re-issues from the Kenner line make it into it.

I always loved M.A.S.K, I think I even had more M.A.S.K toys than transformers.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860225)
Posted by Sideshow Sideswipe on February 17th, 2017 @ 10:18am CST
Hellscream9999 wrote:
Black Hat wrote:This is all well and good but when do we see the delicious plastic crack? I wanna see that RID Bruticus (assuming it isn't rubbish)!

It'll most certainly be garbage, along with the rest of the crash combiner line - pure trash



Keep in mind dude, these toys aren't for your demographic unless you are a kid 6-10 in which case why aren't you in school? Kids want a toy they can just slam together easily. I have 2 kids and they get such a sense of accomplishment when they can transform their toys 'just like daddy dooz'. So before you say it's trash, keep in mind who it's for.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860227)
Posted by Nexus Knight on February 17th, 2017 @ 10:20am CST
Hellscream9999 wrote:
Black Hat wrote:This is all well and good but when do we see the delicious plastic crack? I wanna see that RID Bruticus (assuming it isn't rubbish)!

It'll most certainly be garbage, along with the rest of the crash combiner line - pure trash


Gotta disagree. I convinced my younger brother to pick out Beeside and the toy is absolutely perfect for younger fans. If you're not seven to twelve, maybe they aren't for you, but "pure trash" is an inaccurate description, IMO.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860230)
Posted by Hellscream9999 on February 17th, 2017 @ 10:25am CST
Sideshow Sideswipe wrote:
Hellscream9999 wrote:
Black Hat wrote:This is all well and good but when do we see the delicious plastic crack? I wanna see that RID Bruticus (assuming it isn't rubbish)!

It'll most certainly be garbage, along with the rest of the crash combiner line - pure trash



Keep in mind dude, these toys aren't for your demographic unless you are a kid 6-10 in which case why aren't you in school? Kids want a toy they can just slam together easily. I have 2 kids and they get such a sense of accomplishment when they can transform their toys 'just like daddy dooz'. So before you say it's trash, keep in mind who it's for.

Sorry, I grew up with Magnaboss and Tripredacus, something that was also for my age demographic as a kid, so no, we don't have to settle for this sh|t >:oP
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860235)
Posted by Terrsolpix on February 17th, 2017 @ 10:42am CST
william-james88 wrote:
Stuartmaximus wrote:Ok...that's strange :-? I thought the RID combiners were meant to be made up of 4 bots? but Bruticus looks to be made up of 5

I think the recent image of Ultra Bee cofirms that they are non transforming, so it doesnt really matter if they are made up of 4 or 5 bots.


I'm going to have to disagree with you there. The Strongarm is oddly shaped at the elbow, leading me to believe the Z shape is to accommodate for her hands. Gimlock may have to split appear to combine, but it isn't impossible to pull a good looking mode from that *cough* Energon Omega Supreme *cough*
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860236)
Posted by Techorgan on February 17th, 2017 @ 10:43am CST
TBH, I'm a lot more interested in the Transformers: The Last Knight toyline. 1 thing that's kinda new is the AllSpark Tech toys. I know they look like One-Step Changers, but I wonder how that AllSpark cube works. :-? P.S.: Why the AllSpark cube design looks a lot different than than the one in Transformers (2007)? :???: Perhaps we might be seeing that AllSpark design in The Last Knight, probably, maybe it's a prototype version or there might be other versions of the AllSpark cube... Who knows? :-? & for the three-headed dragon (could be based on Cybertron Scourge because he has 3 heads, or just some entirely new :BOT:, :CON: or possibly a :BH-PREDACON: ), he looks so monstrous! He may be entirely dull-coloured in the movie (same goes for the Dinobots), but his black colour along with red & gold paint details really mix very well which makes him look a lot cooler. & yeah, like u guys said, he might be a retool of the AOE Stomp & Chomp Grimlock for he has a handle with trigger sitting on top of his dragon mode...
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860237)
Posted by steals_your_goats on February 17th, 2017 @ 10:44am CST
Hellscream9999 wrote:
Sideshow Sideswipe wrote:
Hellscream9999 wrote:
Black Hat wrote:This is all well and good but when do we see the delicious plastic crack? I wanna see that RID Bruticus (assuming it isn't rubbish)!

