Toys"R"Us "Transforms" Into The Kids' Movie HQ!

Summer movie season is upon us and Toys"R" Us is getting geared up for big screen action with toys, deals, digital content, events and more based on some of the most highly anticipated kid blockbusters! From How to Train Your Dragon 2 and Disney Planes: Fire & Rescue to Marvel's Guardian of the Galaxy and Teenage Mutant Ninja Turtles, little movie-goers will find everything they need to bring the magic of the movies to life when shopping with Toys"R" Us, the Kids' Movie Headquarters.

Transformers: Age of Extinction Invades Toys"R" Us!

To kick things off, the Kids' Movie HQ is celebrating all-things Transformers: Age of Extinction, which hits theaters Thursday, June 27. Now through the end of July, fans can experience all the excitement of the movie with a wide assortment of Transformers merchandise, including items they can't find anywhere else. Shoppers can find all their Transformers must-haves in dedicated in-store feature shops, located at the front of Toys"R" Us stores nationwide. Kids can also browse a broad assortment of Transformers toys, video games and movies online at Toysrus.com/KidsMovieHQ.

Fans young and old can experience the best of both Transformers worlds with select toys, including the Grimlock Evolution 2-Pack, which features a Grimlock figure from the upcoming film and a deluxe-scale figure of the character's classic look. Available exclusively at Toys"R" Us, kids can convert both Grimlock figures from robot-mode to dino-mode.

For the full week leading up to the movie's premiere, kids can also get a first look at unique Transformers digital content and movie clips by visiting the Kids' Movie Headquarters website, Toysrus.com/KidsMovieHQ. Fans will be able to view videos featuring the top 10 moments of some of the franchise's most popular characters, including Bumblebee, Optimus Prime and Grimlock.

Transformers Events & Deals Fit for the Whole Family
For even more Transformers fun, children are invited to visit any Toys"R" Us store on Saturday, June 28 from 12 noon - 2pm for special Transformers-themed giveaways and activities. Attendees will have the chance to build their own FREE KRE-O Transformers figure, plus experience new Transformers products, including one-step Changers and Battle Masters (quantities limited; no rain checks).

Additionally, shoppers who spend more than $25 on ANY Transformers toys, video games or movies in-store between Sunday, June 22 and Saturday, June 28, will receive a FREE Transformers: Age of Extinction movie ticket!* Making it even easier for movie fans to shop, the following deal will be available at all Toys"R" Us stores nationwide and online at Toysrus.com beginning Sunday, June 22 through Saturday, June 28:

BUY ONE GET ONE 50% OFF ALL Transformers toys, video games and movies**


*In-store only; quantities limited; no rain checks. Limit one per customer. Not valid on prior purchases. Up to $7.50 towards the purchase of one admission to Transformers: Age of Extinction at participating theaters between 6/27 - 8/31/2014, up until the local time of participating theater's last screening and subject to seating capacity, whichever comes first. If lost, cannot be replaced. No reproductions accepted. Not to be sold or traded. Offer valid 6/22-6/28/2014.

**Discounted item must be of equal/lesser value. Excludes Clearance Blast Ticketed Items.