Transformers: Earth Wars - Space Ape Founders Interview: Windblade, Slipstream, Gameplay

The studio [Space Ape Games] has, so far, made its name as something of a specialist in what its founders call 'build and battlers', the mid-core asynchronous multiplayer genre established to such great success by Supercell and Clash of Clans. It's already had two successes in the genre: Samurai Siege and Rival Kingdoms, but now Earner and Hade are looking to take the next step with the attachment of a globally recognised IP in the shifting shape of Hasbro's Transformers for its new game Earth Wars.

"I guess you could say it's the modern take on classic Transformers, where the characters are bigger, chunkier and more colourful, rather than the [Michael] Bay-style, which uses more organic characters," says product owner Chris White when I ask if they're tying Earth Wars to the Bay-directed films. "It works very well for us because they're very readable when they're small."

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"Talking to a lot of the Transformer fans we have over the course of development, it's amazing how many of them haven't played any games in this genre before," says White. "Whereas you'd expect everyone to have played Clash of Clans, they actually haven't, so we're introducing them to the genre for the first time. One really interesting thing we saw during development, when we were getting Transformers fans in, is that, as a developer you've obviously seen a lot of games, a lot of tutorials. You start to think that everyone must know how this works, that you need to teach the player something different. Actually, there's tons of Transformers fans out there that don't know the mechanics of the genre, or indeed any game.

"It's easy to be cynical, having played tons of games in the genre and developed a few of them, but then you realise that maybe in some areas you've actually gone a little too far with the innovation and you need to dial it back a bit and give people something they're more familiar with."

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"Transformers is huge in Asia," Earner corrects me. "We have the rights to launch the game globally, we secured the rights via Takara to introduce the game to Japan, which is the only territory where Hasbro doesn't have the rights, but there's a long and productive relationship between the two. So it's not so much that we don't have plans for Asia, it's that Asia requires an extra amount of detail. We won't go live in those countries on day one because we want to put real time into it.

"A pleasant surprise for me, having spent a week in China last year: we always knew that China had become excited about what we call 'Bay-led' Transformers. Bay-led is a country or person whose introduction to the brand comes from the recent films. France is Bay-led, believe it or not, as is China. We suspected that, as a result they might not recognise some of the characters, such as Grimlock. But the mid-core player on the coast of China is also male, 28-45. They know this stuff and they love it, so we're extremely optimistic about it, but like you say, they're a different market, you can't just come at it straight."

Credit(s): Games Industry.biz