It'll most certainly be garbage, along with the rest of the crash combiner line - pure trash



Keep in mind dude, these toys aren't for your demographic unless you are a kid 6-10 in which case why aren't you in school? Kids want a toy they can just slam together easily. I have 2 kids and they get such a sense of accomplishment when they can transform their toys 'just like daddy dooz'. So before you say it's trash, keep in mind who it's for.

Sorry, I grew up with Magnaboss and Tripredacus, something that was also for my age demographic as a kid, so no, we don't have to settle for this sh|t >:oP

No one's settling for anything. You don't like it? Great then don't buy it. It's not like they're replacing anything with these figures, they're just supplemental gimmick toys. Kids love things like this so I don't get why you're so offended by them when they're so obviously not for you in the first place.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860244)
Posted by Nexus Knight on February 17th, 2017 @ 11:00am CST
steals_your_goats wrote:
Hellscream9999 wrote:
Sideshow Sideswipe wrote:
Hellscream9999 wrote:
Black Hat wrote:This is all well and good but when do we see the delicious plastic crack? I wanna see that RID Bruticus (assuming it isn't rubbish)!

It'll most certainly be garbage, along with the rest of the crash combiner line - pure trash



Keep in mind dude, these toys aren't for your demographic unless you are a kid 6-10 in which case why aren't you in school? Kids want a toy they can just slam together easily. I have 2 kids and they get such a sense of accomplishment when they can transform their toys 'just like daddy dooz'. So before you say it's trash, keep in mind who it's for.

Sorry, I grew up with Magnaboss and Tripredacus, something that was also for my age demographic as a kid, so no, we don't have to settle for this sh|t >:oP

No one's settling for anything. You don't like it? Great then don't buy it. It's not like they're replacing anything with these figures, they're just supplemental gimmick toys. Kids love things like this so I don't get why you're so offended by them when they're so obviously not for you in the first place.


Plus, they're trying to make a fair line of COMPLETE COMBINERS as a "combiner wars" for younger kids. Tripredacus and Magnaboss were the only two combiners at that time were a big deal. Plus, your generation had different parents than this generation's. Plus, toy production costs are more, so they have to cut were they can. So, sorry, these are no Tripredacus (of which I've seen is crap anyways) and Magnaboss, but this what kids have nowadays.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860248)
Posted by Deadput on February 17th, 2017 @ 11:15am CST
Hellscream9999 wrote:Sorry, I grew up with Magnaboss and Tripredacus, something that was also for my age demographic as a kid, so no, we don't have to settle for this sh|t >:oP


Those were main line figures while these are not instead they exist alongside the main stuff for people like us.


Plus Transformers is and always will be plastic toys for kids ages lower then what we are so whether you like it or not we don't have any choice besides sucking up because things are not nor will they ever be liked they used to.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860249)
Posted by william-james88 on February 17th, 2017 @ 11:22am CST
Techorgan wrote:he might be a retool of the AOE Stomp & Chomp Grimlock for he has a handle with trigger sitting on top of his dragon mode...

He isnt a retool, but he is a similar toy in the sense that it transforms all in one shot and doest have much articulation.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860254)
Posted by Kurona on February 17th, 2017 @ 11:26am CST
These arguments never quite make sense when they come up. If at the age these toys were aimed at you played with much more complex toys... well, good for you. But the human race is so complex that exact tastes and what you like to play with cannot be as easily defined as '9 year old' or '6 year old'. Some 11 year olds will yearn for the simplicity of Crash Combiners while some 7 year olds might pout at being given anything less than a Warrior class. It depends on the kid and not all of them are going to want a traditional Transformer or the like; some will want a simple One-Step or Mini-Con Deployer or what have you. Lumping all kids together as having the same taste based on what you liked when you were their age just because they're kids is extremely silly and a tad pretentious.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860257)
Posted by william-james88 on February 17th, 2017 @ 11:32am CST
Kurona wrote: Lumping all kids together as having the same taste based on what you liked when you were their age just because they're kids is extremely silly and a tad pretentious.

