"Transform Your Treat" with Hostess for a chance to win $25,000

Wednesday, September 14th, 2011 1:53PM CDT

Categories: Movie Related News, Press Releases, Contests
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TRANSFORM YOUR TREAT WITH HOSTESS FOR A CHANCE TO WIN $25,000

http://transformyourtreat.hostesscakes.com/

This Halloween Hostess joins with "Transformers: Dark of the Moon" to offer an online sweepstakes with exciting prizes

Irving, TX, September 14, 2011 - Hostess®, maker of America's most iconic snack cakes, is partnering with Paramount Home Entertainment this Halloween to offer consumers a chance to win a grand prize of $25,000 and a host of other "Transformers: Dark of the Moon" prizes with the "Transform Your Treat" instant win game. As part of the alliance, Hostess is also introducing limited-edition TRANSFORMERS-themed snack cakes featuring OPTIMUS PRIME®, SHOCKWAVE, BUMBLEBEE, and SENTINEL PRIME from the box-office blockbuster movie, based on the iconic Hasbro TRANSFORMERS brand, in grocery stores across the country.

From September 12, 2011 to October 16, 2011, Hostess is inviting consumers to visit http://www.hostesscakes.com daily to play the "Transform Your Treat" instant win game online. By entering the online sweepstakes, consumers can watch their snack cake convert like a TRANSFORMERS robot for a chance to instantly win $25,000 or other prizes including Xbox 360® consoles, Transformers: Dark of the Moon videogames for Xbox 360®, Transformers: Dark of the Moon DVDs and one year supplies of Hostess snacks.

"We’re excited to bring together the sweet taste of Hostess snack cakes and the out-of-this-world excitement of Transformers: Dark of the Moon in our most action-packed Halloween celebration to date," said Amy Clark, Director of Snack Marketing for Hostess.

Hostess has also introduced these limited edition TRANSFORMERS-themed snack cakes which are available in grocery stores across the country:

Snoballimus OPTIMUS PRIME® - Blue Hostess SnoBalls® with red crème filling

Chocwave SHOCKWAVE - Hostess CupCakes featuring red icing and metallic sprinkles

Consumers can also find special edition TRANSFORMERS-themed packaging for iconic Hostess Twinkies® and Hostess Chocolate CupCakes through the Halloween season.

Plus, from October 17, 2011 to November 19, 2011, Hostess is offering consumers a $4 rebate with the purchase of two specially marked Hostess products and a Transformers: Dark of the Moon Blu-ray or DVD. Transformers: Dark of the Moon Blu-ray and DVD is available Friday, September 30. For official rules and additional information about these promotions visit www.hostesscakes.com.

While playing the "Transform Your Treat" online game, consumers can get in the Halloween spirit by printing out official masks of the TRANSFORMERS characters BUMBLEBEE and OPTIMUS PRIME. They can also find out what their TRANSFORMERS name is and share their new AUTOBOT or DECEPTICON name with friends on Facebook and Twitter.

For additional information about Hostess visit www.hostesscakes.com. Follow us on Twitter at www.twitter.com/hostess_snacks. Visit us on Facebook at www.Facebook.com/Hostess.

--------------------------------------------------

Hostess Brands, Inc. is one of the nation's largest providers of fresh-baked bread and sweet goods, sold under various brand names including Wonder®, Merita®, Home Pride®, Nature's Pride®, Hostess®, Drake's®, and Dolly Madison. The Company is headquartered in Irving, Texas.

ABOUT "TRANSFORMERS: Dark of the Moon"
A mysterious event from Earth’s past threatens to ignite a war so big that the TRANSFORMERS alone will not be able to save the planet. Sam Witwicky (Shia LaBeouf) and the AUTOBOTS must fight against the darkness to defend our world from the DECEPTICONS’ all-consuming evil in the smash hit from director Michael Bay and executive producer Steven Spielberg. From Paramount Pictures in association with Hasbro and distributed by Paramount Home Entertainment, the film will debut in a Blu-ray/DVD Combo with a digital copy and on standard DVD on Friday, September 30, 2011.

Snoballimus OPTIMUS PRIME® - Blue Hostess SnoBalls® with red crème filling

Chocwave SHOCKWAVE - Hostess CupCakes featuring red icing and metallic sprinkles

Hostess Twinkies

Hostess Cupcakes

Credit(s): Hostess

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Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289458)
Posted by BeastProwl on September 14th, 2011 @ 1:59pm CDT

ok, this is getting ridiculas, but just try and stop me from stockpiling up on Chocwave and Snoballimus Prime treats! Want!
Question though, why can't the find a similarly colored treat for sentinel? Like, IDK, use red snowballs.

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289459)
Posted by RodimalToyota on September 14th, 2011 @ 1:59pm CDT

Oh my Land!

snoballimus is a terrible terrible thing Haha. Sounds like a B-movie porno name.

Chocwave.. awesome.

I'm buying a set to keep MISB...

Wait for it.. :KREMZEEK:

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289462)
Posted by Supreme Convoy on September 14th, 2011 @ 2:06pm CDT

I must have Chockwave and Snoballimus!

