ToyFare Interviews Director of Marketing Greg Lombardo

I liked the read, thought it was interesting. I like the bot mode, but I think its the head that turns me off.

Also re-front paged and credited AK

ME.....WANT........NOW!!!!

He looks much more 'organic' which is the look I think they were going for in this movie.

I actually like the toy better than the movie itself...go figure.

I'll say this for him, excluding Alt Prime, he does have the most realistic alt-mode of any Prime ever. Its a pity his robot mode looks so......bizarre.

Yours AK

Alex Kingdom wrote:There's something that looks really really wrong about this toy but I'm just not sure what it is.

It's too bulky?

Kibbilish..

I like the design actually, but I can't get over the head. He just looks...I dunno...off. That's really my only gripe about these movie figs.

His upper and lower body halves don't match-up. Maybe if they'd given him some kind of loincloth-shaped decoration to conceal it it would look better, but as it is, meh.

The Voyager class Prime we saw a shot of earlier looks better in terms of proportions but they'll probably find a way to botch his alt mode. That, and the single image we've seen doesn't make it clear whether he has a left hand or whether his smokestack gun is his hand.

I agree that he looks...odd. But I like him.

The Voyager Prime we saw, is better proportioned. Than this, he is too bulky and his chest looks nothing like the movie design chest. something is off. I have a feeling his transformation is not complete, Some panels need to be moved. and his fit definitely look unfinished. He has toes if I'm not mistaken, not just a big stump for a foot.

Not sure I'll pick him up. but alas, I'm already picking up so much of this line. I'm sure this guy will give my wallet a well deserved rest.

*EDIT* He's got opposable thumbs, and poseable finger sections apparently.

I think his "knee cap area" might be transformed wrong - the should stick up higher, I think. That would make the lower leg seem more proportionate. Also, his "toes" are missing, but I think they are there - just not flipped out.

edit - his toes are flipped out in another picture.

Worst Optimus Prime toy, EVER!

It gives me a real Powermaster Prime feel. That overly built up feel is there. The alt mode is great. I will wait until I see more pics though as I'd like him to be cleaner.

Not enough blue on the leg!

Hmmm... I still absolutely despise every single movie design I've seen so far, but I must admit... that Prime figure ain't bad at all...

Of course I'll like it less when those ridiculous toes are flapped out.

Oh so much irony present in this toy. To think the toy representation of the "non-boxy" movie design Prime is one of the most boxy and refrigerator shaped Prime toys I've ever seen.

God Magnus wrote:Is it just me or does Prime look incredibly sad? Not "pathetic" sad but "he's gonna start crying and tell you stories about his dead robo-puppy for three hours" sad.

I can see that, but to me it looks like someone tookm an iron as flatened him out.

Wow, no idiot/child-proof smokestacks.

I like the one with the electronics in him better, for having such a cool looking gun the teaser shot why did they gave him a little crappy pistol here?

Alex Kingdom wrote:

Milanion wrote:

Alex Kingdom wrote:

Milanion wrote:Hmmm... I still like Ultimate Prime better. This guy's legs are just a little too short for me.

Ultimate Prime? Who the?

Yours AK

The more detailed one with the "smokestack" guns. I just call him that for lack of better name.

Yeah that one does look better, but they both look more like guys in masses of body armour rather than sentient robots don't you think? I quite like this toy, it look a lot like RID Prime who is one of my favourite Prime toys, however the crotch/waist area look a bit shit, and I'm not big fan of the head design.

Yours AK

The robot designs are too busy. No smooth lines or forms. Instead, everything is a mish-mash; a helter skelter of parts. Prime's face plate seems to be based off of an insect's mandible.

From the interview:

What would it really look like if actual cars really turned into giant robots? They wouldn’t be blocky like Generation 1 Transformers…they would be more alien.

Greg Lombardo's comment is baseless. Claiming what a robot alien would look like is only relative to the current sci-fi trend. It will be interesting to see how children and adult buyers react to the robot designs.

magus wrote:Oh so much irony present in this toy. To think the toy representation of the "non-boxy" movie design Prime is one of the most boxy and refrigerator shaped Prime toys I've ever seen.

You are 100 Percent correct!! that is exactly what I've been thinking this whole time, and to those of you, and you know who you are, that were complaining about the movie bots not being blocky enough, tak e agood look at this prime...


Ugly isn't it....


I hope the larger version or a larger version is made that really captures the movie Prime in proportions..if your gonna make the new Transformers less blocky, then fine.. but if your gonna do a toy line based on that new design aspect, then follow it up with a faithful representation!!!


I just hope Takara/Tomy gets the rights and does a Freakin Master Piece Prime!! and that Megatron final Head design (only in Battle Mode) better be on top a Masterpiece Megatron as well!! Whooo what an awsome head!! it soem how reminds me of the G-1 counterpart..

Final verdict: leadr Prime.. they really F%^#$ed that one up!!! WHY>>>>WHY>>>>WHY>>>>

I suppose everyone has their own tastes, but speaking strictly from me I would have to say that this is one of the most impressive Primes I have ever seen. First of all, he is actually based off of a REAL semi...not a facsimile or a "futuristic" one (i.e. Energon Prime), not a fire-engine, and not a pickup. Secondly the articulation really appears to be great if the pics are accurate. There are only a couple of things that I wish were present....1) a trailer - I just have always liked his trailer and 2) I would like to have seen Prime lugging around his iconic rifle rather than a pistol. But aside from these 2 MINOR things, I am surprised to find that I like this Prime. Now if only Starscream and Megatron were better I would be one happy camper.

skywarp-2 wrote:if your gonna do a toy line based on that new design aspect, then follow it up with a faithful representation!!!

I agree, but how do you take a movie design that has a "thousand moving parts" (as Bay described it) and make a functioning toy out of it? I think the movie designers and Hasbro should have collaborated on the designs more if they wanted true representations.

looks nice. i still hope all of the movie figs go on clearence .perhaps for christmas

skywarp-2 wrote:

magus wrote:Oh so much irony present in this toy. To think the toy representation of the "non-boxy" movie design Prime is one of the most boxy and refrigerator shaped Prime toys I've ever seen.

You are 100 Percent correct!! that is exactly what I've been thinking this whole time, and to those of you, and you know who you are, that were complaining about the movie bots not being blocky enough, tak e agood look at this prime...


Ugly isn't it....

Actually it looks better than the movie design, and the other Prime figure looks even better than this. It's ironic that the movie designers were striving for a more realistic look to avoid looking like over-sized toys and yet the toys end up looking more realistic. This actually look like it Transforms, probably because it does, and it looks like a Transformer, albeit an ugly one.

Greg Lombardo wrote:What would it really look like if actual cars really turned into giant robots? They wouldn’t be blocky like Generation 1 Transformers…they would be more alien.

Why? What rational does he have for saying that? If actual cars turned into robots they might look less blocky than G1 but why would they have to look more alien? There is no evidence to back this up, it's just PR garbage for the toy line and the Movie.

Yours AK

yay!

will make an excellent Thunderclash Prime in the G1 Z3ROhour Universe!

skywarp-2 wrote:Final verdict: leadr Prime.. they really F%^#$ed that one up!!! WHY>>>>WHY>>>>WHY>>>>

How can you give a final verdict with out seeing it for yourself up close