But then the same could be said reversely. If these simplified non transforming (as in individual bot modes) combiners are the only option for kids, then isnt Hasbro lumping all kids together as having the same taste and not wanting more?
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860263)
Posted by Kurona on February 17th, 2017 @ 11:40am CST
william-james88 wrote:
Kurona wrote: Lumping all kids together as having the same taste based on what you liked when you were their age just because they're kids is extremely silly and a tad pretentious.

But then the same could be said reversely. If these simplified non transforming (as in individual bot modes) combiners are the only option for kids, then isnt Hasbro lumping all kids together as having the same taste and not wanting more?

Except they're not the only option for kids. They're one of many options among a myriad including One/Three-steps, Team Combiners, Warriors, RC vehicles... the list goes on.
That's the entire point I was making. By not sticking exclusively to traditional transformers like Generations, Hasbro is providing for many different playstyles and many different types of kids. I'm really not sure where you got 'Crash Combiners are the only option for kids' from :???:
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860264)
Posted by Nexus Knight on February 17th, 2017 @ 11:42am CST
Kurona wrote:
william-james88 wrote:
Kurona wrote: Lumping all kids together as having the same taste based on what you liked when you were their age just because they're kids is extremely silly and a tad pretentious.

But then the same could be said reversely. If these simplified non transforming (as in individual bot modes) combiners are the only option for kids, then isnt Hasbro lumping all kids together as having the same taste and not wanting more?

Except they're not the only option for kids. They're one of many options among a myriad including One/Three-steps, Team Combiners, Warriors, RC vehicles... the list goes on.
That's the entire point I was making. By not sticking exclusively to traditional transformers like Generations, Hasbro is providing for many different playstyles and many different types of kids. I'm really not sure where you got 'Crash Combiners are the only option for kids' from :???:

And the price point isn't even that different between toy classes, so one can't make the argument that Hasbro is "forcing kids to buy certain toys because they're cheaper".
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860265)
Posted by william-james88 on February 17th, 2017 @ 11:42am CST
Kurona wrote:
william-james88 wrote:
Kurona wrote: Lumping all kids together as having the same taste based on what you liked when you were their age just because they're kids is extremely silly and a tad pretentious.

But then the same could be said reversely. If these simplified non transforming (as in individual bot modes) combiners are the only option for kids, then isnt Hasbro lumping all kids together as having the same taste and not wanting more?

Except they're not the only option for kids. They're one of many options among a myriad including One/Three-steps, Team Combiners, Warriors, RC vehicles... the list goes on.
That's the entire point I was making. By not sticking exclusively to traditional transformers like Generations, Hasbro is providing for many different playstyles and many different types of kids. I'm really not sure where you got 'Crash Combiners are the only option for kids' from :???:

I dont understand. The entire debate here is about the combining toy. There is no other option for an RID Combiner other than the simplified ones. Its not like there is a more complex version for kids who would preffer that, so what do you mean by having different options? Hasbro is lumping all kids together for the RID combiners. Please show me how that isnt true. We only have what is seen below and all of it is simplified:

Image
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860268)
Posted by GuyIncognito on February 17th, 2017 @ 11:47am CST
I dont understand. The entire debate here is about the combining toy. There is no other option for an RID Combiner other than the simplified ones. Its not like there is a more complex version for kids who would preffer that, so what do you mean by having different options? Hasbro is lumping all kids together for the RID combiners. Please show me how that isnt true.


Kids can purchase and play with any toys in the Transformers lineup, same as adults. Hasbro isn't forcing anyone into anything. I think you're just trying to stir up an argument.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860269)
Posted by william-james88 on February 17th, 2017 @ 11:52am CST
GuyIncognito wrote:
I dont understand. The entire debate here is about the combining toy. There is no other option for an RID Combiner other than the simplified ones. Its not like there is a more complex version for kids who would preffer that, so what do you mean by having different options? Hasbro is lumping all kids together for the RID combiners. Please show me how that isnt true.