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289464)
Posted by JBPrime on September 14th, 2011 @ 2:12pm CDT

Yeah, I'll be getting the Optimus ones for sure, and will eat them while watching DOTM.

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289474)
Posted by Lord Onixprime on September 14th, 2011 @ 2:34pm CDT

I love me some snowballs. Must get a box of these.

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289475)
Posted by Seibertron on September 14th, 2011 @ 2:35pm CDT

I don't ever buy treats like these. Not that I don't like them, they're delicious ... just gotta watch the waistline. But you know what? I'll use this as an excuse to have a box in the cupboard. You know, to "review" these for Seibertron.com. Right?

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289476)
Posted by Nemesis Destron on September 14th, 2011 @ 2:37pm CDT

Wow this was just unforeseeable! :shock:

I would have expected gummies or even a cereal! How about a tasty cereal that tastes like fruit loops or trix, or allspark oats with marshmallow

? Mmmmm Cybertronian cereal... =P~

Maybe I too will buy one of each and open it in another 25 years to celebrate 50 years of Transformers... ;)^

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289482)
Posted by gothsaurus on September 14th, 2011 @ 2:50pm CDT

Coconut!!!?? Blech! :sad:

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289485)
Posted by cannonfodder4000 on September 14th, 2011 @ 2:53pm CDT

They probably won't sell these where I live, but I'd get some Chocwaves, probably not the Snoballmuses because of the coconut which...I'm not a fan of. <=I

Nemesis Destron wrote:How about a tasty cereal that tastes like fruit loops or trix, or allspark oats with marshmallow ? Mmmmm Cybertronian cereal...

Oh yeah...we never had Transformers cereal have we (The canceled G1 cereal doesn't count <;I)? jeez if the movie line couldn't make that happen then I don't think we're getting it anytime soon. :-(

I'd totally buy a few boxes of your idea though, it sounds ace.

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289505)
Posted by freakzero1981 on September 14th, 2011 @ 3:25pm CDT

so japanese transformers get better paint jobs and exclusives,and here in america we get a billion bumblebees and frickin hostess snacks,way to go hasbro,-fail.

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289507)
Posted by AutobotTrainer on September 14th, 2011 @ 3:30pm CDT

I can't figure out why these look so delicious to me, but they DO. The blue coconut is getting to me, and I'm not sure why. =P~

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289509)
Posted by JBPrime on September 14th, 2011 @ 3:31pm CDT

Seibertron wrote: You know, to "review" these for Seibertron.com. Right?

Yeah, but you'll also need to compare it with other similar treats, so gotta get some Little Debbie and off brand as well.

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289539)
Posted by BeastProwl on September 14th, 2011 @ 5:06pm CDT

JBPrime wrote:
Seibertron wrote: You know, to "review" these for Seibertron.com. Right?

Yeah, but you'll also need to compare it with other similar treats, so gotta get some Little Debbie and off brand as well.

Yeah, the "Little Debby" Can be your third party, while the "Off Brand" Can be knockoffs!
you gotta try em' all for the review!

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289542)
Posted by Mindmaster on September 14th, 2011 @ 5:11pm CDT

"Chocwave" is a pretty funny-yet-clever pun, however "Snowballimus" isn't really all that great. Wonder if they taste like Energon? 8-}

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289543)
Posted by prowl123 on September 14th, 2011 @ 5:12pm CDT

Dammit! I can't have coconut!

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289545)
Posted by Michael Alex Kawa on September 14th, 2011 @ 5:18pm CDT

They look very =P~

very

VERY

tasty

.Cream and Convoy (aka Prime) Melissa is very happy

."Sorry Melissa my tasty Cream got all over your face "-Convoy ."It's ok ,your treat was very tasty =P~

"- Melissa . Sorry i had too ,what do you expect from a fan of the Kiss Players . :KREMZEEK:

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289551)
Posted by Nemesis Destron on September 14th, 2011 @ 5:42pm CDT

Perhaps Unicron may lay off the planets for a while and devour some of these things...NOM NOM NOM! :VEHI:

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289572)
Posted by triKlops on September 14th, 2011 @ 7:40pm CDT

Seibertron wrote: You know, to "review" these for Seibertron.com. Right?

an in depth review!

who could pass on Snoballimus anyway?

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289587)
Posted by NemesisMonkeySupreme on September 14th, 2011 @ 8:08pm CDT

that's just embarrassing…

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289605)
Posted by ishigoto on September 14th, 2011 @ 8:49pm CDT

Nemesis Destron wrote:Wow this was just unforeseeable! I would have expected gummies or even a cereal! How about a tasty cereal that tastes like fruit loops or trix, or allspark oats with marshmallow ? Mmmmm Cybertronian cereal... Maybe I too will buy one of each and open it in another 25 years to celebrate 50 years of Transformers...

Five buck says they'll still actually be edible lol...no more edible than they are now but still edible!