Kids can purchase and play with any toys in the Transformers lineup, same as adults. Hasbro isn't forcing anyone into anything. I think you're just trying to stir up an argument.

No I am just saying that both sides are lumping kids all togethere and no one is right. Everyone's taste is different and right now, this is what we are dealt with.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860270)
Posted by Diem on February 17th, 2017 @ 11:54am CST
One thing that really resonated with me at Hasbro's presentation at BotCon 2014 was the explanation they gave for Transformers becoming simpler (with Revenge of the Fallen's toyline being the benchmark here for non-simple) which was that the toys were so complicated that even parents couldn't help the kids transform them, which was hurting the brand's reputation in their minds.

As such, any time I see toys like the one-step changers or these combiners I know they're not to my taste, or the taste I would have had as a kid either, but I recognize them as important rungs in the complexity ladder for the good of the brand.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860273)
Posted by Kurona on February 17th, 2017 @ 12:02pm CST
william-james88 wrote:
Kurona wrote:
william-james88 wrote:
Kurona wrote: Lumping all kids together as having the same taste based on what you liked when you were their age just because they're kids is extremely silly and a tad pretentious.

But then the same could be said reversely. If these simplified non transforming (as in individual bot modes) combiners are the only option for kids, then isnt Hasbro lumping all kids together as having the same taste and not wanting more?

Except they're not the only option for kids. They're one of many options among a myriad including One/Three-steps, Team Combiners, Warriors, RC vehicles... the list goes on.
That's the entire point I was making. By not sticking exclusively to traditional transformers like Generations, Hasbro is providing for many different playstyles and many different types of kids. I'm really not sure where you got 'Crash Combiners are the only option for kids' from :???:

I dont understand. The entire debate here is about the combining toy. There is no other option for an RID Combiner other than the simplified ones. Its not like there is a more complex version for kids who would preffer that, so what do you mean by having different options? Hasbro is lumping all kids together for the RID combiners. Please show me how that isnt true. We only have what is seen below and all of it is simplified:

Image

I was making the point about toys in general, not combiners. I think we all know that Hasbro can't afford to make more complex combiners than the ones on show given how much sacrifice, complete line focus and cost-cutting went into Combiner Wars.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860275)
Posted by Evil Eye on February 17th, 2017 @ 12:04pm CST
Kurona wrote:
william-james88 wrote:
Kurona wrote:
william-james88 wrote:
Kurona wrote: Lumping all kids together as having the same taste based on what you liked when you were their age just because they're kids is extremely silly and a tad pretentious.

But then the same could be said reversely. If these simplified non transforming (as in individual bot modes) combiners are the only option for kids, then isnt Hasbro lumping all kids together as having the same taste and not wanting more?

Except they're not the only option for kids. They're one of many options among a myriad including One/Three-steps, Team Combiners, Warriors, RC vehicles... the list goes on.
That's the entire point I was making. By not sticking exclusively to traditional transformers like Generations, Hasbro is providing for many different playstyles and many different types of kids. I'm really not sure where you got 'Crash Combiners are the only option for kids' from :???:

I dont understand. The entire debate here is about the combining toy. There is no other option for an RID Combiner other than the simplified ones. Its not like there is a more complex version for kids who would preffer that, so what do you mean by having different options? Hasbro is lumping all kids together for the RID combiners. Please show me how that isnt true. We only have what is seen below and all of it is simplified:

Image

I was making the point about toys in general, not combiners. I think we all know that Hasbro can't afford to make more complex combiners than the ones on show given how much sacrifice, complete line focus and cost-cutting went into Combiner Wars.

If this is the case then Hasbro needs not to make combiners. Save the budget on making the other toys better and leave combiners to the people that actually know what they're doing.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860281)
Posted by Optimum Supreme on February 17th, 2017 @ 12:13pm CST
Nexus Knight wrote:
Hellscream9999 wrote:
Black Hat wrote:This is all well and good but when do we see the delicious plastic crack? I wanna see that RID Bruticus (assuming it isn't rubbish)!

It'll most certainly be garbage, along with the rest of the crash combiner line - pure trash


Gotta disagree. I convinced my younger brother to pick out Beeside and the toy is absolutely perfect for younger fans. If you're not seven to twelve, maybe they aren't for you, but "pure trash" is an inaccurate description, IMO.


Why do 7-12 year olds have to be given "trash" to play with these days? When I was that age I still liked to have good toys, and would have been completely put off by a "combiner" that apparently isn't really one.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860288)
Posted by Nexus Knight on February 17th, 2017 @ 12:24pm CST
Optimum Supreme wrote:
Nexus Knight wrote:
Hellscream9999 wrote:
Black Hat wrote:This is all well and good but when do we see the delicious plastic crack? I wanna see that RID Bruticus (assuming it isn't rubbish)!

It'll most certainly be garbage, along with the rest of the crash combiner line - pure trash


Gotta disagree. I convinced my younger brother to pick out Beeside and the toy is absolutely perfect for younger fans. If you're not seven to twelve, maybe they aren't for you, but "pure trash" is an inaccurate description, IMO.


Why do 7-12 year olds have to be given "trash" to play with these days? When I was that age I still liked to have good toys, and would have been completely put off by a "combiner" that apparently isn't really one.


First, look up at the on-going debate above. It goes into a lot of detail of how there's a lot of different types of toys for a lot of different types of people.

Second, a point that was already made, THIS IS NOT YOUR AGE. That was when you were a kid. If these are the toys that are selling and have been selling, Hasbro has no reason to stop. Kids apparently like these types of toys, and thus their tastes have changed from you were a kid.

Why do grown adults keep whining about "how much better they had it"? Who cares? If you don't like, don't buy it. Don't make it look like kids nowadays are terrible for liking different stuff.

Diem wrote:One thing that really resonated with me at Hasbro's presentation at BotCon 2014 was the explanation they gave for Transformers becoming simpler (with Revenge of the Fallen's toyline being the benchmark here for non-simple) which was that the toys were so complicated that even parents couldn't help the kids transform them, which was hurting the brand's reputation in their minds.

As such, any time I see toys like the one-step changers or these combiners I know they're not to my taste, or the taste I would have had as a kid either, but I recognize them as important rungs in the complexity ladder for the good of the brand.


I love this statement. It's absolute gold.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860301)
Posted by MrBlack on February 17th, 2017 @ 12:45pm CST
I grew up playing with cars that turned into articulationless bricks. Sometimes the joints couldn't hold up the diecast bodies, and the legs would break off (RIP Sludge). Some of them took a long time to transform for little hands, which really interfered with my play (why can't they transform fast like in the show?). Some of them didn't look anything like their cartoon counterparts.

Kids these days with their multiple toy lines and articulated robots and broad price points and cartoon accuracy, rassin' frassin'...
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860328)
Posted by Optimal Megatronus on February 17th, 2017 @ 1:43pm CST
I took a closer look at the box for the dragon in the pic and the name appears to be ?o?st??? But there might be more letters before the first unknowns letter so maybe they are calling him Monstructor? Or maybe just monster but I guess we will have to wait until toy fair to find out
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860329)
Posted by william-james88 on February 17th, 2017 @ 1:46pm CST
Optimal Megatronus wrote:I took a closer look at the box for the dragon in the pic and the name appears to be ?o?st??? But there might be more letters before the first unknowns letter so maybe they are calling him Monstructor? Or maybe just monster but I guess we will have to wait until toy fair to find out

I read Boneyard, but yeah I guess it could be Monstructor too.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860334)
Posted by GuyIncognito on February 17th, 2017 @ 2:20pm CST
Optimum Supreme wrote:
Why do 7-12 year olds have to be given "trash" to play with these days? When I was that age I still liked to have good toys, and would have been completely put off by a "combiner" that apparently isn't really one.


A. 7-12 year-olds don't have to play with RiD toys. They're allowed to buy and play with any TF toys they want, including TMs and MPs.