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289640)
Posted by Nemesis Destron on September 14th, 2011 @ 11:25pm CDT

ishigoto wrote:
Nemesis Destron wrote:Wow this was just unforeseeable! I would have expected gummies or even a cereal! How about a tasty cereal that tastes like fruit loops or trix, or allspark oats with marshmallow ? Mmmmm Cybertronian cereal... Maybe I too will buy one of each and open it in another 25 years to celebrate 50 years of Transformers...

Five buck says they'll still actually be edible lol...no more edible than they are now but still edible!

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289659)
Posted by Noideaforaname on September 15th, 2011 @ 1:00am CDT

"Chocwave" is just awesome. "Snowballimus" not so much. Too bad they didn't continue the trend with the Twinkies and Cup Cakes... a shame there isn't a Kup.

I have a feeling I'll be eating a lot of Chockwaves.

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289670)
Posted by RhA on September 15th, 2011 @ 2:45am CDT

Seibertron wrote:I don't ever buy treats like these. Not that I don't like them, they're delicious ... just gotta watch the waistline. But you know what? I'll use this as an excuse to have a box in the cupboard. You know, to "review" these for Seibertron.com. Right?

Put up a gallery and we're fine.

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289761)
Posted by SW's SilverHammer on September 15th, 2011 @ 10:52am CDT

RodimalToyota wrote:Oh my Land!

snoballimus is a terrible terrible thing Haha. Sounds like a B-movie porno name.

Chocwave.. awesome.

I'm buying a set to keep MISB...

Wait for it..

Ah Shit your right well at least they put an H in Chocwave However You forgot to put 70's B-movie porno name.

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289770)
Posted by Giant Purple Griffin on September 15th, 2011 @ 11:18am CDT

Little Debbie is the Gobots of snack cakes.

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289869)
Posted by synthetik on September 15th, 2011 @ 3:12pm CDT

Really should have thought about the name chocwave before releasing this stuff. It's childish to laugh at it but shock->choc still sounds like cock.

But I'm guessing the dude who thought of the name is snickering in his lab coat and pushing his glasses up.

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1289987)
Posted by Starscream GaGa on September 15th, 2011 @ 9:24pm CDT

synthetik wrote:Really should have thought about the name chocwave before releasing this stuff. It's childish to laugh at it but shock->choc still sounds like cock.

But I'm guessing the dude who thought of the name is snickering in his lab coat and pushing his glasses up.

It's a sad day when a company can't use "choc" to describe their chocolate products without people making up the idea that it sounds crude.

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1290049)
Posted by Supreme Convoy on September 16th, 2011 @ 2:13am CDT

Can we have a sightings feature on these?

I honestly went out to Target and a market to look for these. I can only find the Twinkies box with Bumblebee. No Chocowave or Snoballimus.

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1290160)
Posted by Biddybot on September 16th, 2011 @ 11:34am CDT

Ugh. The coloured ones look about as gross as that Bumblebee candybar with the virulent yellow interior they used to sell. I just hope that the red and blue dyes on those snowballs don't go straight through you. Not a good pair of colours to combine inside one's self...

I do like the Twinkies. The yellow in them looks unaltered this time and Bumblebee, who strikes me as kind of a Twinkie himself as Autobots go, seems the perfect choice to be their spokesbot.

As for Sentinel Prime and CupCakes...seriously, what the hell?? Does someone in charge at Hostess get off on Sentinel and think he's a cupcake? Are all the CupCake cupcakes injected with a dose of E. coli so you can experience your own little treacherous 'surprise' a day or two after eating them?

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1290200)
Posted by BeastProwl on September 16th, 2011 @ 1:12pm CDT

Biddybot wrote:Ugh. The coloured ones look about as gross as that Bumblebee candybar with the virulent yellow interior they used to sell. I just hope that the red and blue dyes on those snowballs don't go straight through you. Not a good pair of colours to combine inside one's self...

I do like the Twinkies. The yellow in them looks unaltered this time and Bumblebee, who strikes me as kind of a Twinkie himself as Autobots go, seems the perfect choice to be their spokesbot.

As for Sentinel Prime and CupCakes...seriously, what the hell?? Does someone in charge at Hostess get off on Sentinel and think he's a cupcake? Are all the CupCake cupcakes injected with a dose of E. coli so you can experience your own little treacherous 'surprise' a day or two after eating them?

For Sentinel:

Re: "Transform Your Treat" with Hostess for a chance to win $25,000 (1290258)
Posted by Biddybot on September 16th, 2011 @ 4:15pm CDT

BeastProwl: Ref. THOSE cupcakes...aahhhhhhhhhh! Oh gawd, I didn't even know these things existed! I actually just used google to confirm it, to reassure myself that the picture wasn't just photoshopped. And no, this is NOT something 'for Sentinel'. Cupcakes are something Megatron ought to be selling because Megatron is cute-proof and can be associated with anything, even disgusting pink strawberry-flavoured confections, without losing his dignity. Sentinel IMO is really only fit to flog something like nasty old-fashioned black licorice candy, the sort that smells funky and weird and like chewing tobacco.

Also, as per someone else's request, I'll try to keep an eye out for any of these Hostess 'special editions' and will report any sightings. Bet I find 'em at Zellers...