B. I guarantee that you, just like every other kid, spent a lot of time and had a lot of fun as a kid playing with shitty toys. Sure, I loved my Transformers (some of which were trash themselves - Jumpstarters? C'mon, those were terrible toys.), but I had just as much fun with my Go-Bots and my TF knock-offs and the cheap shitty toys we bought at the General Store downtown. Kids have remarkably low standards for toys, AS IT SHOULD BE. Stop acting like they "deserve better", like they're special snowflakes that need to be spoiled.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860350)
Posted by william-james88 on February 17th, 2017 @ 2:52pm CST
As a kid, I really hated shitty toys. I didnt know of the dinobots as a kid since I was more of a beast wars guy and G1 imagery was not everywhere in the 90s, as it is now. So I actually would see and get some dollar store dinobot knockoffs, like grimlock and slog, which were in cheap plastic. It was all I could afford with my allowance and I felt super cheated, even as a kid.

Although I will admit that I didnt need all the articulation toys have now to have fun. All my batman figures only had like 5 points of articulation and I didnt mind.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860363)
Posted by Deadput on February 17th, 2017 @ 3:04pm CST
Optimum Supreme wrote:Why do 7-12 year olds have to be given "trash" to play with these days? When I was that age I still liked to have good toys, and would have been completely put off by a "combiner" that apparently isn't really one.


I'm going to state the truth right now besides a couple of gems G1's toys were shit they were absolute garbage but they were fun due to one thing that only children have that disappears when they become older.

Imagination.

Kids play with toys and have fun with them because they use their minds to fill in the rest.


I'm done with debates for the weekend I got new toys to see

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Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860369)
Posted by Megatron Wolf on February 17th, 2017 @ 3:10pm CST
GuyIncognito wrote:
Optimum Supreme wrote:
Why do 7-12 year olds have to be given "trash" to play with these days? When I was that age I still liked to have good toys, and would have been completely put off by a "combiner" that apparently isn't really one.


A. 7-12 year-olds don't have to play with RiD toys. They're allowed to buy and play with any TF toys they want, including TMs and MPs.

B. I guarantee that you, just like every other kid, spent a lot of time and had a lot of fun as a kid playing with shitty toys. Sure, I loved my Transformers (some of which were trash themselves - Jumpstarters? C'mon, those were terrible toys.), but I had just as much fun with my Go-Bots and my TF knock-offs and the cheap shitty toys we bought at the General Store downtown. Kids have remarkably low standards for toys, AS IT SHOULD BE. Stop acting like they "deserve better", like they're special snowflakes that need to be spoiled.


Ok so you think its totally ok to take advantage of & rip off children? Thats exactly what hasbro is doing with combiner force & RiD in general. Doesnt matter if they dont know better & only want to play with toys its still wrong. Go ahead compare the designing, plastic quality & amount of paint apps to a titans return figure or even an animated figure (another child targeted series)And tell me they are the same quality. They are not, so all these remarks about CF being "trash" is justified. And lets not forget the pricing, RiD isnt some budget brand for kids no its top dollar just like Titans returns. Why should anyone pay top dollar for an inferior product? I also dont agree with the simplification crap thats going on, children need to be challenged not coddled. Kids arent going to learn or grow their minds by making things easier, kids arent stupid they just havent learned yet. Anyone who says "oh its a kids line who cares" is just ignorant & blind to whats in front of them. I could go on but i wont cause i know it wont make a difference, fanboys are so blinded by their obsession/addiction that its pointless. I game my 2 cents now im off to play sniper elite 4, good day people
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860374)
Posted by Va'al on February 17th, 2017 @ 3:19pm CST
Let's also bring the thread back on track, shall we? :)
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860401)
Posted by D-Maximal_Primal on February 17th, 2017 @ 4:11pm CST
Hellscream9999 wrote:
Black Hat wrote:This is all well and good but when do we see the delicious plastic crack? I wanna see that RID Bruticus (assuming it isn't rubbish)!

It'll most certainly be garbage, along with the rest of the crash combiner line - pure trash

I disagree. Primestrong is a decent figure and one that I've had a lot of fun with.

That being said, I actually really like how Ultrabee looks, I actually do. and I really want that figure and can't wait to see the official reveal of it
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860437)
Posted by Emerje on February 17th, 2017 @ 5:27pm CST
So much hate for the team combiner. Weren't people saying it was only going to cost $35? From Hasbro's perspective I can absolutely see why they made the combiner simple. This isn't like Combiner Wars where we got so many characters for the first and probably last time. The RID combiner is the same four characters that have had dozens of figures made out of, do kids really need them all again and with bot modes that are far inferior to the Warrior class figures the kids already have? To me a simplified set at a low price point is a smarter way to actually get this into kids hands than something done in CW style that would run probably $75.

Emerje
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860624)
Posted by Va'al on February 18th, 2017 @ 11:59am CST
As Seibertron himself is headed for the Hasbro press event at New York Toy Fair 2017, we have a quick shot of the display on the want to the room - featuring some already seen Barricade, Optimus Prime, Grimlock and Bumblebee toys, but also the three headed dragon figure, and a Megatron voice changer helmet! Could the dragon indeed be Megatron after all? Check out the image and let us know in the Energon Pub!7

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Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860628)
Posted by william-james88 on February 18th, 2017 @ 12:09pm CST
Ha! Somehow Seibertron got close to the same angle as this pic from before:

Image

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Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860639)
Posted by Seibertron on February 18th, 2017 @ 12:33pm CST
Once again Seibertron.com is bringing you the latest / greatest news from Hasbro's New York Toy Fair Fan Media Day event. This news story will continue to be updated as information and images are revealed. Enjoy!


February 18th, 2017

Presentation starts with Ben Montano ...

Mike from Kabam did presentation for Transformers Forged To Fight
First game to bring together the complete history of the Transformers franchise.
Multiple Generations to exist in single Universe
Features G1, Beast Wars and Movie Universe characters
Showed us a pretty awesome trailer that featured characters from those 3 Generations

John Warden and Ashley did Transformers Generations presentation
Prime Wars Trilogy
Power of the Primes ... 3rd chapter debuts in 2018, going to give us one big update

GENERATIONS TITANS RETURN
Titan Master Ramhorn
Legends Class roadburn, Cosmos (reissue), Seaspray
Deluxe Wave 2 (sic) Krok, Perceptor, Topsin, Kup and Quake
Wave 3: Twintwist with Flameout, Windblade with Scorchfire
Voyager Class: Octone (sic) with Murk from Optimus mold, Blitzwing with Hazard from Megatron mold (showed us a pic of all 3 Decepticon Triplechangers together)
Leader Class Overlord with Dreadnaut

Chaos on Velocitron Collection Pack celebrates speed ability
Includes Laser Optimus Prime, Nautica, Fastlane, Quickswitch and diecast Rodimus Prime Titan Master
Prime includes G2 decal on trailer

Siege on Cybertron Collection Pack celebrates strength ability
Pounce, Metalhawk, Tidal Wave from Broadside and Magnus Prime (Ginrai from Takara Tomy), with Titan Master Thunderwing

Titan Class Trypticon - fan vote winner
Showed us an updated Titan Masters commercial featuring the latest figures and Trypticon
In a world ... where only the strongest survive! The Mighty Trypticon!
Showed us the block foam model again that they showed us at Toy Fair 2016
Showed us the design process between Hasbro and Takara Tomy
Lots of layered detail
Includes Full-Tilt with Titan Master Necro
20" tall ... huge!
Eats Titan Masters!!!
Lots of play features with Titan Masters and other figures.

Power of the Primes Sneak Peek!
Talked about the fan vote
And the next Matrix bearer is ... Star Saber was the first to fall, Ultra Magnus didn't get it, left it between Beast Wars Optimus Primal and Deathsaurus ...

which means fans voted OPTIMUS PRIMAL as the next Matrix Bearer!!!


ROBOTS IN DISGUISE
Showed us a new trailer for Robots In Disguise Combiner Force cartoon
Team Bee faces a new Decepticon threat
New threat is Menasor, showed Combiner Force Ultra Bee Combiner
Team Combiners - Wave 1: Grimlock is both legs, Drift, Bumblebee, Strongarm, Sideswipe

Menasor is made up of Motormaster, Dragstrip, Flashmark, Heatseeker, and one more
Galvatronus ... didn't get their names, made up of 5 figures


RESCUE BOTS
Optimus Prime Race Track Trailer ... over 3 feet long

TRANSFORMERS THE LAST KNIGHT
Premier Edition
Steelbane transforms into a dragon
Slug with new deco
Slash
Strafe
Voyager Class Grimlock
Brand new Voyager Class Scorn, very detailed
Premier Edition Deluxe: Bumblebee, looks amazing, new sculpt, black and red Drift, Crosshairs, new Voyager Megatron as jet, new Voyager Hound (vehicle mode is different than what we've seen, some type of Mercedes truck/vehicle)
Leader Class Megatron (jet mode) looks amazing! Lots of great detail, Cybertronian scribblings
Deluxe Sqweeks, looks really cute!

Allspark Tech (kiddie toys)
Allspark Tech Optimus Prime is brought to life with Allspark Cube
Allspark Cube knows which mode you are in, 20+ motion activated lights + sfx, Allspark Cube powers figure
Bumblebee, Drift, Hound, and Barricade
Giant transforming figure: dragon! Unleash Dragonstorm Mega Turbo Changer
Cyberfire reveals hidden messages

10th Anniversary of the Transformers Movie franchise
Global launch event
April 24th will be the day when transformers The Last Knight product officially hits the shelves. Reveal Your Shield campaign! Something new on Snapchat today

Show your alliance and Reveal your shield during 5 days of reveals, news and (something else ...)

That's it for now!

On to Marvel!!!

Guardians of the Galaxy (Transformers related)

and speaking of which, Guardians of the Galaxy 6" Wave 2: Death's Head 2
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860645)
Posted by Stuartmaximus on February 18th, 2017 @ 1:00pm CST
Btw what's Kickback doing there? are we getting another new one or is it just the TR Legends one?
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860655)
Posted by Seibertron on February 18th, 2017 @ 1:13pm CST
Just a heads up ... Death's Head 2 in Marvel Guardians of the Galaxy 6" Legends line!!!
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860661)
Posted by Seibertron on February 18th, 2017 @ 1:17pm CST
Stuartmaximus wrote:Btw what's Kickback doing there? are we getting another new one or is it just the TR Legends one?


It's just the Titans Return Legends one. Those figures with the Megatron helmet and Dragonstorm were in a display cube next to the check-in desk where we received our badges.
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860663)
Posted by BERSEKAEL on February 18th, 2017 @ 1:19pm CST
Anyone has prictures/closeups for Legion class? :michaelbay:
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860665)
Posted by Seibertron on February 18th, 2017 @ 1:21pm CST
BERSEKAEL wrote:Anyone has prictures/closeups for Legion class? :michaelbay:


No pics allowed yet. Hasbro is currently going through the various brand presentations.

So far we've gone through the Transformers brand presentation, and they're currently showing us the Marvel presentation. Star Wars and My Little Pony still to go!

Once they're done with their presentations, we'll head down to the showroom around 3pm where we can start taking pictures and video. Megatronus will send the Seibertron.com News Staff some teaser pics on his cell phone, while I start working on taking hundreds of photos of all of the products. Once Megatronus is done with the teaser pics, he'll start working on videos for the Seibertron.com YouTube channel.

Stay tuned for more!!!
Re: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair (1860666)
Posted by D-Maximal_Primal on February 18th, 2017 @ 1:23pm CST
Hold the phone.

Magnus Prime from Ginrai... but what happened to Iron Apex. And Metalhawk?? Awesome!

Die-cast Rodimus Prime titanmaster... I approve heavily of this.

Drift is in the RiD combiner somehow? Neat!

Really, only 2 deluxes, and it is Windblade?

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Transformers Podcast: Twincast / Podcast #350 - Oops! All Optimus
Twincast / Podcast #350:
"Oops! All Optimus"
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